"Mr. Chen, the punishment from above has come down, and the fine is 500,000. ”

"It's okay, it's okay. ”

Chen Yu breathed a sigh of relief.

Although a fine of 500,000 yuan is also considered a punishment, it is basically equivalent to a verbal warning.

"It seems that the top is also very important to consumption. ”

Zhang Jianming analyzed the reason and said.

"Domestic demand has to be strengthened, this is what the boss has always wanted to do, and we can't blame this activity, but it unexpectedly leveraged the consumption of the citizens, which is also something that the boss didn't expect. ”

Chen Yu also nodded: "Well, this matter is okay, what's the situation on Ali's side?"

"They have reached a cooperation with Gome Suning. ”

"Gome and Suning have figured it out. ”

"After all, Gome and Suning are traditional home appliance companies, and they don't know much about the Internet, so they can only cooperate with Ali. However, Ali also sent people to third- and fourth-tier cities. ”

"Oh, this is a trick to learn from us?"

"Yes. ”

Zhang Jianming was a little depressed: "They sent more local push personnel than us, although the cooperative home appliance stores can't compare to us, but the market is too big, and we can't stop it." ”

"If you can't stop it, don't stop it, and we don't have a monopoly. ”

It is impossible for e-commerce to monopolize.

Chen Yu didn't want to monopolize the entire market, but Ali did this, which is exactly what Chen Yu wanted.

"Although there is a market for household appliances, the profits are not large, and the future is not the mainstream of the market. Since they are so enthusiastic, then we can rest assured that we can boldly engage in our C2C, that is, our Universal Department Store. ”

Universal Department Store is another business of Universal Mall.

Huanyu Mall does B2C, and Huanyu Department Store does C2C.

However, although the business is different, it is still on the same website.

It's just that the same website will be separated.

The reason why we have to do C2C is that B2C content resources are insufficient.

It is impossible for users to buy appliances on the Internet, and it is impossible for users to buy brands for everything.

Only C2C can offer a wide variety of products.

Similarly, only C2C can encourage more users to try to buy in the early stage.

"Mr. Chen, we have been doing C2C, but the current trading volume is still very low. ”

"In the beginning, we don't look at the trading volume, we have to pay attention to the number of trading orders and the number of new user registrations. ”

"We have done several promotions in this area, but the effect is not good, because the C2C business cannot do offline pick-up, so it is still difficult for users to try online payment for the first time. ”

Zhang Jianming summarized the problems encountered in the C2C market in recent times.

"Many users, like B2C before, want to try it, but are worried about being scammed. ”

"This is normal. ”

Chen Yu nodded, not thinking that there was anything about it.

This is what you have to go through in the early days of e-commerce.

Otherwise, why did Ali engage in Taobao for so long, and the transaction volume was only more than 20 million.

It's because people's trust in e-commerce is not enough.

Otherwise, they wouldn't have entered the B2C market so wildly.

Of course, this is also what Chen Yu wants to see.

Since Mr. Ma is engaged in B2C with great fanfare, the rest of the C2C market will be developed by himself.

"Mr. Chen, we discussed it and came up with an idea. ”

"What's the idea?"

"We can work with major supermarkets. ”

"You mean Walmart Carrefour?"

"Yes. ”

Zhang Jianming nodded: "The mode is the same as ours and Yongle's model, so that users can place orders online and pick up goods in the supermarket offline." ”

"No, I can't. ”

Chen Yu shook his head: "Huanyu Department Store can't take the path of Huanyu Mall." ”

Chen Yu explained: "Let's not talk about whether Wal-Mart is willing to cooperate with us, even if it is willing, they will not make much profit by cooperating with us, after all, our Huanyu Department Store sells some small goods." Moreover, there is no advantage in their prices. As a Universal Department Store, we must use the resources of the whole country to reduce the price. ”

Why Chen Yu set up the headquarters of e-commerce in Hangzhou.

It is because Jiangsu and Zhejiang regions are the most famous small commodity distribution centers in the country.

Generally speaking, if ordinary people want to buy these small goods, they can only buy them through offline physical stores.

For example, buy some stationery.

But these stationery they still have to go through a series of channels such as wholesalers and retailers.

In the end, when it was sold to users, the price doubled several times.

One of the advantages of C2C is that it can deliver those small goods directly to users.

Even if the postage is added, it is still very cost-effective for them to buy these small goods.

That's the advantage of e-commerce, which optimizes resources across the country.

"In addition, although Wal-Mart has a variety of products, the variety is not complete, compared with all the small commodities in the country, Wal-Mart has no advantage at all. ”

Wal-Mart can only sell some commonly used items, but in fact, there are many things that Wal-Mart can't buy.

Even if you can buy it, some varieties are very simple, and there is no room for choice.

"Mr. Chen, if we don't pick up the goods offline, we can't eliminate the vigilance of users. If we can't eliminate the user's vigilance, it is impossible for us to increase the number of orders. ”

"Not necessarily. ”

Chen Yu shook his head: "If we create an integrity system online, then C2C will be no problem." ”

"Integrity system?"

Zhang Jianming was puzzled.

"This credit system is a bit like the credit system, like the Western credit system. Once the user recognizes this integrity system, then even if there is no offline pick-up, we can still sell products online. ”

Looking back on the past life, the most commendable thing about online trading is not technology, not logistics, not capital, and not a series of things.

The most important thing is that e-commerce in the previous life has created a set of integrity system recognized by everyone.

It is precisely because of this integrity system that users will be at ease with sellers.

It is precisely because the vast majority of sellers are honest that users will choose to place orders with confidence.

Just as Taobao succeeded.

Was Ali because of his great technology at that time?

To be honest, Ali's technique is average.

Is it because there are a lot of talents?

It seems that Mr. Ma has his 18 arhats.

But to be honest, except for Cai Congxin, the 18 arhats of Mr. Ma at that time were very ordinary.

Even Cai Congxin could not be regarded as a top talent at that time.

But at that time, for major companies, there were countless existences that surpassed Cai Congxin.

Is it because Ali is rich?

No.

Ali didn't have much money.

Taobao has raised several times, and Mr. Ma has only raised hundreds of millions of yuan.

Or at this time you will feel that Ali is lucky.

But it's not.

Alibaba is not the first to do C2C business.

Before them there was also eBay.

There was also 8848 before eBay.

So, what exactly makes Ali what makes it?

According to the memoirs of Mr. Ma in his previous life, he said.

Alibaba's biggest success is that they have created an online integrity system.

It is precisely because of honesty that Ali has been achieved.

However, although Mr. Ma said so, Taobao's integrity system back then was not very good.

At the very least, there are too many loopholes.

Like Taobao's star diamond level, it is directly the existence of the brush.

In the previous life, a large number of people did e-commerce, and the first priority was not to sell things well, but to brush stars first.

If you don't raise the level, you won't be able to do this business.

Just imagine, once an order is not closed, it will start to be dishonest, how honest can it be to sell things in the future?

Now Chen Yu is going to create a new integrity system.