"Pear MP3 is going on sale. ”

"I don't know what about the sales figures?"

"Let's take a look at it first,Pear MP3 is a product created by the cooperation between BBK and Huanyu Technology,One has a lot of experience in hardware,The other is the leader in the Internet,Strong cooperation,It's worth looking forward to。 ”

As a new electronic product, although MP3 does not sell well, many electronics giants have entered it.

Samsung in South Korea, Sony in Japan, Toshiba ...... All entered.

Not only abroad, but also domestic manufacturers have laid out.

Lenovo, Founder, Patriot, Yaxun, Chaohua...... There are also some brands that can't be named.

There are hundreds, large and small.

For pear mp3, many companies maintain a considerable view.

However, for the price of pear mp3 thousand yuan, these companies do not recognize.

Speaking of which, the price of 1000 yuan is not too high.

Although MP3 is small in size, it is a new technology, so the price of various parts is still very high.

1,000 yuan can only be regarded as some earnings, but it is still a little short of making a big profit.

It's just that in terms of the domestic market, everyone's monthly salary is about 1,000, and in some areas of the mainland, it is several hundred.

With such a salary level, it is really difficult for them to come up with 1000 yuan to buy mp3.

It is precisely for this reason that the highest price of major domestic mp3 manufacturers was 800.

There are even manufacturers who price extremely low prices such as 298.

At such a price, you can basically only earn a little OEM fee.

However, many manufacturers still underestimate the purchasing power of the domestic market.

It also underestimated the impact of new product explosions.

......

Pear MP3 adopts the model of online and offline sales at the same time.

The offline is mainly the physical store on the side of backgammon.

Online is Huanyu Technology's YY Music Network, 5173 e-commerce platform, including eBay, Excellence, Dangdang.com......

January 1, 2003, New Year's Day.

Pear mp3 is scheduled to be officially sold on New Year's Day.

"Chen Yu, how many mp3s do you think we can sell today?"

"I don't know. ”

"Haven't you always been accurate in your predictions, and the last time your iPod hit the market, you hit the streets. ”

"That's something for someone else, you can't predict for yourself. ”

Although Chen Yu thinks that the pear MP3 is definitely better than the iPod, the commodity is also very mysterious.

How can you know how many units you can sell before they are sold?

"Teacher Duan, why don't you make a prediction. ”

"I can't predict it. ”

Duan Yongping shook his head.

"Mr. Duan, aren't you a big man in the electronics world, why can't you predict it if you are so experienced?"

"MP3 is a new product, and there is no one in China that sells very well, I just hope that as you said, just don't hit the street. ”

"It's impossible to hit the streets. ”

Chen Yu smiled: "Although I can't predict how much we can sell today, at least we will definitely not hit the streets." ”

Chen Yu is still very sure of this.

You must know that Chen Yu has a lot of functions specially designed and developed for Chinese people.

For example, the ultra-long standby has an additional recording function.

These two functions are very practical and I believe many people will be interested.

"Moreover, I also know that we sell more mp3s online than you sell offline, Mr. Duan. ”

"So sure?"

Duan Yongping looked at Chen Yu and said: "We have thousands of offline physical store channels, and you only have one website, even if the sales volume is good, it is impossible to sell better than ours offline." ”

"Teacher Duan, why don't we make a bet. ”

"Bet on what?"

"Just take a gamble. ”

"Okay, listen to you. ”

Duan Yongping, who has always been idle and wild, was also aroused by Chen Yu's competitive heart and agreed.

"Zhijiang, how many are there now?"

Duan Yongping made a phone call to Jin Zhijiang on the front line.

"Mr. Duan, the accurate data cannot be counted for the time being, but now it can be determined that 1,000 units have been sold. ”

"1,000 units, good. ”

Duan Yongping was happy in his heart.

It's only been 1 hour, and 1000 mp3s have been sold.

Although this data is not necessarily explosive, but at least it shows that the pear mp3 should not hit the street.

"Chen Yu, you also heard, I have sold 1,000 units here, how much is it on your side?"

Duan Yongping asked with a smile.

"I'll see. ”

Compared with offline, online is naturally better to find data.

As long as you check in the background, how many units sold can be accurate to a single digit.

However, without waiting for Chen Yu to check on his own, Xie Zhenyi called Chen Yu.

"Mr. Chen, something is wrong. ”

"What's the matter?"

Chen Yu was taken aback.

"Well, we're out of stock. ”

"What's out of stock?"

"It's our mp3. ”

"Didn't I get 10,000 mp3s for you?"

"Yes. ”

"Yes and again. ”

"It's sold out. ”

"Sold out?"

Chen Yu couldn't believe it: "It's all sold out?"

"Not really. ”

"Are you kidding?"

"Mr. Chen, how dare I lie to you, it's really all sold out, don't believe it, don't believe it, look at the backstage. ”

Chen Yu turned on the computer and entered the sales background of YY Music Network.

All 10,000 pear mp3s were sold out.

"I'll ......"

Chen Yu was also shocked by such a sales figure.

However, soon, after Xie Zhenyi, Zhang Jianming also called: "Mr. Chen, I have no goods here." ”

"5173 is out of stock over there?"

"yes, I didn't know that pear mp3 sold so well. Not only my side, but also Excellence, eBay, and Dangdang all said that they were running out of stock and asked us to deliver them quickly. ”

"Okay, I got it. ”

Hang up the phone.

Chen Yu looked at Duan Yongping blankly, and Duan Yongping also looked at Chen Yu with wide eyes.

"Sold out?"

Duan Yongping hadn't come back to his senses yet and asked.

"It seems to be sold out, Mr. Duan, look at the data. ”

"My God......"

10,000 pieces of data with phone number, address, and name...... This is not a fraud.

And there is no need to fake in front of your own people.

"What the hell is going on?"

"I want to know too. ”

Although Chen Yu knew that his pear mp3 could not hit the street.

But it's just impossible to hit the streets.

Not hitting the street and selling well are two different things.

But this is no longer as simple as selling well, this is the rhythm of exploding.

"Find out what the reason is?"

"I'll check it out again. ”

Chen Yu shook his head: "Now we have to hurry up and replenish the stock." ”

"Yes, yes, restock. ”

There was no preparation beforehand, but selling them all out at once made Chen Yu and Duan Yongping a little panicked.

Fortunately, the website platform does not need to be delivered to users on the same day, but there are a few days of time to replenish the stock.

It's still urgent.

Chen Yu immediately sent someone to hurriedly pull a batch of goods from Guancheng and send them to various e-commerce platforms.

But even so.

The first batch was delivered, and it was sold out again in the blink of an eye.

The second batch of replenishment, and it didn't take much time for it to sell out again.

The third batch ......

Fourth Batch ......

Three days later, the first batch of 100,000 pears MP3 was swept away by crazy users.

"Sold out?"

"Sold out. ”

"Mr. Duan, why did you only produce 100,000 units in the first batch of mass production. ”

"I didn't know people were so crazy. ”

Duan Yongping spread his hands.

Until now, he hasn't figured out why the pear mp3 is selling so horribly.

"It's okay, it's okay, Mr. Duan, let's hurry up and prepare for the second batch of production. ”

"Hmm. ”

Duan Yongping nodded.

Whether or not you figure out the situation, this result is undoubtedly liked by everyone.

"Zhijiang, next you will take over the mass production of Pear MP3, and strive to drive out 500,000 units within 1 month. ”

"Mr. Duan, 500,000 units a month is under great pressure, we may not be able to do it, and there are not enough manpower. ”

"If there is not enough manpower, we will recruit, and if we can't recruit for the time being, we will transfer some people from other product production lines. Anyway, no matter what you do, you're going to have to get it for me. ”

Duan Yongping gave the order.

However, when Duan Yongping gave the order, the price of pear mp3 had quietly increased.

Of course, this price is not rising step by step, nor is it rising by Huanyu Technology.

The first batch of mass-produced goods were all sold out, and they couldn't go up if they wanted to.

These are the scalpers who have raised prices.

Yes.

Ordinary people don't see why the pear mp3 is on fire, but these scalpers on the front line can see it clearly.

Fan Dalong is such a scalper.

Well, in fact, Fan Dalong was not originally a scalper, he was just a pear mp3 enthusiast.

The first reason why he likes Pear MP3 is because Pear MP3 is exquisitely made, beautiful and powerful.

In addition to listening to songs, I can also record records.

Of course, that's not what appeals to him the most.

What attracted him the most was the 12 new songs built into the pear mp3.

These 12 new songs are sung by 12 popular singers.

Moreover, these 12 new songs can't be found on the market.

Not only can't you find it online, but you can't find it in physical albums.

This is a special 12 new songs tailored for pear mp3.

This tailor-made sense of luxury is really attractive.

When Fan Dalong bought this pear mp3 for the first time, he became the focus of the class.

Yes.

Almost everyone in the class scrambled for his mp3.

Without him,I just want to listen to the 12 new songs built into the pear mp3.。

Of course, although after a few days, there were already pirated versions of 12 new songs circulating on the Internet.

But for the 12 songs in the pear mp3, it has become a treasure treasured by countless fans.

"I suddenly found out that Pear MP3 is not only a player, but also the strongest music album. ”

"Well, 12 singers, 12 new songs, each of which is a hit, there will never be such a powerful album in the future. ”

"It seems that the pear mp3 is sold out, and I am willing to pay 1500 yuan to buy a pear mp3. ”

"I'm sorry, I won't sell it for 15,000 yuan. ”

15,000 yuan is not sold, it is fake.

Although the first batch of mass-produced pear MP3s does have the significance of being collectible, as long as the price is right, there is nothing that cannot be transferred. It is precisely because he saw the doorway that Fan Dalong began to do a scalping business of pear mp3.

He first bought it from individual users for 1,500-2,000 yuan, and then sold it for about 3,000 yuan.

Earn 1,000 yuan directly.

Of course, there are certainly not many people who buy such a scalping business.

But it doesn't matter, if you don't buy it, someone will always buy it.

The scalping business is never sold to the masses, but to a separate group of people in need.

For example, those who want to collect treasures.

For example, die-hard fans of certain celebrities.

For example, those rich second generations who are not bad for money.

Like what......

Accidentally, pear mp3, in the spring of 2003, completely detonated the domestic mp3 market.