Chapter 175: This is a battle that must be won
So to speak.
In 2002, to say that the world's hottest game is not a legend, nor a legendary world, nor a miracle mu, but a board game in the world of Lianzhong.
Founded in 1998, Lianzhong World has developed into an online gaming platform with the largest number of monthly active users in China after several years of development. At this time, you say that some people may not know about the legend, and some people may not know about the legendary world, but if you say Lianzhong Chess, even friends who occasionally go on the Internet know.
The business of Lianzhong World is very simple, it is chess and cards.
Mahjong, fighting landlords, bridge ...... Category 1.
However, although the business of Lianzhong World is simple, it is the most popular among players.
Compared with online games, players basically don't need to be familiar with it, they will play.
For example, if you play a landlord, you will be able to operate it in a few seconds with a mouse.
There are a lot of friends who don't like online games, and they play cards in Lianzhong a lot of the time.
Even if you play online games, when you are tired of playing online games, you also like to play cards in Lianzhongli.
However, the Internet is changing too fast, and when new software such as instant messaging appears, it suddenly brings great challenges to the world of Lianzhong.
Bao Yueqiao, the founder of Lianzhong World, recently went to Penguin and discussed with Penguin the intention of cooperation in chess and card games.
"Not really. ”
Li Nan shook his head: "It is said that the two parties have not reached a cooperation, and the penguins have said that they don't like chess and card games, and they will not enter board games." ”
"Not true. ”
Chen Yu said very firmly: "It is impossible for penguins to ignore board and card games, they must be secretly making board and card games." As for propaganda to the outside world, it's just a smokescreen. ”
Thinking of the QQ games of later generations, how could Penguin not make QQ games?
You know, the QQ games of later generations don't know how much credit has been made to the expansion of QQ instant messaging.
According to Chen Yu's impression, QQ games were launched by Penguin in 2003, when Lianzhong World was still at its peak. By 2006, the number of people online at the same time in QQ games had reached more than 2.6 million, but Lianzhong World had dropped to only 400,000 online at the same time.
Unexpectedly, the current penguins actually acted a year earlier.
This should be the appearance of his own side, which suddenly disrupted the course of penguin history.
However, regardless of whether it is disrupted or not, as long as the penguin makes QQ games, this is not only a huge threat to the world of Lianzhong.
Similarly, for YY, there is also a huge threat.
"Mr. Chen, do you mean that we also do board games?"
"Of course, why not. ”
Chen Yu said: "Chess and card games are inherently the most suitable games for players, don't look at our current online games are very popular, but this does not mean that all netizens. There are a lot of middle-aged people, a lot of female gamers, will they play online games?"
Of course, it's not that middle-aged people and female gamers don't play online games.
But even if you play, the proportion of play is very small, far less than that of male players, and most of the things you see are shemales.
It was only after broadband entered thousands of households in later generations that the proportion of female gamers increased considerably.
But even if it has risen a lot, the proportion of female gamers is still not large.
But if you put it in board games, there are unusually many female players and middle-aged players.
Of course, there are also older players in it.
In addition, there are some units of office workers, many of which are often idle, and some of them are not bad, and they are equipped with computers. Of course, it is not for him, it is for business needs. You say that you play online games at work, but few people dare. But you said that when you go to work, you fight landlords, and there are really a lot.
So many users who can't pull all of a sudden when YY wants to pull it over, and everyone is extremely excited.
"Okay, Mr. Chen, the board games are relatively simple and not complicated, so I immediately started to prepare. ”
Although Li Nan didn't think of Chen Yu as much as he thought of at once, he also felt that there were a lot of people playing chess and card games. And there is no technology in this area, and the number of people registered and online at the same time in YY has also reached a certain size, and it is not difficult to enter it.
It's just that Chen Yu immediately interrupted Li Nan: "Li Nan, what did you promise to do so quickly, have you thought about how to make this chess and card platform?"
"Mr. Chen, there doesn't seem to be any difficulty in this platform. ”
"There is definitely no technical difficulty in creating a platform, and it can be done quickly by pulling dozens of technicians. It's just that what I want to ask is, we are engaged in board and card games, Lianzhong World is also engaged in board and card games, and Penguin is also engaged in board and card games, how can we surpass them?"
"This ......"
Li Nan thought for a while and said: "We have YY, an instant messaging, as long as the chess and cards are bound to YY, I am confident that I can surpass the Lianzhong world." ”
"What about penguins?"
Chen Yu said: "You can think of chess and cards binding to YY, can't penguins think of chess and cards binding to their QQ." The number of people online at the same time is 3 times that of us, although this volume is nothing, but it is also extremely terrifying. Once this volume goes up, if we don't have any other way, it will be difficult for us to catch up. ”
In fact, the competition between QQ Games and Lianzhong World has not been lost.
Although the two are competitors, they really don't have much to fight each other, and they don't need to fight.
As long as the penguin gets all kinds of chess and card games, relying on the size of QQ, and then has a so-called "your friend is playing cards in QQ game", he will soon be able to surpass the Lianzhong world.
However, in the face of a penguin that is 3 times the size of YY, why do you surpass them?
Once they failed to overtake them, they even lagged far behind the penguins.
Then give the penguins a certain amount of time, and the penguins' QQ instant messaging will really be invincible.
It's a battle that must be won.
Unlike before, it doesn't matter if YY has not surpassed QQ in terms of active people for the time being.
Because there's still a chance to come.
But if you lose a penguin move even on a chess and card platform, it will be quite dangerous.
A new battle has come, and Chen Yu is highly nervous.
"Mr. Chen, I really haven't thought about this one. ”
Li Nan frowned.
It is not easy to make a YY chess platform, but it is not easy to surpass similar QQ chess and cards.
"I think we can try to poach the executives of Lianzhong World, they have certain insights into chess and cards, and they can give us some help when building a platform in the future. ”
After thinking about it, Li Nan said.
"It's a good idea to poach the executives of Lianzhong World, but it doesn't make much difference. In many cases, the competition on the Internet is not whether you are professional or not, but whether you are innovative or not. For example, our YY, if we follow the same model as QQ, we will definitely die. ”
"It seems that NetEase Bubble is similar to the model of QQ?"
"They're going to die soon. ”
"Uh......"
Li Nan burst into tears.
Do you have such an evaluation of your peers?
"If we want to compete with QQ, we still have our previous strategy and differentiated competition. ”
With a forward-looking vision for decades to come, Chen Yu thought of a strategy on how to compete with penguins as soon as he thought about it.