Chapter 904 - Opening Online Sales Channels [Asking for a Monthly Pass]
Zheng Jia came over first, unceremoniously picked up a piece and put it in his mouth.
"Wow, this tastes so chic, the sweetness has the unique aroma of braised meat, it's good, Sister Xiaoying, you can try it." ”
Tang Xiaoying is still a little reserved: "I can't eat sweets when I lose weight recently......"
But in the end, he came over and pricked a small piece of duck skin with a toothpick and put it in his mouth.
After chewing slowly, my eyes unconsciously began to glance at the rest of the plate.
Now this sweet duck is hot, and the skin is crispy and juicy, a bit like the roast goose in Guangdong, but the skin is sweeter and crispier than the roast goose.
Tang Xiaoying was slightly uncomfortable when she first ate it, but after chewing it a few times, she was deeply fascinated by this taste.
The matter of losing weight was naturally left behind.
By the time Guan Junjie came, this plate of sweet duck had already been eaten by Tang Xiaoying and Zheng Jia.
Of course, this duck is a bit small, and even if it is eaten all, there is not much meat.
In fact, the biggest selling point of sweet duck is duck skin, and duck meat is secondary, so duck snacks are more popular.
"It's only fifty or sixty yuan on the Leshan side, but the cost is high here, and it's a bit unaffordable to sell it so cheaply. ”
Guan Junjie still understands the market very well, if this thing is set according to the price in Leshan, it will not lose money if it loses money, but the profit will be very low and not cost-effective.
Therefore, he wanted to explore Xu Zhuo's outlet.
Xu Zhuo also thinks that the price is low, after all, this is a B-grade signature dish, how can there be B-grade noodles when it is sold cheaply?
And people sell braised duck shops at this price, which can make small profits but sell quickly, but if the big restaurant wants to sell cheaper, it is really inappropriate.
Thinking of this, Xu Zhuo asked a few people a question.
"You say, do we sell this sweet duck according to the size of the whole half, or do we price it according to the size of the duck...... Or is it sold by weight?"
According to the whole half, it is the most reasonable, because Leshan also sells it like this, and it is easy to divide it whether it is one or a half.
And if you sell it, it's a bit of a chicken thief, after all, using a reasonable way of plating, you can make a small portion of duck pieces look more than a large portion.
The choice of duck meat parts on the plate can also greatly reduce the cost.
There are many doorways in this, and everyone who does catering knows it.
Of course, although this kind of operation seems to save money, it is easy to affect the reputation of the store, after all, customers are not stupid, a duck meat costs dozens of dollars, but a few chopsticks are gone.
Do you think you're a certain Jude?
But if it is calculated by the catty, it will give people a feeling of "wow, the price is so expensive".
After all, the finished duck meat is so cheap that it is said to be the preferred ingredient for many mutton skewers, and you dare to sell this kind of meat for dozens of pounds.
Robbery?
"I think it's better to sell it by the portion, one by one, half by half, so it seems very weighty, as for the price, we have to calculate it according to the profit margin of the store. ”
The dishes in the big restaurants have a profit margin, that is, a ratio of profit and cost, and dishes below this base will be removed from the menu.
Sifang Restaurant naturally has its own profit margin standard, and all of you here are experts here, and it was quickly calculated that if you want the profit margin to meet the standard, the sweet duck has to be sold for eighty-one.
That's the price of removing the duck paws and wings.
Xu Zhuo tapped the table with his hand, more than eighty is still a bit low, after all, there is a bonus to B-level dishes.
You must know that the peony swallow dish is now sold in the store at a price of three digits, and you have to make an appointment in advance to eat it.
Thinking of this, Xu Zhuo said his estimated price.
"Let's not divide the size into large and small portions, directly sell 78 servings, one and a half servings, clearly mark on the menu, half a duck is more than 70 yuan, psychologically speaking, everyone will not feel expensive. ”
Zheng Jia is more knowledgeable: "It's really not expensive, but people sell ducks with duck sauce like this, it's a big duck, and our little ducks are also sold at this price, customers won't be disgusted, right?"
Guan Junjie waved his hand and said: "That's not it, there are hundreds of pigeons in Guangdong, the key is to see how we introduce and publicize." ”
Publicity is really a big deal, because not only do you have to get customers to accept the price, but more importantly, you have to get them to accept the sweet duck as an exotic delicacy.
That's the point of the propaganda.
Several people sat in the office, and after some discussion, they came up with a preliminary propaganda plan.
Tonight, Zheng Jia will urgently make a few promotional display boards and put them in the staircase and elevator at the entrance to show customers the new sweet duck.
The display board will also introduce the origin of the ducks, what free-range young ducks, what is not fishy, what is grown in water, what origin is airlifted, anyway, pick up the tall words and make it up.
The waiter will also highlight the recommendation when the customer orders, and the sweet duck will also be listed on the home page of the electronic ordering machine.
"Anyway, it is to use the fastest time to push out the sweet duck, and tell the customer that the sweet duck can be vacuum packed and taken away, and if you pack it away, you will be discounted, and you will study how much. ”
finally made a B-grade dish, and it is also a sweet duck with a good reputation and taste, if you don't make good use of it, Xu Zhuo always feels that she has suffered a big loss.
After explaining this, Xu Zhuo went to the kitchen to pack more than a dozen, and then drove out.
Two were sent to Chen Guifang, two were sent to Zhao Jinma, two were sent to Xie Hailong, and two were sent to Feng Weiguo.
The rest was all sent to the old lady's house.
Two days ago, your grandfather Yu said that you have been asking Sweet Duck how to do it recently, and I thought you were just joking, but I didn't expect it...... It tastes so good. ”
The old man tasted the sweet duck made by Xu Zhuo, and his face was full of relief.
Thanks to Wei Junming, otherwise such a good seedling would have been delayed.
Just by chatting with everyone, you can figure out the sweet duck method, this child's talent really can't be said.
The old lady was also very happy, and kept asking Xu Zhuo to express a few to Yangzhou over.
Xu Zhuo naturally would not refuse, on the way to come, he had already thought that in the next few days, he would send a few sweet ducks made in the store to everyone he knew, so that everyone could help publicize it.
When the time is ripe, the online purchase channel of Sifang Restaurant will be opened.
In this way, even if the locals don't like to eat it, this sweet duck will not be wasted, and while selling sweet duck, it can also promote the Sifang Restaurant.
Best of both worlds!
"Ding! The host discovers new business opportunities and rewards the D-level signature dish - Beijing sugar pancake, congratulations to the host. ”
Ouch?
This hasn't been opened yet.,It's just a matter of thinking about it.,There's a reward.。
It seems that this online sales has reached the time when it has to be opened.
But what does it mean to reward this Beijing sugar pancake?
Just as she was thinking about it, the old lady said as if she recalled: "This sweet taste reminds me of the sugar pancakes in the capital, and I have to go to the capital to taste it again when I have time......"