Broadcasting.

Leader Xu looked at the "Beijing Morning Post", which is a metropolitan newspaper.

For a long time, China was full of government agencies and professional newspapers, preaching current affairs, opinions, people's livelihood, and industry news......

In 1995, Huaxi Metropolis Daily, which was founded in Chengdu, became the first metropolitan newspaper in China. As the name suggests, it is a newspaper that is close to the citizens.

Since then, Metropolis Daily has risen all over the country.

It is informative and readable, and there is everything from politics and economics, society, culture, sports, and entertainment. The profit is also amazing, like the "Beijing Morning News" just announced that this year's advertising revenue has exceeded 100 million.

Leader Xu watched the entertainment section, the news about "Crouching Tiger, Hidden Dragon".

"Golden Globes?"

He only thought it was magical, and no one expected that this film would be a big hit in North America.

Not to mention the Oscars, it's great to get the Golden Ball! The light of Chinese films, the main thing is that Xu Fei invests, and the two female characters are still in the world's film and television.

followed and watched the news of "No Thieves in the World", and it was a good meal, and the words were full of temptation, which made him eager to see it.

“......”

In the middle of the ring, Xu put down the newspaper and pondered the various melons in recent days.

In his opinion, Xu Fei has been put on the cusp, and the new award has to be held even if it is not held. If you can't do it well, one person will take the blame, and if you do it well, everyone's credit will be credited.

Metropolitan newspapers across the country are the most suitable carriers. The capital + newspapers from all over the country are united, and you can really apply for it.

The key is whether radio and television should be officially endorsed.

If Radio and Television does, this award will theoretically have the same status as Huabiao, Golden Rooster, and Baihua. Even more powerful, it has a propaganda advantage in itself.

On the other hand, such a powerful resource will also bring positive benefits to radio and television.

For example, the Huabiao Award has very little attention every year and its status is inflated. The golden rooster scolds and scolds, and the scolding shows that the attention is high!

Leader Xu watched "Crouching Tiger, Hidden Dragon" and "No Thieves in the World" again, and thought about it repeatedly...... At this moment, I heard a knock on the door, and the secretary walked in.

"Xiao Xu just made a call, please watch a movie. ”

"Huh?"

"In Beijing Film Studio, there are also Deputy Director Zhao and several people from China Film. said that "No Thieves in the World" is about to be released, and he has no bottom in his heart, and wants to ask you to check and encourage him. ”

Ha!

Leader Xu smiled and said, "What makes me encourage him, it's obvious that he wants to calm my heart." ”

That's what I mean, I want you to see the quality of this film. However, Deputy Director Zhao has already reviewed the film, and she thinks it is very good, if you are not available, I will push it for you?" said the secretary.

"No, I'm just interested. It's okay at Beijing Film Studio, don't make a noise, you can arrange it. ”

"Okay. ”

............

Friday, December 22nd.

Weekends, before Christmas Eve, are definitely a battleground for future generations.

The current filmmakers and audiences lack awareness and need to be cultivated slowly, Xu Fei has been brewing the soil for the Chinese New Year since several years ago, and this year is no exception.

The first trick is an unprecedented zero-point premiere, in Beijing, Shanghai and Guangdong, and other ticket warehouses, select local leading theaters.

The second trick is on the 23rd and 24th, and the couple ticket is half price.

The third trick is to release it in theaters across the country.

The nights were cold and snowy.

At more than 8 o'clock, a couple came out of the hot pot restaurant and came to the Capital Cinema crookedly.

"Two "No Thieves in the World". ”

"It's only going on sale tomorrow morning and you can book. ”

"Isn't it a zero-point field?"

"The zero point field is not here. ”

"Hmm, didn't all the Chinese New Year movies premiere here before?"

"Do you want to buy it?" the conductor said with a calm face.

The boy was still choking and was pulled back by the girl.

"Do you still see it?"

"Look, it's only eight o'clock, what do you want to do so early?"

"No, no, I'm not!"

"Then what don't you want to do?"

"No! No, I'll make a call......"

The boy's face turned red, and he asked his buddy and said, "It will be screened in the theater of Renmin University." ”

"Why don't you figure it out first? Can you still have a ticket now? I'm on my birthday! Can you use a snack?"

"Anyway, let's go and see. ”

"Go over and take a look, no ticket is not a trip for nothing!"

The atmosphere that was still very provocative just now suddenly became quarrelsome, and the two of them changed their positions angrily.

There was no subway over there, so I took a taxi ruthlessly, and when I went to the place, I saw that the International Cinema was standing very conspicuously on the side of the street. The lights are bright, crowded and lively.

There are a lot of diners sitting in the shop on the first floor, and some are hanging out inside, looking at the bookstore and playing with the claw machine.

The counter at the ticket office is crimson, and the young lady is wearing a white shirt, a black jacket, and black stockings. It sells popcorn, drinks, and the like on the side. On the wall is a large screen, looping the trailer and schedule of "No Thieves in the World".

There are also several sets of lounge seats.

The boy went over and asked, "Do you still have tickets for the zero point field?"

"There are the last two left. ”

Later generations were all electronic displays, and now you can only get a paper map, and the seats are very forward.

But it's all coming, see.

"How much is a piece?"

"Fifty dollars. ”

Without waiting for the other party to be shocked, the ticketing lady said: "It is recommended that you apply for a membership card, which can be discounted by seven and accumulate points." If you upgrade to the platinum card, you can get a 6% discount, and the diamond card is 5% off.

You can participate in our activities, in addition to your own use, friends and family can also use the card to consume, and the points will be calculated uniformly. ”

"What's going on?" the girl asked.

"Watch the movie for free on your birthday and get a small gift. We will also select our members for anniversaries, celebrity meet-and-greets, etc., ......"

"Hey, I happened to have my birthday today!"

The girl was excited and took out her ID card to show it.

After the young lady verified, she smiled and said, "Okay, you can enjoy the membership treatment by applying for a membership card now." ”

So, the boy charged 100 yuan and spent 35 to buy a ticket.

The girl got a birthday gift and a zero-point gift, including Gong Li's signed photo, and she consciously earned it.

Teacher Xu is inhumane!

At every turn, let its stars write autographed photos, and then take the photos to cut leeks, a million profits.

............

In addition to opening up and increasing production, the renewal of the audience is also an important factor in the take-off of China's film market.

The new generation of audiences can accept all kinds of work inside and outside the play, and they are more willing to speak out about the movie.

In the previous era when entertainment was scarce, people were satisfied when they had to watch it, and then they slowly had such things as good movies, bad movies, marketing brushes, traffic capital, and ass three views.

Today's zero point field, the vast majority of young people.

There are a lot of things to play in the studio, which is not boring, and it is easy to wait for the ticket check and queue up in an instant. There are also reporters taking pictures and interviews.

In the largest hall No. 2, there are more than 400 seats.

It doesn't seem to be as good as the Capital Cinema, but that one is a screen, and this one is nine.

The little couple is excited to enter, and as soon as they enter, they will be wow!

Hall 2 uses the largest screen except IMAX today, with seats, floors, walls, and lighting. Wait for the butt to sit down and feel it more intensely.

Presumably the contrast between the bench and the sofa.

The armrests on both sides are lowered, and there is a special place for drinks.

"This theater is good, will you watch it later?"

"Uh-huh, come on. ”

The boy was perfunctory, regretting in his heart: It's two o'clock after reading! Find a hotel again, wash and wash, how much time can you have?!!!

Good thing tomorrow weekend......

There was no celebrity meeting at zero o'clock, but Xu Fei still came.

He likes to watch movies with the audience and feel the atmosphere of jubilation or scolding. didn't occupy a good position, sitting in the front corner, next to the little lover, as if no one was gnawing at each other.

Gee!

Teacher Xu looked at them and sighed that it was good to be young.

Like I was back then, proper hooliganism.

Soon the lights dimmed and the screen lit up.

After the release permit, there was a CG intro first, in which the three of the workers, peasants and soldiers stood together, moving forward and forward.

There is a word at the foot: Beijing Film Studio.

There is also a line of large letters below: China Film Co., Ltd.

And then the second:

"Boom!"

An extremely clear sound, amplified in state-of-the-art audio equipment, is exceptionally transparent.

I saw a drop of ink, dripping onto the white paper, and the paper was soaked in ink and became mottled and old. Immediately, like an invisible pen, I wrote a few ink-style words:

"World Film and Television!"

The third:

The glittering corner tower of the Forbidden City, at the bottom is the "Forbidden City Pictures".

Although it is very rough, there is a sound of frogs underneath, and in the past, I only saw moving titles in Hollywood blockbusters, but I actually saw them in domestic films.

This is what Xu Fei strongly asked to make, and it is called "the packaging of blockbusters." ”