Chapter 250: Fighting an advertising war, who is afraid of who
"Chen Yu, you must not go to other schools in the finals of Bubble Hall. ”
"Ah, Dean Li, didn't the school say that you should think about it?"
"Consider...... Is there one?"
"That's what you said at the time. ”
"You must have heard it wrong, but the school welcomes a contest like this. ”
"Well, I misheard. ”
Chen Yu smiled and admitted his mistake.
Of course, this is not that Chen Yu heard it wrong, as for the reason, it is completely because the recent bubble hall competition has been so popular.
Originally, the school said that it would be considered, but now when I look at this situation, I directly agree to it in minutes.
was afraid that it would be too late to agree, so Li Biqing made a special call to Chen Yu.
"Then it's decided, we can't put the competition in another school. ”
"Don't worry, Dean Li, although the school hasn't started yet, I'm also a member of Shenzhen University. ”
"It's good to know. ”
Li Biqing nodded with satisfaction.
"Zou Tao, the finals of the Bubble Hall will be held in a few months. ”
"We're still in the preliminaries for the time being, Japan and South Korea are a little slower, and they've just started this event, and they need a certain amount of time, so we estimate it should be in December. ”
"This competition must be done well, which is related to the image of our Huanyu Technology's external publicity. ”
"Yes. ”
Zou Tao nodded vigorously.
Although Bubble Hall is a free-to-play game, making money on its own is better than not in the world of legends.
But the world of legends makes money to make money, but the image can't stand up.
Bubble Hall is different, but the China-Japan-South Korea Tri-Country Competition has erected a good e-sports image for Bubble Hall. Although this image may not be supported by everyone, at least it looks like a positive image.
......
"Li Nan, is there any movement on the penguin's side?"
After instructing Zou Tao, Chen Yu came to the YY Instant Messaging Division.
"Penguins have copied our open-ended strategy. ”
Opening QQ Games, Li Nan pointed to their games and said: "Penguin announced yesterday that their QQ Games will allow all application software companies to launch products under their umbrella, and at the same time, they have also developed the API for QQ Games. Of course, this is not the most important thing. On top of that, they set the ratio to 3:7. ”
"Penguin 3, Customer 7?"
Chen Yu's face sank.
"Yes. ”
Li Nan nodded: "Penguin, this is not going to make money, but also to compete with us for the market." ”
"It looks like so. ”
Chen Yu touched his chin: "Li Nan, what do you think?"
"I think the penguin's trick is useful, but it doesn't necessarily shake our platform. ”
"Oh, how do you say?"
"Mr. Chen, you see, although QQ Games is also engaged in a development platform, it started later than us, and it is already several steps behind. Coupled with the popularity of their current QQ games, it can't be compared with our YY at all. Even if they come up with a 3:7 split, it may not attract too many game manufacturers. ”
"What if our game dealer jumps to QQ?"
"We have exclusive contracts with all the game providers, and they don't dare to jump. ”
It's just that Li Nan said this, but Chen Yu shook his head.
"Li Nan, don't underestimate your opponent. ”
Chen Yu said: "Although QQ's popularity is not as good as ours, it still has a certain popularity. Add to that the 3:7 split they made, which is very attractive, and we are 5:5, half to half, which would have been fair, and everybody could have made money. For a game developer, though, who doesn't want to make more?"
"Also, even if we have exclusive agreements with game makers on all platforms, it doesn't really work. When the profit reaches a certain point, all contracts are waste paper. ”
Capitalists have no contracts to speak of, only profits.
As for why many capitalists keep the contract, it is because they feel that they can get greater benefits by keeping the contract. But why keep it when you can break the contract in exchange for a greater good?
Of course, most software vendors will abide by such a contract, after all, Huanyu Technology now has a great advantage. Even if QQ makes a 3:7 split, they don't necessarily earn more than YY.
However, this threat has had some effect.
However, having said that, Chen Yu also has some headaches.
This penguin is really difficult.
has fought against him so many times in a row, although Huanyu Technology has achieved an advantage, it has never killed him.
"Manager Shi, what's the matter?"
There was a headache, but at this time, Shi Lanfang, who was in Xinfeng, called Chen Yu.
"Mr. Chen, our sales of more oranges have dropped a little recently. ”
"How much has it dropped?"
"About 5 percent. ”
"It's normal market volatility. ”
Chen Yu frowned.
He's worried about it now, where is he interested in more oranges.
"Mr. Chen, our market has been growing steadily, and this decline is very unexpected. I investigated, mainly because Tongyi launched a new product Xianle Orange. And, they started a massive TV commercial. ”
"Okay, I see, Manager Shi, you make a strategy to deal with it as soon as possible. ”
Chen Yu didn't say much, and hung up the phone.
Shi Lanfang, who was far away in Xinfeng, was a little stunned, what happened to Mr. Chen?
"Penguins, penguins. ”
"You have a lot of means. ”
Staring at the penguin's QQ game, Chen Yu couldn't come up with anything for an afternoon.
It's a bit tricky.
It's been done to defeat QQ, but it's not that easy to destroy him.
"Forget it, I don't think about it today, I think about it tomorrow. ”
His thoughts were a little chaotic, and Chen Yu stopped thinking about penguins for the time being.
The business competition is not a day or two, and sometimes it is normal to think clearly for a day.
"Hey, by the way, Manager Shi seems to have made a phone call just now. ”
Putting down the penguin matter, Chen Yu seemed much more relaxed.
Then he remembered Shi Lanfang's phone call just now.
"Manager Shi, just now you said that they made a move?"
In the end, it is a beverage factory run by itself, although it is not its main business, but it is not a question at all.
With some self-reproach in his heart, Chen Yu called Shi Lanfang back.
"Mr. Chen, yes. ”
Seeing Chen Yu call back, Shi Lanfang was overjoyed.
Although she is in charge of the entire beverage factory, Shi Lanfang still has no bottom when she encounters such a strong competitor. I wanted to report to Chen Yu, but when I made a phone call just now, Shi Lanfang's heart sank. But she knew that this beverage factory was completely purchased by Chen Yu, and he may not be very careful.
"On which TV station did they advertise?"
"I voted for all the David TV channels in China, and they all chose prime time, including CCTV. ”
"Such a big deal?"
"I also feel that they may want to completely drive us out of the market within half a year. ”
"It's not that easy to get us out of the market. ”
"In addition, Mr. Chen, they sent a representative again, saying that they wanted to talk about the acquisition again, and the price was twice as high as the last offer. ”
"It's a good trick. ”
Radish and stick to see if you can withstand it.
"Manager Shi, the price looks okay, otherwise, let's sell it." ”
"Ah......h
Shi Lanfang called out in surprise: "Mr. Chen, don't sell it." ”
"Why don't you sell it?"
Chen Yu said with a smile: "Tongyi Group is more experienced than us, and it is also more powerful than us, and it may have better development if they acquire us." ”
"Mr. Chen, if this is acquired, we will not have this brand in the future. ”
"That's right. ”
"Mr. Chen, you must not sell it. ”
Shi Lanfang's heart was up and down, and she was really worried that Chen Yu would sell more oranges.
"Okay, I'm kidding you, although I'm mainly doing the Internet, I won't care about how many oranges we have. ”
Chen Yu said: "Since they want to beat us with advertising, then we will have an advertising war with them." ”
"Mr. Chen, the advertising cost of the TV station is too amazing, and we don't have enough funds. ”
"It's okay, I can still afford the money for advertising. ”
Tongyi enterprises have not made money from Huanyu Technology.
Fight advertising wars, who is afraid of who.