Chapter Eighty-Four: New Products: Leather Jackets (Three Watches)
In 86 years, the Hong Kong music scene "Tan Zhang competed for hegemony", Principal Tan and his brother were all in full swing, and the posters of the two would also make countless young men and women go crazy.
The one in Li Weidong's hand is a poster of his brother wearing a black leather jacket, he is so handsome that he has no friends.
And what Li Weidong wants to produce is leather jackets.
Seeing this poster, Wang Jing, the honest deputy factory director, finally shouted: "Factory director, are we going to produce fur coats? Fur coats are a good thing, I have seen them in the army, and our regiment commander has one, which was captured from the Americans during the War to Resist US Aggression and Aid Korea, and it has not broken after wearing it for more than ten years, but it is strong!"
Wang Jing couldn't hear in one ear, so he spoke loudly, which was really deafening.
Li Weidong looked at this honest man from the countryside helplessly, and explained: "This is not a fur coat, it is a leather jacket, which is different from what American GIs wear." ”
"Oh, it's a jacket! I see, Air Force pilots, that's what they're wearing." Wang Jing did not leave the army in three sentences.
At this time, Wang Kaiping opened his mouth and said: "Factory director, this kind of leather jacket should be quite expensive, right? I have seen it in the friendship store in the capital, and it costs 400 yuan a piece!"
For 400 yuan, you can buy a parallel bar washing machine, and a leather jacket at the same price was definitely a luxury at that time.
Leather clothing has never been cheap, even in later generations, the output of leather raw materials is so large, a leather jacket has to be thousands of dollars larger, and the leather is slightly better than tens of thousands.
In the 80s, leather was not as abundant as in later generations, and leather jackets became more expensive.
Li Weidong smiled slightly, and said: "Of course, ordinary people will not spend more than 400 to buy a leather jacket, so I don't plan to use real leather to make leather jackets, we can use artificial leather! The cost of artificial leather should only be one-tenth of that of real leather." ”
"Artificial leather? Will it be too hard, and the smell of artificial leather is still big, and the luster and texture are not as good as real leather. Wang Kaiping subconsciously moved his feet, and he was wearing a pair of artificial leather shoes.
"The first generation of polyvinyl chloride artificial leather does have the shortcomings you said, but the second generation of polyurethane synthetic leather is almost the same as leather. I heard that foreign countries have now begun to use the third generation of microfiber synthetic leather. Li Weidong said.
Li Weidong said three generations of artificial leather in one breath, but everyone in the conference room did not react at all, and they didn't understand it at all.
Li Weidong knows that these elm pimples have been in state-owned enterprises for a long time and have lost their innovative thinking.
So Li Weidong opened his mouth to assign homework: "I will stay here for this poster, you four workshops, according to the appearance of this poster, one workshop will make a sample and come out, and I will see it tomorrow." ”
"Factory director, we haven't made this leather jacket, and we won't make it!" said the director of the first workshop.
Li Weidong looked at the director of a workshop, and he knew that the workshop director was not deliberately prevaricating, but really had never made a leather jacket.
It's hard to get a group of people who spend their days making blue overalls, military coats, and white coats to make leather jackets that meet the latest trends.
Li Weidong had no choice but to comfort: "Anyway, it's a sample, and I don't care if I don't do it well, let's try it first!"
......
If you want to say the most fashionable outfit of the 80s, it has to be the leather jacket. Among the leather jackets, the one that can really represent fashion is the motorcycle jacket.
In the distant United States, wearing leather jackets and riding heavy motorcycles has long been a fashion, and even superstars such as Elvis Presley and the Beatles are also deeply involved.
By the eighties, the popularity of biker jackets was on the rise. In "The Terminator", Schwarzenegger's T-800 robot, wearing a black motorcycle jacket, has become a timeless classic image in the film industry, and the cover of the legendary superstar Michael Jackson's album "BAD" is also a black motorcycle jacket.
On Hong Kong Island, the motorcycle jacket is also synonymous with "pretty boy", and the popular Hong Kong Island male singer, if he doesn't have a few fashionable motorcycle jackets, he is embarrassed to say hello to others.
The trend of leather jackets soon swept the mainland, and the Black Panthers' long shoulder-length hair, paired with leather jackets and jeans, still seems to be non-mainstream and has become a symbol of Chinese rock.
Li Weidong experienced that era and knew that there was a market for leather jackets, especially the fashionable biker jackets, which would be sought after by young people, from the mid-80s to the late 90s.
It's just that the price of leather is too expensive, the income of young people is not high, a sheepskin jacket is worth half a year's salary of young people, although many young people want to pursue fashion, but they have more than enough power.
So Li Weidong decided to use artificial leather to make leather jackets.
The price of genuine leather has always been relatively expensive, so human beings have long begun to study materials that can replace genuine leather, that is, artificial leather.
The first generation of PVC artificial leather was first used to make shoes, but this artificial leather has many shortcomings, such as poor air permeability, poor moisture permeability, not soft enough, and a somewhat pungent smell.
Wearing faux leather shoes for a day will cover your feet with sweat, and when you take off your shoes at night, your feet will look like they have been pickled. Throwing shoes into the hallway, from the first floor to the top floor, there was a smell of stinky salted fish.
So the first generation of PVC artificial leather is not suitable for leather jackets, that thing is too uncomfortable to wear.
The second generation of polyurethane synthetic leather, although not as good as genuine leather, has been greatly improved compared to the first generation.
The luster of polyurethane synthetic leather is soft and natural, soft to the touch, and the leather feeling is more intense, and it is resistant to grinding and aging, and it also has cold resistance and air permeability, which can be washed, and the key is that the price is cheap, only one-tenth of that of genuine leather.
It's just that the technology of manufacturing polyurethane synthetic leather is mainly mastered in developed countries such as Europe, America and Japan, and it was not until the eighties that the country began to introduce, and there are only a handful of enterprises capable of producing polyurethane leather slurry.
......
The next day, Li Weidong saw samples of leather jackets produced in four workshops.
Li Weidong was stunned instantly!
The first workshop is probably more accustomed to making blue overalls, and the leather jackets made are the same style as blue overalls, wide and loose, and have four pockets.
The leather jacket of the second workshop is completely based on the style of the tunic suit, the collar can be buttoned to the neck, and a pair of shoulder pads are added to make an angular shoulder.
The leather jacket of the third workshop is very similar to the work uniform of the train station, and the large round buttons in the middle are the most conspicuous.
The leather jacket in the fourth workshop is a relatively normal jacket style, but it looks dirty, at least it has nothing to do with fashion.
"Hey, counting on these people, my 25 million yen is really not enough. Li Weidong sighed helplessly, he could only pick up the chalk and change his jacket himself.
"Here, it's shorter, you don't have to cover your buttocks, you just need to cover your waist. The collar should be of this shape, don't just make a round collar, how rustic. Also, use a zipper in the middle, not a button, and a leather jacket with a large round button of a military coat, you can think of it......"
Li Weidong is not a costume designer, but now in this situation, he can only catch ducks on the shelves.
Under the guidance of Li Weidong, the four workshop directors worked hard for a day and finally made a decent motorcycle jacket.
......
Solving the problem of leather jacket style, Li Weidong went to Qinghe artificial leather factory non-stop, and he needed to purchase raw materials for making leather jackets.
When Li Weidong was a dispatcher, he once saw a parking slip, the car came from the south, and when it arrived in Qinghe, it stopped overnight in the parking lot of the transportation company, and the goods pulled by the car were polyurethane leather slurry, and the destination was the Qinghe artificial leather factory.
Seeing this batch of polyurethane leather slurry, Li Weidong immediately guessed that Qinghe artificial leather factory could produce polyurethane synthetic leather.
......
Approaching the end of work, Li Weidong took the accountant Wang Kaiping to the artificial leather factory, Li Weidong hopes that today can set the artificial leather raw materials, as soon as possible to organize production.
Li Weidong, the director of the artificial tannery factory, knew him, because the artificial tannery needed a transportation company to transport goods, which was also the network that Li Weidong accumulated when he was dispatching.
Knowing that Li Weidong was coming, Director Lu immediately greeted him personally.
"Brother Li, why do you want to come to see me? Don't leave tonight, let's have a few drinks together. Director Lu greeted warmly.
"How can you let Brother Lu break the bank, I'll have a treat tonight, let's go to Qinghe Hotel." Li Weidong said with a smile.
Talking about business at the wine table is a kind of culture, and many businesses can't be negotiated on weekdays, but they can be negotiated at the wine table. Li Weidong, an old Jianghu, is naturally good at this, and he came to Director Lu when he was about to get off work, in order to go to the wine table to discuss business.
Director Lu found two more people to accompany him, and everyone went to the state-owned Qinghe Hotel together.
Li Weidong's hospitality was much more atmospheric, and he ordered hard dishes, such as fried tenderloin, spicy chicken, braised fish pieces, and fried squid, all of which were ordered, and he also took a few bottles of Gujing tribute wine.
After three rounds of drinking, Li Weidong talked about business.
"Brother Lu, I recently contracted our company's garment factory, and I plan to produce a batch of leather jackets, but this leather is too expensive, so I want to buy a batch of artificial leather from your factory. Li Weidong said with a three-point wine.
"Brother Li, the artificial leather in our factory can be used to make shoes, and it can barely be used to make sofas, but it is really not suitable to make clothes, the material is too hard, the smell is still big, and it must be uncomfortable to wear on the body. Listen to my brother's advice, this method will not work. Director Lu said.
Li Weidong smiled slightly: "Brother Lu, I know that the polyurethane synthetic leather produced by your factory can be used to make clothes." Don't hide it from me, the polyurethane leather slurry from the south was left in our company's parking lot overnight. ”
When it came to polyurethane synthetic leather, Director Lu smiled bitterly.
"Brother Li, I really didn't hide it from you, if it is ordinary artificial leather, how much do you want, just open your mouth, but polyurethane synthetic leather, we really don't have it!"