"Lao Cai, how much do you think the promotional turnover of Huanyu Technology can be broken this time?"

"This time, Huanyu Technology's promotion is aimed at clothing brands, and I think it is more to promote the number of transactions, rather than the turnover. ”

office, leaving only Ma Yun and Cai Congxin.

Both of them have reached a consensus that Ali has no other way to get through this difficult situation than to survive.

"The most valuable asset of C2C is the number of transactions, and we are also consumers, but unfortunately we switched to B2C at that time. ”

Saying this, Ma Yun regretted being fooled by Chen Yu to start B2C.

"Mr. Ma, no one can figure out the market, at that time, we were losing money in C2C, and we had no bottom. At least we do B2C, so that capital can see the potential market for e-commerce. ”

"That's just as well. ”

This is also Ma Yun's only consolation.

Of course, for the promotion of Huanyu Technology, the industry does not have too high expectations for the turnover.

C2C is not the same as B2C.

If you want to break the record, then just smash B2C.

Like that kind of household appliances and electrical appliances, an order costs thousands of dollars at every turn, and the turnover is hundreds of millions of dollars per minute.

But C2C is like those clothes, some of which are only a few dozen dollars.

Even if you sell more clothes, the turnover is not large.

However, industry insiders also know that Huanyu Technology must do it.

If e-commerce wants to develop, it is impossible to sell electricity all the time.

What really goes to market is all the commodities.

Clothes are exactly what everyone has the most potential to buy.

As long as the clothing brand is opened, then these users can buy any other products in the future.

However, for Chen Yu, this time his promotion is not only about the number of transactions, but also about the turnover.

He really wants to let the public take a look through this promotion.

Who told you that C2C has a weaker turnover than B2C?

Who told you that a few dozen dollars of a piece of clothing can't sell those thousands of dollars of household appliances?

As long as the amount is large, let alone dozens of yuan, even if it is just a few yuan, Chen Yu has to pile up this turnover.

Of course, it's not easy to pile up.

It's 2004 and the e-commerce market hasn't gained popularity.

One of the reasons why there is no popularization is that people don't know much about online shopping.

The other is that the payment channels are not so perfect.

However, for these two, Huanyu Technology is not without help.

The first one, of course, is to promote and publicize online shopping.

In the past, Huanyu Technology's practice was advertising.

It's just an ordinary advertisement, and everyone doesn't have a deep understanding of online shopping.

People still feel insecure when shopping online.

This time, Chen Yu decided to do a live TV show with Jiangsu and Zhejiang Guards.

The content of the event, that is, from the opening of the store by the owner of the online store, to the purchase of products by the consumer.

Then the merchant ships the goods, goes into the courier company, then the logistics transportation, and finally to your logistics in the area.

This is followed by a phone call to inform you of the pickup.

For people who have been accustomed to online shopping in their previous lives, this is naturally nothing.

But for those who have never tried it, such an operation must be popularized to them.

Of course, in this popularization, it is also necessary to introduce the transaction mechanism of online shopping.

The most necessary transaction mechanism is the third-party secured transaction.

That is to say, after the user buys the product and pays, the first time this money is not to the merchant, but to the payment pass of Huanyu Technology. Paypass will first be kept by the user, and when the user receives the goods, the receipt will be confirmed, and the money will be transferred to the merchant account. This mechanism not only protects the interests of consumers, but also protects the interests of store owners.

After all, it is not only consumers who are worried that merchants will make frauds, but also merchants who are worried that consumers will not admit their accounts.

All right.

Naturally, this show also costs money.

In fact, he is also an advertisement, but an advertisement in disguise.

However, this kind of disguised advertising is more effective than the kind of direct advertising.

The ratings of the guards in Jiangsu and Zhejiang are good, and under such live broadcast publicity, many people also have a clearer understanding of online shopping. Even if they don't make a purchase online in the first place, they become potential users.

In particular, it is a link in logistics and transportation.

To add to the highlights.

Chen Yu specially added a timekeeping link.

That is, the time from the time the consumer places an order to the time when the goods are received.

Normally, it takes about three days to arrive in some areas in the southeast of the five provinces of Jiangsu and Zhejiang.

However, in this program, the time from the consumer to the receipt of the order was only 2 hours.

This is, of course, hype.

Not all items can be picked up within two hours.

However, the experience of receiving goods in two hours has undoubtedly greatly stimulated a group of potential buyers.

Especially this time, there was no rehearsal or rehearsal in the way of live broadcast, and the whole process was real.

For example, the consumer who received the product in two hours.

When he was truly sure that his goods had been delivered to his doorstep, the shock on his face was incredible.

If you buy it in real life, go shopping, and then buy it back, it will probably take a few hours.

This is one of them.

Second, it is to improve the payment system.

In fact, Huanyu Technology has started its own payment system a long time ago.

Paypass is the most important part of Huanyu Technology.

In addition, through the binding of Alipay and Internet cafes, many users already have the function of online consumption in Internet cafes.

It's just that online consumption at that time was more about buying snacks in Internet cafes, such as buying bags of melon seed drinks.

At the same time, there are also recharge YY coins and game coins.

This is skewed towards virtuality.

But now, Chen Yu has turned the payment system of Alipay into real online shopping.

However, there is still one link to achieve online shopping in Internet cafes.

This link is the receiving link.

Guaranteeing the receipt link can also ensure the user's sense of security in payment.

Because they know that after placing an order, the goods will be delivered to the Internet café.

It is possible to receive the goods at the Internet café itself.

However, if the volume is large, there will be a lot of pressure on the Internet café to receive the goods.

To this end, Huanyu Technology discussed with a number of Internet cafes that it had cooperated with before to launch a national Internet café express interlocking site.

On the one hand, these Internet cafes can receive and send products for users in their Internet cafes, and they can also serve other non-Internet café users.

Once this Internet café + express delivery model was launched, it made a lot of Internet café owners very interested.

Especially Wang Fatzi, as the vice president of the country's largest Internet café chain, he found Chen Yu as soon as possible.

In addition, it signed a contract with Huanyu Technology to officially launch the Internet café express delivery business.

Do these well, and the promotion of Huanyu Technology will come.

As for what the amount of this promotion will be.

Chen Yu doesn't know for the time being.

But he knows that it will definitely not be lower than the previous promotion done by B2C Universal Mall.

Everything is ready, only the east wind is owed.

All right.

Now Dongfeng doesn't need it, just wait for the promotion to start.

Chen Yu is looking forward to it.