The competition for instant noodles is too great. ”

When it comes to instant noodles, I'm afraid that two supergiants will come to everyone's mind.

Master Tong Yi and Kang.

Right.

That's right.

It's still these two guys.

Tongyi and Master Kang are not only giants in the food category, but also the absolute overlords in instant noodles.

Although in addition to these two instant noodle giants, there are also instant noodles like White Elephant, Jinmailang, Huafeng, and Old Beijing...... Wait a minute. But the sum of these markets is not enough for a fraction of the two hegemons.

It is precisely because these two hegemons are so powerful that it is basically difficult for other companies to enter this market.

"It's a lot of competition, but it's also a big market. ”

Chen Yu nodded: "If you just make bowl noodles, there are only Xinfeng and the surrounding markets of Xinfeng." Coupled with the promotion cost you mentioned, it is a little difficult to make everyone accept the bowl noodles. ”

You know, although instant noodles are only a few yuan, the profit is not big.

But if you sell too much, the profit will be extremely terrifying.

According to statistics, the annual sales volume of instant noodles in China is as high as 40 billion packs.

When it comes to global sales, it has reached 100 billion packs.

Even if you only make 1 cent per pack, this is a market of tens of billions.

What's more, it's impossible to make only 1 cent per pack.

"However, Mr. Chen, we have never made instant noodles, and it is difficult to compete with the two giants. ”

Shi Lanfang is still not optimistic.

This is not the same as more oranges.

Multi-orange is a new type of fruit juice-based drink. This is a new type of market, and Tongyi and Master Kang have just entered, and it is normal for the two overlords to lose. However, in the field of instant noodles, it is the core market that they have been doing for decades. It's too difficult and too difficult to take advantage of such a market.

White Elephant, Jinmailang...... Waiting for Tongyi, Master Kang, they have been fighting for decades, and they have never fought, which proves the horror of the two in the instant noodle market.

"Not necessarily. ”

Chen Yu shook his head.

Although the two hegemons are as stable as Mount Tai in the instant noodle market, they are not invincible. Of course, Chen Yu didn't think about defeating the two hegemons for the time being, but it was still possible to grab some markets under the two hegemons.

"Let's take another look. ”

Without staying too much at Nanshan Bowl Noodle Factory, Chen Yu continued to visit Xinfeng Industrial Park.

An hour later, the two returned to the beverage factory.

"Mr. Chen, this is the financial report of Nanshan bowl noodles. ”

"Looks like you don't owe much money?"

"Well, the benefits of Nanshan bowl noodles were not bad before, but in the past two years, they have suffered a big loss under the competition of Huafeng. Their main liabilities are the wages of the workers and the payment of some suppliers, which adds up to 10 million. If you add some equipment of the bowl noodle factory, it is about 30 million. ”

"30 million is not too much, no one wants to buy it?"

"Mr. Chen, 30 million is not much in your eyes, but in the small county town of Xinfeng, it is a huge amount of money. ”

Shi Lanfang said helplessly.

Who calls himself a big boss so rich?

"That's right. ”

Remembering that the multi-source beverage factory only needed 10 million before, the county magistrate Lan also found Chen Yu.

It can be seen that in the small place of Xinfeng, there are really few companies that can come up with 30 million.

Even if some can get it, they may not be interested in the bowl noodle market.

In addition, there is another strong man in the noodle industry, Huafeng, not to mention 30 million, 20 million have to be considered.

"The factory director, the general manager of Nanshan Bowl Noodle Factory wants to see you. ”

"Why is he here?"

Shi Lanfang had something strange.

Just now I was still researching Nanshan bowl noodles, and the general manager of this bowl noodle factory came.

"I just said that I don't have time for the time being, and I will make an appointment another day. ”

Shi Lanfang said to the assistant.

"No, just let him come. ”

It just so happened that Chen Yu was also very interested in this bowl noodle factory, and wanted to meet their general manager.

"Mr. Chen, the general manager of Nanshan Bowl Noodle Factory is called Ye Peng, and he is the son of Ye Ji, the founder of the original bowl noodle factory. Xinfeng's famous rich second generation later had a serious illness because of Ye Ji, and then took over the bowl noodle factory. Many people say that the reason why Nanshan Bowl Noodle Factory went bankrupt was because of this Ye Peng. ”

"So, this person named Ye Peng is a loser?"

"Almost. ”

A brief introduction to Ye Peng, and it didn't take long for Shi Lanfang's assistant to bring Ye Peng to the office.

Seeing Chen Yu sitting in the middle, Ye Peng was a little surprised. However, when he saw Chen Yu's appearance clearly, he said: "Chen Yu, I have heard your name." ”

"Mr. Ye, please take a seat. ”

Seeing Ye Peng, Chen Yu was also a little surprised.

Because of his age, this Ye Peng is only a few years older than himself.

"That's right, since Mr. Chen is also here, I'll get straight to the point, I hope that Duoyuan Beverage Factory can buy our Nanshan bowl noodles?"

"Why?"

Chen Yu asked.

"Because you have the strength. ”

"We have the quality, but we don't have any interest in the bowl noodles. ”

"I know that Mr. Chen is not interested in bowl noodles, so he should be interested in making money. ”

"Hehe......"

Chen Yu smiled: "Please speak." ”

"I have a transformation plan for Nanshan Bowl Noodles here, as long as we complete the transformation, then our Nanshan Bowl Noodles will not only be able to come back from the dead, but also further expand the scale. ”

"Transformation? How do you want to transform. ”

"It's also very simple, we plan to make instant noodles. ”

Although he saw Chen Yu, Ye Peng was not stage frightened at all, and said confidently.

Chen Yu didn't know if it was his self-confidence, or if he had always been like this.

However, when he talked about the transformation of the hard side, Chen Yu was also a little surprised.

You know, this coincides with his thoughts.

"Instant noodles, Mr. Ye is joking, do you think you can beat Tongyi and Master Kang?"

"Of course you can't win. But the instant noodle market is huge, as long as we can seize a part of the market. ”

"Then what do you rely on to seize this part of the market? You must know that even in the remaining market of Tongyi and Master Kang, there are dozens of well-known instant noodle companies competing. ”

"I naturally have my confidence, this is my plan......"

Ye Peng was about to take out the plan, but put it back in his bag and said, "The plan can't be given to you for the time being, if you buy our Nanshan bowl noodles, then you can see my plan." ”

"Mr. Ye, please go back. ”

Chen Yu was not interested in Ye Peng's plan.

But after talking to Ye Peng, Chen Yu had a general understanding of Ye Peng.

Even if this Ye Peng is not a loser, his estimated ability is very average.

Otherwise, I wouldn't have come out like this today.

"Then since Mr. Chen wants to see it, it's okay, I can show you my first plan. ”

Seeing that Chen Yu was not interested in his plan, Ye Peng was a little embarrassed.

However, today he swore in front of his father that he would definitely convince the multi-source beverage factory.

If he left empty-handed, he wouldn't have the face to go back to see his father.

"Triplets. ”

Ye Peng handed the first copy to Chen Yu.

Chen Yu opened the copywriting and saw that the words "triplets" were written on it.

"Triplets, what do you mean, it won't be three packets. ”

Thinking of the "twin" instant noodles he had eaten, Chen Yu said guessfully.

"Almost. ”

Unexpectedly, Chen Yu guessed it at once, and Ye Peng could only nod. But worried that Chen Yu underestimated his plan, Ye Peng explained: "Although it is three packs of materials, it is completely different from twins. ”

"What's the difference, isn't it just an extra package of materials?"

Chen Yu asked.

"This ......"

Ye Peng blushed a little, but still insisted on his point of view and said: "Although it seems that it is just one more package of materials, but just one more package of materials, he can attract the attention of users." The reason why the twins were successful back then was because he had two packets of ingredients, but only one pack of other instant noodles. We add 1 package on top of the twins, which is definitely more marketable than the twins. ”

"What if other instant noodles are also mixed with 3 packets?"

"Then we'll have quadruplets. ”

Stretching out four fingers, Ye Peng said.

(End of chapter)