Chapter 12 Television Commercials

Early the next morning, Luo Li got up early and followed Yu Xue, who came to pick him up, to the TV station.

Zhang Tai waited in the office early, waiting for Luo Li's arrival.

Through a football match last night, the relationship between the two has become a lot closer.

"I don't know how much time Mr. Luo wants to put advertisements on my station, and at what time will it be broadcast?"

Zhang Taichang personally poured tea for Luo Li and said with a smile.

Seeing that Zhang Tai was straight to the point, Luo Li hesitated a little.

On the way to the TV station in the morning, he had already learned from Yu Xuekou about the cost of advertising.

1,000 yuan per second in the morning session, 2,000 yuan per second in the afternoon session, 5,000 yuan per second in the prime hour before 10 p.m., and 800 yuan per second from 10 a.m. to 8 a.m. the next morning.

Moreover, the advertisements within one minute before and after "News Evening" reached a sky-high price of 11,000 yuan per second.

Luo Li originally planned to put it at noon, when the price was not high or low, 1,200 yuan per second, and it could be put in for a month.

In this case, the 100,000 yuan that Brother Xiao Ma gave him is enough.

But Lin Zifeng lost 2 million to himself last night, and Luo Li, who suddenly became bigger, had a new idea.

"I want to invest in prime time, three seconds a day, for 30 days in a row. ”

Luo Li finished tentatively, but saw that Zhang Taichang's face suddenly became embarrassed.

"Mr. Luo, it's not that I don't want to help you, it's just that the advertisements for this time period need to be booked a month in advance, so ....."

Luo Li saw Zhang Tai's face look embarrassed, and suddenly smiled: "I also know that this matter is more difficult, but I think you must have a way." I might as well say it bluntly, how much money do I need to add to invest in a month?"

Zhang Tai rolled his eyes for a long time, and sighed after a while: "Mr. Luo must have known the advertising price codes of each time period. The price of 5,000 per second in prime time is no longer available.

Now, if it's forcibly inserted, it's 7,000 per second!"

Luo Li's eyelids jumped slightly when he heard this.

Originally, he planned to switch to prime time, based on 5,000, and if he invested for a month, it would be 450,000.

But if it rises to 7,000, it will be 630,000 a month.

It costs 630,000 yuan to play just 3 seconds of advertising every day, and this is in 1994!

Even though Luo Li had money in his hands, he was shocked to hear it.

At this moment, a middle-aged woman walked in outside the door.

It's not someone else, it's Lin Wanting who was with Lin Zifeng last night.

"Miss Lin, which gust of wind brought you here?"

Zhang Tai saw that the God of Wealth had arrived, and hurriedly got up to greet him.

He was good at observing words and feelings, and he had already seen Luo Li's hesitation.

I can't help but look down on him in my heart.

So as soon as he saw Lin Wanting, who was wealthy, he immediately stopped paying attention to Luo Li.

After nodding slightly to Luo Li, who was hanging on the side, Lin Wanting showed an imperceptible sneer on her face.

In fact, just outside the office, she had already heard the conversation between Luo Li and the others.

So I made up my mind to come out of Luo Li's embarrassment.

In order to repay Lin Zifeng for Luo Li's revenge last night, he refuted his face.

As if she deliberately wanted Luo Li to hear it, Lin Wanting got straight to the point: "Last night, our board of directors temporarily decided to broadcast a five-second advertisement on your station's "Oriental Time" column!

"Really?" Zhang Taichang's eyes widened when he heard Lin Wanting's words.

You must know that the price of the advertising segment before and after "Eastern Time" is second only to the existence of "News Evening", reaching 10,000 per second!

As soon as the show was broadcast last year, it immediately became a national waste, and the two program hosts, Brother Shui and Brother Bai, quickly became the idols of thousands of girls.

After the Lin Group negotiated the advertisement of the prime section of "News Evening", it wanted to invest in the advertisement of the "Oriental Time" segment.

It's called deep pockets!

"Because the amount of advertising this time does not exceed 20 million, Lin Shao has carte blanche to entrust me to be responsible for signing the contract. No problem, Chang Zhang. ”

"No problem, no problem! So is the ad shot by our TV station or by you?"

"As for the advertisement, we have asked Mr. Zheng from Xiangcheng to shoot it last night, this is the demo. Zhang Tai, please review it first, if it's not appropriate, let's reshoot. ”

While speaking, Lin Wanting took out the videotape from her bag and handed it to Zhang Taichang.

Zhang Tai's eyes widened immediately after hearing this, and he took the tape from Lin Wanting in surprise, and said excitedly:

"This advertisement was shot by Mr. Zheng? No need to judge, Mr. Zheng can appear in the prime-time advertisement, which is also a good thing for the TV station. ”

Lin Wanting smiled slightly, inadvertently glanced at Luo Li, who was bowing his head and tasting tea, and answered: "Mr. Zheng is filming "Laughing at the Wind and Cloud", and there was originally no schedule. The board of directors took a lot of effort to invite him, and I believe that the quality of the advertisement will not disappoint Mr. Zhang. ”

"That's, that's!" Zhang Taichang responded while letting Lin Wanting to the sofa next to Luo Li and poured her a cup of tea.

Seeing this, Luo Li naturally understood in his heart that the two of them were going to have a long talk.

He hurriedly got up and prepared to leave.

And Zhang Taichang was also happy to see Luo Li so acquainted, so he wanted to say some embarrassing polite words to Luo Li before sending him out.

Unexpectedly, Lin Wanting suddenly asked Luo Li: "I don't know what time period Mr. Luo's advertisement was placed?"

Before Luo Li could speak, Zhang Taichang thought that Lin Wanting was afraid of the conflict between the two advertising time, and immediately explained: "Mr. Luo and I are talking, and the time has not been set yet." However, it certainly won't conflict with your company's advertising. ”

Although Zhang Tai's long words were for Luo Li, it revealed that his advertisement was neither before or after "News Evening", nor before and after "Oriental Time".

Sure enough, Lin Wanting laughed softly "oh" after hearing this.

"Knock knock!"

There was a knock on the office door.

Yu Xue, who was holding a pile of materials, walked in.

"Chief Zhang, the headquarters sent a letter confirming that "Romance of the Three Kingdoms" will be broadcast next week, please sign it. ”

"Less, don't you see I'm busy here. In the future, this routine must be brought to me when you are free, you know?" Zhang Taichang was obviously a little dissatisfied with Xue's recklessness.

""Romance of the Three Kingdoms" will be broadcast next week?"

Suddenly, the excited Luo Li jumped up from the sofa and spilled the tea in his hand.

"yes. Mr. Luo, is this?" Zhang Tai looked at Luo Li who was out of shape strangely.

"What was the advertising price of "Romance of the Three Kingdoms" before it was broadcast?" Luo Liqiang suppressed the excitement in his heart and asked calmly, but his trembling voice still betrayed his true thoughts in his heart.

"7 thousand, didn't I make it clear to Mr. Luo just now. Now 5,000 is not going to get prime-time advertising. ”

"I'll give 8,000! As long as Zhang Taichang can rank my ad in the last advertising space before the TV series is played!"

"Eight thousand?" Zhang Taichang couldn't believe his ears.

"Yes, 8,000, and the commercial lasts for three seconds, and the teacher who plays Uncle Liu, Cao Aman, and Sun Zhongmou will play it, how about it?" Luo Li spoke, and the picture was filled in his mind.

Uncle Liu, Cao Apu, and Sun Zhongmou held iced black tea in their hands, and after shouting "Tengfei Card" three times in a row, they drank their drinks together. ”

If you want to say that the advertisement that impressed Luo Li the most in his previous life, in addition to "Sheep and Sheep", it is "No gifts for the holidays this year".

And the common feature of these two advertisements is that

Repetitive, repetitive, annoying repetition!

So he wants to emulate the successful experience.

Zhang Tai looked at Luo Li's face full of excitement, and after a moment of surprise, he suddenly said seriously:

"Mr. Luo, if I heard me right, you want to do a TV drama column advertisement.

"Romance of the Three Kingdoms" has a total of 80 episodes, that is, it has been broadcast for 80 days.

A three-second ad a day, a total of 1.92 million in 80 days.

If you want to entrust us to hire three actors to shoot commercials, we need to add another 200,000.

As an acquaintance, I can call the shots and give you the package price, 2 million!

Mr. Luo, are you sure you want to vote?"

Although Zhang Taichang is snobbish, he is not an unscrupulous person.

Last night, Yu Xue told Luo Li that the matter of touching her hand was actually a misunderstanding.

So from Zhang Taichang's words, Luo Li heard a suggestion that he didn't want to spend so much money to cast TV series advertisements.

However, Luo Li is a reborn.

He knew that "Romance of the Three Kingdoms" would be another monument to the Xia Kingdom TV series after "Journey to the West".

As long as their advertising is invested, 1.2 billion people will sit in front of the TV. Looking at the advertisement of his drink, he looked forward to the song of "Rolling Yangtze River East Passing Water".

"Cast!"

Luo Li took out the passbook from his arms and slapped it on the table.

Zhang Taichang looked up at the excited appearance of the young man in front of him, and stopped talking.

Finally sighed and said to Xue: "Less, go and get a contract." ”