Chapter 13 Uncle Liu, Uncle Cao, Mengde, Sun Zhongmou
"Luo Li, I thought you wanted to cast non-prime time advertisements.
I didn't expect you to be so rich,
I knew that I would have asked you to take me to eat for a few days. ”
At noon, after a quick meal, on the way to the studio where the advertisement was filmed, Yu Xue joked to Luo Li with regret.
Seeing this, Luo Li smiled: "Yes, when the advertisement is finished, I will take you to eat good." It's been too hard for you these two days. ”
Luo Li's words were not false, he knew that if it weren't for Yu Xue, he might not be able to find a way to enter the TV station, let alone broadcast advertisements.
"Then let's talk about it, you're a millionaire, if you pick the door, I'll tell Brother Pony and let him cut off relations with you. ”
Yu Xue puffed up her chest and pretended to threaten.
In fact, her heart has already blossomed.
The performance of this advertising shoot will be counted on Xue, so for her who has just entered the TV station internship, it can be described as a blessing from heaven.
You must know that with Luo Li's advertising investment of 2 million yuan alone, she can not only get a performance of 2,000 yuan, but also make her name enter Li quickly
g guide in the field of vision.
Maybe it won't be long before she can leave the advertising group and enter the broadcast group of her dreams.
Looking at Yu Xue, who was smiling like a flower in front of him, and was dancing in circles in front of him from time to time,
Luo Li couldn't help but be stunned.
Yu Xue was able to enter the TV station for an internship, which is not comparable to ordinary people.
In terms of body appearance, everything is outstanding.
In her previous life, she didn't talk about contact, even if she looked at it, it would be blasphemous.
But I didn't expect to be reborn in this life, and I was able to witness my lover by my side.
Luo Li laughed, and then shook his head: "I won't break my promise." Definitely!"
At this moment, Luo Li was in a trance.
"Luo Li, I actually don't understand. Why did you suddenly decide to run a TV commercial?"
Luo Li was stunned when he heard this, and said with a smile: "Didn't you know that "Romance of the Three Kingdoms" would be broadcast before. ”
"But Zhang Taichang said that TV drama column advertisements are actually quite annoying.
Other businesses are reluctant to put ads in this column.
Moreover, in recent years, prime-time TV, the highest ratings are generally family ethics dramas, and costume dramas are not very high.
For example, when "Desire" was broadcast, the ratings were scary.
But the ratings of the next few costume dramas plummeted.
Although "Romance of the Three Kingdoms" is one of the four famous novels, the ratings will not be low, but compared to the money you spend, I still think it should be better before and after "News Evening", even "Eastern Time" is much better than "Romance of the Three Kingdoms". ”
Yu Xue was quite puzzled by Luo Li's choice, but Luo Li didn't continue to explain to her, just smiled faintly.
Suddenly, Yu Xue seemed to remember something, and exclaimed:
"Oh, yes. You don't know that just now when you were paying, I suddenly noticed that Miss Lin's expression became very strange, like, as if ......."
"It's like she paid for the money, right?" Luo Li couldn't hold back a smile in his heart and said calmly.
"yes, yes. They are very generous when they pay, but why do you feel as uncomfortable as eating a fly when you pay?"
"I don't know, maybe I can't see others. After Luo Li finished speaking, Yu Xue remembered the failure of the Lin Group's acquisition of Luo Li Beverage last night.
Then it dawned on him and nodded.
While talking, the two came to the studio where the advertisement was filmed.
found that the three actors who played Liu Huangshu, Cao Mengde, and Sun Zhongmou were already waiting there early.
When Luo Li saw the three of them, his eyes lit up, and he immediately stepped forward as if flying.
Like a teenager chasing stars, he shook hands with the three excitedly.
This made the three people who didn't know who Luo Li was look at each other.
"Three teachers, this is an advertising investor, Mr. Luo. Yu Xue saw that the three actors looked at Luo Li in a daze, and hurriedly explained.
"Ah, Mr. Luo, hello, hello. ”
The three of them were slightly surprised and quickly put on a smile, but they still couldn't hide the surprise in their eyes.
"Romance of the Three Kingdoms" has not yet been broadcast, and although the three of them have long been famous in the circle, they know that they are far from reaching the point where investors will be so excited to see them.
So when the TV station approached them and said that they were going to shoot an advertisement, and the investors were willing to give a sky-high endorsement fee of 50,000 yuan per person, the three of them thought it was a prank and scoffed.
But when they came to the TV commercial studio, they suddenly felt like they were in a dream.
You know, before that, they only received a salary of a few hundred yuan a month.
Seeing the millionaire's very respectful attitude, the three of them couldn't help but feel a little moved in their hearts.
Of course, Luo Li didn't know what the three of them were thinking.
After shaking hands with the three of them, they sat down next to the three actors.
"Mr. Luo, how to shoot the advertisement, do you have any ideas. The staff asked Luo Li.
After all, this advertising cost is Luo Li.
Moreover, the time is only three seconds, so it is impossible for any novel idea to be perfectly presented in just three seconds.
Therefore, the staff threw the problem to Luo Li.
Anyway, they just need to shoot according to the investor's ideas.
As for the effect, what does it have to do with them!
"Mr. Luo, I heard that the advertising time is only three seconds, right?"
Suddenly, the actor who played Cao Mengde spoke.
Luo Li was about to say what he thought, but when he saw him speak, he hurriedly smiled embarrassedly: "Yes, Teacher Bao." Funding is limited, and you know that prime-time advertising prices are quite high. ”
After finishing speaking, he saw Teacher Bao and the three of them looked at each other and laughed, and suddenly said with joy: "Could it be that the three teachers have already thought about the content?"
The three nodded.
As veteran actors, the professional habits of the three are to strive to play roles and strive for excellence.
So when they learned that the advertisement was only three seconds, the three of them had a discussion about it.
And Fang Cai saw that Luo Li's posture was very modest, and there was no rich man pretending to be B, so Mr. Bao spoke.
"Three seconds is not short, but the audience's gaze must not be distracted by too many scenes.
So the shot had to be frozen in a simple scene.
And the product must also appear in a prominent position so that people can see it at a glance.
In doing so, it not only increases the audience's memory, but also highlights the focus of the advertising campaign.
Mr. Luo, do you think this will work......."
Subsequently, "Uncle Liu Huang", "Cao Chengxiang", and "Sun Zhongmou" made an in-depth introduction to Luo Li on structural montage, scene montage, paragraph montage, contrast, parallelism, metaphor, intersection, polyphonic montage, and long and short shots.
After an hour-long introduction, the three reached an agreement, and then asked Luo Li, who was confused, excitedly: "Mr. Luo, do you think what we say is okay?"
Luo Li wiped the saliva from the corner of his mouth and nodded.
"Okay!"
After determining the content of the shooting, the three old actors began to put on makeup, and the staff also nervously set up the scene in the advertising studio.
Only then did Luo Li understand how much complicated work there was behind the glamour he had seen on TV in the past, and how much hard sweat had been shed on the ground.
Finally, in the wee hours of the morning, all the preparations were in place.
The three veteran actors quickly entered the role, and it took just 30 minutes to shoot this extremely short advertisement.
Watching the three-second advertisement playing over and over again in the video recorder, Luo Li took the cigarette handed over by "Uncle Liu Huang" next to him, lit it and took a puff.
After a long time, in the midst of the green smoke, Luo Li suddenly laughed uncontrollably.
Qin Se responded, the white mist curled, and the three of Liu Huangshu, Cao Mengde, and Sun Zhongmou sat opposite each other in the thatched house, with different eyes and different faces.
The three of them each held a canned drink in their hands and stared at each other angrily.
Suddenly, the drums beat suddenly.
The three of them raised their heads and drank the drink in their hands.
The camera is aimed at Uncle Liu Huang.
Uncle Liu Huang whispered with a sad expression: "Black tea!"
The camera pans to Cao Mengde.
Cao Mengde shook his head, his eyes were gloomy and said, "Green tea!"
The camera panned again to Sun Zhongmou's face.
Sun Zhongmou rolled his eyes and said in a deep voice: "Honey tea!"
The three of them said that, and looked at each other angrily again.
Two seconds had passed, and the drumming had stopped.
The screen suddenly turned black, revealing large red seal script:
"Three Kingdoms!"
Under the four characters, there is a neat string of characters:
"Advertising drinks are on sale
Phone, 0755-489088888!"