Of course, this is only the second trick.

The third trick.

The third move, Chen Yu did not tell Zhang Jianming.

This trick doesn't need a company, it only needs Chen Yu to move a finger.

"Okay, Li Nan, you can get the recommendation code. ”

"Brother Jian, you inform Wang Chang and ask them to contact the major software developers, including those disc makers. ”

At this time, there are actually many people who will not download it.

Many disc makers have a variety of software in their discs.

Just insert the disc and you can install all kinds of software inside.

"Okay, let's do it right away. ”

After the two left, Chen Yu opened Baidu.

Chen Yu didn't open Baidu to search for anything, but entered the bidding ranking section of Baidu Enterprise Edition.

PPC is a set of commercial advertising plans that Baidu has just launched.

Users can promote your products online through keyword PPC.

For example, if Chen Yu wants to promote navel oranges.

You can add the word "navel orange" directly to the keyword.

When ordinary users search for navel oranges, Chen Yu's navel oranges are at the top.

Of course, the premise is that you have to top up your money.

Once a user clicks on your keyword link, Baidu will automatically deduct the fees incurred.

Generally speaking, a keyword click is a minimum of 1 cent.

Of course, this is in the absence of bidding.

If most people want to use navel orange as a keyword, it depends on who gives more money.

However, Chen Yu did not use this PPC to promote navel oranges.

His navel oranges had already been sold, and there was no need for such promotion.

He wrote "instant messaging", "chat", "chat room", "friends" on the promotion page...... Such keywords:

Yes.

Chen Yu This is to advertise their YY.

Compared with the indiscriminate advertising method of the portal, Baidu PPC is undoubtedly much more accurate.

Because he searches based on keywords.

When a user searches for these keywords, he is very likely to become your customer.

For example, if a customer searches for instant messaging, then he needs to download an instant messenger.

When a customer searches for a chat room, he just wants to chat...... The same can be introduced to instant messaging.

All right.

The above is Chen Yu's nonsense.

He wouldn't be so uncreative.

Do you still need him to do this kind of operation?

So, he went on to write a keyword "QQ".

Then, the link of the "QQ" keyword pointed to the YY download page.

Oh, what a shame.

However, it is also too exciting.

Chen Yu smiled, and then transferred 1 million yuan to his Baidu account.

......

Baidu.

Since its establishment in 1999, Baidu has developed for 3 years.

In the past three years, Baidu has developed very well and has become the world's largest Chinese search engine in one fell swoop.

However, this time is the same as most Internet companies.

Although they have grown to a certain size, they are not particularly profitable.

Many companies still don't know how to effectively convert traffic into money.

Baidu is also facing this situation.

At that time, Baidu once wanted to make online games, and at this time, online games were very popular, and anyone who entered online games could make money.

Later, this business was rejected by Li Yanhong, and he proposed a business called "bidding ranking".

This business allows advertisers to pay for keywords to appear in search results.

It's just that although this business looks good, it has caused internal controversy.

The biggest opponent is Xu Yong, who is also the founder of Baidu.

Xu Yong believes that Baidu, like Google, should pursue the principle of not doing evil.

Such a business is simply too utilitarian.

However, Li Yanhong responded strongly in the board of directors that if he didn't launch this business, then he would not do it.

Eventually, PPC business has been generated.

It's just that although it is generated, most advertisers do not understand Internet keywords

There are also many people who don't know how effective such keywords can be.

They like the kind that they can see and touch. It's like hanging pictures on the website and advertising on TV.

On this day, Li Yanhong came to the bidding ranking office.

For this business, Li Yanhong set up a separate department.

"Wang Xiao, how many people have participated in our bidding ranking these days?"

"There are a few people who participated, but the volume was not large, and many customers just tried to participate for a while, and then they didn't use it. ”

"If the keyword scale does not reach a certain level, the effect will not be particularly good, and you should persuade these customers more. ”

"We have action in this area, but most of the customers say that they can't come up with hundreds of thousands until they see the results. ”

Li Yanhong frowned: "In this way, in order to promote our business, we can let them try it for free for a week when we go back." After a week, if you feel that the results are good, we will charge you again. ”

"Yes, Mr. Li. ”

Wang Xiao was one of Baidu's earliest interns.

At that time, he studied at Beishi University of Posts and Telecommunications, and later entered Baidu.

At this time, he is the head of Baidu's bidding ranking marketing department.

"Hey, Mr. Li, Mr. Li, we received a big order. ”

When he was about to communicate with the customer, Wang Xiao suddenly saw a large order in the background.

"Big order, how much?"

"1 million. ”

"Renminbi?"

"Yes. ”

"I'll see. ”

1 million is not much.

But 1 million at a critical time is simply timely rain.

Staring at the data above, Li Yanhong was a little excited: "Has the financial side confirmed the receipt?"

"It should be no problem, if it doesn't come in, it is impossible to show a balance of 1 million, I'll call to confirm. ”

After a while, Wang Xiao confirmed on the internal phone: "Mr. Li, there is no problem, this is a real customer." ”

"Great. ”

Li Yanhong breathed a sigh of relief.

These days, he's really worried about the bidding ranking.

With this big order of 1 million, when the company held a meeting, he could finally withstand Xu Yong's pressure.

"By the way, what products are they promoting?"

"It's supposed to be instant messaging. ”

Looking at the keywords placed by the customer, Wang smiled and said: "Mr. Li, you see, the keywords placed by the customer are instant messaging, chat, chat room, and friends...... Wait for this. ”

"Hehe, no wonder they gave such a big order. ”

Li Yanhong said with a smile: "ICQ has sold a sky-high price of $260 million in the United States, and there are a lot of people in China who want to do instant messaging." However, for the time being, QQ is still ahead. ”

"Mr. Li, this customer has another keyword that is more difficult to do. ”

"What keyword?"

"That's what you just said about QQ. ”

Pointing to the keyword QQ on the screen, Wang smiled helplessly.

He kind of understood why this customer would smash a 1 million order.

"Mr. Li, is this business still available?"

Something like this is beyond Wang Xiao's handling authority.

Li Yanhong walked up.

Looking carefully at the keywords placed by this customer, my heart was turbulent for a while.

It's a really embarrassing list.

How could he not know what this client's idea was?

For a moment, he was in a dilemma.

"Pick up?"

"Still won't answer?"

That's a problem.