What do large companies generally do to snipe small companies?

One is to snipe on the channel.

The first thing that came to Westan Lees's mind was to put pressure on Mara's supermarket.

Because now Dashan Beer is only available in Mara Supermarket.

So the operation is very simple, which is to reduce the price of the supply in exchange for the support of Mara Supermarket.

At the same time, he vaguely threatened that if Mara Supermarket did not cooperate, then they would increase the supply price of Xiyuan Beer.

Westein Lees thinks Mara's supermarket should know how to choose.

After all, the influence and scale of Xiyuan Beer are not comparable to Dashan Beer.

Of course, this kind of thing cannot be made public, and once it is made public, then Xiyuan Beer constitutes unfair competition, similar to the 3Q war of the year.

Westan Lees received a reply, and it took less than twenty minutes to get a reply.

Westan Lees was overjoyed, it seemed that Mara Supermarket still attached great importance to Xiyuan Beer, and replied to his request so quickly.

But what he didn't expect was that Mara's supermarket sternly refused Westin Lees's request.

It also announced that it will further review and investigate whether Xiyuan beer is eligible to be listed on the shelves of Mara Supermarket.

Westan Lees was furious at first, but he quickly reacted.

They are not subordinate to Mara Supermarket, Mara Supermarket is a very important channel.

If Mara Supermarket removes Xiyuan Beer, it may not have any impact on the sales of Xiyuan Beer in the short term.

But once the matter is exposed, then the media, consumers, and even competitors will create momentum and slander Xiyuan Beer.

Why did Mara Supermarket remove Xiyuan beer from the shelves?

Is it because of the quality problems of Xiyuan beer?

Or is Heewon Beer not worthy of its name?

Mara Supermarket is a very important channel for alcohol products, and it also has a very large voice.

Thinking of this, Weststein Lees began to break out in a cold sweat.

He was so confused that he would do such a thing, and if the email he sent to Mara's supermarket was made public, then he would have to take the blame for resigning.

Just as Wistan Lees had worried, the email was quickly sent to Chen.

Whitneyp's brain didn't get into the water, and of course she understood that there were other reasons for intimacy.

Let's not talk about the relationship between Chen Cao and her daughter.

The influence of Chen Cao on Mara's supermarket alone was enough for her to make a choice.

Xiyuan beer is not undesirable, although Xiyuan beer is an international first-line brand.

But Heewon is not the dominant beer brand.

In fact, so far, no beer brand has dared to claim dominance.

This also causes that even if Mara Supermarket does not have Xiyuan beer, consumers will choose other brands of beer, and will not say that they will not buy Xiyuan beer without it.

But Mara's supermarket was in dire need of mountain beer.

Even though Big Mountain Beer is currently the sixth most popular beer in California, it is the highest beer brand in Mara's supermarket.

Dashan Beer is not on the shelves of other supermarkets and channels, which limits the development of Dashan Beer.

However, this has to do with the production of Dashan beer.

Once the production of Dashan Beer goes up and a larger area is distributed, then it will definitely be able to compete for the top spot in California.

It's ridiculous that Westan Lees, the head of Xiyuan Beer, actually wants to threaten Mara's supermarket with this.

Isn't it a joke that the brand that ranks fifth in daily sales at Mara Supermarket is threatening to raise the price of its beer, which is the number one beer brand in the supermarket, is being removed from the shelves?

The importance of Dashan Beer to Mara Supermarket can be imagined.

It is also of great significance to Wynap's future supermarket layout in the United States.

In the future, Mara supermarkets will be deployed in the United States, and other supermarkets will not have mountain beer, but Mara supermarkets will have, so customers will have a greater possibility to come to Mara supermarkets.

Whitney is of course more willing to build a closer alliance with Chen Cao.

Therefore, it is only natural that she forwarded the email sent to her by Westin Lees to Chen Cao.

After reading the letter, Chen Cao called Denver.

"Mr. Denver, I have an email, you can take a look at it and see if you can use it. ”

Denver received the email from Chen Cao, read it carefully, and his face was surprised and happy.

"This was given to you by Mara's supermarket?" asked Denver curiously.

"Well, do you think this letter is useful?"

"Yes, but not now. Denver said.

"Why?"

"Mr. Chen, the cards in your hand are more effective than playing them directly. Denver said with a smile.

As his partner, Denver is happy to teach Chen Cao.

"Is it like a nuclear weapon?"

"Yes, that's right. Denver smiled and said, "I know the man of Westein Lees, he was my former subordinate, he has his own talents, but he is not the kind of person who can sacrifice himself for the good of the company, this kind of person can be easily exploited by us." ”

"Okay, I won't meddle in this matter, according to our previous agreement, you can get 5% of the shares, and when you are free, you can come and sign this document. ”

The shares were not given for free, and Denver also needed to pay enough money to buy them.

This is a legal sale of shares, according to the current daily sales of more than 250,000 cans, the annual sales can reach almost 400 million US dollars, the net profit may exceed 50 million US dollars, then the market valuation can be at least 500 million US dollars.

5% of the shares, or $25 million.

It is impossible for Chen Cao to give away two or three hundred million US dollars directly out of thin air, even if this person is his partner.

Even if Denver can't come up with the money, he will raise money to buy it in his own way.

"Mr. Chen, in addition to this 5% stake, I hope that in the future, I will be able to get more shares. ”

"It won't be more than 20% at most. Chen Cao gave his own bottom line.

On the one hand, if you want to receive Denver's heart, then you must give him enough benefits.

Denver's means these days, Chen Cao is also vivid, the first day of sales is only 10,000 cans, less than 20 days, in Denver's efforts, rose to 250,000 cans, although the quality of their beer is there, but Denver's ability is also undoubted.

A 20% stake is enough to tie Denver and Big Mountain Beer together.

"In addition, I would like to state to you that Dashan Beer will not be listed, and if you want to make money from shares, I'm afraid you will be disappointed. Chen Cao said.

"I see. Denver understood what Chen meant.

The listing may be able to make a lot of money and make the valuation of Dashan Beer rise by a wave, but those are virtual wealth and do not represent real value.

As a highly profitable industry, whether it is Chen Cao or Denver, they actually tend to rely on share dividends, rather than relying on stock prices to increase their wealth.