Chapter 104 Driver, Master, Please Stay (2800 Equalization Plus Update)
Gordon began to inquire about offers for linen car cushions, and he was already interested in purchasing.
Li Weidong immediately replied: "This kind of linen car cushion includes three pieces in a complete set, namely the driver's seat and the passenger seat, as well as the three rear seats, and the price of the whole set is 42 US dollars. ”
"$42, so expensive!" Gordon looked like he was about to retreat.
Li Weidong hurriedly said: "42 US dollars is our offer at the Canton Fair, for customers like you who really have the intention to buy, of course our offer is not so high." A set of three is $29, but you can also buy it separately, with linen car cushions for the front seats for $8 and linen car cushions for the rear seats for $15. ”
"In other words, if you buy a single piece, a set will cost you $31, and if you buy a complete set, you can buy it for $2?" Gordon asked.
"You're right. Li Weidong nodded.
Gordon shook his head: "This price is still too high, for $29, I can purchase a simple household appliance, such as an electric fan!"
"Sir, the price is not high and it is very reasonable. Li Weidong said, took out a core braid from the bag, handed it to Gordon, and continued:
"You see, this is the material used in linen car cushions, and it's not just linen, it's wool. In the textile industry, linen and wool are relatively expensive materials, you can think about it, how much does a wool stall cost in the American market?
And this linen car cushion, the production process is more complex than the wool stall, in order to ensure that the breathability is good enough, the whole linen seat cushion is woven with this kind of core braid, you must know, the knitting requires a lot of labor, the cost is very high. China's labor cost is already the lowest in the world, so my quotation is definitely the lowest in the world.
And most importantly, this linen car cushion is a completely new product that has never been seen in the US market before, which means that you will have the pricing power of the linen car cushion.
Since there is no other product to compare with, you can sell it for $100, $200, or even more! Just imagine, the linen seat cushion you buy from me and ship it back to the United States, and you will immediately make a double, triple, or even triple profit! Selling rifles in Texas is not so profitable, right?"
The best way to negotiate business with Americans is to use it to make a profit, as long as you can get money, then everything is easy to say. And Li Weidong's last sentence happened to poke Gordon's cool point.
The profit of the retail industry is about 5% to 15%, and if a product can bring 100% profit, no retailer can resist such a temptation.
Gordon thought for a moment, then shook his head: "This is just a car cushion, it is a daily product after all, we can sell it at an exorbitant retail price like we do with high-tech products, and the retail price of $100 is impossible!"
Li Weidong smiled slightly, he could already see that Gordon was looking for an excuse to lower the price.
Li Weidong immediately said: "Sir, there are two ways to price commodities, one is to increase a part of the profit on the basis of cost, and the other is to determine the price of commodities according to market demand. As far as I know, the price of goods in the United States tends to be the latter, right?"
Gordon's expression was slightly stunned, and the embarrassment on his face flashed.
Different pricing methods are the difference between Westerners and Chinese.
Chinese tend to price according to the cost of goods, a commodity, the cost is 100 yuan, then I sell 120 yuan, can have 20 yuan profit is very good.
In the West, the price is based on the market, the cost of a commodity is also 100 yuan, but the market demand determines that the commodity is worth 1000 yuan, then the commodity must be sold for 1000 yuan, even if it is a dime cheaper. Even if you can't sell anything, throw it all away, and never reduce the price!
It is precisely because of this difference in pricing methods that the price of high-tech products and patented products in the West is always extremely expensive. And once a certain field is broken by Chinese products, then the products in that field will instantly become the price of cabbage. Because the Chinese just think that on the basis of the cost, it is enough to earn a little more.
Therefore, Gordon said that the retail price of 100 yuan is impossible, and it is pure nonsense! It is okay to say that it is okay for people who do not understand the West, but it is impossible to fool Li Weidong.
I saw Gordon sigh lightly, "You're such a great salesman!"
Li Weidong saw that the time was almost up, so he continued to increase the size and said: "For customers who purchase a large number of items, we have additional discounts, and if they purchase more than 100,000 pieces at one time, we will give a discount of 3% on the original basis."
The range of 3% is already a very big discount in the retail industry, the retail industry is originally a small profit but quick turnover industry, any retailer is willing to choose a supplier for the 3% discount.
Upon hearing that there was still a 3% discount, Gordon finally made his decision.
"You convinced me!" Gordon took out a business card, handed it to Li Weidong, and continued: "Officially introduced, my name is Sean Gordon, and I am a buyer of Walmart in the United States. ”
"Hello, Mr. Gordon! My name is Li Weidong. Nice to meet you. Li Weidong also took out the English business card that had just been printed a few days ago and handed it to Gordon.
Li Weidong had to deliberately pretend not to know Gordon, otherwise there would be no way to explain the "coincidence" between the two.
There is a targeted squatting point, and a chance encounter, that is a completely different nature.
Encountering a foreign guest and then selling the goods can be explained as good luck.
And squatting at the door of the hotel with a purpose may be deducted with all kinds of bad hats, such as harassing foreign guests, etc., which is always a little troublesome.
Li Weidong didn't want to make trouble for himself, so he simply pretended not to know Gordon, and if someone asked about it, Li Weidong said that it was a pure coincidence that he met Gordon. It's also my luck to sell the goods.
Gordon took Li Weidong's business card, glanced at it, then put it away, and then asked, "You should have heard of my Wal-Mart, right? ”
"Of course, you're about to become the largest retailer in the United States. Li Weidong replied immediately.
"Thank you for the compliment, and while we are not yet the largest retailer in the United States, we are confident that we will be the largest retailer in the United States within ten years. Gordon replied.
In the United States in the 80s, the retail industry was very competitive, and the largest retailer in the United States at that time was still Sears, and it was not until 1990 that Wal-Mart surpassed Sears to become the largest retailer in the United States.
Li Weidong said: "Mr. Gordon, although we have reached a purchase intention, I can't sign a contract with you right away. After all, I am an exhibitor of the Canton Fair, and according to the regulations of our country, I must be witnessed by personnel from government departments before I can sign a supply contract with you. ”
"I know what you're talking about. Gordon nodded.
"So please Mr. Gordon, tell us about your willingness to purchase from our government department so that we can formally sign the contract. Li Weidong continued.
Gordon nodded: "Okay, I know a official of yours, his surname is Sun, he invited me over, and when I get to the Canton Fair in a while, I will go to him and explain my purchasing intentions." ”
Li Weidong knew that the person Gordon was talking about must be Sun Xinmin, the person from the Foreign Trade Department.
......
Li Weidong wanted to finalize the order as soon as possible, so after coming to the Canton Fair site, Li Weidong took Gordon directly to the office area to find Sun Xinmin.
The temporary office of the ministry is easy to find, and when you get to the office area of the Canton Fair, you can find a random staff member and ask.
Coming to the office door, Li Weidong stepped forward and knocked on the door, and a moment later, a young man with glasses opened the door.
"Hello, this foreign guest is here to find Sun Xinmin. Li Weidong said.
The man with glasses glanced at Gordon and immediately recognized the identity of the other party, and he said in English: "Mr. Gordon, hello, we met yesterday, I am Director Sun's secretary, are you here to find Director Sun?"
Gordon nodded: "Hello, I'm coming to Mr. Sun, I plan to purchase some products." ”
As soon as he heard that Gordon wanted to purchase, the man with glasses didn't dare to slack off, and he hurriedly said: "Mr. Gordon, please come in, Director Sun is inside!"
The man with glasses invited Gordon into the room, and Li Weidong followed closely and walked into the room.
However, before Li Weidong's feet crossed the threshold, he was stopped by an arm.
It was the bespectacled man who stopped Li Weidong.
"I'm sorry, comrade, please stay, you can't go in. The bespectacled man spoke.
"I came with foreign guests. Li Weidong immediately explained.
"I know you're sending a foreign guest, and now that the foreign guest has been delivered, let's take over next, and you can go back." The man in glasses continued.
"No, I'm ......"
"Oh, I see, the foreign guests haven't given you any money yet?" asked the man in glasses.
"Money?" Li Weidong looked confused.
"That's right, the foreign guests took your taxi here, and they haven't given you any money yet, right? It doesn't matter, we paid for the taxi money, and we won't lose a penny from you." ”
The man in glasses continued, "But you have to bring the invoice first so that I can reimburse it." Okay, go get the invoice, wait for the invoice to come, and get me the money!"
The man with glasses didn't give Li Weidong a chance to speak at all, and returned directly to the room, closed the door, and locked Li Weidong out.
Only then did Li Weidong realize that this young man with glasses was thinking of himself as a taxi driver.
At this time, Li Weidong was indeed wearing the taxi driver's outfit.
Li Weidong sighed helplessly: "If I knew that this was the case, I should have gone to change my clothes first!"