Of course, not going public also means that Denver will never have the opportunity to actually control Dashan Beer, and will always be a major shareholder.

If Dashan Beer is listed, the shares of Chen Cao, a major shareholder, can be continuously diluted through the stock market, but if it is not listed, as long as Chen Cao does not sell his shares, then no one can replace him.

Of course, Dashan Brewery's profit prospects are very good, even more than those so-called mega-corporations.

It's like Gu Ge's market value is 800 billion US dollars, and the net profit is 3 billion US dollars.

Gu Ge's market value can rank among the top ten in the world, but his net profit is not even in the top 100.

So if they are Guge's shareholders, they just want to make money by relying on Guge's dividends, and it is estimated that they will not be able to return to their original capital in this life.

However, a brand company with a high net profit such as Dashan Beer may be able to pay for itself in a few years, and it will be sustainable for a lifetime.

At this time, Chen Cao basically lived a life of isolation.

Because in a week or so, Fari's due date will arrive.

Chen Cao predicts that Fali will be sent to the hospital in the next few days.

"Fali, do you think you're going to the hospital?" Chen Cao asked Fali's opinion.

Farri shook her head: "No, I don't feel so fast, wait a few days and then go to the hospital." ”

Fari didn't want to spend a few days in a hospital that smelled of medicine.

"Chen, don't you know how to deliver babies?"

Farrie prefers to give birth at home.

Chen Cao smiled bitterly, he knew all the knowledge points of the midwife.

But he hasn't delivered a baby so far.

And the conditions at home are not as good as in the hospital.

If it's a natural birth, it's fine, but at most it's a little more painful, and I can give Fari a painless delivery.

But if it's a difficult birth, it's not a matter of pain, it's going to be fatal.

When the time comes, there is no way to remedy it, so Chen Cao still thinks that it is safest to let Fali go to the hospital to give birth.

Forget it, let's observe it first.

There's still a little time.

......

The next day, Chen Cao received another call from Denver.

"Mr. Chen, Westein Lees, on behalf of Xiyuan Beer, offered us $600 million to buy Dashan Beer. ”

"Hehe......" Chen Cao smiled: "Not for sale." ”

"I know, I'm just doing my duty to give you a briefing. Denver said he thought Weststein Lees's offer was too inexplicable.

The suppression of small companies by large companies will buy you if they can't kill you.

This is one of the most common routines.

Large companies make an offer that is impossible to refuse for a small company that threatens them, and most small companies tend to succumb to the huge temptation to sell the company.

But...... Westein Lees's offer is a bit insulting.

His offer is more in line with the market valuation, but the key is that the brand is still on the rise.

In less than a month after the product was launched, it has already reached 250,000 cans sold, and the foreseeable revenue will be much higher than the market valuation.

At this time, he made an offer of $600 million, so he was unhappy for himself, and by the way, he was disgusted with Denver.

"Mr. Chen, I plan to let our company shoot a new advertisement. ”

"Didn't we already run advertisements before, it's only been 20 days, and now we're shooting commercials, it's too impatient, right?"

"It's different, the previous advertising was used on the second and third tier TV stations, and now I plan to put the ads on ABC, ABC is one of the five major TV stations, and the kind of low-quality advertising not only does not have a good effect, but is likely to lower our brand value. ”

"If you feel it's necessary, do it. Chen Cao said.

"Mr. Chen, I may not have time these days, I need to go to Denver to prepare for the Oktoberfest and rent a venue and a booth. Denver said.

Attend the Oktoberfest, which they have planned for a long time.

"Do you need me to come forward?" asked Chen Cao.

"You'd better come forward. ”

"Okay, give me the contact information of the advertising agency, and I'll take the time to talk about it in the next two days. ”

The next day, when Chen Cao went out, he told Fali a thousand times.

"Chen, I'm not a kid anymore, if I have a stomachache, I'll call an ambulance as soon as possible. ”

Chen Cao thought about it: "Otherwise, I won't go out, it's not an important thing anyway." ”

For Chen Cao's inexplicable love, Fa Li was helpless for a while.

In order to take care of himself, Chen Cao even let go of business.

"Chen, you get out of work for me right now. ”

"Okay, okay. Chen Cao glanced at the time and estimated the time to go out.

Chen Cao came downstairs to the advertising agency, and he had already communicated with the advertising agency yesterday.

So when Chen Cao arrived, a woman stood at the door to greet him.

"Miss, have we met somewhere?" Chen Cao didn't want to soak this woman, but really felt familiar.

The woman glanced at Chen Cao: "Sir, I'm Nawoz Singhs, I stayed with Dai Limore that night, and I saw you on the way." ”

"Ah...... I remember. Chen Cao patted his head.

It's not that Chen Cao is forgetful, it's mainly that Chen Cao didn't pay much attention to Nawoz Singh that night.

"It's ...... Dai Limore's company?" Chen Cao didn't expect to find Steven's daughter's company.

"Yes, please come with me. Nawoz Singh took Chen Cao to the advertising agency.

When Chen Cao stood at the door, Dai Limoore also showed a surprised expression.

Looking at Nawoz Singh next to her, Dai Limore still didn't understand.

"Mr. Chen, who are you?"

"Boss, he's a customer of our company. Nawoz Singh still calls Boss Dalie Moore in the company.

"Mr. Chen, are you a customer of our company?"

"Yes, I'm here to talk to you about advertising cooperation on behalf of Dashan Beer. Chen Cao nodded: "Can we get to the point?"

"Of course. Dai Limore quickly collected her emotions and nodded as she said to Nawats Singers, "Go and gather the people from the creative planning department in the conference room." ”

Chen Cao is Party A, and Dai Limore and her advertising agency are Party B.

Therefore, Chen Cao can make most of the demands, whether they are reasonable or unreasonable.

However, Chen Cao doesn't know how to advertise, and the plan that Dai Limore came up with is still in the copywriting stage.

Then the planning director explained, and Chen Cao listened to it without understanding.

"Mr. Chen, what do you think of the plan we have given, is there anything that needs to be revised?"

"Uh...... This one...... Yes, what's the budget?" asked Chen Cao.

"The planning cost is $200,000, and the advertising budget is about $2 million, but if you can give us the three plan ads to shoot, we can waive the planning fee. ”