William was excited, he felt like he had met a confidant. As a sneaker brand, Nike can be said to be a household name in the world, but because it is just starting out in terms of clothing, it is a little less famous than other international brands.

And for Nike's entry into the clothing industry, other international brands are constantly stumbling in secret, while remaining vigilant and vigilant. This has led to Nike's increasing investment in clothing in recent years, but the results have rarely been fruitful.

Now a few of Nike's shareholders have begun to question whether it is right to enter the clothing industry, but William knows that if you want to become an international giant, Nike is obviously not enough to just make shoes, even if you make shoes into the world's first market.

It's different when you enter the clothing industry, you can not only make men's clothing, but also women's clothing, and even children's clothing. The clothing industry is on hold, you can make socks, make bags, make ....... There's so much that can be done anyway.

Just sitting alone in the sneaker market is tantamount to chronic suicide. Therefore, when many businessmen in the world, especially European and American businessmen, did not look down on China, William, who could not find any good methods and inspiration in other countries, personally led a team to China.

As soon as he entered the exhibition booth of the Zhang Chamber of Commerce, he was instantly attracted by a variety of dazzling small commodities. Most people who look at small goods may only think that they are worn on the wrists and ankles. But in William's opinion, this can be used for clothes.

No matter how cheap the raw materials are, as long as the finished product is made into a good product, it will instantly attach a lot of artistic value, and it is simply the first choice for some pendants on clothes.

At the same time, he had little interest in fabrics, after all, he had seen the best textiles in the world, and he did not think that he would make any new discoveries in China in this regard. But when he saw silk, he completely abandoned this idea.

Whether it is the feel, or the color, and the effect of becoming a fairy after being made into a finished product. It was as if William had seen a beautiful princess, a noble prince.

In short, the value of using silk to make Nike's main product on clothing, even the highest level of luxury, could not be more suitable. This is simply the hope that God has given Nike.

What William didn't expect was that he was happy with one surprise, and two surprises had already made him ecstatic. Who would have thought that there were three third surprises waiting for them.

And this third surprise made him even more overjoyed, feeling that the ray of dawn that he had seen for Nike's development in clothing because of the encounter with silk instantly turned into an open door.

Great, Wairui dog!

With such a design and noble silk, William believes that Nike's clothing strategy, which has been tepid, has been an instant hit. And if these designs can be shown on the Paris fashion show, it will definitely make a splash all over the world.

Watching the two 'female designers' cut the fabric and start sewing quickly, Power could not wait to start moving back and forth. Hurry up, hurry up, at this time he can't hold back the desire in his heart.

When he finally saw the finished product that caught his eye, William walked around the window with the toys like a child, trying to reach for a toy, but he was hesitant to get dirty.

Suddenly, a hand reached over and took the black, inky, shiny but extraordinarily deep suit in his hand. William's eyes suddenly bulged, and just as he wanted to speak, he saw the face that surprised him with a young man.

Picking up the suit, Yang Dongxu waved his hand, and asked the male model who was still standing there in a daze to come over, the two seamstresses made clothes according to his size just now.

When William felt that this dress should be framed as a collectible, and hung in the Nike headquarters building, Yang Dongxu put the suit directly on the male model.

A model is a model, and there is nothing to say about the figure. And silk, whether in the eyes of Westerners or Orientals, carries a mysterious nobility.

Therefore, when a suit made of silk is put on a model that is originally a clothes rack, the effect is needless to say. Even the onlookers who didn't know how to wear clothes felt that the male model was much more handsome in this costume than just now.

Just when everyone was amazed that the suit was so handsome, Yang Dongxu frowned and seemed to be a little dissatisfied: "The shoulders should be fixed with hard objects, and the waist should be tightened by an inch and a half, so that it is more slim and set off the temperament." ”

"It's good, it's already good, it's a masterpiece of God. Yang Dongxu's words were spoken in English, so it was naturally William who responded to him.

"Looks like you're very happy with the design and the silk. Yang Dongxu said with a smile.

"Satisfied, very satisfied, this is simply God's guidance. Looking at the suit on the model, William's eyes lit up, and he felt that Nike already had a magic weapon to compete in the clothing industry.

"Then let's talk about the characteristics of silk. It is comfortable to wear, and its silky smoothness is definitely the lowest among fiber materials, and it is particularly good at absorbing and releasing moisture, which can retain a certain amount of moisture for the skin.

It can absorb sound, vacuum dust and flame retardant, which you can experiment with yourself later. And then there's UV resistance, which you can experiment with yourself. The last one is because it is a natural fibrin molecule, which contains 18 kinds of amino acids needed by the human body, and has a certain health care effect. ”

"Is this really God's masterpiece?" heard Yang Dongxu count so many benefits of silk, William sighed continuously. However, while obsessed with silk ready-to-wear, William's eyes remained clear.

Apparently he was very satisfied with the silk, and he was even more satisfied with the silk outfits. But as a businessman, a sane adult, you can show ecstatic looks on yourself what you like, but you will never become completely crazy because of it.

Of course, in addition to these benefits, it also has certain disadvantages. For example, because it is silk fibroin, it will fade after a long time in contact with sunlight, and because it can maintain humidity, it is easy to wash the body, and it is not strong enough, it cannot keep warm, and it is prone to wrinkles. Yang Dongxu said as he picked up the silk next to him and folded it in half to show William.

"That's not good news. William frowned.

It doesn't matter what you keep warm, if you can afford Nike, do you care about keeping warm over there? If you want to keep warm, you should buy a down jacket.

Wrinkles are also easy to deal with, at most it is just to iron it more. As for sucking up, it's easy to do, just add another layer of lining inside the suit. Fading can be a big problem.

"The most serious of these problems is fading, but there are several other solutions to this. Although it cannot be completely solved, the practicality can be greatly increased. There is also a solution once and for all, that is, to modify the silk with living methods, but this kind of silk has a bit of an impact. ”

"Can you tell me what's going on?"

"We'll talk about that later. In fact, I think the disadvantage of fading may or may not be an advantage. Yang Dongxu smiled, silk fading has been like this since ancient times, and it is impossible for the ancients to wear faded silk clothes a few times and then throw them away, and the ancestors have summed up a lot of experience in this regard.

Although it cannot completely solve the problem of silk fading, it can greatly improve the waving delay of silk fading, so that the practicality of silk is greatly increased.

"Oh......" William glanced at Yang Dongxu meaningfully.

At first, he thought that this young man was a genius in costume design, but now it seems that the young and unspoken face in front of him seems to have no less shrewdness than him.

"Luxury is something that you want to be noble and rare, if you buy clothes that are durable, that do not fade, and that are strong. In fact, imitations are better than genuine products in terms of durability, aren't they?" Yang Dongxu said with a smile.

As a man who has traveled back in time from the afterlife, and a man who tirelessly reads international newspapers every day in his sister, learns about the business market, and researches major brands.

Yang Dongxu didn't say that he had completely figured out the marketing routine of luxury goods, but he had definitely seen it well. And in later generations, there was a lot of news that talked about the quality of luxury goods.

Let's say a woman buys a Cartier watch with a leather strap. As a result, after buying it back, the strap broke every day after wearing it for a long time, so I went to the brand store where I bought the watch to repair it, and sued them that the quality was not good.

At that time, the manager of the brand store said: "Don't buy luxury goods if you don't have money, luxury goods are not something you have in your hands every day." ”

This sentence is very infuriating, and it feels like the store manager is defrauding consumers. But the real fact is that although the store manager's words are not good, his meaning is not wrong.

That is, luxury is not suitable for wearing every day, and it must be maintained if you have to wear it. If you feel sorry for the money for maintenance after buying, then you'd better not buy luxury goods, and buy an imitation product that can show off the quality without maintenance.

"What kind of methods do you say can be maintained, and solve the customer's concern about the fading of clothes for a certain period of time?" William stared at Yang Dongxu with his eyes flashing.

"This can be done as long as the customer doesn't let the clothes get any damage. And when selling this type of clothing, it can be specially noted, and the customer decides whether to buy it or not.

However, because it is absolutely natural, its price must be much higher. It is at least fifty percent more expensive than those silk suits that do not fade after modification. ”

"No, no, no......" William kept shaking his head after hearing Yang Dongxu's words: "I think it can be worth its magical effect by starting at least twice as much." ”

"It seems that I still have a lot to learn from you when it comes to business. Yang Dongxu was stunned for a moment and stretched out his hand to William.

"It's a good thing that young people are sometimes kinder when it comes to doing things. William held out his hand.

The two men shook each other, and then suddenly burst into laughter. The onlookers next to the laughing were inexplicable, looking at the eyes of the two people as if they were looking at two fools.

The movement here attracted many people from afar, especially after discovering that the person who was laughing was William. Many foreign businessmen who are also manufacturing companies can't help but come over curiously.

Such a move by foreign businessmen instantly attracted more people to come, which made the manufacturing booth in a remote place instantly become the most lively place in the venue.

This made the organizers stunned for a moment and hurriedly sent security guards to ease the crowd, so as not to cause congestion and accidents.

"Why is this kid always looking for trouble?" A leader standing on the second floor instantly frowned when he saw Yang Dongxu, who was laughing with foreigners in the crowd.