"Mr. Ma, we really don't follow the promotional festival held by Huanyu Mall?"

"Zhaoxi, how many times have I said that the B2C model just looks good, and it is actually not suitable for our domestic market. We were cheated by Huanyu Technology once, don't we understand?"

"But this time, I feel that Huanyu Mall has made a big promotion, and it is said that they have also won the CCTV advertisement. ”

"Chen Yu is like this. No matter what we do, make the move big and get the attention of others, and we can do a good job of our C2C business. ”

In Ali's office, Ma Yun was both helpless and admired by Chen Yu.

This home appliance war is actually a bad idea that Ma Yun thought.

First of all, Ma Yun ran to Huang Guangyu first, and then there was a desperate battle between the major appliance giants behind.

I didn't expect it.

Ma Yun's bad idea not only did not stump Chen Yu, but helped Chen Yu.

At this time, Huanyu Technology sits on Dazhong Electric Appliances and Yongle Electric Appliances, which not only forms a situation of competing for hegemony among the three countries of household appliances in China, but also more importantly. With the logistics and after-sales system of Dazhong and Yongle, this will inevitably feed back the e-commerce business of Huanyu Technology.

It is said that Huanyu Technology has now set up a separate logistics department, and the efficiency of logistics operation has doubled compared with before.

Before the battle began, Huanyu Technology's bombs were several times more than their Ali.

I also said before that I would give Chen Yu eye medicine.

Accidentally, I got on myself.

Ma Yun has a feeling that stealing chickens is not a counter-erosion.

It's just that I said that, seeing that Huanyu Mall is getting louder and louder, some e-commerce companies can't sit still.

The first to sit still was Amazon Excellence.

At this time, Excellence has been invested by Amazon, and Excellence's original model is B2C.

If they play according to the previous style, even if they are not as good as Huanyu Mall, they will take this opportunity to launch a promotional festival. After all, with Huanyu Mall taking the lead, it is okay for them to follow the downside. But now, because they had reached an agreement with Ma Yun before, they didn't prepare much.

But the more unprepared, the more you see that Huanyu Mall is booming, the more uneasy the excellence side is.

In particular, Huanyu Technology has two major appliance supermarkets in its hands, which is too beneficial for their B2C business.

"Mr. Ma, we are excellently prepared to follow a wave. ”

Wang Shutong, CEO of Excellence, made a phone call to Ma Yun.

"Mr. Wang, no. ”

Ma Yun frowned: "We discussed it before, and we won't follow anyone." ”

"Mr. Ma, I know, but this time I can only apologize. As you must know, we were originally B2C, and we were invested by Amazon, and Amazon's model is also B2C. ”

"But aren't you very optimistic about C2C?"

"Although I am very bullish on C2C, it does not mean that we have to give up B2C. ”

"Mr. Wang, I feel that you are a little unclear about your position. ”

Wang Shutong was also helpless.

Whether it's B2C or C2C, they don't want to give up.

This seems to be a bit of a pattern of Universal Technology.

Huanyu Technology does both B2C and C2C.

But Excellence Amazon is different from Universal Technology.

Huanyu Technology, whether it is B2C or C2C, is the first in the industry.

So, whatever they do, they can.

But if you follow and do the same, you don't even know how you died.

"Mr. Ma, it's not that I don't know our own positioning, perhaps, except for Huanyu Technology, any domestic e-commerce company has not yet understood its positioning. ”

This sentence made Ma Yun not know what to say.

Although he is determined to switch back to C2C, is C2C really suitable for the future?

It's just that it looks like a better fit now.

And it seems that this is still made by Huanyu Technology for them to see.

If it turns out that C2C is not suitable for the domestic market in the future, then, what will they do with Ali?

It's a conundrum.

It's just that Ma Yun is very smart not to think about this problem.

It's definitely not wise to dwell on what hasn't happened in the future.

"Okay, you can follow as you want, but I don't think it's useful for you to follow. Everyone will only pay attention to Huanyu Mall, and it is impossible to pay attention to excellence. Moreover, you can't fight Huanyu Technology. Especially in terms of price, Huanyu Technology, which has two home appliance supermarkets, can drive you out of the game by relying on price. ”

Competing with Chen Yu for a period of time, Ma Yun knew Chen Yu's movements too well.

This time, they will definitely fight a price war again.

Although this price war does not have any technical content, but unfortunately, consumers will eat this set.

As for the others, I'm sorry, it's not that they don't want to follow, but the strength doesn't allow it.

After chatting with Wang Shu, a few days later, Huanyu Mall officially launched a new wave of promotion.

This wave of sales is in November.

The reason why it is set for November is Chen Yuding.

November is almost the end of the year, and most of the year has passed.

Generally speaking, everyone's pockets are also bulging at this time.

Compared with the first few months of spring, everyone did not dare to spend much, but the consumption power in November has undoubtedly increased significantly.

In addition, it is almost the end of the year, so many consumers have decided to buy a major appliance for their home.

Whether it's a TV, a refrigerator, a washing machine, or an air conditioner...... It's the peak consumption season.

Of course, since it's a promotion.

In addition to the selected time, the biggest strength is in the price.

The first to make promotional actions are all kinds of products of Huanyu Technology.

Huanyu netbook.

The original Huanyu netbook in 1999 dropped 200 yuan this time, 1799.

And then there's the Universal phone, well, that's right, 499.

However, like the previous routine, this one has to be grabbed, but there is no doubt that this wave is stronger than before.

This time, Huanyu Technology provided 100,000 units, whether you can grab it or not, it depends on how well you do your strategy.

This is followed by the 3rd generation of pears.

This is only a symbolic price of dozens of dollars.

The reason why there is no big drop is because the 3rd generation of pears itself is not purchased by ordinary users.

Those who can buy pears for 3 generations will no longer care about his price.

On the contrary, if the 3rd generation of pears is sold cheaply, others will not buy it.

This logic works very well.

The more high-end the product, the more it can be forced, and it must be sold at an expensive price.

Even if Huanyu Technology wants to make more money, this price must remain stable.

Of course, since you want to promote, you must not only sell the products of Huanyu Technology.

In fact, the main product promoted by Huanyu Mall is electric home.

Huanyu Technology's products are only incidental.

The real core is those appliances that everyone can use.

And this time, Huanyu Technology has launched the most screaming price in history.

Haier three-door refrigerator, 1999 yuan.

Gree 1.5P air conditioner, 1999 yuan.

TCL38-inch color TV, 1999 yuan.

Haier 10 kg wave wheel washing machine: 1999 yuan.

Such a price in 2020 in the previous life, of course, did not have any cost performance.

However, in 2004.

If you want to buy brand home appliances with these performance parameters, the cheapest ones are more than 3000 yuan.

If you don't know how to bargain, it's normal to get more than 4,000 yuan.

And now, in the eyes of others, those high-priced appliances are incomparably expensive.

Now, it's become so close to the people.

All right.

Again, that's the same sentence.

In the face of such a price, I will ask you, fragrant or not.