"Yes, it's advertising!

This year's ads are going to put a lot of effort into it. I took a look, and a total of 11.6 million was spent on advertising last year.

Then double it this year, and we will invest 20 million to do it!

Invite celebrities to endorse, TV stations to give health lectures, and put slogans on the streets and alleys of cities and rural areas, I don't believe that we will not be able to reverse the concept of health and improve our grade!"

In the warm applause, Luo Li raised his arms and shouted, but the root of his thigh was pinched by Xu Fei.

"Why are you pinching me?" Luo Li sat down and endured the pain, smiled and applauded, and when he saw that everyone had started to discuss, he asked Xu Fei softly.

"Your uncle, we only have 30 million. You have 20 million for advertising alone?" Xu Fei's complaining words came into Luo Li's ears, and the expression on Luo Li's face immediately froze.

"Ugh. That one.

Now, let's continue to talk about the development plan. Uh-huh!" Luo Li coughed a few times and moved the microphone in front of Xu Fei.

Xu Fei was embarrassed to complain loudly about Luo Li in front of so many people, but his heart was depressed.

I secretly thought in my heart: "You have spent all this money, and you have developed a fart." ”

But I thought so in my heart, but I couldn't say that, so I smiled, and in the expectant eyes of everyone, I said calmly: "There are two development plans for 1995.

The first is how to quickly seize market share.

That is, as I just said, we have to compete for the market from Coca-Cola and Pepsi and even Jianlibao.

Regarding this matter, in fact, the chairman has just said a few points to you. One of the key tasks is to ensure that our advertising is in place.

But this is only an auxiliary means, and the real means of rapidly increasing market share cannot be achieved by advertising alone. When Xu Fei said this, he deliberately paused for a while, and when he saw everyone waiting for the next sentence, he coughed lightly and said: "The real way to achieve the fatal blow is to engage in activities!"

"Activities?" Everyone looked at each other suspiciously after hearing the words, not understanding what Xu Fei meant by the so-called "engaging in activities", let alone what activities were currently being carried out.

In their minds, to do an event is to sponsor some drinks at the sports day. Beverage companies like Jianlibao sponsor national sports teams and football teams.

But isn't this just advertising? What's new?

Moreover, Tengfei Company sponsored the Yangcheng football team this year, and even if it won the second place in the country, it did not see any particularly obvious benefits.

Moreover, in today's country, several well-known sports teams such as diving, swimming, gymnastics, table tennis, etc. have been sponsored by brands such as Jianlibao and Coconut Wind, so what suitable choice can they have at this time?

Xu Fei looked at everyone's discussion with a smug face, knowing that they were the same as Fang Cai's self, and they were also unaware of the activities.

In fact, when I heard the words "engaging in activities" from Luo Li's mouth, I was also at a loss. But when Luo Li explained it to himself, he realized that this seemingly money-losing business would actually have a huge effect on increasing sales.

"Mr. Xu, what kind of activities are you doing? Do you sponsor a sports team?" Finally, after some discussion, some people among the shareholders raised questions.

Xu Fei shook his head and said proudly: "It seems that your thinking is still very rigid!

"Poof!" Luo Li squirted out a mouthful of water that he hadn't swallowed after hearing Xu Fei's words about him in public.

But Xu Fei didn't seem to care about Luo Li's reaction, but smiled at the highly focused crowd: "Don't sell it." The name of this year's event is One More Bottle!"

"Another bottle?" Everyone was at a loss, not knowing what medicine was sold in Xu Fei's gourd.

"I'm going to ask you. If you buy a bottle of iced tea, and after drinking it, you find that the lid says another bottle, and then you take the cap to the store, and the store exchanges it for a new bottle of iced tea, how do you react?" Xu Fei said that he would not sell Guanzi, but he pretended to ask everyone a question mysteriously.

"I understand, Mr. Xu. Do you want to promote?

However, only products that are about to expire or those miscellaneous products will be promoted, and if we do this, it is easy to reduce the brand grade!"

Xu Fei's question was not answered positively, but Feng Yu was reminded loudly.

He was slightly stunned, then frowned. Because he suddenly felt that what Feng Yu said seemed to make sense.

At present, those big brands really haven't heard of any promotions.

"Yes, why didn't I think of it just now!" Xu Fei secretly regretted it, and then turned his gaze to Luo Li's face.

Of course, Luo Li knows that this is not the Xia Kingdom in 20 years, and brands of all sizes are choosing all kinds of promotional methods to increase sales in the fierce competition.

And now, as far as the beverage brands in the market that monopolize the shelves all year round are concerned, it is already good if the price does not rise, where will there be any promotions by reducing prices or giving aways?

Therefore, what Feng Yu said is the current national situation.

But Luo Li had already prepared his words, and after waving his hand to Xu Fei gently, he said to everyone: "If others don't reduce prices, is it wrong for us to reduce prices?"

If people don't promote, will we definitely lower the brand grade if we promote?

I don't think so.

The activity that Mr. Xu just mentioned was something I had thought about before I decided to establish the Tengfei brand, so the activity was to be carried out.

But the form is not what everyone thinks.

A box of 24 bottles of drinks, of which 4 bottles can be printed with another bottle, the winning rate should be maintained at about 20%, so that customers will not only choose to buy our drinks because of the high winning rate, but also improve the credibility of our brand through exchange.

Actually, it's the best of both worlds. ”

"Oh, it turns out that there is a probability, I thought I would buy one get one free. Feng Yu suddenly realized under Luo Li's explanation.

"Chairman, I think I can try this activity, but the key to this is the exchange link. I'm afraid that the dealer will be troublesome and not give the customer to exchange or exchange less, which will be counterproductive. ”

After hearing Feng Yu's words, Luo Li's eyes suddenly lit up. What he said was actually the problem that Master Kong couldn't solve for a long time when he was engaged in another bottle activity.

But Feng Yu can analyze the focus and problems of the event without waiting for the market test, and this kind of business genius is really rare.

"You're right, so we're going to make this event clear and clear on TV and print ads.

The core is two points, as long as there is another bottle on the lid, you can go to any sales store to exchange for new drinks for free.

Secondly, for sellers, when holding another bottle cap to redeem a drink at the manufacturer, they can enjoy the benefit of giving one bottle for every 10 bottles to motivate sellers to participate more.

And we should clearly tell them that our activities are their activities, and the increase in our sales will naturally lead to the increase in their sales.

It's a win-win!

But for the details, after the meeting, you and Mr. Xu will study and study it well, and strive to fully roll out this activity across the country after the Spring Festival......."