Chapter 652: Who is the champion?
Easy to listen to.
For example, its name can be translated into English, or an abbreviation can be made for convenience. This is very common in companies with English names, but the other party has been hanging the two Chinese characters of 'easy to hear', which are completely unknown to people who are used to English, on the eye-catching homepage of the website.
Many times, there are users who like this music website, and if they want to recommend this website to their friends, they can only send the URL, but not directly say the name, and let the friends search for it themselves. Because Americans, or British, or most people in the world, don't know Chinese, let alone spell Chinese characters. Even the American input method does not have a Chinese input function yet.
But such a website has quickly become popular to an incredible extent. It has become the music website with the highest number of clicks and the most paid members in the United States.
Even after that, a few IT companies with full background also launched their own music websites, wanting to get a quick piece of the pie. Still crushed by this website, unable to resist.
And when such an Internet company is connected with a Huaxia record company whose development status is speechless. Jos seems to have found the reason why the other party has to hang two difficult search characters. And this undoubtedly has a touch of resonance with the local British music that he has always wanted to insist on promoting. This is also the reason why he is willing to agree to the other party's invitation to dinner.
British music was once brilliant, although it is also good now, and it is one of the mainstream of pop music in the world. But it is undoubtedly relegated to a back seat over other music, which is unacceptable to Jos. He wanted to make another Elvis Presley, or make British music popular again, but it was very difficult to do so.
Monopoly is called a monopoly, because as long as the industry is occupied, it is difficult for others to squeeze in. At this time, the world's three major record companies are undoubtedly three mountains, and the more and more pressed Baidai is out of breath.
So when Yang Dongxu sent an email to Jos with easy-to-listen music, he was undoubtedly moved. From the first gramophones, to cassette tapes, to the compact discs that have become popular in recent years. The development of music carriers has also promoted the vigorous development of the entire music industry, and online music is undoubtedly the focus of the next music carrier, even the mainstream.
He has been paying attention to easy-to-listen music since last year, because after taking the online copyright of the song in the hands of the three major record companies. Easy Listening Music has also talked with other music companies about the online copyright of songs, and Baidai is one of these music companies.
He has been trying to promote British music in various ways, and after signing up with Easy to Listen to the Internet song, he took a hard look at the site, although he was surprised by the speed of its success. But I saw another way to promote British music.
And it turns out that his vision is not wrong, and many of the British-style songs recommended by EMI in easy-to-listen music are more popular than selling CDs. It even set off a wave of nostalgia for classic songs.
"You've made a great website, and I'm interested if you want to raise money. After sitting down, the red wine and steak came up, and Jos picked up the red wine glass in his hand and gestured to Yang Dongxu.
"I just bought an NBA team, so ...... I'm not short of money. Yang Dongxu smiled faintly.
Joss paused for a moment, then took a sip of red wine and lowered his head to cut the steak in front of him. Yang Dongxu also bowed his head and began to eat steak, he said that he bought a team not to show off anything, but to let the other party have a certain understanding of his financial resources, so as to achieve a more sincere cooperation.
The two of them stopped talking, they both ate the steak in front of them in silence, and at the end of the meal, the two of them found a café to sit down, which was undoubtedly the place to talk about things.
"What do you think of Hollywood?" asked Joss very directly as he sat down.
"Hollywood is in the United States, but it is the world, and that's where she is great. ”
"What about the music?" asked Jos, whose face didn't change.
"Purely based on the level of the entertainment industry, music in the future may be ranked third. ”
"Why not second, or first?" Joss had a curious look on his stern face.
"The development of industry is closely related to the development of society. In the past, music was only able to surpass movies to become the number one entertainment industry. This is because music is more accessible than movies, and it is easy to carry in the first place.
The second is because of the social significance it contains, which can resonate with the people who listen to the song. But convenience is always one of the highest selection criteria for human subconscious. Yang Dongxu said.
Joss had a more interested look on his face, obviously it was the first time he had heard such an exposition of the music industry, so he nodded his head to show his approval of the other party's opinion, but also asked his own question: "It seems that it will be more convenient to choose music in the future, for example, you get that MP3." ”
"It's because of the convenience of easy-to-listen websites that they have become popular so quickly. This also supports what I just said. And compared to the convenience of music, movies will become more and more convenient in the future.
Compared with movies with a sense of picture and storyline, although the emotions expressed in music are delicate, it is difficult to have the direct impact of the movie picture. No matter how good the MV is shot, it is only a few minutes of footage. ”
"What else?"
"Developing a diverse range of music, music can't compare to movies in this regard, take British music as an example, from mountain rock at the beginning, to the Beatles later, and then punk, British folk.
Every wave of music will have a corresponding music genre born, and then lead to a period. In this respect, music is not as diverse as film. ”
"It's all music that draws nourishment from real life, and I don't think the concert is worse than the movie. Jos retorted.
Facing Jos's rebuttal, Yang Dongxu smiled faintly: "To give a simple example, that magic." Movies can make a magic movie with all kinds of special effects, but you can't use a song to make people feel what magic is?
For example, the emotions that can be expressed in music can be interpreted more deeply with a movie. But it's hard to condense the emotions of a movie into a single song. ”
"There are some things that music can resonate with people that movies can't replace. ”
"As long as it's something that resonates, there's no one who can't replace anyone. A song can move people, and a movie can also make people cry. Compared with the resonance of music, the movie is more simple and direct.
You can't expect everyone to understand the emotions expressed in a song. But the feelings expressed in a movie can be felt more simply when you see it with your eyes. ”
"Musicals can do the same. "Jos still doesn't want to throw in the towel.
"That's just a niche. To be precise, anything that rises to the level of art will slowly become niche. You can't expect people who are busy with work and life every day to understand musicals and operas, which require a certain amount of artistic accomplishment. All they need is a Coke, a box of burgers, and then sit and have a good time chatting. ”
"Then why don't you go to make a movie, or get a music website?" Jos snorted coldly, although he didn't want to agree with the young man in front of him, he had to admit that what the other party said was the truth.
"Heiner makes music and films. And the revenue from movies has already surpassed the revenue from records since a few years ago. ”
"And what do you mean you're looking for me?" Joss was a little annoyed, he felt that the other party was finding fault.
"Make a variety show about music. ”
"Variety?" Joss frowned, unable to understand what he meant for a moment.
"I can treat him as a talent show, but there are certain differences from traditional talent shows. His audience is not only for the students of the major conservatories, but also for the general public. ”
"It seems to be a little interesting. Jos pondered for a moment and asked, "How does it work?"
"I've written the plan, and once we've identified the other partners, we can have a simple meeting to discuss it. ”
"Other partners?"
"Sony, Universal and Warner, in order to make this variety show an epoch-making talent show, I decided that the five major record companies would join forces to do this variety show, and you were the first one I contacted among the partners I invited. ”
"I'm honored then. Jos said lightly, and then changed his style: "The five major record companies you are talking about, except for me and the other three, the other one will not talk about your Haina, right?"
"Is there anything impossible?"
"To put it mildly, young man, Hainer may be very powerful in your country, but in the international arena, he may not even be as good as a small music company in Hollywood. ”
"So I pulled Yitingtech together, and the draft is undoubtedly to support newcomers. And if the song sung by the newcomer can cause a wave of listening on the Internet.
In this way, no matter whether this draft rookie can win the final championship or not, he has a foundation that can be fired. Then at least the behind-the-scenes company will guide you a little, and that one talent variety show can make a group of newcomers popular. ”
"That's why you let Haina hitchhike?" Jos, an old man in this business, undoubtedly directly saw Yang Dongxu's purpose in doing this.
In addition to the inability to break through the blockade of publicity, the inability to increase the popularity of the artists signed by Haina is also a headache.
If this talent variety show can be successful, then even if Yang Dongxu doesn't want the final champion, he can come up with a few famous newcomers, so that if you spend money on publicity and push, you will almost have a harvest. It's been more than a year since I worked as hard as before, and the whole company is still dead and unknown.
"Is there any problem? I contribute money and efforts, so naturally I have my demands. Isn't it because you want to promote local British music?
If in this talent show, there is one, or two British rookie singers, who get a good ranking on this stage in front of the whole United States, and even the world. A lot of people like the British songs they sing, so even if you don't win the championship, you'll be satisfied, won't you?"
"And who's the winner? yours?" Jos smiled mockingly.
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