Chapter 240: There's a Powerful Catering Behemoth Lurking in Greater China!

The large-scale Lao Liu fast food began to open, and naturally it could not hide the two catering giants of Lao Ken and Lao Mai.

It is definitely not a fluke that Lao Ken Lao Mai can have today's position in China's fast food market.

Especially Lao Ken, even if he has been the leader for more than ten years, he is not arrogant, and attaches great importance to every opponent.

You know, Lao Ken entered China in 1987, and it was not until the end of 2002 that the number of stores exceeded 1,000, which took 15 years.

And now Lao Liu Fast Food is 1,000 stores as soon as it opens, the momentum is really terrible, from the first day of Lao Liu Fast Food opened, the president of Lao Ken China has been paying close attention to its development.

The same is true of Lao Mai's president in China, who was originally Lao Mai's opponent who has always been Lao Ken, who is inferior to it all over the world, and is the only one who comprehensively suppresses it in China.

Lao De, who was ranked third before, although the speed of development is also extremely fast, and now there are eight or nine hundred chain stores, but in terms of turnover, it is still far inferior to Lao Mai, let alone Lao Ken.

Therefore, before Lao Liu's fast food appeared, Lao Mai's goal was always to try to get rid of Lao Ken.

But now it's different, as soon as the Laoliu fast food chain opens, there are 1,000 stores, and the momentum is really terrifying.

As fast food giants, neither Lao Ken nor Lao Mai will be naΓ―ve to think that the other party is opening Chinese fast food, and there is no direct competition with their Western-style fast food, so they can ignore it.

Not to mention far away, let's just say that the current film company is not the same as being overturned by digital cameras?

Everyone is competing in the fast food market, even if the type of business is different, a Chinese fast food and a Western fast food will also become competitors, because there are too many overlapping target groups for both sides.

Since it is destined to become a competitor, it is imperative to investigate the background of Lao Liu's fast food, after all, Lao Ken Lao Mai still understands the truth of knowing oneself and knowing that the other is invincible.

Lao Ken Lao Mai has been rooted in my country for so many years, like Lao Ken is the top 100 restaurants in my country all the year round, and its relationship is naturally not bad, and it is obviously not difficult to investigate the background of Lao Liu Fast Food.

As a result, before the National Day holiday ended, the background of Lao Liu's fast food was investigated clearly by Lao Ken and Lao Mai.

When the president of Lao Ken China and the president of Lao Mai China read the investigation report of Lao Liu Fast Food, their hearts were full of turmoil, and at the same time, they also paid unprecedented attention to this new opponent.

Even, they all reported the situation they were facing to the headquarters in the United States.

After receiving the report, the headquarters also attached great importance to it.

After all, the Chinese region is a market that Lao Ken and Lao Mai attach great importance to, and there is absolutely no room for loss, and now the opponent is menacing, and the strength is also super strong, and the opponents faced in the past are really different.

According to this investigation report, the owner of Laoliu Fast Food started from scratch at the age of 16, and in just 8 years, he has a restaurant group with an annual turnover of tens of billions and an annual profit of more than 10 billion.

If it weren't for the special investigation, Lao Ken and Lao Mai's presidents in China and even the headquarters of the United States would not have dared to believe that this catering giant with an annual turnover of tens of billions of dollars would be so obscure.

You must know that if you change to other catering giants, their subsidiaries with super gold-absorbing ability have long been listed to make money, where will there be such a low-key development?

If there is no mistake in the investigation report, if the subsidiaries under the Liu's Group are listed one by one, it will be a sure thing that the Liu's Group will become a catering giant with a market value of 100 billion.

However, the boss of the Liu Group resisted the temptation to go public and buried himself in development.

If it weren't for the fact that Liu's Group directly launched a full 1,000 Lao Liu fast food chain stores this time, and it was obviously aimed at Lao Ken and Lao Mai, I am afraid that Lao Ken and Lao Mai would not know that it would be the Year of the Monkey to know that such a powerful catering monster was lurking in Greater China.

As a result, Lao Ken and Lao Mai's headquarters in the United States have successively conveyed orders to the president of the China region to strengthen their precautions and make coping strategies to ensure that the turnover is not affected by Lao Liu Fast Food.

......

Shang Qiuyan works as a planning project in the planning department of a listed company, because the company has recently launched a new product, and their planning department has to do a good job in the positioning and marketing plan of new products, and the work is still very busy, and even lunch is called takeout, and there is no time to go out to eat.

Today, when it was close to noon, my colleague Tao Hongli came over and asked, "Qiu Yan, it's almost noon, our department is ready to order takeout, what do you want to eat?"

This is also the basis of the exercise, colleagues in the same department, generally order takeout together, you won't make a phone call, I will make a phone call to order, that seems too disunited.

As soon as she heard the order for takeout, Shang Qiuyan hurriedly took out a takeout order from her bag and said, "Hongli, let's call today's takeout from here, the takeaway taste of this store is really delicious!"

"Lao Liu fast food?"

Tao Hongli took the takeaway order and glanced at it, and said, "Qiu Yan, the price of this takeaway is not cheap!"

Shang Qiuyan nodded and said: "Compared with other takeaways, the takeaway prices in this store are indeed not cheap, but you get what you pay for, this Lao Liu fast food is the best tasting fast food I have ever tasted, you can call one back and taste it!"

Tao Hongli has been working with Shang Qiuyan for several years, and knows that her biggest hobby is eating, and she is a well-known foodie in their planning department, and her mouth is very tricky, and ordinary food can't get into her eyes.

Now, hearing that she admires a fast food so much, Tao Hongli is also very curious, only about ten yuan, as white-collar workers in listed companies, they can't afford to spend.

So, Tao Hongli said with a smile: "Okay, I'll listen to you today, order takeout from this Lao Liu fast food, and see how delicious the fast food recommended by you, a gourmet, is!"

"I promise you won't be disappointed!"

Speaking of this, Shang Qiuyan added with a smile: "I want a cold beef set, I haven't tasted this set yet, I have to taste it today!"

Other colleagues also heard the conversation between the two clearly, and someone immediately interjected: "Qiu Yan, you respect this Lao Liu fast food so much, which set meal have you eaten at their house that makes you so obsessed?"

Another colleague smiled: "That's right, recommend the set meal you have eaten to us!"

Shang Qiuyan said with a smile when she heard this: "I also visited this Laoliu fast food for the first time when I had dinner yesterday, and I ate a red oil pork ear set, the taste is really no worse than a high-end hotel, and it is definitely worth the money!"

Tao Hongli said with a smile: "Qiu Yan, fortunately, we have been working together for a few years, and we know the roots, if we just met, I suspect that this has something to do with Lao Liu Fast Food and you!"

Shang Qiuyan: "One by One +"

"Qiu Yan's recommendation must be wrong, then I'll order a red oil pig ear package!"

"Yes, I'll also have a red oil pork ear set!"

"Red Oil Pork Ear Set +1"

β€œ......”

A group of colleagues spoke out one after another, and then ordered the red oil pig ear package nine times out of ten.

The reason is very simple, Shang Qiuyan has eaten this package, and her colleagues believe in her taste, knowing that this red oil pig ear set must have its own uniqueness, and the other packages of Lao Liu Express are not necessarily so delicious!

Of course, everyone has their own favorite or disliked dishes, no matter how delicious this red oil pork ear is, there will always be people who don't like to eat it, so in addition to Shang Qiuyan ordered a cold beef package, three colleagues ordered a shredded chicken package, a roast duck package, and a white cut goose package.

After the person in charge of ordering finished calling, everyone continued to work, and in about twenty minutes, the takeaway ordered by Shang Qiuyan and others was delivered, and the speed can be said to be quite fast.

A minute later......

"My God, no wonder Qiu Yan admires this fast food so much, this red oil pork ear is so fragrant and delicious!"

"This shredded chicken is also delicious, I don't believe you can taste it, and the red oil pig ears will also be tasted for me!"

"My roast duck is also very fragrant!"

"Taste the greens, I'm damn, I'm really convinced of the taste!"

"The soup is also very delicious, the cold salad is also a must, even this white rice is full of aroma, the more you chew it, the more fragrant it is, this Lao Liu fast food is really amazing!"

"If you didn't know in advance, who would have thought that such a delicious meal would actually come from a fast food restaurant?"

"Thank you Qiu Yan for your recommendation, otherwise we wouldn't have known that there is such a delicious fast food in this world!"

"Yes, this Lao Liu fast food really refreshed my impression of Chinese fast food!"

β€œ......”

The entire planning department was full of praise, and the taste of this fast food was beyond everyone's expectations.

If such a taste comes from a five-star hotel, then everyone will only take it for granted, and will not be so excited to praise.

But such a taste comes from fast food of ten or twenty yuan, and the meaning is really different.

To use the most vulgar analogy, it's like a man who goes to those bath and massage shops on the side of the road to spend one or two hundred yuan on fast food, only to find that although the fast food here is cheap, the quality of fast food can be compared with those high-end clubs, can you imagine the surprise?

The current situation is like this, eating fast food tastes like a five-star restaurant, and it is understandable that everyone is excited.

And such a scene is not only happening in this planning department, I don't know how many similar scenes are being staged across the country.

Since the launch of the takeaway service by Lao Liu Fast Food, the takeaway menu has been distributed to various office buildings, and the target group is the white-collar class with a fairly good income.

In addition, the taste of the Laoliu fast food chain is really awesome, under the word of mouth of diners, the business of the Laoliu fast food chain is really getting better day by day, only open for less than half a month, the 1,000 stores of Laoliu fast food have all turned losses into profits.

And the stores that had a good business at the beginning are now full every day, especially at noon meal time, not only the stores are full of diners, but those takeaway brothers are even more busy.

........................

Anti-theft chapter, please refresh the bigwigs and look again, please also see the pirated bigwigs go to the starting point Chinese network to support the two snakes, thank you!

The large-scale Lao Liu fast food began to open, and naturally it could not hide the two catering giants of Lao Ken and Lao Mai.

It is definitely not a fluke that Lao Ken Lao Mai can have today's position in China's fast food market.

Especially Lao Ken, even if he has been the leader for more than ten years, he is not arrogant, and attaches great importance to every opponent.

You know, Lao Ken entered China in 1987, and it was not until the end of 2002 that the number of stores exceeded 1,000, which took 15 years.

And now Lao Liu Fast Food is 1,000 stores as soon as it opens, the momentum is really terrible, from the first day of Lao Liu Fast Food opened, the president of Lao Ken China has been paying close attention to its development.

The same is true of Lao Mai's president in China, who was originally Lao Mai's opponent who has always been Lao Ken, who is inferior to it all over the world, and is the only one who comprehensively suppresses it in China.

Lao De, who was ranked third before, although the speed of development is also extremely fast, and now there are eight or nine hundred chain stores, but in terms of turnover, it is still far inferior to Lao Mai, let alone Lao Ken.

Therefore, before Lao Liu's fast food appeared, Lao Mai's goal was always to try to get rid of Lao Ken.

But now it's different, as soon as the Laoliu fast food chain opens, there are 1,000 stores, and the momentum is really terrifying.

As fast food giants, neither Lao Ken nor Lao Mai will be naΓ―ve to think that the other party is opening Chinese fast food, and there is no direct competition with their Western-style fast food, so they can ignore it.

Not to mention far away, let's just say that the current film company is not the same as being overturned by digital cameras?

Everyone is competing in the fast food market, even if the type of business is different, a Chinese fast food and a Western fast food will also become competitors, because there are too many overlapping target groups for both sides.

Since it is destined to become a competitor, it is imperative to investigate the background of Lao Liu's fast food, after all, Lao Ken Lao Mai still understands the truth of knowing oneself and knowing that the other is invincible.

Lao Ken Lao Mai has been rooted in my country for so many years, like Lao Ken is the top 100 restaurants in my country all the year round, and its relationship is naturally not bad, and it is obviously not difficult to investigate the background of Lao Liu Fast Food.

As a result, before the National Day holiday ended, the background of Lao Liu's fast food was investigated clearly by Lao Ken and Lao Mai.

When the president of Lao Ken China and the president of Lao Mai China read the investigation report of Lao Liu Fast Food, their hearts were full of turmoil, and at the same time, they also paid unprecedented attention to this new opponent.

Even, they all reported the situation they were facing to the headquarters in the United States.

After receiving the report, the headquarters also attached great importance to it.

After all, the Chinese region is a market that Lao Ken and Lao Mai attach great importance to, and there is absolutely no room for loss, and now the opponent is menacing, and the strength is also super strong, and the opponents faced in the past are really different.

According to this investigation report, the owner of Laoliu Fast Food started from scratch at the age of 16, and in just 8 years, he has a restaurant group with an annual turnover of tens of billions and an annual profit of more than 10 billion.

If it weren't for the special investigation, Lao Ken and Lao Mai's presidents in China and even the headquarters of the United States would not have dared to believe that this catering giant with an annual turnover of tens of billions of dollars would be so obscure.

You must know that if you change to other catering giants, their subsidiaries with super gold-absorbing ability have long been listed to make money, where will there be such a low-key development?

If there is no mistake in the investigation report, if the subsidiaries under the Liu's Group are listed one by one, it will be a sure thing that the Liu's Group will become a catering giant with a market value of 100 billion.

However, the boss of the Liu Group resisted the temptation to go public and buried himself in development.

If it weren't for the fact that Liu's Group directly launched a full 1,000 Lao Liu fast food chain stores this time, and it was obviously aimed at Lao Ken and Lao Mai, I am afraid that Lao Ken and Lao Mai would not know that it would be the Year of the Monkey to know that such a powerful catering monster was lurking in Greater China.

As a result, Lao Ken and Lao Mai's headquarters in the United States have successively conveyed orders to the president of the China region to strengthen their precautions and make coping strategies to ensure that the turnover is not affected by Lao Liu Fast Food.

......

Shang Qiuyan works as a planning project in the planning department of a listed company, because the company has recently launched a new product, and their planning department has to do a good job in the positioning and marketing plan of new products, and the work is still very busy, and even lunch is called takeout, and there is no time to go out to eat.

Today, when it was close to noon, my colleague Tao Hongli came over and asked, "Qiu Yan, it's almost noon, our department is ready to order takeout, what do you want to eat?"

This is also the basis of the exercise, colleagues in the same department, generally order takeout together, you won't make a phone call, I will make a phone call to order, that seems too disunited.

As soon as she heard the order for takeout, Shang Qiuyan hurriedly took out a takeout order from her bag and said, "Hongli, let's call today's takeout from here, the takeaway taste of this store is really delicious!"

"Lao Liu fast food?"

Tao Hongli took the takeaway order and glanced at it, and said, "Qiu Yan, the price of this takeaway is not cheap!"

Shang Qiuyan nodded and said: "Compared with other takeaways, the takeaway prices in this store are indeed not cheap, but you get what you pay for, this Lao Liu fast food is the best tasting fast food I have ever tasted, you can call one back and taste it!"

Tao Hongli has been working with Shang Qiuyan for several years, and knows that her biggest hobby is eating, and she is a well-known foodie in their planning department, and her mouth is very tricky, and ordinary food can't get into her eyes.

Now, hearing that she admires a fast food so much, Tao Hongli is also very curious, only about ten yuan, as white-collar workers in listed companies, they can't afford to spend.

So, Tao Hongli said with a smile: "Okay, I'll listen to you today, order takeout from this Lao Liu fast food, and see how delicious the fast food recommended by you, a gourmet, is!"

"I promise you won't be disappointed!"

Speaking of this, Shang Qiuyan added with a smile: "I want a cold beef set, I haven't tasted this set yet, I have to taste it today!"

Other colleagues also heard the conversation between the two clearly, and someone immediately interjected: "Qiu Yan, you respect this Lao Liu fast food so much, which set meal have you eaten at their house that makes you so obsessed?"

Another colleague smiled: "That's right, recommend the set meal you have eaten to us!"

Shang Qiuyan said with a smile when she heard this: "I also visited this Laoliu fast food for the first time when I had dinner yesterday, and I ate a red oil pork ear set, the taste is really no worse than a high-end hotel, and it is definitely worth the money!"

Tao Hongli said with a smile: "Qiu Yan, fortunately, we have been working together for a few years, and we know the roots, if we just met, I suspect that this has something to do with Lao Liu Fast Food and you!"

Shang Qiuyan: "One by One +"

"Qiu Yan's recommendation must be wrong, then I'll order a red oil pig ear package!"

"Yes, I'll also have a red oil pork ear set!"

"Red Oil Pork Ear Set +1"

β€œ......”

A group of colleagues spoke out one after another, and then ordered the red oil pig ear package nine times out of ten.

The reason is very simple, Shang Qiuyan has eaten this package, and her colleagues believe in her taste, knowing that this red oil pig ear set must have its own uniqueness, and the other packages of Lao Liu Express are not necessarily so delicious!

Of course, everyone has their own favorite or disliked dishes, no matter how delicious this red oil pork ear is, there will always be people who don't like to eat it, so in addition to Shang Qiuyan ordered a cold beef package, three colleagues ordered a shredded chicken package, a roast duck package, and a white cut goose package.

After the person in charge of ordering finished calling, everyone continued to work, and in about twenty minutes, the takeaway ordered by Shang Qiuyan and others was delivered, and the speed can be said to be quite fast.

A minute later......

"My God, no wonder Qiu Yan admires this fast food so much, this red oil pork ear is so fragrant and delicious!"

"This shredded chicken is also delicious, I don't believe you can taste it, and the red oil pig ears will also be tasted for me!"

"My roast duck is also very fragrant!"

"Taste the greens, I'm damn, I'm really convinced of the taste!"

"The soup is also very delicious, the cold salad is also a must, even this white rice is full of aroma, the more you chew it, the more fragrant it is, this Lao Liu fast food is really amazing!"

"If you didn't know in advance, who would have thought that such a delicious meal would actually come from a fast food restaurant?"

"Thank you Qiu Yan for your recommendation, otherwise we wouldn't have known that there is such a delicious fast food in this world!"

"Yes, this Lao Liu fast food really refreshed my impression of Chinese fast food!"

β€œ......”

The entire planning department was full of praise, and the taste of this fast food was beyond everyone's expectations.

If such a taste comes from a five-star hotel, then everyone will only take it for granted, and will not be so excited to praise.

But such a taste comes from fast food of ten or twenty yuan, and the meaning is really different.

To use the most vulgar analogy, it's like a man who goes to those bath and massage shops on the side of the road to spend one or two hundred yuan on fast food, only to find that although the fast food here is cheap, the quality of fast food can be compared with those high-end clubs, can you imagine the surprise?

The current situation is like this, eating fast food tastes like a five-star restaurant, and it is understandable that everyone is excited.

And such a scene is not only happening in this planning department, I don't know how many similar scenes are being staged across the country.

Since the launch of the takeaway service by Lao Liu Fast Food, the takeaway menu has been distributed to various office buildings, and the target group is the white-collar class with a fairly good income.

In addition, the taste of the Laoliu fast food chain is really awesome, under the word of mouth of diners, the business of the Laoliu fast food chain is really getting better day by day, only open for less than half a month, the 1,000 stores of Laoliu fast food have all turned losses into profits.

And the stores that had a good business at the beginning are now full every day, especially at noon meal time, not only the stores are full of diners, but those takeaway brothers are even more busy.