"Mr. Chen, this time you can really be my Mr. Chen. ”

"Director Shi, hehe, look at your reluctance. ”

"Alas, it was originally an iron rice bowl, but now it has become an employee of the enterprise, and I am worried about being fired. ”

"Don't worry, I didn't speak, who dares to fire you. ”

The county magistrate Lan was very efficient, and the next day, Director Shi went to Huanyu Science and Technology to report.

Of course, this is not the order of the county magistrate Lan or anything, the main thing is that Shi Lanfang does not just want to be an ordinary civil servant. As for why I wanted to take the civil service exam before, I didn't think clearly after graduating from college, so I took the exam first to eat.

"By the way, Director Shi, how much is the salary in the Agricultural Bureau?"

"The salary is 700, plus seven, seven, eight, eight, and eight, about a little more than 1,000. ”

"Well, so little, you're the director. ”

"There aren't many directors, what is a director. That, Mr. Chen, I'm not the director now, so don't call me Director Shi. ”

"Well, yes, you're older than me, I usually call you Sister Shi, and I'll call you Manager Shi when I'm on business."

Chen Yu nodded: "That's it, Duoyuan Beverage Factory has been acquired by our Huanyu Technology, and Duoyuan Beverage is also a subsidiary of Huanyu Technology. At present, there is a shortage of a director in the multi-source beverage factory, so you should first present the factory director. Salary, according to the head of each department of Huanyu Technology, the monthly salary is 5000, plus bonuses, plus performance, with five insurances and one housing fund, according to national holidays, overtime pay, how about it. ”

"Okay, listen to Mr. Chen. ”

Shi Lanfang was shocked by the salary and benefits that Chen Yu said at this time.

The monthly salary of 5,000 is already 5 times her original salary, as well as bonuses, performance or something, and five insurances and one housing fund.

With such a welfare package, I'm afraid that the county magistrate Lan is nothing more than that.

"Okay, let's talk about the way out of the multi-source beverage factory. ”

Chen Yu opened the notes he had written before and said, "The name of the factory and the name of the drink will not be changed for the time being, but the packaging with more oranges has to be changed." ”

Originally, Chen Yu considered changing the name of the factory and the name of the drink.

It's just that after thinking about it later, there is no need to replace it.

Although the name Duo Orange Duo is not particularly loud, it is okay to achieve.

In fact, Chen Yu still attaches more importance to the name fresh orange, after all, he also liked fresh orange in his previous life, and there are some similarities between more oranges and fresh oranges, and they are also orange juice drinks. It's just that after a look, Fresh Orange was registered by the unified company, and it is estimated that Fresh Orange may be introduced to the market in the next few years, and finally it will not change its name.

"Mr. Chen, I also think that the packaging with more oranges needs to be changed. ”

Shi Lanfang nodded: "The previous packaging was too simple. ”

"Not only is it simple, it's so low, the packaging of a drink is like the packaging of mineral water. ”

Chen Yu also served the boss of this factory: "Return 24 bottles in a box, no, it's too much, and then replace it with 12 bottles in a box." ”

The wholesale price of 24 bottles is only 12 yuan, and each bottle is only 5 cents.

Excluding costs, transportation, and labor, it is estimated that each bottle can only earn 1 cent.

Is this still a drink?

Nowadays, mineral water is estimated to be more profitable than this drink.

"The wholesale price per box is 20 yuan. ”

"The wholesale price of 12 bottles per box is 20 yuan?"

"Yes. ”

"Mr. Chen, will it be too expensive. ”

Shi Lanfang said: "12 bottles are 20 yuan per box, the wholesale price is about 2 yuan per bottle, and the retail price has to be sold for at least 2.5-3 yuan, which may basically be 3 yuan, which is already the price of high-end drinks." In China, Coca-Cola and Pepsi can only be sold at this price. ”

"This is normal, our orange is a high-end drink in itself. ”

"The cost of fruit juice drinks is significantly higher than that of carbonated drinks, and they are healthier. Pepsi, Coca-Cola can sell for such a price, why can't we?"

"But before, the wholesale price of our oranges was only 5 cents a bottle. ”

"The world is like this, the cheaper you sell, the less people buy, the more expensive you sell, and all at once you are sold out. It's like clothes, you definitely don't buy clothes on the stall outside for 100 yuan, or even 50 yuan for you. 100 yuan can be placed in the store, I am afraid that others will rush to buy it. ”

"So, it's up to us to pack. The reason why Coca-Cola and Pepsi can sell so well and so expensively is not unrelated to their packaging. Bombarded with advertisements every day, celebrity endorsements, and various sponsorship activities, the price of drinks will naturally go up as soon as such packaging goes. ”

"Shall we also do the same as Coca-Cola on TV?"

"Not yet. ”

Chen Yu shook his head: "You can consider it in the future, but don't invite it for the time being." This part costs too much, there is no money in the factory, and there is a great risk of smashing advertisements like this. However, I have also thought about the specific advertisement, I will associate more oranges with online games, as long as I play games, I will drink more oranges. ”

Speaking of this, Chen Yu clapped a voice: "Yes, when you play games, you can drink more oranges, which can be our advertising words." ”

Although Chen Yu had thought about the positioning of Duo Orange before, it was tied to the game.

But Chen Yu didn't think of the advertising words.

As soon as I explained to Shi Lanfang just now, when I played a game, I drank more oranges and more oranges, and Chen Yu immediately regarded him as an advertising slogan. This is simply a stroke of genius, and the advertising slogan of later generations [If you are afraid of fire, you will drink Wang Laoji], it is clearly positioned, and it is easy to remember Lang Lang's mouth.

In addition, in the future, this advertising slogan can also be developed externally, so that everyone can know more clearly the positioning of more oranges and more orange sales groups. In particular, it also makes the game more intimate, and it's a drink made specifically for gamers like them.

"Drink more oranges when you play games, Mr. Chen, this advertising slogan is good. ”

Shi Lanfang was full of praise for this advertising slogan and said: "I took a look, there are too many people playing games now, usually there are many people in Internet cafes, and there are more people on weekends." ”

"It's okay now, more in the future. ”

In 2002, there were only a few gaming populations, and only tens of millions of people were full.

In later generations, the number of game people is definitely a blowout, reaching hundreds of millions.

If you can catch this group of people, you will not have to worry about the sales of more oranges.

Not only is it not worried, but if this piece is really opened, I am afraid that the multi-source beverage factory will have to expand by 10 times, or even more.

"By the way, in addition to the box packaging, we also have to change the outer wrapper of the drink. ”

"Mr. Chen, do you need to find a design company to redesign a packaging that looks more atmospheric?"

"No, we have PS talents in this area. ”

Chen Yu shook his head: "I have already thought about it, the first package to be put on the market will add the character pattern of our legendary world, and at the same time, Duo Cheng Duo will also be bound to our legendary world." In this way, players who play the world of legends will definitely find such a drink for the first time, plus drinking drinks can be used for game draws, and we can occupy the market for the first time. ”

This kind of creativity is not Chen Yu's originality, nor is it Chen Yu's whimsical imagination.

Later, Coca-Cola cooperated with World of Warcraft, and the effect was very good.

"Mr. Chen, this method is very good, but what if Pepsi also cooperates with a game company?"

Although Shi Lanfang doesn't particularly understand games, she also put forward her own opinions.

This made Chen Yu nod secretly, and sure enough, he didn't find fault with Shi Lanfang: "So in addition to launching our game packaging, we also have to contact NetEase, Shanda, Jiucheng, and Jinshan first...... They. You don't have to worry about this piece, NetEase, Shanda, Jinshan, Jiucheng...... When the game company has cooperated with us before, the relationship is also handled well, and it is not a big problem to cooperate again. When we tie up these game companies first, Pepsi wants to enter this market, and he has no way. ”

That's why Chen Yu dared to enter the beverage market.