July 17, Pengcheng.

When the first light of the morning entered the windowsill, the Pengcheng Stadium, located on Shangbu North Road, was already crowded with tourists and reporters from home and abroad.

The 4th Pengda Superhero Festival officially kicked off!

The event will run from 8 a.m. to 9 p.m. It can be called the longest-lasting superhero festival in history.

There's a reason for that......

This year's Super Hero Festival, in addition to integrating scientific and technological elements, has added night programs such as drone formation light shows and AR projections. During the day, a fan meeting and a street of heroes were also opened.

It's easy to understand when you meet fans!

The Hero Street is more complicated......

This refers to the temporary construction of a street inside the stadium, with a total of 78 shops on the left and right sides.

These shops are run by heroes!

It may be Ultraman Tiga sells ice cream, Kura sells skewers, Biochemical Yellow sells "venue-limited" figures, and Armored Warrior Xingtian sells mobile phones......

The booth will be open all day!

Some products, such as face masks, mobile phones, milk, and cola, are mostly sponsored stores. Snacks and drinks such as skewers, ice cream, and sour plum soup are free benefits provided by PD Group in order to give back to fans.

In the store opened by the sponsor, the goods need to be purchased for money, but there are certain discounts, at least cheaper than the market price.

At PD's own store, you can get a free copy with a ticket. Whether you eat or drink, it's free.

Of course, toys aren't free!

The first time I held an event on Hero Street, although I was well prepared, there was still a lot of chaos on the scene.

For example, empty my store.

The female fans gathered around, pretending to ask for skewers, but they were actually secretly rubbing oil. You touch me, I touch everyone, touch to the end, the holster actor quits......

It was only after saying that he persuaded the "Almighty Empty Me" to continue selling skewers. Meng Lang just wiped the sweat from his forehead, and there was another news next door.

Running out of ice cream!

Maybe it's too hot, or maybe Tiga is too popular. The ice cream store quickly ran out of stock, causing a large number of tourists to be unable to eat ice cream, shouting: "If there is no ice cream, then take Tiga away......

Good things are grinding!

Although the process was very difficult, the actors and staff in leather suits were tired and hot as if they had just been fished out of the water while serving tourists in leather suits on hot days.

However, when the tourists said "thank you", "Aligado" and "three grams of oil" with smiles on their faces, everyone was full of enthusiasm again!

Sure enough, a smile is a good medicine for fatigue......

The day's activities quickly ended.

At 6 p.m., well-fed and well-fed tourists, under the guidance of many staff, walked to the designated area to sit down and wait for the evening performance to begin.

"It's like the sun shines through the night. ”

"Dawn creeps across the horizon......"

Pengda does not have a song that is more suitable for warming up than "Miracle Reappearance".

The melody sounded, and the huge stadium instantly resounded with tsunami-like applause, and the atmosphere reached the peak of "the whole audience is happy together".

"A new storm has emerged......"

Entering the chorus, it set off a round of chorus.

The song resounded in the sky, and when the last sentence "a miracle will definitely appear" fell, there was a banging sound at the venue, and countless fireworks rose up, illuminating half of the night sky of Pengcheng.

"Good evening, everyone!"

"Mina-san, Kubawa!"

“Good evening， everyone！”

Presenters from China, Japan, and the United States came to the stage, waved their right hands and greeted the audience in Chinese, in front of the TV and in front of the computer.

Considering this superhero festival, a total of three TV stations and video websites will broadcast and greet in the three Chinese languages, which is a necessary process.

In addition to the greetings, the three of them will repeat each subsequent program announcement in different languages.

"It's quite foreign!"

The audience applauded and complained, and was speechless. They always feel that this is not a company festival, is it necessary to be so tall?

"It's necessary!"

"Of course it is necessary!"

Meng Lang turned his head and explained to Director Zhang of Pengcheng Satellite TV: "Since the first Superhero Festival, the audience has been rising every year, and last year's recorded video, the number of views of the turtle exceeded 100 million!"

"At this year's Superhero Festival, according to our internal estimates, the audience watching the live broadcast will not be less than 50 million!"

"There are so many?"

Zhang Taichang was stunned and said: "If you are given a few more years, won't you be able to catch up with the Super Bowl and Champions League finals?"

"Almost!"

Meng Lang thought about it and felt that there was a lot of hope.

The Super Bowl and Champions League finals, although they are global events. But the audience for sports events is not as large as imagined.

IPs like Ultraman and Kamen Rider, if there is enough time for development, the annual event will have a ratings base that is no worse than them.

Of course, the World Cup, the Olympics and the Spring Festival Gala are forgotten.

These three programs are purely bugs in the TV industry, and Meng Tsai is not brain-dead. Even if the Superhero Festival develops for another hundred years, it will be difficult for it to have such an exaggerated influence.

Hearing this, Director Zhang moved his mind.

The Superhero Festival has only been held for a few years? It has already been watched by 50 million people! If it develops into a global event like the Super Bowl and the Champions League final in a few more years, the broadcast rights will definitely be very sought-after!

It's a golden rooster!

If you think about it, the sponsors of the Super Bowl and Champions League finals are not because of the high exposure rate.

If the exposure rate of the superhero festival can catch up with these two. The advertising fee received by the TV station and the organizer is definitely an astronomical amount!

He admits that he was moved.

Taking advantage of the fact that this golden rooster has not yet risen, start in advance and buy out the broadcast rights in the next few years at a low price, why is Pengcheng Satellite TV worried about being underdeveloped?

It's a pity that Meng Zai didn't agree.

No matter what he said, Meng Lang's answer was always the same: cooperation is possible, and buyouts are not necessary!

The mid-year superhero festival and the year-end PD carnival are not only the two major events of PD, but also the annual carnival party for children around the world. As long as you are not blind, you can see the potential of both.

Meng Lang was not in a hurry.

He knows very well that now selling broadcast rights can only be sold cheaply. After losing money for a few years, and then becoming famous and the audience base is stable, isn't it fragrant to sell the broadcast rights at a high price?

Besides, he didn't want to sell it......

As early as many years ago, he and Director Tao had a "ten-year appointment". Now that the time is calculated, Director Tao is about to retire, and the Big Bird cartoon has also been established.

He just had to be patient.

When Director Tao retired, he immediately submitted an application to transform the "semi-public, semi-private" Big Bird cartoon into Pengda Satellite TV, which is "controlled by private enterprises and supervised by state-owned enterprises".

At that time, the PD Carnival and the PD Super Hero Festival will become the fixed programs of Pengda Satellite TV, similar to the Spring Festival Gala and Lantern Festival Gala of CCTV.

Then you don't have to sell the broadcast rights!