Chapter 458: When Did It Become So Easy To Make A Mobile Phone?
"Lao Liu, you guys are amazing, you have come up with a new mobile phone so quickly. ”
"Mr. Yang, there is nothing technical about it, it makes you smile. ”
"Hey, you can't say that, you Gionee can pull out a new production line at a speed, I'm a little nervous. ”
"How can I compare with your gold certificate, I just want to sell tens of thousands of units. ”
Yang Minggui, the boss of Jinzheng, and Liu Lirong, the boss of Jinli, bumped into each other.
Both of them came out of Xiaobawang back then, one founded Jinzheng, and the other founded Gionee.
Although the two companies have not been able to compare with Bird for the time being, with the experience accumulated in Xiaobawang, they have quickly gained a foothold in the domestic mobile phone market.
Just when they were ready to develop steadily, they didn't want to, and an ultra-low-end mobile phone called Tianyu mobile phone was born.
He attracted the attention of the market at once with a low price of 499.
Naturally, for the two bigwigs who have been in the domestic mobile phone field for many years, how can they make Tianyu mobile phones better.
When they made a decision, they immediately entered the ultra-low-end mobile phone market.
"Lao Liu, that Tianyu mobile phone must be kicked out. ”
"Well, this guy is disrupting the market too much. ”
"Bird's old Xu and I had a conversation. ”
"How?"
"They said when they would get together and chat together. ”
"That's a good feeling. ”
Liu Lirong naturally knows that this so-called gathering is not an ordinary gathering.
How can the domestic mobile phone market allow guys with no qualifications to enter the market?
Of course, you say that you will enter the market, and you will respect some of their old-timers, and bow down to the dock before making mobile phones, and everyone will see it in the future, is it necessary to become an enemy? If they can let go of Tianyu's mobile phone, then how can they still mix in the rivers and lakes?
A few days later, a group of mobile phone bigwigs in China got together.
Everyone chatted happily and unanimously reached a decision - to hunt Tianyu.
Yes.
That's the theme of the whole meeting.
According to their plan, half a month after the ultra-low-end mobile phones of various mobile phone brands enter the market, they will significantly reduce the price. From the original ex-factory price of about 499 yuan, it was directly reduced to 400...... Although they know that then they have no profit. But it doesn't matter, as long as the Tianyu mobile phone is extinguished, they can naturally build the entire market again.
It's simple.
If everyone in the market is tacit, you increase the price, I will increase the price, and the price of the mobile phone will naturally rise.
But if there is a-stirring stick, it will affect everyone's interests.
In fact, before that, whether it was Bird, Gionee, or Jinzheng, they all abided by such unspoken rules.
Do you really think that the mobile phone will cost more than 1,000 yuan at every turn?
How is this possible.
With the current technology of mobile phones, they can completely reduce the price of mobile phones, but they are not willing to do so.
The reason why it does not fall is for its own interests.
Even if it is to be lowered, it cannot be lowered so much at once, it must be lowered little by little.
Even, Xu Lihua said that in fact, there is no need to descend.
If the price will inevitably affect the profit of the mobile phone, it is better to keep the price in a certain space by improving the performance of the mobile phone.
But now Tianyu's mobile phone has suddenly destroyed the tacit understanding they had been maintaining before.
It's strange if they don't kill Tianyu's mobile phone.
It's just that just when these major mobile phone manufacturers are preparing to hunt Tianyu mobile phones, the sales data of several newly listed ultra-low-end mobile phones have been sent back to the headquarters of various manufacturers.
"100,000 units?"
"How is it possible that only 100,000 units were sold in a week?"
There's something strange about the waveguide's side.
But what is even more incredible is Gionee, Jinzheng, Panda, Lenovo...... Some of these.
They thought that lowering their brand identity to enter the ultra-low-end mobile phone market would inevitably cause a sensation in the market.
But who knows, the feedback after the market is so low-end.
Bird's 100,000 units sold a week is a barely acceptable figure, at least it shouldn't be a loss.
Can Gionee, Gold Certificate, Panda ...... They only sell tens of thousands of units a week.
There are even a few mobile phone brands that only sell a few thousand units a week.
Originally, the price was so low, and selling so low was all for the sake of making a profit.
But now they are only selling tens of thousands of units, and they can't even recover the cost of the production line.
"It can't be. ”
Xu Lihua shook his head incomparably: "How are other mobile phone brands selling?"
"Worse than us. ”
Zhu Zhaojiang was also embarrassed.
It was his idea to enter the ultra-low-end mobile phone market, but he didn't expect to fight a big defeat.
"What about the data over there?"
"The data over there is not disclosed, and we don't know for the time being. But ......"
"But what?"
According to the front-line marketing specialist, their Tianyu mobile phones have been selling better than before in recent times. ”
"No, it can't ......"
Xu Lihua shook his head.
He never wanted to believe it.
"Is there a prototype of Tianyu's mobile phone?"
"Mr. Xu, this is the latest version of Tianyu mobile phone. ”
"The latest?"
Xu Lihua was stunned for a moment, and took the Tianyu mobile phone handed over by Zhu Zhaojiang: "Isn't this the same as the old version before?"
"Well, there's really not much difference. ”
Xu Lihua operated it casually and found that there was no difference from the previous Tianyu mobile phone.
This made him even more incredible.
Could it be that their waveguide is not as good as Tianyu?
Although in order to enter the low-end market, their workmanship and quality are not very good. But no matter how good it is, it is better than Tianyu, and the brand is stronger than Tianyu. For more than 400 yuan, they can buy a brand like Bird, are they willing to buy an unknown Tianyu mobile phone?
"We were to the city center. ”
With questions, Xu Lihua and Zhu Zhaojiang personally came to the mobile phone supermarkets in the city center.
[I am looking up, above the moon ......]
If it turns out that "On the Moon" is just a mobile phone ringtone for Tianyu's mobile phone.
But now, in just a week, the moon is instantly burning all over the country.
Whether you enter a mobile phone supermarket or a street area, you can hear this song.
Of course, after Xu Lihua and Zhu Zhaojiang personally investigated, they also found the difference between Tianyu's mobile phones.
Yes, in fact, there are still some differences between the latest Tianyu mobile phone and the old version.
For example, speakers.
Well, to put it in layman's terms, that is, the latest version of Tianyu mobile phone is equipped with a big speaker.
But it was precisely because of the difference that the two of them exploded.
"Could it be that the reason why Tianyu mobile phones are selling so well is because of this song "On the Moon"?"
"Or is it because of this big horn?"
"It's not scientific......"
"When did it become so easy to make a mobile phone?"
The two were a little deceived.
They really can't understand how a big speaker suddenly stimulates the crazy sales of Tianyu's mobile phone.
At the same time, the two felt that their IQ had been insulted.
They had to go back and be quiet.
They have to think about what went wrong.