The script is here, the director is finalized, and "The Tale of Two Donkeys" can finally be ready for the project.

However, before the project was established, the studio naturally had to inform its strategic partner Poly Bona, after all, it would still rely on each other in terms of film distribution in the future.

I missed "Wulin Gaiden" last time, and Yu Dong, who was regretting it, heard that Xinhao Studio was preparing to open a new project, and he was very interested at first, but when he read the script, he was not interested.

With the theme of educated youth, Bona invested 8 million to shoot "Beauty Grass" with the same theme last time, and the domestic box office was 4 million, plus overseas income, it can be recouped and earned a reputation.

Moreover, Diao Yinan is not a big director, and his previous award-winning work "Uniform" is a niche work. Then it was just a small production with an investment of no more than two million, one of which was not good, and the other was unnecessary, so it only promised to be issued by an agent who guaranteed income during drought and flood.

Poly Bona's key projects this year are the film "Wounded City" cooperated with Hong Kong Media Asia and Jiang Wen's comeback work "The Sun Also Rises" after five years of banning, the former is a commercial film joined by many big names such as Liang Chaowei, Jin Chengwu, Shu Qi, and Xu Jinglei; These two films, without exception, are blockbusters with big investments.

It is said that with the successive successes of the national teacher's "Hero" and "Ambush on All Sides", and at the same time being under the impression of Hollywood movies, the so-called "blockbuster fever" has already been set off in China, and it is often a big production with an investment of tens of millions or even hundreds of millions.

Poly Bona, which started as a distributor and now wants a piece of the production pie, is no exception.

Now that the director has finalized Diao Yinan, it is necessary for He Xin to say hello to Lu Yue. What about Lu Yue, to be honest, it was difficult to be in love at the beginning, and he was really busy, and he had already made a movie with the theme of educated youth, and now he wants to let him make another one, his interest is not too great, since He Xin has found a candidate, it would be better.

Du Jie was a little disappointed when he heard that the director had changed, he originally wanted to learn from Lu Yue. However, the opportunity to be in charge of the camera independently is extremely rare for him. Although he participated in the creation of "Green Meadow" and "Stone" as a photographer before, he was more under the baton of Ning Hao. This time, I can finally stand on my own.

"The Story of Two Donkeys" will be launched in October according to Diao Yinan's meaning, as for the selection of actors and the group, the studio is responsible for recommending, and finally Diao Yinan will make the decision. However, this matter is not urgent at present, Mr. Diao, who was born as a screenwriter, has always adhered to the principle that the script is the foundation of a play, and has high requirements for the script. Listen to what he means, the current script is still a little rough because of the rush of time, and he still has to polish it carefully.

As for the studio's upgrade to the company and Xiaodouding's shares, Ning Hao has no opinion at all. He was originally the shopkeeper, and the studio has developed to this extent, and this thing is quite guilty. After all, "Wulin Gaiden", which made a lot of money, was He Xin and Xiaodouding who were busy at the beginning, not only did he not contribute, but he also opposed it in his heart, but he didn't say it.

And Xiao Douding's work ability is obvious to all, as a producer of two films, he arranged all the work other than filming in an orderly manner, which allowed him to create without distractions.

So at the beginning, he insisted on taking out five points from his 40% share as an incentive share of Xiaodouding. Of course, it is impossible for He Xin to take advantage of this, and after discussing it, it is still according to the proportion of shares, He Xin has three points, and Ning Hao has two points.

At this point, Xinhao Studio was officially upgraded to Xinhao Media Co., Ltd. He Xin, as the legal representative, served as the chairman of the company, and Ning Hao and Xiaodouding served as directors. In addition, Xiaodouding served as the general manager of the company, and Ning Hao hung the title of art director.

......

"Hahaha!"

In the small screening room of Poly Bona today, there was a burst of laughter almost every three minutes for 105 minutes.

In the end, Huang Bo was chased by the shopkeeper on a small motorcycle, Tchaikovsky's Nutcracker rang out, and the last laughter rang out in the screening room, and the film ended.

"Whoa!"

In the screening room, in addition to the senior management of Poly Bona, including the three board members of Xinhao Media, everyone slapped their hands in unison.

Compared with the original tight investment of less than 3 million, today's investment of 5.5 million, picture quality, sound effects, as well as sharp editing and unconventional music, are enough to refresh the knowledgeable filmmakers present.

"Wonderful!"

Yu Dong rubbed his belly that was bulging out more and more, laughing too much, and it was really a little stomachache. While he sighed, he looked at Ning Hao's gaze in shock.

He has done so many movies, and he still has the ability to discriminate. When he first read the script, he thought it was a comedy, but seeing the finished film today, it made him feel that it was not at all like a Chinese mainland movie, nor like a Hong Kong movie.

The French New Wave, Italian Neorealism, and Quentin's dark humor are all reflected in this film. What's more critical is that this is not a hodgepodge movie, Ning Hao's grasp of humorous elements and excellent control ability make him feel even better than Feng Xiaogang.

Today's screening is regarded as the investor's acceptance of the film, although the film exceeded the investment of 500,000 yuan than the original plan, but no one mentioned the overspending at this time, and everyone's laughter just now is enough to reflect the value of the film.

Not only Yu Dong, but also the senior management of Poly Bona who was present looked sideways at the young director who was under thirty years old. If the previous "Green Meadow", he proved himself in the field of literary films, then today's "Stone" is undoubtedly an excellent commercial film.

Ning Hao, with a shy smile, bowed to everyone again and again, with a very low posture and very modest.

"Distribution Department, what do you say?" Yu Dong turned his head and asked the head of the company's distribution department.

Obviously, everyone doesn't need to say anything about the comments, and skip directly to the next link, which is the release of the movie.

The head of the distribution department was also surprised, and said busily: "According to the plan at the beginning of the year, this film should be scheduled to be released in early August, and now that the film has been completed ahead of schedule, and the quality of the film is obvious to all, I think it is necessary to move it to ......early July."

As he spoke, he opened his notepad and checked the date, and said, "It's best to be June 30, which happens to be Friday." And at this time, most of the students have already been on vacation, and the summer vacation has just begun. This is also just the right time to stagger the Hong Kong film "Dragon and Tiger Gate" that the company is preparing to release at the end of July. ”

"Xiao He, Director Ning, Mr. Hu, what do you think?"

"What about the publicity costs?" He Xin asked the question he was most concerned about.

To be honest, when the original version of "Stone" was released, it was very shabby, except for the banner of Andy Lau's investment, there was no publicity at all, and it was more spread by word of mouth, but when most of the audience knew about this movie, piracy on the market was already flying all over the sky. Including He Xin's last life, he watched this film, and he also heard that it was good, and then he bought a five-yuan disc at the stall.

There is no way to avoid piracy in these years, and the only thing you can do if you want better box office results is to increase publicity and harvest the box office as much as possible before piracy comes out.

And compared with the original version, which can only rely on Andy Lau's investor's signboard, the current "Stone" has the blessing of him, a popular star, and he and Cheng Hao, a famous couple in the circle, appeared in a film at the same time, which is also a publicity point to attract the audience.

"Well, the company's plan at the beginning of the year is that the distribution cost of "Crazy Stone" is half a million. The head of the distribution department flipped through the small book in his hand and said weakly.

At the same time, his eyes were still peeking at Yu Dong.

"Half a million?"

He Xin was completely speechless, this is not the publicity cost, but the distribution cost. This is equivalent to counting the money for movie copies. One copy is eight or nine thousand, and the money is only enough for fifty copies of the movie. In other words, Poly Bona did not pay attention to the movie "Stone" from the beginning, and even saved publicity costs.

The scene was a little awkward for a while, and even Yu Dong's expression became sneering, and he said with a little hean: "The issuance fee can be increased by three million, and the publicity work must be started in advance......

It's just that before he finished his words, he was interrupted by He Xin: "Our company can invest another two million in publicity." ”

"Uh......"

Yu Dong looked at him in surprise, and was stunned for a long time before saying, "You are so optimistic about this movie?"

Although "Crazy Stone" has brought a lot of surprises to everyone, the box office market of this year is really confusing, for example, the Hong Kong film "Three Forks" released by their company last year brought together Aaron Kwok, Wu Yanzu, Zheng Yijian, Luo Jialiang, Li Xinjie and other Hong Kong stars, and the mainland box office was only in the early 1,000s. Poly Bona, which is guaranteed to be issued with a minimum of 30 million, has lost to his grandmother's family.

And from the beginning of this year to the present, there is only one "Huo Yuanjia" starring Li Lian and Sun Li released during the Spring Festival, which has a box office of 105 million, and a large number of domestic films, including "Aromatic Journey" starring Fan Wei and Zhang Jingchu; "Shanghai Rumba" starring Xia Yu and Yuan Quan, a highly topical couple, and "The Two of Us", which shined at the Tokyo Film Festival last year, none of these films have a box office of more than 10 million.

"Crazy Stone", the production cost is 5.5 million, plus the 3 million distribution costs added by Yu Dong gritted his teeth, if you add 2 million from Xinhao Media, the total cost is more than 10 million, which is equivalent to a box office of 30 million to protect the capital.

Yu Dong didn't know where He Xin got such a lot of confidence, anyway, he was very unreliable in his heart.