Chapter 173: Invite celebrities to endorse online games
"I injected 5 million into the company's account, and the 5 million was settled first to settle the wages of the workers, and the hundreds of thousands of arrears were also settled. ”
If you don't buy it, you don't have to buy it, since you have acquired the multi-source beverage factory, Chen Yu doesn't dare to mention other benefits to them for the time being, but Chen Yu still has to settle the wages owed before.
"Okay. ”
For Chen Yu's requirements just now, Shi Lanfang wrote them all down in the notebook.
I don't know if the boss can build a beverage factory, but this attitude is still very much like the boss of doing big things. Of course, Shi Lanfang was willing to follow Chen Yu, and it was Chen Yu's previous navel orange that she remembered in her heart. She didn't feel like some other bosses. In particular, Chen Yu can break the habitual thinking of many people, have a long-term vision, and is not limited, and she is also willing to follow Chen Yu to break into a more exciting world.
However, the plan that Chen Yu said just now cannot be put into the market immediately for the time being.
One is that Huanyu Technology also has to reach beverage contracts with major game companies.
The other is that the multi-source beverage plant also has to change the packaging box and wrapping paper.
There is another one, that is, the closed beta of the world of legends is almost over, and it is not possible to put advertising on the market for the time being.
It's only a month on itself, and the number of people in the closed beta is definitely not as good as the public beta. Now it is put on the market all at once, and it is not conducive to the promotion of more oranges.
It's also fast, though.
After the closed beta, a series of bugs will be modified, and the data will be re-optimized, and the open beta will start immediately.
"Zou Tao, the internal test has been hard for a while. ”
"Mr. Chen, where to speak, it's not hard, our entire game department has been very energetic for the past month. ”
"It's good to have energy, and the next open beta will be even more energetic. ”
Chen Yu came to the game department.
A few days ago, he dealt with some things about the beverage factory, but Chen Yu still values the game the most.
Who makes games the most important money-making business of Huanyu Technology?
In the future, the promotion of various businesses will be inseparable from the game business as a strong support.
Although the internal test has achieved a good result, the internal test is an internal test.
The closed beta is still free.
Although Huanyu Technology also launched a recharge and rebate activity during the internal test, many people have recharged.
But after all, there are still many people who have not charged.
Some may think that topping up is troublesome.
There are also those who want to wait for the public beta to recharge.
Maybe some have already purchased game point cards during the closed beta.
Of course, there are also people who don't want to charge, no matter how fun your game is, I just don't charge it, and you can't help it.
As for the proportion of this, it is not clear for the time being, and everything can only wait for the public test.
The official fee for the public beta is the best litmus test for testing the strength of a game.
"Zou Tao, how many people do you expect we will be able to be online at the same time during the open beta?"
"It should be able to break 300,000 in the first month, and after half a year of operation, it should be able to reach 400,000, or even 500,000. ”
"Do you dare to compete with Shanda. ”
Chen Yu said.
"Dare. ”
Zou Tao nodded: "I have already given an order to the department just now, once the public beta begins, our goal is to compete with Shanda." ”
This is something that Zou Tao never dared to think of before.
This is something that many game companies dare not think of.
The miracle mu with such a good performance still failed to PK grand in the end.
However, the world of legends is different.
"Good. ”
Chen Yu shouted: "However, it's not enough to have guts." The grand bloody legend has broken 500,000 online at the same time, and may even break 600,000 online at the same time. This is just the number of people who are online at the same time, and if we talk about the number of registered members, it is reported that it has reached more than 20 million. ”
Last year, the Ministry of Industry and Information Technology of the People's Republic of China announced that the number of Internet users in China at the end of 2001 was more than 39 million, and we counted him at 40 million. With 20 million registered members, one out of every two players is playing Legends. ”
Of course, there is some exaggeration in this.
20 million registered members does not mean that there are 20 million players, and some people will register multiple accounts.
It's like instant messaging.
But with 20 million registrations, this is already a testament to the horror of the grand blood saga.
This is also the reason why many games cannot compete with Shanda.
Not to mention the gameplay, just the number of registrations, you are far inferior to others.
The number of sign-up numbers is directly proportional to the number of players who actually play the game.
The larger the registration base, the more people play, even if the game is charged.
The smaller the sign-up base, the fewer people play, even if the game is free.
"Mr. Chen, don't worry, we are ready. ”
For the 20 million registrations, although Zou Tao also felt the pressure. However, Zou Tao was not defeated by this pressure, and said: "Mr. Chen, we have made a public beta plan. ”
"Tell me. ”
Chen Yu nodded.
Yes, Zou Tao deserves to come out of a big company like Jinshan.
Even under such pressure, he is still extremely determined.
"First, let's talk about the content first, after the open beta we will develop more gameplay. These gameplay methods are not only mentioned in the previous closed beta, but we also have several ways to play later. It's like grabbing the prison, grabbing the sky...... and other activities. ”
"Second, for the economic system of the internal test, we will make more reasonable optimizations during the public test. Fully consider the needs of RMB players and ordinary players to create a more balanced, reasonable and diversified game setting. ”
"Third, content and promotion go hand in hand. We have been striving for excellence in the content part, and we have not let go of the promotion part. We will work closely with the company's brother departments, 5173 network, YY channel, and various well-known websites to maintain cooperation. Of course, offline, we will continue to cooperate with major game companies and Internet cafes in an all-round way. Not only that, but we will also try to cooperate with the telecom network business hall to increase the number of people online in the legendary world as much as possible. ”
After three points in a row, Chen Yu gave affirmation.
In terms of content, it can be innovative, which is what gamers should do.
Especially in terms of promotion, it is also very thoughtful to think of the telecom network communication business hall to try cooperation.
Although Internet cafes are now the main body of games, ADSL dial-up Internet access is becoming more and more popular in thousands of households, and the number of people in this area is also a very large volume. If this cooperation can continue, there will be a strong guarantee for Huanyu Technology to launch various games in the future.
However, in the promotion of this part, Chen Yu still added a point.
"I don't think we're doing enough offline, we can not only cooperate with Internet cafes, game guilds, broadband business halls, but we can also cooperate with well-known movie stars. ”
"Working with celebrities?"
"That's right, it's to ask celebrities to endorse us. ”
"Can online games also ask celebrities to endorse?"
"Why not?"
Chen Yu said: "Is there a rule that prohibits celebrity endorsement games?"
That's the limit of history.
It's not that Zou Tao and the others aren't smart enough, it's that they don't think about it.
However, it's okay, when Chen Yu makes this start, it will become commonplace to invite celebrities to endorse games in the future.