Chapter 589: Membership
Zhou Ya's assistant opened the handbag in his hand and took out an MP3 with an apricot red color that looked very projectile but not too exaggerated.
Seeing the MP3, Dom's eyes lit up, and he reached out and snatched it from the assistant without waiting for Yang Dongxu to hand it to him. Then fiddle with it like a little kid getting a favorite toy.
After a few minutes of fiddling with the manual, I understood the function of this MP3. Then I took the data cable and couldn't wait to import the song from the computer.
Dom's laptops are the latest models, so the part that links the cable is the USB excuse that Microsoft has agreed to with several other major computer manufacturers. And the MP3 is now equipped with the transmission line is also equipped with this, the overall design of the data cable is the same as the mobile phone charger in later generations.
Bringing the plug is the charger, unplugging the plug is the USB cable, such a simple and ingenious design makes Dom admire the manufacturer's bull break.
As everyone knows, in addition to the manufacturer's bull break, the current patent of this USB excuse is not actually Microsoft United Huge Computer Company, but belongs to Dongxu Technology.
At a time when other computer manufacturers are still unifying this port, Dongxu Technology has reached the maturity of technology one step ahead of others, and can directly enter the market for use, and the data transmission rate is more than ten times that of other computer hardware manufacturers.
So unconsciously, Dongxu Technology obtained the patent and ownership of this seemingly inconspicuous small port in an inconspicuous way. Although the patent fee is very low, it has become the first step for Dongxu Technology to enter the world.
After downloading the song, exit the download, open the MP3 playlist, and the music starts Dom dances happily: "Oh God, it's amazing, it's amazing." It's just an epoch-making product, BOSS, what is this and where can I buy it?"
For an IT nerd, there's nothing that excites them more when they see electronics that can break the mold. A small MP3 instantly conquered Dom, a lover of electronics.
"You don't have to buy it, it's yours. "Listening to the sound quality played by MP3 is not the slightest difference from that played on the computer, even if it has been experimented on the side of Dongxu Technology, it has been confirmed again at this time Yang Dongxu breathed a sigh of relief in his heart.
"Oh, boss, you're greater than God, and I love this little darling to death. Dom almost pounced on Yang Dongxu and kissed him.
"He also has a radio function, you can look at the manual and try it. Also, his hard drive can only store about 20 songs, and the duration of each song cannot exceed 4 minutes, otherwise the amount of storage will be reduced. Looking at the excited Dom, Yang Dongxu seemed to see the popularity of MP3 after it was launched.
"And the radio feature is just fantastic, 20 songs? Dom continued to admire, although the storage capacity of 20 songs is a scum in later generations, but under the hardware conditions of current electronic products, it is definitely an epoch-making product as Dom said.
"Alright, you'll be working on this later. I'm going to discuss now, what do you need to prepare if the music website in front of you that can provide listening and downloading is launched?" Yang Dongxu put the bag in the assistant's hand with the power bank and other small things in front of Dom, and knocked on the table to divert the other party's attention.
"The website is basically no longer problematic, I have tested it on a small scale before, and all the bugs and problematic fights have been modified. As long as you rent a good server, you can go online and operate immediately. However, our song reserve is a problem, and there is nothing to test in a small area. But if it goes online, we don't have the copyright of any of these songs. Dom reluctantly put down the MP3 in his hand and reminded.
is different from domestic music websites, as long as there are songs in the world, they can be uploaded on the Internet at will, and even if someone seriously investigates or even sues for copyright or something, it can be delayed for a long time.
However, it is different in foreign countries, where the laws on the protection of copyright are very perfect. If the infringement is here, it will not only face the risk of removing the product from the shelves, but also face huge compensation and penalties.
"I'll talk about copyright, you just need to tell me what else needs to be done to go online. Yang Dongxu said confidently.
Not to mention that now the four major record companies want to pull him into the gang and squeeze the living space of the small record companies that keep popping up. Once MP3 is popular, the dividends of downloading songs on the Internet are not something that the record company can easily give up. So in this regard, Yang Dongxu has the confidence to talk about it.
"The issue of entry and advocacy is key. Dom's face became serious: "Although there is a direct recording now, the time for recording each song is the same as the time for singing the song, so a song takes at least a few minutes, and it takes a lot of time to record it 24 hours a day, which is a lot of work."
And publicity is related to the number of clicks on the website, although there is no product that can pose a threat to us at the moment. But the technical threshold for doing this website is not too high. So we have to be a good hit and then split the distance in an instant. Just make the guys who want to get in feel the pressure. ”
"When the time comes, you can see if you can find other people to help. Let's start with the issue of publicity. Yang Dongxu nodded and couldn't help but look at Dom in surprise, originally felt that the other party's technical nerd was a little worse in other aspects except technology, but he didn't expect that the other party was fully capable of being the general manager, and he immediately grasped the key point of the product.
"This can be done in two steps. Dom had apparently made a draft before: "For the first online promotion, we could work with Yahoo to hang a link to our web page on Yahoo, or when searching for some information about music, we could rank high." The second is offline publicity, if you are able to ask celebrities to endorse, our webpage can hang the photos of the endorsed stars to further attract traffic. ”
Now the website is obviously different from the later generations, and the future generations will basically take the network traffic to promote some new software products, and now offline publicity is obviously more important than online, and even costs more.
"Yahoo?" Yang Dongxu rubbed his fingers against his chin.
Before coming to the United States, Yang Dongxu had a detailed understanding of the Internet industry in the United States. He learned that although the Internet industry in the United States is much more developed than China, it is not as good as that of later generations.
Not to mention anything else, whether it is Microsoft, Intel or Cisco, they are still very interested in hardware research and development. Although there's nothing wrong with this, after all, there is no hardware support and everything else is, but there are really few network products, not to mention that the game is just starting, but the various designs are indeed very simple.
Take the current search engine as an example, there is now a Yahoo in the United States, and even a Yahoo in the world. Google hasn't been founded yet, and Yahoo is still groping its way forward, and it's not exactly positioned on the search engine, let alone other products.
"Anything else?" Yang Dongxu continued to ask after a fugue.
"Another issue is the payment of fees, we must pay money to buy the copyright. Whether it's employee salaries, R&D, or publicity expenses, these all need money, so how to make a profit is a problem. Dom looked at Yang Dongxu.
Actually, he was going to be the first to ask this question, but when he saw the MP3, he thought about it a little more, so he asked it at this time.
If there is no MP3 easy-to-listen music website, how to charge the channel is relatively narrow, and it must charge users according to the number of song downloads. But there is a problem with this charge, that is, the current network payment is not as developed as in later generations.
It's okay if the user packages and buys remittances, after all, the credit card business in the United States is developing very well, but if you only sell a song for a few cents, or a few cents, it's a problem. Buy a song and pay once, so it's easy to make users impatient and lose users.
And the appearance of MP3 made Dom think that his boss was ready to sell it in a bundle. For example, how many songs can be downloaded for free by people who buy MP3, and the selling price of MP3 can be used to supplement the operating costs of easy-to-listen music websites. But thinking of this, Dom was a little unwilling in his heart.
As a technical otaku with emotional intelligence and management skills, he has his own arrogance, he is absolutely easy to listen to, music is a perfect product, such a perfect product should not be regarded as a base product bundled additive.
"What do you think?" Yang Dongxu did not answer Dom's question, but asked rhetorically.
"If it weren't for bundling with this little thing as a benefit. Then we can only refer to eBay's operating model. Dom spoke.
"eBAY!" Yang Dongxu had a thoughtful look on his face.
Although there are not many Internet products in this era, some giants have begun to appear in later generations. For example, last year, in 95, Amazon was founded, and eBay was also established.
In later generations, Yibei is definitely not as good as Amazon, and I don't know how many streets have been thrown out. But in terms of the current market share, eBay is actually more powerful than Amazon, otherwise Dom would not directly say eBay, not Amazon.
"You can refer to it, but we still have to have our own characteristics in the theme structure. Yang Dongxu said with a deep sigh.
Dom didn't speak, his eyes lit up and looked at the little boss who had given him a lot of surprises on the phone, wanting to hear what he had to say.
"We can do a membership system. The corners of Yang Dongxu's mouth were raised to reveal a smile that made Dom look very sinister.
However, this feeling is fleeting, and his main focus is now on the word 'membership' and waiting for the rest of the story.
"Easy-to-listen music still needs to be bundled with MP3, but it's not the kind of bundle that treats easy-to-listen music as a benefit. It's a mutually beneficial and win-win cooperation.
First of all, people who buy MP3 get a one-month membership to EasyListen Music. That is, when purchasing MP3, the sales staff will immediately help the customer register as a member of Easy Listening Music.
Such easy-to-listen music can get the first very good customers. The power of members is that they can listen to songs for free on the easy-to-listen music website, and they have the right to download 20 songs for free. ”