Wal-Mart is retail, and the most taboo thing for retailers is to press goods. For retailers, I can not make money, but I must not press the goods.

There is no such thing as a dry retailer in the world, and you can stock up on a batch of goods in the off-season, and then wait until the peak season to sell, because the retail industry is originally a small profit but quick turnover, and hoarding will produce great financial pressure on retailers. Once the goods are overstocked and cannot be sold, it is likely to cause the retailer's capital chain to break.

For example, before the hurricane, there were often reports of supermarket shelves in the United States being emptied and not restocked because retailers would not stock up in advance. Retailers would rather sell out and buy at a higher price than stock up in advance.

Many people say that those big supermarkets in the United States are so conscientious that they will not hoard in the event of natural and man-made disasters, but in fact, the retail industry operates in a way that there is no way to hoard. The more developed the retail industry, the more mature their supply chains are, and the less likely they are to hoard.

So there's no way Gordon will buy next summer's products in October, and Walmart won't be able to stock up on linen car cushions in the winter.

Orders in October still belong to Christmas!

In the 80s, state-owned enterprises basically never did business with Americans, and they didn't know what Americans needed in what season, and how could they understand the doorways of the American retail industry.

A group of Han coins think that as long as they copy Li Weidong's linen car cushion, they can make money at the Canton Fair, but they never thought that why should Americans sit on linen car cushions in winter, and they don't think that their butts are cold enough!

Now, Gordon said in one sentence that he would not purchase linen car cushions, and all the exhibitors were dumbfounded.

At this moment, Li Weidong stood up: "Mr. Gordon, I haven't seen you for half a year, you are still the same as before." ”

"It's Mr. Li!" Gordon smiled, but he cursed in his heart: a businessman who is darker than Jews!

"Mr. Gordon, what do you think of Yangcheng in October, the weather is not bad!" Li Weidong said with a smile.

Say hello to foreigners, and start with the weather.

"It's warm, even a little hot, in Minnesota, it's cold now. Gordon replied.

The two each talked a few words about the weather in China and the United States, and the topic came to the car cushion.

"Mr. Gordon, how many car cushions are you going to buy this time? These colleagues of mine, they produce linen car cushions, which are of good quality and very cheap. Li Weidong asked.

"I'm not going to buy linen car cushions this time, the U.S. is about to enter winter, Florida doesn't feel hot flashes, and Southern California doesn't burn your butt, so the U.S. doesn't need linen car cushions right now. Gordon replied.

"You're so right, winter is so cold, think of the winter in New York, the cold wind will freeze the whole Central Park, a snowfall, the whole city seems to be frozen in ice, I don't know how many homeless people, will freeze to death on the streets. ”

Li Weidong paused in his voice, and then said, "Especially when you drive to work every morning, it's really tormenting, as soon as you walk into the car, the cold of more than ten degrees below zero will freeze your hands numb, and the leather seats in the car are like ice cubes, if you sit on it, it will freeze through people's spines!"

"Mr. Li, you describe it very vividly, in New York in winter, it is indeed a cruel thing to get up early to go to work. Gordon nodded.

"So at this time, you need a set of wool car cushions!" Li Weidong took out a set of wool car cushions.

Without waiting for Gordon to react, Li Weidong had already started to sell: "Mr. Gordon, please see, this is a new product from our factory, wool car cushion, this wool car cushion is made of pure natural sheep shearling, you can touch it, its surface is very smooth, only pure animal fur, can have such a feel."

I don't think I need to introduce the warmth of pure natural wool. In addition to keeping warm, wool products are breathable, so even if you snug your whole body against it, it won't hurt your skin.

At the same time, wool also has a certain moisture and moisture resistance, if you encounter snowy weather, you walk into the car covered with snow, do not worry about wetting this cushion, and do not worry about affecting the warmth of the wool cushion.

Pure natural wool can also be mothproof, which means that when the weather is warmer, you can throw this wool cushion into the warehouse casually, without worrying about it being eaten by insects, and you can take it out the next winter and continue to use it!"

Li Weidong introduced, Gordon nodded, and at the same time kept stroking the woolen car cushion with his hand.

"Mr. Lee, this cushion you produce is really great to the touch, the wool is smooth to the touch, and the texture is very soft, which reminds me of Australian wool. Gordon spoke.

"I think the wool cushions I produce should be as soft as Australian wool!" Li Weidong said with a smile.

Australian wool, that is really good quality, like Polworth wool, fine and uniform, good elasticity, high strength, and very good luster. China's sheep certainly can't reach that level, and it's all up to Li Weidong to process it with a softener.

Gordon touched the wool car cushion with some love, and then said: "Mr. Li, you have indeed launched a very good product, but with all due respect, our American cars are heated, and the heating blows out the hot air of the engine, which will not cost additional fuel, so the demand for this kind of warm car cushion should not be very large." ”

"Mr. Gordon, it always takes a certain amount of time from the start of the car to the time when the warm air blows? This is the time when the wool car cushion comes into play. Li Weidong said.

"Mr. Li, the price of oil in our United States is not too expensive, so in the winter, car owners tend to light the fire in advance, wait for the engine to heat up, and then enter the car, when there is already a warm air. Gordon spoke.

Wisconsin, Michigan, Ohio, and New York, where you can still feel cold in the winter even when you sit by the fire, and the warm air of a car is no longer shivering, but it never makes you feel warm.

And my wool car cushion is a supplement to the warm air, with the warm air, and then leaning on the wool car cushion, even in Detroit after a heavy snowfall, you can feel warm like a mother's embrace. I think American consumers are very willing to spend a little money to let themselves have a warm driving environment.

What's more, this wool car cushion is very suitable for the elderly. The cold winter is a torment for the joints of the elderly, and if there is this wool car cushion, it can also play a protective role for the joints of the elderly. I think the elderly in the United States also have to drive out in winter!"

"Actually, in the coldest times, we can also wear a little more clothes so that we can be warmer. Gordon spoke.

"Mr. Gordon, if you were to work on Wall Street, would you put on two very bloated down jackets, or would you put a slim-fitting woolen coat over your suit?"

Li Weidong smiled slightly, and then said: "I think it is impossible for those Americans who work decently to wrap themselves into a cotton ball!"

The cost of wool products is relatively high, and the selling price is also more expensive, so those who can afford wool products will definitely not be poor, at least the middle class with relatively high incomes, how can this kind of person put a lot of clothes on his body?

It's hard for me to imagine a guy with two or three down jackets squeezing into the elevators of those high-rise buildings on Wall Street. ”

"Mr. Li, you have an extremely accurate understanding and grasp of the market, and you should come to Walmart to do purchasing. Gordon opened his mouth and said, agreeing with Li Weidong's statement.

"Thank you for the compliment. Li Weidong paused, and then said, "It seems that Mr. Gordon has already been interested in buying my wool car cushions. ”

"Once again, you convinced me that there should be a market for this thing, and there will always be some rich people who are willing to spend some money to make the winter a little more comfortable. Gordon then said, "Mr. Lee, how much are you going to sell for this woolen car cushion?" ”

"A set of wool car cushions, including two front seats and three rear seats, costs $129, $39 for the front seats alone, and $57 for the three rear seats alone. Li Weidong said.

"So expensive?" Gordon frowned.

"Mr. Gordon, we use pure natural sheep's shearling material, just to make this one front seat, a sheepskin is not enough, you can calculate how much it costs to buy a sheepskin in the United States, and how much it will cost to process it into this shape!" Li Weidong said.

"Mr. Li, although the cost of sheepskin is high, the labor cost in China is very low. Gordon spoke.

"Mr. Gordon, I set the price according to the market demand, and I think Walmart will also set the price according to the market demand, right?" Li Weidong smiled slyly.

Li Weidong's subtext is, although I sell it expensively, you can sell it more expensive, and the profit will not be less.

Gordon didn't answer, he frowned and fell into thought.

The secretary of the glasses man Zhuang couldn't stand it anymore, he came to Li Weidong's side and said in Chinese: "Director Li, or you should lower the price, a set of cushions sells for 129 US dollars, if it is so expensive, don't scare foreign businessmen away!"

"Don't worry, don't be scared, the wool is out of the sheep, this wool car cushion, I sold it to him for 129 US dollars, he took it to the United States, and dared to buy three or four hundred US dollars!" Li Weidong said.

"Three or four hundred dollars? really fake? How can this American sell things more blackly than you!" Secretary Zhuang blurted out.

Li Weidong glared at Secretary Zhuang and said: "Nonsense, if I don't have a black heart, who will earn foreign exchange for the country?

Secretary Zhuang was speechless for a moment, he looked at the poor exhibitors around him, and shook his head helplessly.

"Director Zhao is right, these turtle grandchildren can't be counted on!"