Ma Fengyun has been a little anxious recently, because Yibei.com's blockade of him is too thorough. All the channels that can be linked to the Internet have been completely blocked, and they have been promoted to the direct channel of Internet publicity.

So he can only give lectures everywhere, go on TV, etc., and act like those who sell fake medicines.

But even so, he has not bowed his head like Yang Dongxu, compared to the excitement and excitement of getting investment when he first started his business. Ma Fengyun, who is also growing like his own company, has actually realized that he has fallen into a big pit.

Although Ali is indeed in charge now, and he holds the most shares. But one day, he suddenly realized that the core thing of his family was not actually surnamed Ma, but surnamed Yang.

Everyone thinks that the most important thing about a shopping website is the website, after all, the website carries customers, merchants and transactions. If the website is not good, everything is in vain.

After working hard to do a good job of the website in his hand, Ma Fengyun found that although the website is important, the shopping website is revolving around another core, which is Alipay.

If there is no Yang Dongxu's appearance, Alipay belongs to Ma Fengyun. Then Ma Fengyun is equivalent to holding a trump card in his hands.

When Ali was developing, Ma Fengyun had already insisted on it again and again, but it was stronger than others. If he wants to develop faster and better, he must bring in capital, after all, the Internet is really a money-burning thing.

But even with the introduction of so much capital, the whole Ali almost lost control, and he was almost occupied by a dove. In the end, he was able to turn defeat into victory, just because he held the trump card of Alipay.

When the shopping site is no longer centered on the website, but starts to revolve around the payment number, he easily takes control, and then kicks out the shareholders who have bad intentions one by one.

After all, without Taobao, I can still get a Tmall, and even a tengu. Mastering Alipay's big data flow is simply a nirvana.

But now this sharp weapon does not belong to him but to Yang Dongxu, and a core has been held by others. After giving away control of the website, Ma Fengyun felt that he was going to get out of the way.

Although Yang Dongxu has always been optimistic about him, he is very optimistic about the future of shopping websites, and he believes that he never points fingers. But there is an extra boss on it, which always makes people feel not so cool.

Therefore, after some maneuvering and the situation has not changed, Ma Fengyun, who has had a very difficult life, once again announced a major decision, Taobao website will not charge any store fees for merchants for three years for free.

This news has been announced, so that Taobao merchants are instantly happy to set off firecrackers. But there is not much optimism in the outside world, and everyone feels that Ma Fengyun is dying under the complete blockade of Yibei.com. Even eBay itself thinks so.

Therefore, they still go their own way and discuss the issue of store rental fees with merchants, and in order to dominate the mainland website shopping market, the advertising expenses invested by people are simply astronomical.

Now there is only one horse Fengyun left struggling, and it doesn't seem to be long before he struggles. So the people of eBay felt that it was time to harvest leeks.

"Don't care what they do, we will continue to advertise if we give advertising money, and let them get out if we don't pay for advertising. Yang Dongxu sat in the car to Huaxiu and talked to Qiu Bosong on the phone.

found that Yibei, which has no rivals in the shopping website in China, is undoubtedly a little floating recently, not only did it not care about Ma Fengyun's dying struggle. For the advertisers who licked their faces and begged before, this part also began to have a feeling of straightening their waists and sticking their chins and nostrils towards people.

It seems that he thinks that the domestic shopping website is the only one, and if the website does not advertise to them, then there will be no advertising revenue in this area. So is the original inflated advertising fee appropriately reduced?

Of course, this decline is definitely not small, who let this be their own unique business. So the other party came up and cut the advertising fee in half.

In fact, when he signed the contract before, Yang Dongxu realized that there was such a day. Because at the beginning, eBay used the excuse that the cost of a single advertisement was too high.

I am not willing to sign a long-term contract, not to mention that the ordinary rules of the advertising industry are signed once a year, and people are not willing to sign it even once a year or even a quarter.

said that he wanted to pay on a monthly basis, which means that after the advertisement this month was completed, he would discuss whether to sign a contract next month. Of course, in order to show their sincerity, the price of the short-term contract can be increased by one more.

Signing such a contract is obviously that people feel that they will terminate the contract immediately after suffocating the domestic shopping website or the sprout of the shopping website, and they don't want to be the wrong person anymore.

Therefore, in the signing of the advertising contract next month, Yibei, which has been a little floating, has lost its previous enthusiasm and enthusiasm. It became procrastinating and began to pick it up.

And Yang Dongxu is obviously not a person who is used to this kind of temper, he loves to cooperate or not, and he has no way to reduce advertising fees. Besides, the other party's contempt for Ma Fengyun has already failed in his strategy, so it's a matter of time before he gets out, why give them face?

"You're not optimistic about Yibei?" Qiu Bosong seemed to hear something from Yang Dongxu's voice.

"It's not that I'm not optimistic about Yibei, they are originally big bulls and international giants, what qualifications do I have to look down on each other? I'm just more optimistic about the Chinese people's obsession with the word 'free'. Yang Dongxu said with a smile.

It is said that free is the most extravagant and expensive, but this trick is tried and tested no matter what industry it is used in. Of course, it is precisely because of the free signboard to attract merchants that the good and bad ones are all vegetables, which makes Ali's reputation not very good in later generations.

Even Ma Fengyun stood up and explained: "People believe that they can buy Rolex online for ten yuan, what can I do?"

Seemingly innocent, but in fact a bit of a shameless remark. caused a lot of complaints on the Internet, and you also know that you can't buy a Rolex for ten dollars. So why do you allow such a merchant to set up shop on your website?

In short, if you don't know your wife's beauty, and earn it 100 million, everyone is the eldest brother, let alone the second brother. Ma Fengyun only has a better positive evaluation, just because he has indeed made more attempts and changes.

Or that he has obtained a part of the true inheritance of the American market, compared with other companies that love to buy or not buy or sell and get out. He has achieved a certain degree of respect for consumers and has given them a certain degree of protection. Make consumers more willing to pay.

The next day, Yang Dongxu flew to Shencheng.

When I arrived at Bao Xiaomei's office at Huaxiu headquarters, the other party directly handed over a document listing the names and prices of various international superstars.

After these years of development, Huaxiu is one of the world's largest textile manufacturers. Huaxiu clothing has also played a certain name of its own, at least in China.

But with the continuous invasion of foreign brands, coupled with the fierce competition in the international market. Although the brand of Huaxiu clothing is improving, the speed of progress is not fast.

In today's fierce market competition, standing still is equivalent to regression, and too little progress is also regression. Because the gap between you and your peers is widening.

In order to break this deadlock, Huaxiu is ready to launch a new round of publicity plan. And as soon as it came up, it was a big deal, from sports to film and television to the private customization of some rich people. In order to enhance the popularity of his brand, Huaxiu was ready to bleed this time.

"We started with basketball and football, and then we launched new sportswear products. Zidane and Ronaldo's clothing advertisements are about to expire, so I said hello to Barcelona and signed them first. If you can sign Xiaobei as well, then the football aspect will be about the same.

In basketball, Da Yao is one, and then he strives to take Kobe Bryant. Film and television superstars are selected from among the movie stars, and it is best for both men and women to be able to take some red carpet dresses as promotional photos. After a general glance at the list in his hand, Yang Dongxu opened his mouth and said.

"Is there only one big Yao in China?" wouldn't it be a little ......," Bao Xiaomei asked.

"The domestic environment is like this, what can I do?" Yang Dongxu shrugged helplessly.

It's not that he doesn't want to use domestic stars, especially those sports stars he also wants to use, such as Liu Xiang, Li Na, or Lin Dan, these are potential stocks that can be invested.

But it has to be said that compared with the creation of the commercial value of sports stars in foreign countries, the commercial value of domestic stars is a bit chicken.

The main part of your Olympic champion's income comes from the championship reward and the usual salary, can you believe it? The income from business is almost zero.

In addition to Li Ning's creation of its own brand, there is a domestic sports star in terms of commercial value to create is simply scum.

Even if many people get sky-high contracts, most of them are products of foreign brands. Even if there is a spokesperson for a domestic company, it is embarrassing for anyone to see the advertising and publicity methods.

In the United States, not to mention the Olympic champion, the winner of a competition in one of their own states can boast the same commercial value as a movie star. On the other hand, domestic ...... Forget it, he doesn't want to say anything.

Unless the current level of relaxation of the policy for athletes can be run in an instant to be 10 years later. Athletes can appear in variety shows, or guest appear in movies or something, otherwise from a commercial point of view, it is better to sign them for the same money than to sign abroad.

At the same time, there is also a little pain in the egg, if your brand is worn by many celebrities in foreign countries, then you will sell well in China. If only domestic stars wear it, there is no popularity abroad. Then consumers will feel that you are a grade behind, which is obviously not in line with the new brand positioning of Huaxiu.

At present, Huaxiu, which has a certain reputation and market share, is ready to take the luxury route of boutique and become an international brand. Therefore, it is impossible to get around inviting international superstars to be brand ambassadors. Since there is no way to bypass Yang Dongxu and don't like trouble, he naturally goes straight to the place.

"By the way, your relationship with Russia is still maintaining well, right?" Bao Xiaomei nodded, glancing at the spokesperson choice that Yang Dongxu circled with a pen.

"Okay, what's wrong?"

"This year, cotton purchases on the Russian side have begun, but I don't know why they are more positive than in previous years. This year, the other side was a little dragging its feet, so I asked someone to inquire. It seems that someone has come in to stir up the situation, and the other party's background is a bit not simple. I didn't have a good solution for a while. ”

"Didn't you sign an order contract before?" Yang Dongxu raised his eyebrows.

"This year just dared to be at the end of the contract, the key point of a new round of contract signing. Bao Xiaomei said.

"Could it be a double reed?" Yang Dongxu rubbed his chin.

"I was so suspicious before, but after I found someone to investigate. The farmer seems to be quite willing to cooperate with us, after all, the cooperation has been very pleasant in the past few years, the price we give is not low, and the payment has never been delayed.

This time, it seems that some procedures have been delayed because an official of the other exporter has been in frequent contact with several international textile tycoons some time ago. After all, such an international trade requires the government's signature. ”

"I'll ask someone first, and you'll continue to follow up. At the same time, we can carry out another wave of expansion of our supply of goods, and say whether to sign the contract or not, and take out the attitude first. After all, in terms of transportation costs alone, although the cotton on the Russian side is close, the price is not the cheapest, isn't it?" Yang Dongxu said.

Bao Xiaomei nodded, as the largest textile manufacturer in Asia, the world's largest textile and clothing exporter. Sometimes it's natural to show a little temper of your own.

In fact, she didn't want to tell Yang Dongxu about this matter, and she could solve it on her own side. After all, if this little thing can't be done well, how can she manage Huaxiu well?

It's just that I happened to meet Yang Dongxu today, so I mentioned this matter.

"Zhuo Qing'er hasn't returned to China for more than half a year, what do you think?" After talking about business affairs, Bao Xiaomei couldn't help but talk about private matters.

Because they both work in Huaxiu, they also have a good personal relationship with Yang Dongxu. Coupled with the common ideals, Bao Xiaomei and Zhuo Qinger gradually became best friends.

Bao Xiaomei has already seen her life's events, so it doesn't matter, but Zhuo Qing'er is obviously still deeply involved.

The unexpected turn of "that ......" made Yang Dongxu touch his nose in embarrassment.