Ma Yun was indeed right.

That's only part of the story, though.

When the second wave of promotions appeared in Universal Mall, a series of numbers appeared on the big screen.

A 2.

There are many zeros in the back.

Count carefully, 8 zeros.

"200 million. ”

Before, some people thought it was 20 million.

After all, the first wave of promotions in Huanyu Mall was 20 million in the first ten minutes.

But only how much time.

Huanyu Mall has multiplied the 20 million by 10 times and turned it into 200 million.

And, again, it's 10 minutes.

"I'm going to go, oh my God. ”

"200 million, sell 200 million in 10 minutes!"

"Who would say what it is like to sell 200 million sales in 10 minutes?"

Naturally, not many people can say what kind of state this is at this time.

Not to mention ordinary people, even if it is a group of bigwigs, they have never experienced what it is like to sell 200 million sales in 10 minutes. But no one said it didn't matter, but they knew the number was hanging.

No, it's not just hanging, it's just hanging.

Hang it so much that it can't be hung anymore.

"Huanyu Mall is mighty and domineering. ”

"I'm just now knowing what real e-commerce is. ”

"Looking at it this way, I also have to spend a wave. ”

200 million sales in 10 minutes can be said to have completely swept the entire media.

Not only in the e-commerce industry, but also almost the entire hot current affairs, which are also topped by such news at this time.

Some marvel at the terrifying sales power of e-commerce.

There are also people who marvel at the purchasing power of the Chinese people.

More people still sigh at such a number.

This is simply an astronomical amount.

They all entered the Universal Mall and felt the magic of the site for themselves.

"Wow, there are a lot of clothes here, it seems to be dozens of dollars cheaper than the ones outside. ”

"It's all big names, buy one, buy one. ”

"But it seems that some of them don't support in-store pickup. ”

"It doesn't matter, they're all big names, can such a big website deceive people?"

Of course, only a small number of people are affected by this.

It is impossible for everyone to look at it and consume it all at once.

The first online shopping experience takes a certain process, and it is impossible to enter the whole population at once.

But it doesn't matter.

As long as a small number of people enter the trial, online shopping will become mainstream in the future.

It's just that, in the face of such a number, some people choose to question it.

"I don't believe it, I don't feel like it's true. ”

"Yes, 200 million in 10 minutes, even if I know that someone placed an order 10 minutes ago, he can't reach 200 million sales. ”

"I think Huanyu Mall is cheating, they must be brushing up the numbers. ”

In particular, there are some media outlets, and some of them are even media in the industry.

A computer expert named "Guo Shen" posted a comment on the forum for the first time: "I don't think 200 million sales are real, this is definitely water, and the water is very large." Don't think I'm squirting, listen to me slowly.

As we all know, e-commerce is a new variety, and it is not yet acceptable to everyone. So, although there are many people who are bullish on his market, for the time being his market is not large. Previously, the media interviewed Ali, and the person in charge of Ali said that their Taobao trading volume in half a year was more than 20 million.

Although Huanyu Mall later came up with a new model and cooperated with offline home appliance chains to solve the problem of user experience, such sales only reached 80 million. This is still a 24-hour number, if you break 200 million sales in 10 minutes today, the 24-hour record of Huanyu Mall will definitely exceed 500 million.

That is, the sales of the second wave of promotions are 7 times higher than the first wave.

7 times.

Is there anything in this world that can create 7 times the trading volume in such a short period of time.

Of course, if the second wave of promotions is placed next year, maybe this number is normal.

But the time between the second wave and the first wave was only one month.

In a month, the trading volume has increased by 7 times?

Is it possible?

Let's analyze offline stores again.

Huanyu Mall's partner is Yongle Home Appliances, but there are currently only 80 stores of Yongle Home Appliances, or even less than 80.

In other words, the sales of 500 million yuan are equivalent to the sales of 3125 large color TVs of 2000 yuan per store.

More than 3,000 units?

Is it possible?

Not to mention more than 3,000 units, if each store can sell 300 units, you have to become a local tyrant. ”

I have to say.

As soon as this questioning post came out, countless people followed the trend.

"That's right, Huanyu Mall must be fake. ”

"Yes, he's meowing when we're stupid, it's impossible to achieve such sales. ”

"I hope the relevant departments will investigate, should such fraud not be punished?"

The influence of public opinion is great.

Even if it is Ali's Ma Yun, he has some doubts about whether Huanyu Mall is cheating.

Although before the second wave of promotions, he was very optimistic about Huanyu Mall.

And said 200 million sales.

But breaking 200 million in 10 minutes is definitely unacceptable to him.

He felt that Universal Mall could not achieve such sales.

Unless Inter, Suning, Yongle, Dazhong...... and a large number of home appliance chain supermarket giants cooperate.

That's possible.

However, Huanyu Mall has only cooperated with Yongle.

It is impossible for a single offline store to support such high sales.

However, he has no evidence, and Ma Yun naturally will not report Huanyu Mall.

Of course, not only Ma Yun, Inter boss Huang Guangyu, he is also extremely skeptical.

"Uncle Dazhong, what do you think of the sales of Huanyu Mall?"

"I don't understand the internet, so I don't know how to evaluate it. ”

"Uncle Dazhong, you are humble, you are an old-timer in our home appliance industry, isn't the so-called e-commerce just selling appliances online, in fact, this is the same as selling appliances in our offline physical stores. ”

"If it's the same, then you can't do it in the Inter Mall. ”

"Uh......"

Huang Guangyu was a little depressed by Zhang Dazhong, but the relationship between the two was very good. Zhang Dazhong is many years older than Huang Guangyu, Huang Guangyu has always respected Zhang Dazhong, and said with a wry smile: "Uncle Dazhong, don't come to tease me." However, I always think that e-commerce is the trend of the future, you see that young people like to surf the Internet so much, they like to chat and sing and play games on the Internet, and they may come to buy appliances online in the future, and it is also good for us to lay out early. ”

"That's what you say, but if you don't understand the Internet, even if you know that there is a market, you might as well run your physical store. ”

Before the media broke out that Huanyu Mall created 80 million sales in one day, Zhang Dazhong was still moved at that time, and was ready to see if there was a chance to enter the Internet. Later, I had a meeting and studied how to get into e-commerce. When I asked, the top executives didn't even know what the concept of the Internet was.

Later, Zhang Dazhong directly canceled this business.

What else is there to do?

I don't understand anything, isn't it looking for death when I go in?

"Well, let's not talk about that. I just think this number is too fake, it really wants to sell so well, whoever will open a physical store in the future will go to the online seller. ”

Huang Guangyu was young and promising, and when he was a teenager, he followed his brother and sister in the home appliance business. When he was 24 years old, the four brothers split up, and Huang Guangyu got the brand "Gome" plus more than 100,000 yuan in cash. After that, Huang Guangyu led Gome to develop rapidly, until now there are more than 200 stores.

And now, he is only in his 30s and worth billions.

For the previous failure of Gome Mall, he has always been unconvinced.

You know, if it wasn't for some problems with the website, their sales were pretty good that day.

But even if it was good, Gome's sales that day were only tens of millions.

This is not much different from the first wave of promotions in Universal Mall.

But now, the second wave of promotions in Huanyu Mall has increased more than ten times in a short period of time.

This is absolutely abnormal.

"I don't think it's a fake. ”

"Uncle Middle, what do you think?"

"China is so big, and the home appliance market is so big, it's not unusual to say that it sells hundreds of millions a day. ”

"Uncle Dazhong, I know you want to say that the home appliance market is too big. It's not uncommon to sell hundreds of millions a day, but it also depends on a lot of physical stores. How many stores are there in Wing Lok, how can they sell so much of it?"

"And what if they don't just work with Wing Rak?"

"It's not just Yongle, but who?"

Blinking, Huang Guangyu thought for a while: "We didn't cooperate with him, could it be some regional home appliance chains?"

Inter, Suning, and Yongle are first-line large-scale home appliance supermarket chains in China.

But in addition to them, there are also second and third lines.

These second- and third-tier ones are not national, they are all regional.

For example, there is a Siping household appliance in a Jiangxi province, which is also a chain nature, but the scale is not large.

"Even if they contact these regional home appliance chains, they may not be able to sell so much of them. ”

"So what if they even cooperate with ordinary home appliance stores in third- and fourth-tier cities?"

"You mean those small shops of dozens of square meters?"

Thinking of this, Huang Guangyu shuddered.