Chapter 19: First Created in the 90s
"Hey, Xu Fei. ”
"Come to Yangcheng soon, I can't bear it here. ”
"What's wrong?" ”
"After the TV commercial aired just now, my phone was almost blown up.
It's all about asking for goods.
But I haven't even produced 500 bottles of drink this week, so what can I do to deliver them?"
On the other end of the phone, Xu Fei roared hysterically like a cow in heat.
There was both anger and excitement in the roar.
Luo Li scratched his head, and the corners of his mouth rose slightly.
That's what he wants!
"How did you reply to people?" Luo Li asked slowly.
"What else can I say, just say that it's off work now, and let them call tomorrow morning.
You should hurry up and find a way, if this continues, even if the factory in Luohu is completed, it will not be enough to meet the demand....."
"Not enough is not enough, isn't that good?" Luo Li continued to say slowly.
"Nice? I don't want to think about Huang Tanzi, TM's, so many calls to Lao Tzu for goods, Lao Tzu is about to die of excitement!
I never dreamed that there would be such a good thing......"
The excited Xu Fei continued to speak incoherently.
"Okay, okay, call again and say that the goods have been delivered, and it is expected to be shipped in fifteen days.
If you want, let them make a 30% deposit first. Luo Li listened to Xu Fei's endless exclamation, and hurriedly stopped his words and admonished.
"What, the goods are not produced, dare to take people's money?" Xu Fei was taken aback by Luo Li's idea.
The word "fraud" popped into his mind.
"This can't work, what if people sue us? I said you too, it's not good to wait for the Luohu factory to start working and then go to advertise, you have to go in advance, the 100,000 yuan is spent, what will the Luohu factory build?"
"Who said that receiving a deposit is a fraud, we agreed on 15 days, so don't you deliver it to others after 15 days.
As for the money from the Shura Lake factory, aren't those deposits money?"
After Luo Li finished speaking angrily, he listened to Xu Fei's sudden realization of "oh" on the phone.
"Alright, alright, go answer the phone. Tomorrow I will go to the telecommunications bureau to install a few more parts.
Oh, by the way, call your sister and a couple of your cousins over to answer the phone....."
After hurriedly instructing, Luo Li hung up the phone.
Turning his head to look at his stunned parents behind him, he laughed.
"Mom, Dad, believe me now, right?"
"You stinky boy, such a big thing to hide from your family!" Luo Zhuoyang raised his foot and gave Luo Li a buttocks.
After pretending to scream, Luo Li called Brother Pony again.
Because Xu Fei has to test products and receive goods in Yangcheng, the heavy responsibility of the construction of the Luohu plant naturally falls on Brother Xiaoma.
After all, he is also one of the shareholders of the company.
As Luo Li expected, Xiao Ma was also in a state of extreme excitement after the TV commercial was broadcast.
Luo Li told Brother Xiao Ma about Xu Fei's situation, and before he could explain further and his next steps, Brother Xiao Ma immediately understood Luo Li's intentions.
After some praise, he said that as long as the funds are in place, the temporary plant that needs to be built by the Luohu factory will be completed within 10 days.
And Xiao Ma Ge also brought Luo Li good news, that is, he has recruited 50 laid-off skilled workers from the Fushan State Soda Factory.
You can come to work at the factory by train at any time.
Regarding Xiao Ma's efficiency and ability to take precautions, Luo Li was secretly speechless.
But thinking about the achievements of Brother Pony in his previous life, it is not difficult to understand.
After arranging everything on the phone, Luo Li opened his mouth and smiled at Luo Zhuoyang: "Dad, can you not rush the 200,000 first." ”
Luo Zhuoyang, who already understood his son's plea, naturally would not refuse, but he still had a stomach full of questions.
"Xu Fei said on the phone just now that someone has already asked for the goods?
But your Yangcheng factory only produces 500 bottles of beverages.
The factory on the other side of Luohu has not yet been built.
Tell me about your plans, I don't understand what you're thinking. ”
Luo Zhuoyang, who used to be the head of a small unit in a state-owned enterprise, is keenly aware of the problems faced by his son's business.
But looking at Luo Li's calm appearance, Luo Zhuoyang did not rashly give advice, but handed his son a cigarette and asked seriously.
He had a hunch that his son's idea was not simple.
"Dad, this is called crowdfunding!"
Luo Li secretly glanced at Yu Hong, and saw that his mother's attention was not on the cigarette, so he calmly lit a cigarette and said to Luo Zhuoyang.
"What is crowdfunding?"
Luo Zhuoyang was a little confused.
"Crowdfunding is all about letting people know that you're selling a certain product. But because of financial reasons, you can't immediately put it into mass production on a large scale.
Therefore, on the premise that everyone is optimistic about the future prospects of the product, we will send out a request to raise funds and let everyone pay for the reservation.
In this way, you have the start-up capital for production. ”
Luo Li explained to Luo Zhuoyang succinctly.
Luo Zhuoyang frowned, pondering his son's words carefully.
Half a day later, he suddenly stared at his eyes and said, "Isn't this the production and sales model of state-owned enterprises before the reform and opening up?"
Luo Li was stunned for a moment, and then quickly understood the meaning of his father's words, so he explained with a slight smile.
"It's different, in those days, it was a national credit guarantee, and the production quantity of products was allocated according to the demand plan.
Although it is also paid first and then supplied, the essence is different.
Moreover, there were only a few product manufacturers at that time, and the mechanism of drought and flood income protection inevitably caused uneven product quality.
However, crowdfunding is completely a market behavior, and the first condition is that the product must be excellent, and the second is that the demand is voluntary.
The producer must be well-known and reputable, so that consumers can firmly believe that the product is not shoddy, and it will not run away, so as to attract the public to pay for it first. ”
After listening to his son's explanation, Luo Zhuoyang nodded.
For the first time, he felt that he could no longer keep up with his son's thinking.
"No wonder the company closed down and laid off himself, old man!" Luo Zhuoyang sighed.
But Luo Li smiled and said: "Dad, my idea is more than 20 years ahead, and I don't blame you for thinking it's novel." ”
"20 years?" Luo Zhuoyang glanced at his son, his face strange.
Luo Li said badly, and quickly explained: "Crowdfunding is currently popular in Western countries, you know, the market economy over there is relatively mature, and we have only just started." ”
Luo Zhuoyang nodded, obviously agreeing with his son's explanation. But his face suddenly took on a serious look.
"Crowdfunding is a good way to do it, and I understand that you choose to advertise on TV stations to get people to have confidence in your product. ”
"But no matter what, you can't fool people with your drinks, and you can't cheat to save costs.
It's for kids and people on the go, but don't be sloppy.
Making money is important, but conscience is even more important!"
After Father Luo finished speaking, Luo Li immediately replied seriously:
"Don't worry, Dad. ”
In fact, in Luo Li's previous life, crowdfunding was a marketing method that relied on the Internet.
It is often combined with hunger marketing and other means to open up sales channels for emerging enterprises and products.
Every smartphone pushes all kinds of product advertisements every day, including a variety of crowdfunding products.
And in this life, although there is no online publicity, there are more powerful advertising channels.
That's the TV station!
Whether in the city or in the countryside, whether it is the elderly or children, what every household must do every night is to sit on a stool and wait for the TV series to be broadcast.
Therefore, in terms of communication, I am afraid that the advertisements of TV stations are stronger than the Internet in the previous life.
Moreover, Luo Li's advertisement is in front of the TV series "Romance of the Three Kingdoms".
Based on this alone, Luo Li can't lose if he wants to!