In the fast food market dominated by Western-style fast food, it is not easy for Chinese fast food to fight its way out, at least until the rise of Lao Liu fast food, no Chinese fast food can do it.

Although the previous ranking of Zhengongfu was also considered high, but in the national fast food market, Zhengongfu can't even enter the top three, let alone the global market, which is not at all something that Chinese fast food can play.

But with the strong entry of Lao Liu Fast Food, there were 1,000 stores as soon as it opened, and what shocked people was that so many stores were open at the same time, and it only took less than half a month for all the stores to turn losses into profits and develop thrivingly.

Not to mention that the domestic catering CEOs were dumbfounded, even the presidents of the Greater China region of the two multinational groups, Lao Ken and Lao Mai, also felt incredible!

Although the current rise of Lao Liu fast food does not have much impact on the two high-flying fast food giants, Lao Ken and Lao Mai, being prepared for danger in times of peace is the foundation of Lao Ken and Lao Mai.

Competition in shopping malls has always been brutal, and it is the stupidest thing to let the opponent grow up and compete again, and strangling the opponent in the cradle is what these two fast food giants want to do.

The only pity is that the other party is Chinese fast food, and it is much more difficult for Lao Ken Lao Mai to achieve a precise attack than it is to face those Western-style fast food.

But it's hard to return, and you have to take action.

So, when Lao Liu's fast food business was booming, Lao Ken Lao Mai seemed to have discussed it, and various preferential activities were constantly launched, such as free hamburgers, fried chicken legs, fries and so on for a limited time.

Another example is a limited-time special.

There are also vouchers, lucky draws, special packages, and so on.

No matter how you do these activities, you won't lose money.

For example, the limited-time free giveaway event, which is indeed a free giveaway, but if you want to receive it, you have to buy at least one thing to get it away with it.

The same is true for other activities, no matter how you engage the business, you will not suffer.

However, for many diners, this is indeed a very cost-effective thing, think about the usual purchase, it costs so much money, now you can directly get it for free, even if you buy more, the average price is much more cost-effective than usual.

Therefore, as soon as these preferential activities come out, there is no doubt that the turnover of Lao Ken Lao Mai will rise again.

Lao Ken Lao Mai has been engaged in a month's preferential activities, anyway, all kinds of preferential activities are not repeated, this wave is done and that wave is continued, the preferential range is similar to when the store is newly opened, so that the loyal customers of Lao Ken Lao Mai laugh and their teeth are crooked, and they come many times in a month, contributing their own strength to the turnover of Lao Ken Lao Mai.

As a result, to the surprise of the industry, Lao Ken Lao Mai was originally a preferential activity for Lao Liu fast food, but the impact on Lao Liu fast food was minimal, but it had a huge impact on Western fast food such as Lao De and Lao Hua, which were ranked behind Lao Ken Lao Mai.

Lao De Laohua, who is lying on the gun, will naturally not sit still, and has also launched similar preferential activities.

Especially Lao Hua, who fully copied Lao Ken, originally the lowest price among all Western-style fast food, but now the price is even lower to the point of outrageous when the preferential activities are carried out.

After all, Lao Hua's positioning has always been very clear, and it knows that it is Lao Ken who it plagiarizes, so it naturally will not go head-to-head with Lao Ken.

Lao Ken has been committed to the excavation of first- and second-tier cities for so many years, and only slowly turned to third- and fourth-tier cities in the later period. Due to the relatively affordable price, Lao Hua has always adopted the strategy of surrounding the city in the countryside of Taizu, and is committed to the excavation of fourth- and fifth-tier cities, and then aims at second- and third-tier cities when the strength is enough.

Experts in later generations used such a sentence to comment on Lao Hua: plagiarism has copied a first-line brand!

Although Lao Hua is far inferior to Lao Ken in terms of taste, it can't bear its cheap price, for many customers, cheap price is king, which is also one of the reasons why Lao Hua can rise.

This month-long offer war, unexpectedly there are no losers, all winners.

Because of the participation in this preferential activity, the turnover has increased to varying degrees.

Lao Liu fast food has also not been affected, and its turnover is still growing steadily.

This result could have been said to be a happy one, but Lao Ken and Lao Mai, who were the initiators of the event, were not very happy.

Because of this month-long promotion, although their turnover has increased to a certain extent, it has not achieved their strategic purpose, and the turnover of Lao Liu Fast Food is still growing, which is definitely bad news for them.

This means that their activities did not allow Laoliu fast food customers to flow to them, but over-consumed the stable customer base they already had, so this is really not good news.

The most terrible thing is that Lao Ken and Lao Mai are helpless to find that they have no way to stop the rise of Lao Liu Fast Food.

If the other party is also Western-style fast food, even Lao Ken and Lao Mai, who have always been reluctant to fight a price war, don't mind joining forces to fight a price war with each other, and directly use their own cost advantages to drag down this strong opponent.

It's a pity that the other party is Chinese fast food, and the two sides just want to fight a price war, but they can't fight.

Since there is no way to take the other party, Lao Ken Lao Mai can only give up temporarily, anyway, their brand has been deeply rooted in the hearts of the people in China and has an irreplaceable role, even if Lao Liu fast food really develops, the impact on them is limited, and it is impossible to defeat them.

Therefore, after the old Ken Lao Mai failed to try to block the opponent, he stopped shooting.

As a world-class fast food giant, they have their pride, after all, from the characteristics of the dishes, to the restaurant design, to the service and marketing, among these elements of success, Lao Ken and Lao Mai are among the best.

In the field of fast food, they have indeed done it to the extreme, and they are not afraid of any challenge from any opponent.

......

Liu Xiahui promised to lend 30 million to his relatives, but did not break his promise, and said hello to the finance the next day, and then transferred the money one by one to the direct relatives of the nine parents, namely uncle, third uncle, younger uncle, eldest aunt, second aunt, sister-in-law, eldest uncle, younger uncle, and younger aunt.

And the wife's maiden family, father-in-law and mother-in-law needless to say, Liu Xiahui directly paid 100 million yuan of filial piety, and as for the second uncle, aunt, and uncle, they also lent them 30 million each.

In this way, this wave of Liu Xia Hui spent 460 million, I believe that with this money, coupled with his guidance, even if these relatives are incompetent, they can easily earn hundreds of millions of net worth.

At that time, all the closest relatives will be worth hundreds of millions, and the shops they bought can be rented out, and then sit at home and wait for the money to be collected, becoming the most envied charter public charter wife in the previous life.

If you let your fellow relatives live such a life, you can be regarded as worthy of them.

Now the profits of Liu's Group have far exceeded the estimates of the outside world, and there is no pressure on Liu Xiahui to take out the 460 million.

..................

Anti-theft chapter, please refresh the big guy and look again, I also hope that the big guy who sees piracy can go to the starting point Chinese network to support the second snake, thank you!

In the fast food market dominated by Western-style fast food, it is not easy for Chinese fast food to fight its way out, at least until the rise of Lao Liu fast food, no Chinese fast food can do it.

Although the previous ranking of Zhengongfu was also considered high, but in the national fast food market, Zhengongfu can't even enter the top three, let alone the global market, which is not at all something that Chinese fast food can play.

But with the strong entry of Lao Liu Fast Food, there were 1,000 stores as soon as it opened, and what shocked people was that so many stores were open at the same time, and it only took less than half a month for all the stores to turn losses into profits and develop thrivingly.

Not to mention that the domestic catering CEOs were dumbfounded, even the presidents of the Greater China region of the two multinational groups, Lao Ken and Lao Mai, also felt incredible!

Although the current rise of Lao Liu fast food does not have much impact on the two high-flying fast food giants, Lao Ken and Lao Mai, being prepared for danger in times of peace is the foundation of Lao Ken and Lao Mai.

Competition in shopping malls has always been brutal, and it is the stupidest thing to let the opponent grow up and compete again, and strangling the opponent in the cradle is what these two fast food giants want to do.

The only pity is that the other party is Chinese fast food, and it is much more difficult for Lao Ken Lao Mai to achieve a precise attack than it is to face those Western-style fast food.

But it's hard to return, and you have to take action.

So, when Lao Liu's fast food business was booming, Lao Ken Lao Mai seemed to have discussed it, and various preferential activities were constantly launched, such as free hamburgers, fried chicken legs, fries and so on for a limited time.

Another example is a limited-time special.

There are also vouchers, lucky draws, special packages, and so on.

No matter how you do these activities, you won't lose money.

For example, the limited-time free giveaway event, which is indeed a free giveaway, but if you want to receive it, you have to buy at least one thing to get it away with it.

The same is true for other activities, no matter how you engage the business, you will not suffer.

However, for many diners, this is indeed a very cost-effective thing, think about the usual purchase, it costs so much money, now you can directly get it for free, even if you buy more, the average price is much more cost-effective than usual.

Therefore, as soon as these preferential activities come out, there is no doubt that the turnover of Lao Ken Lao Mai will rise again.

Lao Ken Lao Mai has been engaged in a month's preferential activities, anyway, all kinds of preferential activities are not repeated, this wave is done and that wave is continued, the preferential range is similar to when the store is newly opened, so that the loyal customers of Lao Ken Lao Mai laugh and their teeth are crooked, and they come many times in a month, contributing their own strength to the turnover of Lao Ken Lao Mai.

As a result, to the surprise of the industry, Lao Ken Lao Mai was originally a preferential activity for Lao Liu fast food, but the impact on Lao Liu fast food was minimal, but it had a huge impact on Western fast food such as Lao De and Lao Hua, which were ranked behind Lao Ken Lao Mai.

Lao De Laohua, who is lying on the gun, will naturally not sit still, and has also launched similar preferential activities.

Especially Lao Hua, who fully copied Lao Ken, originally the lowest price among all Western-style fast food, but now the price is even lower to the point of outrageous when the preferential activities are carried out.

After all, Lao Hua's positioning has always been very clear, and it knows that it is Lao Ken who it plagiarizes, so it naturally will not go head-to-head with Lao Ken.

Lao Ken has been committed to the excavation of first- and second-tier cities for so many years, and only slowly turned to third- and fourth-tier cities in the later period. Due to the relatively affordable price, Lao Hua has always adopted the strategy of surrounding the city in the countryside of Taizu, and is committed to the excavation of fourth- and fifth-tier cities, and then aims at second- and third-tier cities when the strength is enough.

Experts in later generations used such a sentence to comment on Lao Hua: plagiarism has copied a first-line brand!

Although Lao Hua is far inferior to Lao Ken in terms of taste, it can't bear its cheap price, for many customers, cheap price is king, which is also one of the reasons why Lao Hua can rise.

This month-long offer war, unexpectedly there are no losers, all winners.

Because of the participation in this preferential activity, the turnover has increased to varying degrees.

Lao Liu fast food has also not been affected, and its turnover is still growing steadily.

This result could have been said to be a happy one, but Lao Ken and Lao Mai, who were the initiators of the event, were not very happy.

Because of this month-long promotion, although their turnover has increased to a certain extent, it has not achieved their strategic purpose, and the turnover of Lao Liu Fast Food is still growing, which is definitely bad news for them.

This means that their activities did not allow Laoliu fast food customers to flow to them, but over-consumed the stable customer base they already had, so this is really not good news.

The most terrible thing is that Lao Ken and Lao Mai are helpless to find that they have no way to stop the rise of Lao Liu Fast Food.

If the other party is also Western-style fast food, even Lao Ken and Lao Mai, who have always been reluctant to fight a price war, don't mind joining forces to fight a price war with each other, and directly use their own cost advantages to drag down this strong opponent.

It's a pity that the other party is Chinese fast food, and the two sides just want to fight a price war, but they can't fight.

Since there is no way to take the other party, Lao Ken Lao Mai can only give up temporarily, anyway, their brand has been deeply rooted in the hearts of the people in China and has an irreplaceable role, even if Lao Liu fast food really develops, the impact on them is limited, and it is impossible to defeat them.

Therefore, after the old Ken Lao Mai failed to try to block the opponent, he stopped shooting.

As a world-class fast food giant, they have their pride, after all, from the characteristics of the dishes, to the restaurant design, to the service and marketing, among these elements of success, Lao Ken and Lao Mai are among the best.

In the field of fast food, they have indeed done it to the extreme, and they are not afraid of any challenge from any opponent.

......

Liu Xiahui promised to lend 30 million to his relatives, but did not break his promise, and said hello to the finance the next day, and then transferred the money one by one to the direct relatives of the nine parents, namely uncle, third uncle, younger uncle, eldest aunt, second aunt, sister-in-law, eldest uncle, younger uncle, and younger aunt.

And the wife's maiden family, father-in-law and mother-in-law needless to say, Liu Xiahui directly paid 100 million yuan of filial piety, and as for the second uncle, aunt, and uncle, they also lent them 30 million each.

In this way, this wave of Liu Xia Hui spent 460 million, I believe that with this money, coupled with his guidance, even if these relatives are incompetent, they can easily earn hundreds of millions of net worth.

At that time, all the closest relatives will be worth hundreds of millions, and the shops they bought can be rented out, and then sit at home and wait for the money to be collected, becoming the most envied charter public charter wife in the previous life.

If you let your fellow relatives live such a life, you can be regarded as worthy of them.

Now the profits of Liu's Group have far exceeded the estimates of the outside world, and there is no pressure on Liu Xiahui to take out the 460 million.