Chapter 002: Doing Business with Integrity
Before starting the text, I think it's better to explain,
This book is about used cars, and it is not recommended that everyone must buy a used car.
Don't get me wrong.
The purpose of writing this book is to introduce readers to as many models as possible in the form of stories, to tell everyone the advantages and common faults and common problems of a certain model, and the vitality and characteristics of certain models.
Everyone has a better understanding of their favorite models, and then everyone buys a certain model according to their actual situation and hobbies, so that they can buy a car without regrets.
For example, the same BMW, BMW 3 Series, 5 Series, 7 Series positioning is different, like to control can buy short axle, manual transmission of BMW 3 Series, if you buy BMW 7 Series, you can not experience pure driving fun.
For example, Mercedes-Benz C63AMG507, driving is very cool, but there are also a lot of problems to pay attention to, its high fuel consumption, the steering wheel is dead, not suitable for girls, after the age of the car comes up, the idle speed is easy to shake, not suitable for running mountains, straight king turns and pushes his head to hit the tire and so on.
For example, the three major PONY Car Dodge Challenger, Chevrolet Camaro, and Ford Mustang, their differences, characteristics and vitality, which one is the most suitable dream car for you.
For example, the difference between CVT, AT, and dual-clutch transmission.
Because all models have advantages and common problems, regardless of what the main engine factory and the Internet say, if it is overblown or unbearable, only after using it for a period of time can you find the advantages and find out the common problems and problems.
Used cars are generally vehicles that have been used for a period of time, with mileage ranging from thousands to hundreds of thousands.
In the process of use, there is just the time and energy to discover this model.
What you see with your own eyes and discover with your own eyes can't be wrong.
In addition, second-hand cars involve imported cars, joint venture cars, domestic cars, niche cars, small trade cars, big trade cars, etc., and there are countless models, rather than just writing a certain brand.
There are also many shady and scammer tricks in buying and selling new cars and used cars, which will also be disclosed one by one in the book.
Finally, push the starting point of the roast goose (the supernatural zoo of the aura era) and the starting point of the city (I was a car dealer in those years)
Thank you.
Chapter 002: Doing Business with Integrity
If there is no performance, you will definitely be fired.
If you don't have a job, what will you get to pay rent?
I remembered the more than five hundred yuan left in my pocket, which was not even enough for living expenses during this time.
It's easy to live, it's easy to live, it's not easy to live.
Fang Yuan didn't know how he got out of the manager's office, and just as he was in a trance, a strange voice suddenly sounded in his mind: [The car dealer system was successfully activated].
What the?
Car dealer system?
Fang Yuan was stunned in front of the manager's office.
In the car sales industry, there are many conventional jargon and terminology.
Fang Yuan knows that unlike second-hand car bugs and second-hand car scalpers, the word "car dealer" specifically refers to second-hand car merchants.
Then, a shining system panel appeared in Fang Yuan's mind, which read [Car Dealer Mall], [Personal Center], [Mobile], [Network], [Management] and other options.
After the panic, Fang Yuan tried to click on the [Personal Center].
A column of data quickly appeared on the panel:
【Host】Fang Yuan.
【Points】1000.
【Grade】Trainee car dealer.
[Mastered skills] is a blank.
"How to use this car dealer system?" Fang Yuan was stunned.
【System Prompt】The current level of the host is a trainee car dealer, and you can use the points to exchange for skills in the car dealer mall, and after meeting the requirements of the system, you can successfully advance, and after becoming the highest level of car god, you can get the mysterious super prize.
Redeem points for skills in the shop?
Trainee car dealer?
The god of cars?
Fang Yuan was very disappointed, he didn't know how to earn points, he didn't know what his apprentice car dealer level was for, and he didn't know what the mysterious award was after becoming that car god.
There was no way, Fang Yuan closed the [Personal Center], tried to click on the [Car Dealer Mall] again, and a long slip of options was displayed.
[Used car primary sales skills]: 1000
[Primary appraisal skills of used cars]: 1000
[Car Primary Maintenance Skills]: 1000
[Automobile primary maintenance, maintenance skills]: 1000
[Automobile Elementary Modification Skills];1000
[Beginner Racing Skill]: 1000
[Elementary Language Skills]: 1000
[Elementary Dialect Skill]: 1000
[Beginner Charisma Skill]: 1000
......
Fang Yuan was attracted by the first [Primary Sales Skills of Used Cars], and couldn't help but ask what the Primary Sales Skills of Used Cars were for.
[System Tips]: [Primary Sales Skills of Used Cars] records in detail the basic parameters, advantages, disadvantages and common problems of some models, as well as some basic car information and common sense.
Pros, disadvantages, and common problems?
Fang Yuan memorized the basic parameters of Zhenghong's second-hand car dealership, and the advantages, disadvantages and common problems of these models, as well as some basic car information and common sense were what he lacked.
Fang Yuan was pleasantly surprised, and he felt like a pie in the sky had fallen from the sky, and it just happened to fall into his mouth.
Isn't there exactly a thousand points?
In order to confirm that he was not insane or hallucinating, Fang Yuan immediately clicked on the [Primary Sales Skills of Used Cars].
[System Prompt]: The host spends 1000 points to get [Used Car Primary Sales Skills], please pay attention to check.
Suddenly, Fang Yuan's mind flooded with countless materials, flipping in his mind, as clear as if it had existed in the first place.
When I looked at the various models around me again, a lot of information automatically came to mind.
And a little recalling the questions raised by previous customers, I immediately got some answers, and a little regrettably, some models still don't understand.
This is [used car primary sales skills]?
Fang Yuan finally determined that he was not dreaming, and at the same time, he was also looking forward to a higher level of used car sales skills.
When Fang Yuan looked at the young customer who was strolling around in the sea of cars again, a strange voice suddenly remembered in his mind.
[System Prompt]:
"Client: Wang Qiang.
Male, 27 years old, company employee.
Budget: about 50,000 yuan.
Requirements: I want to buy a car with good handling and stylish appearance. ”
Fang Yuan was stunned for a moment, and suddenly understood that this was the customer information provided by the system to himself.
It turned out that the young customer who bought the Civic just now was called Wang Qiang.
However, why is his budget for buying a car only 50,000?
Fang Yuan suddenly realized, no wonder Wang Qiang obviously liked this Honda Civic very much, but he didn't buy it.
It turned out that there was not enough money.
Fang Yuan looked very excited, and at the same time sifted through the keywords in the customer's needs in his mind:
Twenty-seven years old,
A budget of about 50,000 yuan,
A model with good handling and a stylish appearance.
Fang Yuan only understood with the [Car Dealer System] that the appearance of the Civic was fashionable and sporty, but his handling was not the best, and it did not fully meet Wang Qiang's needs.
Fang Yuan thought of the BRZ, Toyota 86, Cadillac ATSL, BMW 3 Series, Mazda6 and Ruizhi models.
However, the client's budget is too low, only about 50,000.
The BRZ, Cadillac ATSL, Toyota 86, Mazda6 and Reiz were excluded from the short and good condition, leaving only the BMW 3 Series and Fit.
Fang Yuan once again greeted the customer, while choosing between the BMW 3 Series and the Cadillac ATSL.
Seeing Fang Yuan walking next to him, the customer Wang Qiang's face was full of dissatisfaction: "What are you doing here?"
For the sake of performance, Fang Yuan simply spit on himself, resisted the urge to kick Wang Qiang, and pointed to a white sedan in the distance: "What do you think of that car?"
Wang Qiang looked along Fang Yuan's arm, only to see the kidney-shaped grille, the sharp and charming angel eye headlights, the round blue sky and white cloud logo, and the smooth body shape......
"BMW!" Wang Qiang's eyes widened instantly, and he took a step forward, but he retreated again, and couldn't wait to ask Fang Yuan, "How much?"
"Imported BMW 3 Series, 55,000. At this time, Fang Yuan's smile was brighter than flowers, thinking that this time it would always be your appetite, right?
"Imported BMW 3 Series?" "Fifty-five thousand?" Wang Qiang's careful liver was like being hit by an eight-hundred-ton giant hammer, his body staggered and even took a step back, and then he exclaimed in surprise and ran over.
This white BMW 3 Series lies quietly in front of the two, its slender engine cover, angel eye headlights on both sides and kidney grille are tightly connected, like a one-piece design.
The sharp LED headlight clusters are joined by an enlarged gloss black kidney front grille, giving it an unmistakable family identity and the hallmarks of a 3 Series sedan.
With the front envelope air intake and round intercalary lines, there is no trace of edges and corners, and the overall lines are smooth and stretched, looking beautiful and elegant, with a three-dimensional sense of picture.
Pulling open the thick door, the car decoration is a little miserable, and the configuration is not high, but the selection of materials and the high level of craftsmanship still reflect the dynamic and biochemical style of the BMW 3 Series.
The small steering wheel with a solid grip and a blue sky and white cloud logo printed in the middle can be adjusted up and down and forward and backward.
The seat supports the body very well, the wrapping is very strong, the front seat is electrically adjustable, and there is a heating function suitable for the north, and the driver's seat has three sets of memories.
The interior and exterior mirrors are anti-glare.
The dashboard is featureless, concise and straightforward, and meets the most basic driving needs.
I like it, I like it so much.
Wang Qiang's eyes were hot, and the other party was far away from the rejection just now, so he took the initiative to greet him: "Can you introduce me to this car?"
Hearing Wang Qiang's excited voice, Fang Yuan smiled: "This is a 2006 imported BMW 320i collector's edition, licensed in August 2007, the new car landed 350,000 that year, and now the car dealer is listed 55,000, a personal first-hand car, and the actual table is 180,000 kilometers......"
After listening to Fang Yuan's introduction, Wang Qiang endured the excitement in his heart, pretended to be very calm and circled around the BMW 3 Series three or four times, and found that except for a few scratches, there was no major problem with the paint surface to check the interior again.
Fang Yuan introduced softly on the side: The previous owner of this BMW 3 Series was a doctor with good driving skills, so there were no other problems with the appearance except for a few scratches, and the real original original paint.
The whole process of 4S shop maintenance, there is no support and accident record, and it is not a blister fire car.
In addition to the main driver's seat and gear knob, the interior is otherwise normal wear and tear, and it can be refreshed after a refurbishment.
......
In the top three of the German BBA, Mercedes-Benz's interior is luxurious, Audi's interior is stable, and BMW's interior is said to be good, which is very simple to let the owner concentrate on enjoying the driving pleasure.
Wang Qiang carefully inspected the interior, and didn't see anything ugly, but he felt that as Fang Yuan said, the main driver's seat and gear knob were seriously worn, and other places were acceptable, thinking that the situation introduced by the salesman Fang Yuan was very reliable.
"Fifty-five thousand, I still have to prepare it. "More than 50,000 yuan can buy an imported BMW, Wang Qiang is simply happy, but he still wants to spend less money, and he is even more reluctant to pay this money for maintenance, and wants to make Fang Yuan discounted.
With a roll of his eyes, Wang Qiang made an excuse and said to Fang Yuan: "I don't like the color of this car, is there any black?"
"Black?" Fang Yuan smiled, according to the information given by the car dealer system, plus seeing Wang Qiang's reaction, Fang Yuan guessed that he obviously liked it very much but deliberately found fault, this was to bargain.
Zhenghong second-hand car dealership belongs to Zhenghong Group, the largest automobile sales group in Dahai City, and the models in the store are clearly priced, except for the models that cannot be sold, there is no discount.
Fang Yuan had no way before, but now he has [second-hand car primary sales skills], and he has already thought of how to face the criticism of customers.
Fang Yuan calmly told the customer Wang Qiang: "You are wrong. ”
"Why am I wrong?" Wang Qiang's eyes widened, very puzzled, he was picking on the color, why was he wrong?
Fang Yuan explained that the most classic color of the BMW 7 Series is black, the most classic color of the BMW 5 Series is champagne, and the most classic color of the BMW 3 Series is white.
These three colors of BMW models, the largest sales, customers like the most, customers who know the car buy BMW three series, often specify white, and never take the initiative to ask for black.
"Oh, that's right. Of course, Wang Qiang would not give up the most classic white and wanted a black BMW 3 Series, but he did not give up, and said, "Why is this car so short? ”
"You're wrong again. ”
"Why am I wrong again?" Wang Qiang was really speechless, Chinese people like the extended version of the model, is it also a sin to enjoy comfort?
Fang Yuan smiled and told Wang Qiang,
If you want to handle well, have driving fun, and have fun models, you must be rear-drive, the chassis is compact and the texture is good, and the heavy steering wheel can arouse us to put Wang Yuan its valley hope.
If you don't have a high budget to buy a car, don't expect second-hand BRZ, Toyota 86, Cadillac ATSL.
Whether in the past, or now, if you want the steering wheel to point accurately, the chassis is compact and textured, the characteristics are distinctive, and the handling of high-speed corners and wet roads is excellent, and only BMW is second-hand and cheap.
When buying a well-handled BMW, keep three things in mind:
First: buy a BMW 3 Series.
Second: buy the short-shaft version.
Third: to manual gear.
Because the BMW 7 Series is driven by the boss, the BMW 5 Series is driven by the big brother of society, and the BMW 3 Series is the goddess in the hearts of manipulation enthusiasts.
This 2006 imported BMW 320i Collector's Edition is quite cheap, but even if it is more than ten years old, it is still in precise direction, the throttle responds positively, the suction texture of the gear and the tightness of the chassis are incomparable, even if it drives more than 100,000 kilometers, it can still be the right BMW, which is not a star and a half stronger than what Civic, Fit, MG 6, etc., can throw them a few streets.
In Fang Yuan's view, the target group of the short-axle manual transmission BMW 3 Series is young people who mainly play with cars, which fully meets all of Wang Qiang's requirements.
Of course, what Fang Yuan is talking about is only the control experience, which is driving fun and fun.
Don't expect it to be able to see who on the road for 7,000 turns, because the naturally aspirated power equipped with this BMW 3 Series was okay back then, but now it's not as good as the Civic.
"I really don't know. Wang Qiang had a feeling of empowerment at this time, and his heart to buy this BMW 3 Series was even more determined, but the mileage of 180,000 kilometers and the 12-year age of the car made him still worried, "There won't be anything wrong, right?"
Hearing Wang Qiang's concerns, Fang Yuan stopped talking, because this is also the question he began to consider from the first day he joined Zhenghong Auto Dealership: whether to tell customers the common problems and disadvantages of the models they want to buy.
Colleagues in the car dealership, including the sales champion Wang Hu, and even other car dealers in the second-hand car market in Dahai City, where Zhenghong Auto Dealership is located, have two words when selling cars: flicker.
Four words: flicker.
They blow the models that customers fancy only in the sky, and there is nothing on the ground, even if it is Luxgen Big Seven, it can also blow fuel-efficient, durable, and worry-free.
As for the customer who found the problem later, he pushed 625, never admitted what he said, made promises, and talked with the customers who came to the door, and there were all kinds of fights.
Fang Yuan believes that now is not a seller's market like the 80s and 90s, there are countless imported models, joint venture models, and domestic models, and there are many ways for customers to choose and protect their rights.
Customers with good temper and few social connections will also be angrily sued to the court for lawsuits.
Bad-tempered, socially related customers, any means can be used, at least to make trouble at the door to claim and return the car, or to use means to retaliate, the car dealership, the salesman can not run away. (True, a customer approached the tax office to check the accounts.) )