Chapter 90 Doing Business Ahead of Others
In the era when leather clothing was more expensive, there were two places where leather clothing was needed in large quantities, one was the army, and the other was the public security department.
These two units have the need for outdoor patrols, and they need to provide warm clothes for soldiers or police officers, and clothes that are too heavy are too bulky and not conducive to action, so leather clothes have become a very good choice for warmth.
When Zhu Shicong heard the leather coat, he immediately thought of the order of the military division.
Wang Haibin immediately shook his head: "Mr. Zhu, Li Weidong does not produce that kind of fur coat, but a small leather jacket, the length is up to the waist, and it is still tight on the body." ”
"Only a fool would buy this kind of thing!" Zhu Shicong said casually.
Wang Haibin was suddenly a little embarrassed, and secretly said in his heart: "There is a fool in my family." ”
Zhu Shicong asked again: "Then do you know which unit placed the order for the garment factory?"
"It's not a unit. Wang Haibin shook his head: "This kind of small leather jacket produced by the garment factory should be sold on the face of death." ”
"This Li Weidong, can he still find the sales channel of the supply and marketing cooperative? This kid has some ability!" Zhu Shicong said in surprise.
"This leather jacket really hasn't entered the supply and marketing cooperative, and it is sold by self-employed people who set up stalls on the roadside. Wang Haibin replied.
"Self-employed people setting up stalls on the roadside?" Zhu Shicong suddenly laughed, his face full ......of disdain.
Zhu Shicong, the core leader of a large state-owned enterprise, of course, looks down on the self-employed, in his opinion, the self-employed are a group of unserious unemployed vagrants, and being a worker in a state-owned enterprise is a serious person.
In the eighties, this was a common phenomenon, especially in the north, where state-owned enterprises were the mainstay. Even in later generations, when the private economy has grown stronger, there are many leaders of state-owned enterprise giants who look down on the heads of private enterprises.
I saw Zhu Shicong pursed his lips contemptuously, and said with contempt: "Then Li Weidong dares to contract a garment factory, I thought he was capable, but I didn't expect it to be a self-employed person with a roadside stall, it seems that his garment factory can't last long!"
......
There are many small garment workshops in southern Jiangsu, and the business model of these garment workshops is also very simple, that is, what is popular and what is profitable.
When bat shirts were popular, garment workshops produced bat shirts, when bell bottoms were popular, garment workshops produced bell bottoms, when jeans were popular, garment workshops began to produce jeans, and when sportswear was popular, garment workshops began to produce sportswear.
The army of millions of small traders in Wenzhou, Yiwu and other places will bring these clothes to all parts of the country in the way of people carrying and shouldering resistance.
Those who come back to buy the goods will also bring the most popular clothing trends, a popular sample is brought back, and the garment workshops in southern Jiangsu will start production at full capacity, and similar products will soon appear on the market.
In this situation, the garment department of the state-owned supply and marketing cooperatives is naturally unable to compete with Wenzhou vendors, and even many state-owned supply and marketing cooperatives will go to Wenzhou vendors to get goods.
Towards the end of the year, many Wenzhou traders went home to buy the last batch of goods.
The stall owner was one of them, but instead of returning empty-handed, he brought a sample of a leather jacket with him.
The next day, the stall owner took a sample of the leather jacket and went to a large-scale garment workshop.
The owner of this garment workshop is a fellow villager of the stall owner, and he is still a distant cousin of the stall owner Zhang, and the stall owner often asks him to get the goods, and the two have long been familiar with each other.
"Fifth brother, can you help me take a look, can you produce this kind of leather jacket there? This thing is selling very well now, if you can make it, you will definitely make a lot of money!" Zhang handed the leather jacket to the workshop owner.
The owner of this workshop is the fifth in the family, so the stall owner calls him "Fifth Brother".
The fifth brother took the leather jacket, did not look at it carefully, but touched it with his hand, and then said, "I can't do this thing here." ”
"Fifth brother, take a closer look, this is not real leather, it is artificial leather. The stall owner said hurriedly.
"I knew it was artificial leather, and I knew it was a new type of artificial leather. Last week, the six sons of the third uncle's family in the village had already shown me this thing. This material seems to be imported from abroad, and we can't buy it at all. The fifth brother spoke.
"Then use other artificial leather, imitate it, and use the same style, can't it? It's a big deal that we can sell it cheaper. The stall owner then asked.
The fifth brother shook his head: "No, ordinary people can't imitate this kind of tanniery, not to mention that the texture, color and softness of ordinary people's tanning are not as good as this new material, it is the taste, and you can't stand it when you wear it, and ordinary people can't stand it, and ordinary people can't breathe anymore. ”
Hearing this big case, the stall owner Zhang suddenly looked disappointed.
The fifth brother continued: "Brother, what you can think of, others must also be able to think of, if ordinary people can make leather to make clothes, they would not have done it a long time ago! ”
The stall owner sighed helplessly, but he always felt that something was wrong.
"Fifth brother, I don't think it's right, my leather jacket is only 70 yuan, if it is an imported material, how can it be sold so cheaply? I have been to the capital, and the imported goods in the friendship store are so expensive!"
"Hehe, I've said it all, what you can think of, others can think of. I don't know that the purchase price of this leather jacket is only 70 yuan? This material seems to be imported, but there must be manufacturers in our country that can already produce this material, so the price of the leather jacket is so cheap. ”
The fifth brother said, showing a smug expression: "As for which manufacturer produces this material, I don't know yet, but I estimate that this kind of thing must be made in Guangzhou, so I have asked someone to go to the Special Economic Zone to investigate, and it is estimated that after the New Year, there will be news." ”
"Really, great, Fifth Brother, if you really make this kind of leather jacket, don't forget my brother!"
"Don't worry, we are a family, we are all from the same ancestor, and no one can forget you!"
......
Li Weidong knows very well that selling leather jackets can only make a wave of money, and it won't be long before a large number of copycats will appear on the market.
Among China's manufacturing industry, the strongest copycat ability, one is the garment factory in southern Jiangsu, and the other is the shoe factory in eastern Mindong.
The motorcycle jacket is nothing more than an exterior design, there is no technical content, as long as the garment factory in southern Jiangsu finds the source of polyurethane synthetic leather materials, a large number of can be manufactured in minutes.
Although there are not many manufacturers that can produce polyurethane synthetic leather, Wenzhou businessmen are all over the country, and with their ability, they will soon be able to find the source of polyurethane synthetic leather.
It is undoubtedly a fool's dream for a state-run garment factory to compete with thousands of garment workshops in southern Jiangsu.
If Li Weidong's garment factory wants to survive, it must be prepared to make new products before the large-scale market of imitation leather jackets in southern Jiangsu.
Li Weidong has already planned the next product, but the first thing he has to solve is the problem of the product's materials.
......
In Qinghe Cotton Spinning Factory No. 2, Li Weidong stared at a weaving machine used in the textile industry, pondering the principle.
The workshop director handed a rope-like thing to Li Weidong and asked, "Director Li, take a look, is this the core braid you said." ”
"That's the kind of thing. Li Weidong took the core braid, pulled it hard, only to hear the sound of "stab", and the core braid was torn off.
Li Weidong frowned: "No, the strength is not enough." ”
"It's normal for cotton threads to be woven and not strong enough. The workshop director replied.
"If it was flax, wouldn't the strength be better?" asked Li Weidong.
The workshop director shook his head: "I don't know about this, after all, our factory is mainly engaged in cotton textiles." ”
"Then with your experience, what kind of materials can you add to make this core-filling braid more resilient?" Li Weidong asked.
"Director Li, just tell me what you want to do!" asked the workshop director very bluntly.
"I wanted to make a core-filler out of linen and program a mat that would be cooler to sit on. Li Weidong replied.
"Then just remove a few meters of linen and spread it as a mat!" said the workshop director.
"I wanted it to be more breathable, so I had to use braiding. Li Weidong replied.
The workshop director frowned in embarrassment, and said: "Director Li, our factory is mainly engaged in production, and I can still help you come up with ideas for things within the scope of the production process, but I really don't understand things outside the production process." For example, when it comes to textile materials, you should ask a professional. ”
"Can the engineers in your factory do it?" asked Li Weidong.
The workshop director shook his head very honestly: "Just our engineers, they are all college students from workers, peasants and soldiers, and the processes they have mastered are all more than ten years ago. Even the new technology introduced by our factory, they can't handle it!"
"It seems that there is no other way to do it. Li Weidong sighed helplessly.
"Director Li, I have an idea, you can go to the university and find experts in the textile industry, maybe they can help you solve the problem. I've heard that those big textile factories go to the university to ask professors for help when they have technical problems. The workshop director spoke.
"Our Qinghe is a normal college, or a junior college, and there should be no experts in the textile industry. Li Weidong then asked, "Which university should I go to?"
"Where to buy here is relatively close, it should be the textile industry major of Jinmen University, which is the best, and the level of the professor is also very high, maybe it can help you." It's just that university professors are relatively high-minded, and if ordinary people come to ask for advice, they don't care at all. The workshop director replied.
"Jinmen University! Looks like we're going to have to go to Jinmen again. Li Weidong said to himself.