Mr. Zhang, I think the real-name system and the deposit mechanism, including the seven-day no-reason return can be set to the principle of voluntary participation. Because if it is forced, it may cause the seller to rebel. In addition, there are some sellers who may not be ready for this. ”

"But if it's not mandatory, how can we ensure the security of online transactions, and how can we dispel users' doubts about purchasing?"

"We can try to promote, add a real-name system, hand in a deposit, and have seven days to return the leg without a reason, we can give them a logo on their online store page, so that when users buy a product, they can see these logos at a glance. Of course, if you don't join, you don't. ”

"It's a good idea. ”

Huang Zheng proposed to Zhang Jianming.

Zhang Jianming nodded after hearing this.

As a result, users are naturally more inclined to buy products from stores that offer more security services.

In addition, he can also influence those who have not joined these services to move closer to these services.

After all.

If you want to do business, you want to make more money, in addition to fighting products, you also have to fight for services.

It's the same even if it's a real business.

When the time comes, it will not be the official forcing you to join, but that they will take the initiative to choose to join.

Even if you don't join in the future, no one may want to buy your product.

"Well, you let the tech take care of it. ”

Naturally, this kind of thing was not reported to Chen Yu.

However, after Chen Yu found out, Chen Yu was very satisfied.

When he instructed Zhang Jianming before, he didn't take into account the acceptance of the merchant at that time.

Because in Chen Yu's memory, almost all businesses did this.

In the previous life, there was nothing to accept or not accept.

But now, when e-commerce has just begun, it does have to be guided step by step.

Even if you are a business, you can't use tough measures.

Fortunately, Zhang Jianming and they did a good job.

There are many details that they didn't expect, but they thought through thoroughly.

"Sure enough, as long as they are given a platform, they may not be worse than those big guys. ”

This is the same as the eighteen Arhats who followed Ma Yun in their previous lives.

Chen Yu nodded secretly in his heart.

Alibaba, on the other hand, has launched a larger promotion for the promotion at the end of the month.

First of all, in terms of offline stores, Ali in the first- and second-tier cities has nearly 300 stores in Gome and Suning.

In addition, there are nearly 2,000 small home appliance stores in third- and fourth-tier rural areas.

Of course, in addition to these home appliances, Ali has also found some other brands to settle in.

On the advertising side, several celebrities were found.

[The e-commerce war has begun, Huanyu or Ali?]

[Can the month-end promotion break the record?]

[The home appliance market is promising, and all kinds of capital are entering the market quickly. 】

Various media outlets are vying to report from time to time.

Indeed it is.

Whether it is now or in the future, his scale is incomparably large.

According to the data report of the Bureau of Statistics, in 2002, the output of color TVs alone reached more than 50 million units.

In addition, the production of air conditioners reached 30 million units, refrigerators and washing machines 15 million units respectively.

This is a 100-billion-level market.

This is only 2002, although 2003 has not passed, but from the current sales volume, the data of the home appliance market in 2003 has increased by 37% compared with 2002......

But before, this market could only be through offline stores, but now, online has brought more choices to everyone.

At the same time, e-commerce has also brought more resource optimization to home appliances.

For example, because of the promotion of this interruption, various series of more advanced household appliances have accelerated the pace of entering the market.

In addition, because of the entry of e-commerce, prices have become more transparent, which has also brought real benefits to users.

Therefore, this situation is also very supportive, and has sent a delegation to conduct an in-depth investigation of household appliances.

"Why are you staring at the computer all the time, come on, come on, drink a glass of water. ”

"Mr. Ma, the event is about to begin. ”

"You have to drink water at the beginning, you don't move and look at the data on the computer, can we sell more?"

"Hehe, we really want to see the real data, and we really want to see if our data today can break the record of Huanyu Mall. ”

Lu Zhao couldn't help but smile, but he admired Mr. Ma very much in his heart.

The event was about to start in a while, and Mr. Ma was so calm.

However, what clouds are light and light.

It's all fake.

In his heart, Ma Yun was extremely excited compared to any of them.

It's just that in the end, Ali is the boss, and he wants to set an example to everyone.

No matter how excited he was, he had to pretend that he didn't care about anything.

"Isn't it just a statistic, it's nothing if it's high or low. ”

Ma Yun continued, "We did what we had to do, and everyone did a good job, and I am very satisfied with you. As for Huanyu Mall, we can do our best, why should we compare with them? They are not necessarily very good, although their data is good before, but in fact, it is like this. But I want to say to you, in the future, our Ali data will be 10 times, 100 times, or even 1,000 times that of Huanyu......"

Blow the cowhide.

Ma Yun feels good.

However, at this time, the event had officially begun.

1 million.

10 million.

30 million.

80 million.

The back-end sales figures kept rolling, and in just a few minutes, the entire sales reached more than 80 million.

Although more than 80 million is not a big number, after all, it is a household appliance sold, and the average price of each household appliance is more than 1500 yuan, which is actually not many units. But because he is a major electrical appliance, even if there are not many units, the scale of his combined scale is still a huge volume.

At present, they don't make money for users, but in the future, as long as users are cultivated, it will be time to make money.

You don't need to make much either.

Even if you can earn 2%, with the size of the home appliance market, there are billions of profits every year.

What's more, the scale of the home appliance market will continue to explode in the future.

"Mr. Ma, Mr. Ma, we may be about to break the record of Huanyu Mall. ”

Lu Zhaoxi said excitedly.

"It's broken 100 million, it's broken 100 million. ”

Everyone shouted excitedly, and soon, 100 million was left behind.

"130 million. ”

"180 million. ”

"200 million. ”

In the 7th minute, Ali Taobao Mall broke the transaction record of 200 million.

"Mr. Ma, 200 million, we have broken the record of 200 million. ”

"Breaking 200 million in 7 minutes, Mr. Ma, we surpassed Huanyu Mall, we surpassed them. ”

The whole office was screaming wildly.

Ma Yun also slapped the table excitedly.

That's great.

He had waited too long for this day.

Before, he also felt that Huanyu Mall had carried out several promotions, which had consumed the purchase potential of many online users.

But now, no.

This market is too big and too big, and Huanyu Mall is only a little bit developed.

"230 million. ”

"250 million. ”

"280 million. ”

The data goes on.

In the 10th minute, the sales data of Taobao Mall reached 290 million.

This is an amazing record.

Such a sales figure not only surpassed Huanyu Mall, but also created another sales record.

[Taobao Mall, 10 minutes to break 300 million sales. 】

[More than Huanyu, Taobao is the No1 in the industry. 】

[290 million, Taobao Mall not only set a domestic record, but also created a global record. 】

Countless media outlets rushed to report on it.

That night, Alibaba was cheering.

"Come on, come on, everyone's hard work, cheers. ”

"No, no, no, no, it's not hard, I'm still excited. ”

"yes, we finally see hope, cheers......"

The next day, Alibaba updated its 24-hour final sales record of 600 million.

More than 500 million in Huanyu Mall.

"Okay, yesterday we celebrated, then, let's do a good job. ”

"We still have a lot of orders to process. ”

Ma Yun calmed down from his excitement.

The record is only temporary, and they have a lot of work to do.

In particular, there are many people who do not choose to pick up the goods online and need logistics delivery, and this amount is also very large.

But the larger the amount, the happier Ma Yun is.

This proves that the event was a great success.

Not only did they make a name for themselves, but they also cultivated users.

It is believed that after this time, more and more people will buy online.

Even if you don't need offline stores in the future.

It's just that when Ali was processing these orders, a problem was found on the technical side.

"Mr. Ma, we have found a lot of swiping orders. ”

"Swiping?"

"Yes, you see, there are more than 1,000 IPs here that have bought several batches of appliances in different batches, and they have picked up the goods in a very short time. ”

"These guys. ”

Ma Yun frowned.

He had considered that someone would do the swiping, but at that time, he didn't do anything special about it. Although swiping orders themselves can also increase sales, although they will also lose, but if they lose, they will lose points, for the sake of the overall situation, Ma Yun will not take any action against them for the time being.

"It's not a big amount, forget it. ”

More than 1,000 IP swiping orders are still acceptable.

They swipe just to earn a subsidy.

But each subsidy is not much.

Even if they brush, they will lose hundreds of thousands at most, which is nothing.

"Mr. Ma, there are really not many more than 1,000 IPs, what I'm worried about is that there are other people who will brush orders?"

"Are you saying that they will do a lot of farming by changing the IP?"

"It's possible. ”

"Check it out. ”

Ma Yun shuddered in his heart.

If there is really a large number of brushes, this wave of promotions, they Ali will have to die.

(End of chapter)