"Differentiated competition?"

"Mr. Chen, how to differentiate chess and cards?"

"It's simple, and we can think more about women. ”

Chen Yu gave an example: "Our chess and cards are not only simple chess and cards, we can also have more casual games that are not chess and cards, but are just as interesting and simple." These casual games, like chess and cards, are also very simple and relaxed, do not require too much time and do not require too much energy, and can be played as soon as you get started. Li Nan, let me ask you, what is a little game that some female colleagues in the company like to play?"

"Female colleagues like to play. ”

Li Nan thought for a while: "It seems that some female classmates can play something called Lianliankan or something." ”

"How's it going, do you want to watch it again and again?"

"It's not fun, it's so boring, and I don't know why they like it, maybe it's to pass the boring time. ”

Li Nan didn't have any research on Lianliankan, although he also saw female colleagues playing, but they all played in their free time.

"Hehe, then don't you think board games are boring to pass the time?"

Chen Yu asked rhetorically.

Li Nan was also speechless at this question.

In fact, it's not just boring to watch lianlian, in fact, board games are also boring.

Not only are board games boring, but if you really want to care, online games are also boring.

But why do people still play when they are bored, that is, people have too much time to be bored.

Even, because of boredom, many people like to play minesweeper.

Is minesweeping really so fun?

Although Minesweeper also has a certain amount of playability, most of them are also to pass the time of boredom.

"Don't underestimate a small game like Lianliankan, although he doesn't seem to have much skill and is a little boring, he is innately more acceptable to female players. And once we pull this group of users, then we will form a differentiation with QQ. ”

"Of course, we're not just differentiating, we're differentiating because we're making our games more distinctive. They have chess, we have, we have this kind of casual game, they don't. We did a statistic before, a female Internet enthusiast, he can bring 6 male players. ”

"Even if we only attract a few female players, it's a terrifying amount of money. ”

That's what the internet is.

No matter what trick you make, just grasp some commonalities and you will be able to think of a solution in an instant.

At that time, 5173 made a ranking of beautiful players, and the effect was very sensational.

Now YY is targeting the female crowd, which can also have the effect of raiding the army.

"Mr. Chen, I understand. ”

Li Nan is not stupid.

I couldn't figure it out before because I didn't think about it, but after Chen Yuyi explained, he understood that as long as YY opens up this differentiation, then even if the volume of QQ is 3 times that of YY, they still have the strength to fight. Even, as long as this trick is used well, it can also have unexpected effects.

"In addition to differentiation, we should also innovate in board games. Everyone likes to play landlords, and most of the country's landlords play the same, so can we think of a more interesting landlord game. For example, isn't it more interesting to engage 100 people to form a group together, the loser is eliminated, and the winner is PK, all the way to the end, and then the final champion is determined?"

"Mr. Chen, this game is amazing, I want to play like this when you say this. ”

Li Nan's eyes lit up.

Before, he wasn't interested in fighting landlords or anything.

But the game of a 100-person landlord made him very interested all of a sudden.

"It's nothing, for some specific gameplay, the team you are responsible for is more researched and innovative. ”

Chen Yu did not continue.

The concept that should be said has been said, and if you continue to talk about it, what do you want Li Nan to do?

......

Minato City.

Recently, Chen Xiaochun received an endorsement cooperation.

This should have been something to celebrate.

But this endorsement partnership is an advertisement for an online game.

Chen Xiaochun, who has never been exposed to online games, feels a little blind, and learned from a friend that it is said that there are no celebrities to endorse online games yet.

This gave Chen Xiaochun a headache.

Should you accept this endorsement or not?

According to a friend, it is not impossible to accept this endorsement, but it will lower your figure.

After all, some other big stars are endorsing luxury cars, luxury goods, etc., and it is too cheap to endorse an online game.

It's just that Chen Xiaochun, who has been suffering from snacks, doesn't have much feeling about whether the price can be dropped.

When Chen Xiaochun was 13 years old, he went to Hong Kong City with his father to work, because he had no education, only studied a first year of junior high school, and lacked nutrition since he was a child, Chen Xiaochun looked much younger than his peers. No one wants child labor, let alone Chen Xiaochun. Unable to find a job, Chen Xiaochun had to work part-time at a construction site.

Later, Chen Xiaochun worked as a decorator, as a food stall and a part-time job in a barber shop.

The hardships of life did not defeat Chen Xiaochun, and later by chance, he signed up as a dancer at TVB. At this point, Chen Xiaochun began to debut. Until now, although Chen Xiaochun has not been able to become a top traffic star, he has several works that he can get his hands on.

The most representative work is his old boy.

Many times Chen Xiaochun feels that acting in this drama is acting in his true colors.

Among them, the brotherly love made Chen Xiaochun feel the same way.

Therefore, Chen Xiaochun does not have much concept of the so-called price drop.

For this reason, Chen Xiaochun decided to try out this game called "Legend World" first.

Speaking of which, there are some headaches for the trial.

Because the Legend World currently does not have a server in Hong Kong City, Chen Xiaochun had no choice but to go to Shenzhen City to live in Shenzhen City for a few days. And tried the legendary world in the hotel, but I didn't expect that Chen Xiaochun was fascinated by this game.

Especially the guild system in the game, hundreds of brothers go to Tucheng PK together, and the feeling is almost the same as him playing the old boy. is even more enthusiastic, after all, playing the old boy is acting, not a real fight. Although online games are not real, the feeling is more real than acting.

At the same time, at this time, Chen Xiaochun also understood why the company called Huanyu Technology asked him to endorse.

"Xinfeng. ”

After checking the information of Huanyu Technology from the Internet, Chen Xiaochun knew that this was an Internet company based in Xinfeng.

If it were anyone else, they might not have heard of the place name Xinfeng.

But for Chen Xiaochun, he knows.

Chen Xiaochun was born in Hui City, Guangzhou Province, and like Xinfeng, he is a Hakka.

The difference is that "Huishi" is the capital of Hakka overseas Chinese, while Xinfeng is the Hakka rocking blue.

The so-called Hakka Shake Blue, that is, the city where the Hakka people first lived.

The Hakka people began to migrate south from the Central Plains, and their first stop was in Gan City, including most of Gan City.

Then they began to move to the Canton area, and finally some moved to Southeast Asia.

So why does Xinfeng not have much contact with some other counties and cities in Jiangxi Province, but has a relationship with Guangzhou Province, this is it.

Chen Xiaochun knew that he was an authentic Hakka since he was a child, and when he saw the company opened by the same Hakka, he felt very cordial for a while.

"I took this endorsement. ”

Without any scruples, Chen Xiaochun took over the endorsement.