In fact, such a 365-day trademark registration will not be successful in the future.

However, in 2005, when many people were not particularly clear about the Internet, it was really beneficial to take the lead in registering this series of trademarks to suppress opponents. Of course, Huanyu E-commerce also knows that it is possible that many trademarks will be taken back by the top in the future. Just like some patents, sometimes the patent office thinks that such patents are no longer suitable for the development of society, and they will declare some patents invalid.

But this is not something that Huanyu e-commerce has to consider at present.

Whether it is withdrawn or declared invalid in the future, this is also the future.

At present, this move is undoubtedly the strongest killer for several major second-tier e-commerce brands.

Not now, of course.

In 2019, Ali also used the double 11 trademark to deal with a series of e-commerce brands such as JD.com, Pinduoduo, and so on.

Moreover, Jingdong and Pinduoduo can only scold and scold in the media, and there is no way to take Ali.

"That, Mr. Ma, you are very familiar with Mr. Chen of Huanyu Technology. ”

Suddenly, Shao Yibo said.

"Mr. Shao, why did you suddenly ask about this?"

"I think, why don't you, as our representative, discuss with Chen Yu?"

There was some embarrassment, Shao Yibo said.

After speaking, Shao Yibo knew that he was so shameless, so he explained: "Mr. Ma, in fact, I want to go, but I am not familiar with Chen Yu, and I guess he will not give me face." ”

Why else can I go to Chen Yu for this?

Isn't it just a declaration of surrender?

No way.

Huanyu e-commerce's move is too fierce.

There will be problems with promotions during Double 11, even if they are not on Double 11.

If nothing changes, judging from the current situation, this Double 11 will really miss them.

As for whether the double 12 promotion can be successful in the future, although it cannot be said that it is completely impossible, it is estimated that it is also hanging.

"Mr. Ma, why don't you work hard?"

Wang Shutong also said at this time: "In this way, Mr. Ma, I will accompany you?"

Knowing that this is a bit embarrassing for Teacher Ma, Wang Shutong continued.

"I know what you're thinking. ”

Teacher Ma smiled bitterly: "Actually, it's nothing to lose face, it's okay for me to go to see Chen Yu." But you don't know, it's okay if I don't see Chen Yu, when I see Chen Yu, we may be made even worse by him. ”

Speaking of which, Mr. Ma is also very helpless.

He doesn't know why there are so many e-commerce platforms, and Chen Yu has been dealing with him specifically.

Although some other e-commerce platforms have also been hit by Huanyu e-commerce.

But if you look carefully, in fact, Huanyu Technology is the most important, and it is they who are dealing with Ali.

Although they Ali are the second in the industry, they are not like this.

Later, Mr. Ma figured it out.

This must be some kind of hatred that Chen Yu has for himself.

This should start with the West Lake Sword Debate back then......

However, these things are a long story, and Mr. Ma really didn't dare to see Chen Yu.

"This ......"

Teacher Ma said this, and everyone was silent.

They also knew that Huanyu Technology and Ali had been fighting back then.

Although Mr. Ma and Chen Yu are very familiar, this acquaintance has absolutely no personal friendship.

On the contrary, the personal relationship between the two is not very good.

If Mr. Ma doesn't go, he can still maintain the status quo, and if Mr. Ma goes, I'm afraid that Huanyu Technology's more ruthless tricks will come again.

"I think we'd better go back and figure it out. ”

"That's all there is to it. ”

The founders of the four major secondary e-commerce brands shook their heads and went home one after another.

"Zhaoxi, change our previous publicity plan and remove Double 11. ”

"Mr. Ma, do you really want to withdraw?"

"What do you say if you don't withdraw?"

Teacher Ma glared at Lu Zhaoxi: "Change Double 11 to November 11." ”

Huanyu E-commerce has registered the trademark of Double 11, and it has also registered the trademark of Double 12.

This has also prevented a number of other e-commerce brands from postponing promotions.

There was no choice but to remove the logo of Double 11 and turn the original Double 11 into November 11.

Although November 11 is also talking about Double 11.

But because all e-commerce brands have advertised Double 11 before, it is also easier and more convenient to call Double 11.

So this promotion is also called the Double 11 Promotion Festival.

Don't look at the difference is very small, but when it comes to influence, one is in the sky and the other is underground.

But they really can't help it.

They don't dare with Double 11, it's useless to push back, they can only do this.

If this wave of promotions is not done, the loss will be even greater.

......

"Chen Yu, your Huanyu Technology is really too insidious. ”

"What, classmate Lu, what do you mean, insidious, do I have it?"

"Isn't it true that the double 11 trademark has been registered, so that everyone dare not play the double 11 trademark. ”

"Isn't it normal for a trademark to be registered to protect the rights and interests of the trademark and the trademark owner. Besides, Double 11 was also initiated by me, and they wanted to rub our heat, so I'm sorry, our heat is not so easy to rub. ”

"Yes, yes, you're amazing. Fortunately, we are the major shareholder of Vipshop, otherwise, this wave of Vipshop will also suffer. ”

"That's because I know now that I don't do anything, but it's the reason why you're a major shareholder of Vipshop. ”

"You're going to have to be scared. ”

Lu Xue scolded Chen Yu for being shameless.

However, although he said this, Chen Yu was really right.

Just like now, even if Chen Yu didn't do anything, just because he is the major shareholder of Vipshop, Vipshop can avoid great difficulties.

Otherwise, such a huge pit will appear.

Their Vipshop is another website that has just emerged, and it has previously spent a lot of money on Double 11 promotions.

Suddenly, one can't do it, can't use Double 11, and they will be disabled if they don't die.

"By the way, Chen Yu, I want to ask you, what would you do if you were replaced by them?"

"Are you talking about the Double 11 trademark?"

"Hmm. ”

"Why did you ask about this?"

"Anyway, although our Vipshop will not have such a problem because of your relationship. But if I encounter a similar problem in the future, I wonder, what should I do?"

"Classmate Lu, yes, then what do you say you will do?"

"I don't know. ”

Lu Xue shook her head: "I think, I can only grit my teeth and go on." ”

"Then you're right. ”

"Huh?"

Lu Xue was a little strange: "Is this still right?"

"What's wrong?"

"Chen Yu, stop making trouble, I'm not joking with you. ”

"No kidding. ”

Chen Yu said seriously: "If it were me, I would do the same." ”

"Grit your teeth and hold on?"

"Yes. ”

"Isn't there any other way, for example, to fight a lawsuit and find a solution to it?"

"Although this is not impossible, this kind of lawsuit and finding a head cannot be solved all at once. The Double 11 promotion is getting closer and closer, how can you spend time on this piece. By the time you've solved it, Double 11 has passed. What's more, you can really solve it?"

"That's right. However, it is not the way to stand up. ”

"Not necessarily. The domestic Internet is far from reaching the mature stage, and so is e-commerce, the entire market still has great potential, and the entire consumer group still needs to be tapped. As long as you stick to it, even if you can't do the first, second, third or even tenth in the industry, the future market will be much bigger than today. ”

"When you say that, I'm a lot more relaxed. In this case, if some other e-commerce platforms hold on, they may not lose. ”

Lu Xue nodded, what she had been unable to figure out before, was awakened by Chen Yu at this time.

"Of course. ”

Chen Yu nodded: "Not only will they not lose, but maybe they can even get a blessing in disguise this time for the Double 11 promotion." ”

"Wouldn't it be a blessing in disguise?"

"I think so, as for the reason, remember the promotion plan of our Huanyu e-commerce. ”

Of course, I remember that with the 5% off promotion, a lot of consumers are looking forward to this day. ”

It's just that Chen Yu shook his head: "Our promotion plan is not just a 5% off promotion. ”

——————

"What's not a 50% off promotion?"

Lu Xue was a little puzzled.

"If it's just a 5% off promotion, it can only make the merchant lose money and make money. In other words, even if you don't lose money, you can't make money with such a 5% discount. I forced the entire platform to be 5% off, not to let these merchants subsidize our platform, I am not so ruthless. On the one hand, I built my e-commerce platform so that merchants across the country could make money on my platform, and on the other hand, I wanted to change the way people shop. ”

To be precise, one of Chen Yu's promotional plans is price.

The other is traffic.

It's just that the price is 5% off, and the merchant can't make money, and no one will participate in such a promotion in the future.

Since the price has fallen, the quantity must be done.

In this way, small profits and quick turnovers will have a money-making effect.

"At present, although the e-commerce market is developing well, there is still a lot of potential to be tapped. However, there are still a considerable number of people who do not know about online shopping, and there are also a considerable number of people who know about online shopping, but they have not placed an order. ”

"Our mission for this promotion is to get more users to make their first order online. ”

Lu Xue still didn't understand: "However, isn't 5% off very attractive, he can also let a large number of users join." ”

"No, price is only one aspect, and although it can also encourage many people to join the online shopping community, it is not the decisive factor. Don't believe it, let alone 5% off, even if it's 3 catties, 2 off, 1 off, or even don't need money, many people may not necessarily buy it online. ”

"That's right, after all, not everyone believes in online shopping. ”

"It's not just that they don't believe it, or that they don't have the awareness to shop online. Just like what we usually like to eat, we may eat this thing all the time, and we won't go to eat anything else. Wherever we go shopping, we will always go shopping, even if we know where there is a cheaper one. This is the reason for the user's habits and awareness, not the price of the product. ”

"So, to get more people into online shopping, it will take quite a long time to cultivate the market. ”

"No, all I have to do now is to cut that time down considerably. ”

Rebirth I, if it is still the same way, then what is the point?

Now that Chen Yu has mastered so many resources, Chen Yu is fully capable of accelerating the maturity time of certain industries.

In fact, in many ways, Chen Yu has already done it.

For example, instant messaging, games, mobile phones, and even computers.

At the same time, the number of domestic netizens in 2005 was also tens of millions more than in 2005 because of the birth of Huanyu Technology.

The issuance of domestic 3G licenses is also because of the outstanding performance of Huanyu Technology and the entire domestic mobile phone group.

"Chen Yu, this is basically impossible. ”

Market cultivation is the most time-intensive.

Sometimes a market takes decades to cultivate.

Although Chen Yu wants to speed up this speed, it is basically impossible.

"Who said it couldn't be. ”

Chen Yu shook his head: "If we don't do it, then nothing will be possible." If we do it, then we can change it......"

In this phone call, Chen Yu not only explained to Lu Xue this Double 11 promotion plan.

What's more, it's also to cultivate Lu Xue.

As for the reason.

Chen Yu has long wanted to eat soft rice.

It's just that I haven't been able to find a very delicious soft rice object.

Cultivate Lu Xue well, and don't do anything in the future, this soft rice is delicious.

"Huang Zheng, our Singles' Day plan can begin. ”

With some expectations in his heart, Chen Yu said to Huang Zheng.