The company's increase in publicity costs for "Stone" was communicated before. As Yu Dong worried, the company invested 2 million in publicity, and if Poly Bona matched the corresponding share, it would mean that the box office would have to reach 30 million to recoup.

What is the concept of 30 million box office in the first few years?

For example, last year, in 2005, there were only 14 films with a box office of more than 30 million in Chinese mainland, leaving aside six imported Hollywood blockbusters such as "Harry Potter and the Goblet of Fire", "Star Wars 3", and "Mr. and Mrs. Smith", the rest are eight domestic films such as "Wuji", "Seven Swords", "Mythology", "Initial D", "Thousands of Miles to Ride Alone", and "If Love".

If you make a comparison more intuitively, the movies that have a box office of 30 million in this year are roughly the same as the movies that have a volume of more than 1 billion in later generations.

At the beginning of the discussion, Xiaodouding made it clear that she was against it, she thought that it was too risky, and in cooperation with Poly Bona, the original division of labor was that the company was responsible for production, and Bona was responsible for distribution. As for publicity, with the quality of "Stone", it is completely possible to convince Bona to devote more resources to publicity.

"I have faith in Haozi!"

In a nutshell, He Xin exercised the chairman's veto power.

At that time, he received Ning Hao's hot "You really understand me" gaze.

In fact, in the face of He Xin's strong support, Ning Hao's confidence is not too strong.

Without him, after all, there are many small-budget comedy movies on the market this year, but there has never been one that can reach the height of Feng's comedy, and most of them are dismal at the box office.

For example, the two comedies released during the Spring Festival this year, one is "Talking about Love" starring Song Jia and Zhang Bo in the mainland, and the other is "Barbaric Cheats" starring Zhang Baiju and Gu Juji, and the combined box office of the two films may not exceed 10 million.

He Xin understands Ning Hao's mentality of suffering from gains and losses. In later generations, Xu Guangtou finished filming "Thai Embarrassment", I am afraid that he would never have dreamed that the final box office would exceed 1.2 billion, and Wu Jing never imagined that "Wolf Warrior 2" would reach a height of 5.6 billion. Of course, there are also things such as Li Chen who really believes that "Sky Hunting" can be sold for thirty memories, and "Liuhai Fortress" can replicate the miracle of "The Wandering Earth", which is not listed for the time being.

There is nothing special about the movie promotion in this year, that is, the materials are put in, the movie posters are posted everywhere, and then the main creator is promoted on variety shows and so on.

However, there is no shortage of smart people in these years, probably inspired by the popularity of "A Bloody Case Caused by a Steamed Bun" on the Internet at the beginning of the year, Xiaodouding was able to preempt He Xin, so he proposed to let Ning Hao cut a one-and-a-half-minute trailer, and then put it on video sites such as "Six Rooms" and "Potato" on the Internet.

This made He Xin, who was sitting next to him, suddenly feel a deep sense of powerlessness, and saw that he had lost a chance to pretend to be forced.

......

He Xin had already spoken to his agent Chang Jihong, and during this time, he planned to take a good rest, settle down for a while, and not take on the show. It's strange to say that when he wasn't filming before, he used to run to school. Now that I've graduated, I'm a little at a loss when I have nothing to do.

The company's little beans are well organized, but whenever there is any disturbance, Lu Xiao will always call him to report to him as soon as possible, even if he occasionally goes to the company to sit, there is nothing to do, at most to see the decoration situation, and be a supervisor.

Although she didn't take on the show, Sister Hong helped him take two more endorsements during this period. To be honest, he is rich now, and he is a little self-contained, or he simply wants to pretend to be forced, and he is not very interested in shooting advertisements.

And look at those two advertisements, one of them is called "men's wardrobe", and the other is simply a cabinet, which is not of high grade. But when he saw the offers of the two companies, he finally gritted his teeth and took it, and spent a week shooting two sets of advertisements for each of the two companies.

What are you kidding, the price offered by the two companies is enough to change a three-bedroom house in the capital.

The success of "Wulin Gaiden", although this project was inadvertently discovered by Xiaodouding at the beginning, but later expanded in scale, and the desperate traders were He Xin.

Although he didn't say it, Xiao Douding admired his vision and courage very much. But looking at the "Latent" that he strongly took down, there has been no movement so far, and I feel that his boss is simply lucky, and the gambler is quite psychological, just like this time, despite his own opposition, he wants to invest two million to increase the publicity of "Stone".

But thinking about the so many award-winning works he starred in before, most of them were picked by himself, and Xiaodouding thinks that although his boss is a gambler, he still has artistic accomplishment.

So when she encounters something that she can't eat, she is still willing to ask her boss.

"Boss, how about you help me take a look at this book?"

The company is still decorating, and He Xin is still sitting in the reception and conference room looking at the publicity plan from Bona. In the past, the producer generally didn't care about this kind of thing, but this time, Xinhao Media invested 2 million to stand at nearly the average of the total publicity cost, so it naturally has the right to know and the right to suggest.

"What book?"

Since "Wulin Gaiden" became popular, the former Xinhao Studio, and now Xinhao Media have also become famous, and they have taken the initiative to hand over books to talk about many cooperation projects.

At the beginning, He Xinxing was very high, and he flipped through it with the mentality of picking up leaks, but what was the result? Those so-called scripts were either superficial and pale, or whimsical, and had no value for execution at all. It's quite bluffing to have time to look at the name, and when you look at the content, it's a proper title party.

Only then did he remember that tens of thousands of TV dramas may be produced in China every year, but less than 10% of them may actually be broadcast on TV stations, and most of them are either shelved or circulated in the form of video tapes and CDs.

Most of the really good books are adapted from good literary works.,For example, last year's popular "Bright Sword", "Happiness Like Flowers" are all models of this kind of good literary works and screenwriters.

Of course, there are also nonsense fabrications, for example, last year there was a TV series called "Romance of Zhengde", which continued the popular costume comedy style of jokes about history in previous years, and the main creators are all old acquaintances. Director Chen Yuxin is Uncle Gao Qun's old partner, the screenwriter of "Conquest", and the female number one is his girlfriend's best friend Tao Feifei.

He Xin watched it with a cheering mentality at the time, but he endured two episodes and finally failed to stick to it.

One more thing, the actor of Emperor Zhengde in this TV series is the famous host of Fulan Satellite TV, Mr. He.

How can I say it? It's okay for Mr. He to host, but when it comes to film and television dramas, there is a saying in later generations - "Produced by Mr. He, it must be a bad movie." ”

So, crossing borders is not necessarily a good thing.

For example, He Xin is very self-aware, just do his job as an actor. As for the director, he can't do more than a dozen assistant directors on the scene, and then he sits in the director's chair by himself, holding a walkie-talkie like a dog and shouting a few times and pretending to be forced to do this kind of thing.

At this time, he heard that Xiao Douding was going to let him read a book again, and he asked in his mouth, but his eyes didn't even glance at it.

"It's a family ethics drama based on a Singaporean female writer. As for the original work, I asked, and it is said that it is selling quite well. ”

"Singaporean female writers, writing about Singapore's family ethics dramas, there is actually a market for this kind of theme?"

Xiao Douding hurriedly said: "No, the person is domestic, I just immigrated two years ago, and I wrote about the contradiction between a Shanghai daughter-in-law and a mother-in-law in the Northeast." I read the script, and I feel pretty good, but I can't eat it accurately. And this book of "Double-sided Tape" was brought over by Haozi's teacher, I ......"

"Wait, wait, what did you just say?" He Xin suddenly raised his head and interrupted.

"I am this book, which was brought over by Cheng Qiang, a teacher at Haozi Nortel. ”

"No, the previous sentence, that's the name of this book. ”dm

"Double-sided tape! It's based on the namesake of the Singaporean female writer. Little Douding said.

Saying that, she also wanted to laugh and say, "Don't say it, this name is quite vivid." The mother-in-law and daughter-in-law are contradictory, and the husband is sandwiched in the middle, isn't it double-sided tape......"

It turned out to be "Double-sided Tape"! He Xin finally showed a honey smile on his face.

"Hey,Just now you said that this book was brought by Haozi's teacher.,What do you mean?"

"He wants to cooperate, in fact, he wants to attract investment, and he also wants to direct this TV series himself. ”

"What's the name of this teacher Haozi?"

"His name is Cheng Qiang, a teacher in Nortel's photography department. ”

"And what works did he have before?"

"I made a comedy movie called "Yang Decai's Marriage", and he is a photographer. As for the director, this is the first time. ”

"Tsk!"

He Xin smashed his mouth, searching the memories of his previous life in his mind.

The TV series "Double-sided Tape", he watched it episode by episode, which can be described as the pioneering work of the once very popular mother-in-law and daughter-in-law drama. At the same time, judging from his current relatively professional vision, it is still the highest quality of many mother-in-law and daughter-in-law dramas he has seen in his previous life.

Domestic TV dramas have always had a characteristic, that is, the pioneering works are often the highest quality and the best, and then they follow the trend, with similar themes, but the quality is getting worse.

Finally the characters in this TV series, he remembered that the heroine Lijuan in it was played by Hai Qing, who became famous in one fell swoop with this TV series and started her career as a big heroine for several years to come. The actor is the one who played Ayou in the original version of "Can't Escape".

Then the heroine's mother-in-law is Mama Rong, and her mother is Teacher Pan Hong. As for the other actors, he can't remember.

As a reborn person, compared with other reborn awesome characters, his biggest disadvantage, or the biggest shortcoming, is good movies and TV series, he only knows the name, knows the main ones, and the content can only recall approximately, I don't know what director, screenwriter or the like, unless it is particularly famous, such as National Teacher, Director Chen, Pants, Ning Hao, Xu Guangtou, Wu Jing and other big directors, directors of popular films.

At the same time, there is another typical, such as Teng Huatao in "Liuhai Fortress", Director Bi in "Dream Showbiz", Li Chen in "Sky Hunting", and Teacher He in "Gardenia Bloom".

So this restricts him from being like other reborn people who are clear about all the details of the original film and television dramas, and the awesome script is that he can be both a director and an actor, not to mention all kinds of pop songs.

Although he has no impression of the name Cheng Qiang at all, he is sure to take down this play.

He tried his best to hide the joy of the success of picking up the leaks in his heart, and pretended to muttered calmly: "Since he is Haozi's teacher, we must sell this face." Hey, haven't you read the script, can you estimate how much the investment in this play is?"

"Huh?"

Just now He Xin said that he wanted to sell Teacher Ning Hao's face, Xiaodouding was still subconsciously nodding, thinking that he could talk about this matter first, but he didn't expect his boss's words to jump out of the way, and he jumped to investment all of a sudden.

"Boss, do you mean we invested in this play? You haven't read the script yet!"

"Tsk, didn't I say it just now, since we are Haozi's teacher, we still have to sell this face. Besides, didn't you just say that you thought this book was good! Shanghai daughter-in-law and Northeast mother-in-law...... Haha, this kind of theme is quite novel, and the current film and television works pay attention to creativity, and they must be surprising and innovative to win. ”

The guy said with a look of "I trust you and your vision very much".

Xiao Douding was obviously flustered, looking at the appearance of his boss, it seemed that he wanted to gamble again, and said busily: "Boss, I suggest you take a look at the book first, and then think about it carefully." ”

He Xin glanced at her, and said calmly: "Of course I will read the book, I just want to ask you, how much does it cost to invest in such a TV series?

Xiao Douding tilted his head and looked at him, looking puzzled, and suddenly smiled: "What if the money in the company's account is not enough, you still mortgage the house?"

"Hmph, joke! This is a book with a realistic theme, can't you, the general manager of the company, even pull product placement?"

"Of course......"

Then a tactical backlash.

"If you are really short of money, you can mortgage the house again. ”

"Boss, are you really playing?"

"Did I mean to joke with you?

The thing looked up at the ceiling at forty-five degrees and waved his hand impatiently.

"Well, there are more than twenty episodes in total, if you calculate according to the cost of conventional reality-themed TV series on the market, it will only be two or three hundred thousand episodes, and it may add up to five or six million......"

Halfway through speaking, Xiaodou Ding paused, and said thoughtfully: "Speaking of product placement, this book has already done things like maternal and child products, middle-aged and elderly health care products, etc." ”

"That's right!"

He Xin's face was pleased, he liked Xiaodouding the most, and his brain turned quickly.

"This book, you can find that Cheng ...... Well, Director Cheng chatted. One thing to keep in mind is that since we invest, we have to own the copyrights and the like. ”

He took care of it again, and then while picking up the script on the table, he waved his hand, signaling that Xiao Douding could retreat.

Xiao Douding originally wanted to persuade him not to be so hasty, but when he saw him waving at him like a fly, he couldn't help but pout, turned around and left with an unhappy face.

It's just that as soon as she walked to the door, she heard the voice behind her again: "Oh, by the way, you show me the original version of this book." ”

"Got it!" Xiao Douding replied quietly.