On the morning of the last day of 1994, Luo Li, as the chairman of Tengfei Company, presided over the company's last shareholders' meeting in 1994.

At the meeting, Xu Fei, on behalf of the management, took stock of the company's profits in the past year. To Luo Li's surprise, the total profit of the factory still exceeded 100 million after three expansions and huge costs.

But when Xu Fei finished the report and secretly told Luo Li that the money had been misappropriated by him, and that there was only less than 30 million left after repaying the arrears of Xiao Ma's acquisition of 3DFX, Luo Li looked at the elated shareholders at the shareholders' meeting and began to smile.

In the following session, the meeting discussed and approved the plan of share dividends.

Regarding the dividends of shares, Luo Li naturally didn't have the face to think about it anymore, so when he saw the old Lu people who were happy after reading the specific dividend amount, Luo Li suddenly felt a burst of envy, jealousy and hatred.

"Damn, smoking!" Luo Li suddenly raised his elbow, touched Xu Fei on the side, asked for a cigarette, and then smoked it.

Xu Fei, who was originally looking at the money in the conference room with a happy face, was taken aback by Luo Li's attitude, and asked cautiously: "Xiaoli, today is the shareholders' meeting, if you have any bad news, don't tell me."

Now my heart beats when I see you. Every time I either ask for money or wipe your ass for you, this time I don't even have my share of the dividends. So, then you don't talk, let me see how happy they are, and follow suit, okay?

You look like you're dead, it's so unlucky!"

"Fuck you, you're dead. Lao Tzu just felt that after a year of hard work, nothing was left in the end.

So looking at them one by one, I am envious!" Luo Li took a deep breath of his cigarette and stared at the shareholders in the conference room.

"Envy? You don't hurt to stand and talk. There are a few people in the country who are just as bad as you. No money, you deserve it!"

After Xu Fei angrily scolded Luo Li, he put on a smiling appearance and continued to preside over the meeting.

"Okay, it looks like everyone has the money. It's the result of a year of hard work. Next year, we will make persistent efforts to get more dividends.

Now let's move on to the next bill, which is about the development plan for the next fiscal year.

As we all know, at present, our production network has been built in several major central cities in the north and south of the country.

At present, the company has 7 production plants, 54 large warehouses and 3,211 agents and distributors, covering 1,323 cities across the country.

According to statistics, in addition to purified water, our company's beverage sales have accounted for about 11% of the national market.

At present, the only products that can compete effectively with our company's products are Pepsi, Coca-Cola, Jianlibao, Yinlu, Wahaha, Robust, Lulu, Want Want, Uni-President, Master Kong, etc.

Among them, PepsiCo and Coca-Cola accounted for 24% and 19.6% of the total market share, respectively.

So next year's sales goal is to beat the above two companies and truly become the first in the country!"

"Shhh

Before Xu Fei finished speaking, a sound of inhalation immediately sounded in the conference room. Everyone who was jubilant just now because of the dividends suddenly gathered their hearts and looked at Xu Fei intently, waiting for his next step.

Everyone understands that it's easier said than done to beat Coca-Cola and Pepsi.

This is not a child's house, what is said is what it is!

Xu Fei naturally saw everyone's reactions in his eyes, and after glancing at Luo Li, he asked with a smile, "What's the matter?"

The shareholders bowed their heads.

"Mr. Xu, although our goal is to become the first in Xia Country, is it a bit hasty to complete this goal within a year?

People have ten or even more than ten years of word-of-mouth accumulation and market foundation, and in terms of grade, people are even more than a few streets away from us.

I don't know about other places, but the people over there in Yuhang buy drinks, but Coke is the first choice!

Whether we like to admit it or not, in the eyes of customers, Coca-Cola and Pepsi are not only a bottle of drink, but also a symbol of face and status.

I have seen many times that the young man is waiting for a date with a Coke in her arms, but I have never seen anyone holding iced black tea and iced green tea.

To put it bluntly, customers think that our drinks are of low grade. This is a fact, and don't deny it!"

Among those who bowed their heads, Liu Peng was the first to muster up his courage and said to Xu Fei. His words quickly caused a burst of laughter from everyone.

But at the same time, everyone knows that what Liu Peng said is not wrong.

Liu Peng made a special trip to attend the shareholders' meeting this time, just to report what he saw to Xu Fei truthfully.

So since he gave himself a chance, he naturally had to vomit as soon as possible.

In the midst of laughter, Luo Li raised his head.

Of all, he was the one with the most voice.

He clearly remembers that Master Kong in his previous life was a super beverage company that could achieve a market share of 40%.

If Master Kong can, why can't we?

"Liu Peng, you're right. In the current market, the market share and popularity of Pepsi and Coca-Cola are not comparable to us.

But one thing you forgot is that a year ago you could have thought that a year later, can you sit here and think about how to beat Coca-Cola and Pepsi?

I don't think you're the only one. Neither did Xu Fei nor me, and neither did anyone!

But today, we did.

So what's impossible to surpass Pepsi and Coca-Cola?

Now, let me ask you.

Do you think it's healthy to drink tea or cola?"

"Drink tea!" Liu Peng replied without thinking, and the others nodded as well. I'm afraid that even a three-year-old child knows this question about Luo Li.

Luo Li immediately smiled and said, "That's right." I think everyone knows this simple truth, and those young people who buy drinks will also know it.

So when you compare the question of grade with the question of health, it is self-evident which one is important.

In my opinion, it will not be long before people's incomes rise, and so will their health. At that time, I'm afraid few people will think that the grade of Coke will be higher. ”

"However, chairman, people's perception needs a process. Everyone knows that drinking Coke is unhealthy, but everyone still drinks it.

How can we turn people's perceptions around in a year's time?"

"That's a good question!" Luo Li applauded Liu Peng's question. "This question goes straight to the core, what can we do to change the perception of our customers?

Of course there is a way!

Do you remember how Tengfei Beverage became famous all over the country in the first place?"

"Advertisement! Advertisement on the TV station!" Feng Yu, who had not been silent for a long time, suddenly shouted, and then everyone looked at Luo Li with a sudden expression.