"Mom, the weather has been cold recently, pay more attention to your body. ”

"It's okay, your mom is fine. It's you, don't stay up late every day. ”

"Got it. ”

"You know that you keep saying that you know, and you tell you every day, and you have been ignoring it. ”

"Mom, I'll listen to you this time. ”

"Here we go again......"

Over the weekend, Ma Yun made a phone call home.

Although his work has not been going well recently, he has always settled well at home.

No matter how hard and tiring the work is, he will not complain to his parents.

"By the way, son, do you have any refrigerator repairers there?"

"Is the fridge broken?"

"It was just broken a few days ago, and it was not good to find someone to fix it. ”

"Then buy a new one. ”

"It's better not to buy one, how expensive it is to buy one, let's let your people there fix it. ”

"We don't necessarily have to repair it if we send someone over, I think the refrigerator is too old, and it's useless to repair it. ”

Although Taobao is doing e-commerce, it has also done after-sales maintenance in B2C before.

For parents, Ma Yun has always been very generous.

Thinking about this refrigerator for many years, it is estimated that it will be like this if it is repaired, it is better to buy another one.

"Mom, in this way, I'll arrange it when I go back, just remember to answer the phone." ”

This kind of thing, there is no need for my mother to worry, Ma Yun will arrange it.

It's just that the other end of the phone immediately said: "Son, don't go to the supermarket to buy it, it's very expensive there." ”

"No need to go to the supermarket, we have it on our side. ”

"I know you have it there, but you don't have to spend money yet. I think so, you go to Huanyu Mall and place an order to buy me a refrigerator. The fridge there costs only 1999 yuan, which is very cheap. ”

"Mom, what do you say...... Universal Mall?"

"Not really. ”

"Mom, how do you know about Universal Mall?"

Ma Yun was surprised.

Although my parents know that they are doing an online business, they actually know that is what it is.

As for how, they don't know.

And just the name Taobao, parents can't remember it.

Why is this Universal Mall remembered?

"I also heard from others, saying that Huanyu Mall is going to hold an event in a few days. The appliances inside are very cheap. It's cheaper than buying it in the supermarket, 12,000 cheaper. ”

"Mom, that's a lie, how can it be cheaper than one or two thousand. ”

Ma Yun vomited some blood.

Of course he knew what it was all about.

Recently, Huanyu Mall bought a lot of advertisements in CCTV, and it was bombarded with advertisements there when it was okay.

For these people, the most publicized is of course CCTV's advertisement.

And the price is so low, it's impossible not to be impressed.

No, even my mother was moved.

"It's a lie, but it doesn't look like it, it seems that there are advertisements in the TV station. ”

"There's a lie on TV. ”

"Son, is it really fake?"

"Mom, am I still going to lie to you? So, Mom, don't care about anything, I'll ask someone to bring you back the refrigerator when the time comes." ”

"Well, okay, I'll listen to you, son. ”

Hanging up the phone, Ma Yun was in a worse mood.

I didn't expect Huanyu Technology to fight so hard, looking at this advertising strength, almost half of the people in the country know it.

But it's normal to think about it.

It's so cheap, anyone is tempted.

It's just that Ma Yun knows that this kind of cheapness is completely a routine of Huanyu Technology.

Just looking at the surface, Huanyu Technology is indeed one or two thousand cheaper.

But in fact, these cheap things are only sold in a few or dozens of models.

When these were sold out, they put them back at their original prices.

This is actually the same as snapping up a Huanyu mobile phone.

Use the low price in front to attract users, and if there are many users, consumers will buy even if it is the original price.

Of course, they have also learned this kind of move, and the effect is very good.

It's just that Taobao has not been as large as Huanyu Mall in terms of scale, so there hasn't been much movement.

"It's Huanyu Technology again. ”

Ma Yun had a headache.

Especially now that they can't go toe-to-toe with Huanyu Technology.

In the end, he simply stopped caring about him, and came out of sight and out of mind.

It's just that Ma Yun doesn't want to see the things on the side of the Huanyu Mall anymore, but the news about the Huanyu Mall keeps appearing in front of Ma Yun's eyes.

For example, like a variety show that CCTV made that night.

This show is actually an advertisement for Universal Mall.

But this time, the advertisement is not about the price, but about the logistics system of Huanyu Mall.

One of the most eye-catching places is that the logistics of Huanyu Mall sent a refrigerator to the old forest of Moriyama.

Yes.

You read that right.

They don't even deliver the postal service in this place, but Universal Mall has done it.

And the goods delivered are not small items, but large refrigerators.

You can imagine.

The refrigerator of several hundred catties was carried over the mountains and mountains, and it took four people nearly two full days to deliver the refrigerator.

What is this concept?

Undoubtedly, as soon as such a shot was released, the whole scene exploded again.

"Hype, that's hype. ”

Ma Yun hated it so much that his teeth itched.

Of course, he knew that this was the hype of Huanyu Technology.

Also send the old forest of Moriyama.

Do you think they won't be able to deliver it there on Taobao?

No.

Equally capable.

But the problem is, it is feasible to send it once or twice.

But you try this kind of thing as if it's a normal business.

Not to mention one Huanyu Technology, even ten Huanyu Technology, they can't do it.

However, whether it is hype or not, the audience in front of the TV likes to buy this account.

Seeing such a shot, they instantly felt that the service system of Huanyu Mall was incomparably good.

This kind of after-sales service not only allows them to quickly establish trust and security in online shopping, but also makes them feel that shopping online is more convenient than buying in a physical store. At the very least, they are absolutely convinced that it is impossible for a brick-and-mortar store to deliver a refrigerator to the mountains.

Not to mention sending it to the mountains, there are some remote villages, they don't send it.

If you insist on him to send it, I'm sorry, I'll have to add money.

"Zhaoxi, don't show me such news in the future. ”

Ma Yun said with a pale face.

"Uh...... Mr. Ma, this is the TV station you tuned. ”

Lu Zhaoxi was a little embarrassed.

said that he didn't watch it, as long as Ma Yun heard the news of Huanyu Mall, he would pay attention to it as soon as possible.

Just like now, when I heard that Huanyu Technology had a variety show advertisement on CCTV, Ma Yun was transferred to CCTV as soon as possible.

"...... Go for yourself. ”

Driving Lu Zhaoxi out, Ma Yun felt tired.

Although he has always felt that B2C is burning money, but this kind of burning, if it really burns a way, how can it be broken.

However, despite thinking so, Ma Yun still has a trace of belief in his heart.

B2C definitely doesn't work.

Only C2C is the most suitable for the domestic market.

"Mr. Ma, the homepage of Huanyu Mall has launched a promotional activity interface. ”

"Tell me the news of Huanyu Technology again. ”

Ma Yun couldn't wait to strangle Lu Zhaoxi.

That's what you say, but how can you not read the news about Huanyu Technology.

It's just that although he wanted to see it, Ma Yun still pretended not to care and said: "What's this, it's just a promotional interface, Zhaoxi, can you calm down." ”

"But the problem is that the price of their appliances is really ......"

"What is it, too cheap is not. Isn't this normal, there are ads on TV. You don't know this kind of routine, first engage in a few low-cost ones, and then attract the majority of consumers. ”

"But ......"

"What is it. Zhaoxi, do you care too much about Huanyu Technology?"

"No, Mr. Ma, the price on Huanyu Mall is real, not a routine. ”

"Of course I know it's true, and I will definitely sell it to consumers at this price. If it is false, he shall not be accused of death......"

"Mr. Ma, that's not the case...... Mr. Ma, why don't you enter the Huanyu Mall and take a look. ”

was a little anxious all of a sudden, Lu Zhaoxi felt that it would be enough to let Ma Yun take a look at it for himself.

"What's there to see, really. ”

Ma Yun glared at Lu Zhaoxi, but still opened the Huanyu Mall.

"Look, that's not it, it's normal. It's cheap, but how long can he be cheap. ”

"How many units can he sell?"

"Just look at this big 1.5P air conditioner, there must only be a few dozen units in stock on him, whether you can grab it or not, it depends on your luck. ”

"Hey, it doesn't seem to be dozens. ”

Open the interface of Glida 1.5P air conditioner, but the reality is not the same as Ma Yun imagined.

The inventory quantity above shows 999999.

990,000 units.

"Why are there so many?"

If it is to attract people with low prices, then 990,000 units is too much.

Sell so much, they must not lose money.

Gree air conditioners have always been more expensive than other air conditioners, and the market price of 1.5P is at least 3000 yuan.

Now that 1999 yuan has been made, how can other home appliance supermarkets mix it up if it is sold like this.

Thinking about it this way, he felt that Huanyu Technology was engaging in routines.

There's no way they could sell it at such a low price.

The cost of restocking is not enough.

"Zhaoxi, do you think they are cheating?"

Ma Yun guessed: "Now mark 990,000 units first, and when the real promotion is real, it will be directly reduced to 99 units." ”

"I don't know much about that. But Mr. Ma, there seem to be a few more words on it, I don't know what it means?"

"Where are the extra words?"

"Look, it says, Huanyu is self-operated. ”

Pointing to the first few words of the title, Lu Zhaoxi said.