"Mr. Chen, the Internet is too virtual, C2C is some small and medium-sized enterprises, most of them are individual sellers, and it is difficult to establish such a set of integrity system. ”

"It's difficult, but it's not impossible, we take it one step at a time. ”

Chen Yu said: "The first step is the real-name system. ”

B2C does not have the problem of real-name system, because it is inherently cooperating with brands and well-known enterprises.

It is a real name by nature.

"The second step is to launch the seller's credit points, the higher the points, the higher the credibility. ”

"Is it through customer reviews to improve your credit score?"

"Buyer reviews are only one aspect. ”

eBay has also done C2C before, and it also has a buyer rating.

However, there is a problem with this customer review.

That is, there will be a score.

When a seller feels the need, they can find a team to brush the score.

As for how to brush?

It's too simple, by signing up for a large number of accounts to rate them.

Later, even if you want to provide the express order number, this is nothing, and there is already an empty order business on the express side.

Even in the back, some of the brushing points cost more money, and directly brushed the real list.

Relying on customer reviews alone is too simplistic and crude, which is not conducive to credit score.

"Credit score is not only about buyer reviews, but also about supplier service, product quality, on-time delivery, business history, number of complaints, comparison with the same industry, and big data analysis. ”

Big data analytics is very difficult for the average business to do.

Before the start, Alibaba, JD.com, and other major Internet sites were powerless for big data analysis.

They can only analyze some of the data roughly.

Until the development of technology later, there are more and more talents, but big data analysis is becoming more and more accurate.

But this point is not difficult for Huanyu Technology now.

Because Huanyu Technology has a search engine, Easy Search.

A search engine can not only provide search, but also perform in-depth analysis of the data.

In fact, what search engines do best is what they do with all kinds of data.

Of course, Alibaba has also cooperated with Baidu.

But Ali's cooperation with Baidu is used to sell things.

It's about how to sell as much as possible on their website.

However, Chen Yu believes that big data can not only sell goods more accurately, but also analyze the credit performance of sellers more accurately.

"Mr. Chen, your credit system is too complicated. ”

"It's complicated, but if it's too simple, it's very likely that the credit will be faked. If it is faked, it will ruin our Universal Department Store. Even if our Universal Department Store is done in the future, everyone may say that there are too many fakes on our website. ”

Chen Yu didn't want his e-commerce site to be the same as Taobao in his previous life.

Although the scale has increased, the reputation is rotten.

"Find Xiaochuan in this piece and get the credit system out as soon as possible. ”

"Okay. ”

Zhang Jianming nodded.

"However, it is not enough to have seller credit, we still have to introduce more settings that can reassure users. For example, we can make a "seven-day no reason to return" rule, as long as the user is not satisfied within 7 days after receiving the goods, then they can return the goods unconditionally. ”

Chen Yu continued.

"It's a good idea, so that users feel more comfortable shopping online. Wait a minute, I'll take the notes. ”

There was too much content, and Zhang Jianming was afraid that he wouldn't be able to remember it, so he took out a notepad.

"So, within this rule, we also have to add the merchant deposit. If the merchant is no longer open, the security deposit can be refunded. The function of this deposit, on the one hand, is to make users more assured to place orders, and on the other hand, it is also for users to be able to pay compensation as soon as possible when refunding money. ”

Chen Yu, who has bought too many things, knows the trouble of returning goods.

Without these guarantees, it would be difficult to attract a large number of users to join the online shopping army.

"By the way, our payment pass needs to be more publicized. ”

Paycom was launched very early.

In addition, there are many users who have used Alipass.

However, the previous use of Paypass was relative to online game users.

Most online game users will buy card and equipment, and they are more accepting of online payment.

However, for the average person, it is much harder to get them to spend online for the first time.

Therefore, it is necessary to make the reputation of Paypass out.

His purpose is actually to ensure that users shop.

When you place an order to pay, the money does not go to the merchant, but to the payment pass.

The merchant will only receive the money if you receive the confirmation of the goods.

Of course, Alipay is not only a guarantee for buyers, but also for sellers.

Sellers are afraid that users will not pay for the goods, and with the middleman of Paytong, they can also do business with confidence.

In the past, Huanyu Mall mainly did the B2C model, and there was offline delivery as a guarantee, but it did not promote the payment pass. But now in the area of Universal Department Store, Alitong must be promoted in an all-round way.

"Yes, Mr. Chen. ”

Zhang Jianming wrote down the content arranged by Chen Yu in his notebook.

"Alright, that's all for my proposal. ”

Although there are some features later, you have to take it step by step.

However, Zhang Jianming entered the book, but said: "Mr. Chen, Ali has a strong ability to imitate, and as soon as our credit system comes out, I'm worried that they will imitate us." ”

"It's okay, they're out of energy now. ”

Why didn't Chen Yu get the entire credit system out before, he was worried about Mr. Ma's imitation.

Internet imitation is just too easy, too easy.

Often as soon as your feature comes out, they will be able to figure it out the next day.

In addition, Huanyu Technology entered the e-commerce market later than Ali, and the credit system was made for Mr. Ma's wedding dress. But now it's different, now Mr. Ma is thinking about the B2C market.

Even if he made such a big move, it was very likely to be ignored on Mr. Ma's side.

In fact, it is.

After Ali cooperated with Inter Suning, Ali tried to carry out a small-scale home appliance promotion.

It's not a big scale, but it's very good.

The sales of tens of millions of dollars a day are sold, and the previous Taobao transaction data is beaten in minutes.

This also gave Ma Yun hope.

"Mr. Ma, we have contacted more than 1,500 small home appliance stores. ”

"Less. ”

"The main reason is that Huanyu Mall has discovered our actions and has competed with us for merchants in major third- and fourth-tier cities. Even, some home appliance stores that we have cooperated with have been robbed by them. ”

"This guy. ”

"However, Mr. Ma, rest assured, we have increased the investment in local promotion personnel, and even penetrated into many rural areas, and it is expected that we will be able to pull 2,500 of our big promotion at the end of the month. ”

"Okay, Zhaoxi, you can do it. ”

Ma Yun nodded.

Although the situation is not the best, the performance is okay.

Even if the number of small household appliance stores is not as good as Huanyu Mall, they have more Gome and Suning.

Both of these are much better than Yongle.

The big promotion at the end of the month, he believes, may not be able to pull the Universal Mall down.

"Old Ma, Huanyu Mall has another action. ”

Cai Congxin, who was on the side, opened the Huanyu Mall and pointed to another business that said "Huanyu Department Store".

"This Universal Department Store is independent of Universal Mall and is a C2C business like our Taobao. ”

"I saw it too. ”

Ma Yun couldn't figure out how Huanyu Technology came up with another C2C: "What do they think, but it doesn't seem to have any volume." ”

"There is indeed not much volume, only a small number of transaction orders, mainly relying on Huanyu Mall to attract traffic. ”

"Let's see, there is no C2C trading volume right now, and we have to focus on the big sale at the end of the month. ”

"Hmm. ”

Cai Congxin is also recognized.

He just felt that it was a little strange for Huanyu Technology to come up with a C2C business, but as for what action to take, he didn't have it. After all, when you have seen the transaction records of tens of millions of dollars a day, you will no longer be interested in the C2C business that has only more than 20 million transactions in a year and a half.