"Teruki, how are you arranging over there?"

"I have pulled a lot of Huanyu e-commerce merchants to our platform. ”

"Jiang Fang, where are you?"

"I led more than 20 medium-sized enterprises to go directly to the headquarters of Huanyu E-commerce and forced them to the palace. ”

"Very good, general, credit to you. ”

"Lao Cai, where are you?"

"The major mainstream media have been contacted, and many netizens are on our side in this media attack on Huanyu e-commerce. ”

"That's right, Lao Cai. ”

In Ali's office, Mr. Ma laughed heartily.

It's been a long time since I've had this fun.

As long as they follow this strategy, sooner or later they will regain their first position.

It's just that.

Before Mr. Ma finished the meeting, Jiang Fang suddenly received a call.

"Mr. Ma, it's not good. ”

"What's wrong?"

"The 20 medium-sized merchants we sent are back. ”

"What's wrong with that...... They came back and they came back, probably not for what we were trying to do. Jiang Fang, it's okay, the plate of Huanyu e-commerce is so big, and the strength of these more than 20 medium-sized merchants is not very sufficient, how can they force Huanyu e-commerce. However, this has made Huanyu E-commerce see our competition, and I believe that he must be under a lot of pressure. ”

Teacher Ma is relatively calm.

For these more than 20 medium-sized businesses to go to Huanyu e-commerce, Mr. Ma did not think that they would be able to force the palace of Huanyu e-commerce.

Their strength is still too weak.

If you can unite Gree, Haier, TCL...... These heavy appliance companies may be able to make Chen Yu give in.

It's just unlikely.

At the very beginning of e-commerce, they reached cooperation with home appliance companies.

The more heavyweight the business, the less likely it is for them to leave.

But it doesn't matter.

What Mr. Ma wants is not Huanyu e-commerce concessions, what he wants is to put pressure on Chen Yu.

However, Mr. Ma seems to have thought wrong.

Jiang Fang's face became a little ugly, and he said weakly: "Mr. Ma, these 20 merchants said that they don't want to leave the Huanyu e-commerce platform. At the same time, more than 100 other medium-sized sellers also said that they will no longer open stores on our Taobao, and they will continue to stay on the e-commerce platform. ”

"Oh?"

This surprised Mr. Ma a little. However, he still looked as usual: "Chen Yu is amazing, it won't be that he bought them." ”

It looks like a possibility.

However, Jiang Fang still shook his head: "Mr. Ma, no, the main thing is that Huanyu E-commerce has registered the trademark of Double 11 this time." ”

"Double 11 trademark?"

"What ......"

Teacher Ma's heart froze, and then, his whole body trembled.

......

Yes.

Chen Yu took out the double 11 trademark registration license, which is naturally not just for a group of merchants.

Similarly, Chen Yu is also for a group of friends.

After the Huanyu e-commerce headquarters showed the trademark registration license, Chen Yu immediately ordered to publish the trademark in the media.

Huanyu e-commerce said: the double 11 trademark is the original of Huanyu e-commerce, and first used as a trademark logo, since the launch of the double 11 promotion festival, Huanyu e-commerce for the double 11 promotion has used huge manpower, material and financial resources, and has played a good publicity effect. Without the authorization of Huanyu E-commerce, it is illegal for any enterprise or individual to use the Double 11 trademark, and at the same time, Huanyu E-commerce will pursue the relevant responsibilities of relevant enterprises and media, and reserves the right to sue the court. From now on, it is hoped that friends who were suspected of infringing the Double 11 trademark of Huanyu E-commerce will remove all Double 11 advertisements and logos from the shelves.

What is shameless.

Here it is.

What is called king fried.

This is too.

No one would have thought that the Double 11 promotion would be registered as a trademark by Huanyu E-commerce.

And, when the double 11 war started, Huanyu e-commerce took out the double 11 double standard.

This kind of operation was just a one, and more than 20 medium-sized enterprises that went to the headquarters of Huanyu E-commerce that day were dumbfounded.

What's even more dumbfounded is the portrait of a group of friends and businessmen mentioned by Huanyu E-commerce.

For example, Ali.

"Chen Yu is shameless. ”

"Huanyu Technology is a bastard, how can Double 11 be registered as a trademark alone?"

"What do you mean that they have used huge manpower, material and financial resources for the promotion of Double 11, and we have also spent a huge amount of money for the promotion of Double 11. ”

Eighteen Arhats were directly blinded by Huanyu Technology's trick.

It turned out that they also wanted to take advantage of the promotion festival of Huanyu e-commerce to follow a wave of users.

Unexpectedly, Huanyu E-commerce had been guarding against him for a long time.

Moreover, they are shameless enough.

If the double 11 trademark is not taken out sooner or later, it will be taken out when they have spent a lot of money and the double 11 is about to come.

This kind of operation directly made Ali's previous huge investment in promotion become 0.

So, here's the problem.

At this time, do you continue to promote Double 11, or interrupt?

Continuing to promote Double 11 will definitely be sued by Huanyu E-commerce, and they have a trademark, and Ali will definitely lose the lawsuit.

But if the propaganda is interrupted, the previous publicity costs will be ruined.

Of course.

That's not the most important thing.

The most important thing is.

Although Double 11 is the original creation of Huanyu e-commerce, because all e-commerce platforms want to take advantage of the momentum of Huanyu e-commerce to take advantage of this online shopping. Therefore, not only Alibaba, but also some other e-commerce platforms have also invested a lot of money into the promotional activities to promote Double 11. But now, not only can they not carry out double 11 promotions, but all the funds they spent before have been turned into publicity for Huanyu e-commerce.

That's where it's really amazing.

I've been busy for so long, but I didn't expect that this is to make wedding clothes for others.

......

"Mr. Ma, what do you say?"

"Mr. Shao, don't look at me, how do I know what to do?"

"Mr. Wang, what do you say?"

"Don't look at me, just ask Mr. Li and Mr. Yu when they are dang. ”

Alibaba, eBay, Excellence Amazon, Dangdang, the founders of four domestic second-tier e-commerce platforms gathered together.

In fact, Vipshop has to be added to this.

However, the major shareholder of Vipshop is Chen Yu, and although Vipshop and Huanyu E-commerce are two, they are actually one.

Naturally, these people would not invite Vipshop to come over.

As for the rest of JD.com, Vancl...... It has only just been established, and the scale is not large, and I am not qualified to sit with them.

"We should just sell books, and to be honest, we don't have direct competition with Huanyu e-commerce. ”

Li Guiqing smiled bitterly, stretched his eyes and said.

"Mr. Li, this battle hasn't started yet, so it's a cowardice?"

Wang Shutong, CEO of Excellence Amazon, snorted lightly and turned to the other founder of Dangdang, that is, Yu Yu, Li Wei's wife: "Mr. Yu, it is said that you have the final say in Dangdang, right?" ”

Yu Yu, who has always been shrewd, said: "Whoever said it, it should be me who gave Lao Li a hand." However, since everyone is sitting together, let's discuss it together. Otherwise, this time we were really beaten by Chen Yu. ”

Although Dangdang only sells books online, there is no head-on competition with Huanyu e-commerce.

But Huanyu e-commerce is a comprehensive e-commerce platform.

Since it is a comprehensive platform, he will sell everything, and he will naturally sell books.

And in order to crack down on Dangdang, Huanyu E-commerce's book channel has formulated a 5-year unprofitable strategy.

It doesn't matter whether you make money or not, what matters is whether you can beat Dangdang.

Undoubtedly, even if it is not a head-to-head competition with Huanyu e-commerce, it is actually very stressful.

This time the Double 11 Promotion Festival, Huanyu E-commerce has made a big deal.

Dangdang naturally wants to rub off on a wave of heat.

didn't expect this heat to be rubbed off, but it caused the money I invested to be wasted.

"Mr. Ma, you have fought with Huanyu Technology for the longest time, and you know the most about Huanyu e-commerce, so let's talk about it. ”

Yu Yu turned the topic back to Mr. Ma.

"I'm ......"

"Actually, I don't have a good way to deal with Huanyu e-commerce. ”

However, although it is said that it is so, waiting for death is not Mr. Ma's specialty, and after thinking about it, Mr. Ma said: "Otherwise, we will gather all our forces to respond to the relevant departments." Huanyu e-commerce does this, how can our e-commerce platforms survive. Of course, whether our platform is dead or alive may not be so important, but we can focus on all the merchants on our platform. ”

"It makes sense, although the strength of each of these businesses is average, but the amount added up is too much, and the top must also be fully considered. ”

Shao Yibo nodded in approval.

It's just that Wang Shutong shook his head: "But after all, the Double 11 trademark is in the hands of Huanyu Technology, and this trademark was also issued to Huanyu Mall." Even if they want to protect us, they can't ignore the Double 11 trademark. ”

"So, that's the hardest part of the fun. ”

Teacher Ma sighed.

Huanyu E-commerce registered the Double 11 trademark in advance, not only a trademark issue, but also a matter of management and legal system.

If the trademarks issued by the above are ignored, how will they be managed in the future?

Not to mention that the strength of these major e-commerce platforms is average, even if the strength is strong, the top cannot mess around at will.

Besides, this is also a manifestation of market competition.

Although these major e-commerce platforms are related to the economy, if they can't compete, it is normal to be eliminated from the market.

Generally speaking, the top does not want to meddle in such market-oriented competition.

"Another option is that we will not participate in this Double 11 promotion, and we will postpone the time. ”

Mr. Ma said the second plan.

The first option obviously doesn't work, so you can only use the second option.

However, the second option is also clearly problematic.

Everyone knows this question.

That is the issue of publicity and investment in the previous Double 11 promotion.

The four companies have invested a lot of money, and now they don't see any effect, but they support Huanyu e-commerce.

This is simply unbearable for uncle, and aunt can't swallow this breath.

"I know what everyone thinks, but this pit was obviously dug up by Huanyu E-commerce, and we have already jumped down, so we can only admit defeat. ”

Teacher Ma was naturally unconvinced.

However, even if you are not convinced by the things in the mall, you can only endure it now.

"Mr. Ma is right, don't be rash. ”

Zhao Yibo also came to his senses and said.

"Okay, we'll admit it this time. ”

Dangdang and the two couples also nodded.

The lesson was profound.

But even if they don't accept it, they are useless.

Can they continue to carry out the Double 11 promotion?

People's trademarks are there, don't get half of them themselves, they ask the industrial and commercial department to come to them for trouble.

When the time comes, it will be even more difficult to end.

"But at another time node, the effect is far less than that of Double 11. ”

Although Wang Shutong felt uncomfortable, he had no choice but to accept it.

It's just that except for Double 11, there are not many days left in 2005.

"December 12th?"

Teacher Ma proposed.

Double 11 is on November 11.

This is the time point for the best.

This point in time is in the second half of the year.

Not the same as the first half of the year.

In the first half of the year, everyone has just finished the Spring Festival, and it is time to prepare to make money, where can I spend how much money?

Therefore, the main force of general consumption is in the second half of the year.

And on November 11 in the second half of the year, he still has some time before the New Year, and at the same time, Volkswagen has also made a lot of money at this time.

This is the time when consumption can be reflected.

It is precisely because of the special node on November 11 that many platforms have also spent a lot of money to keep up with this wave of promotions.

I didn't expect them to be able to use such an important promotion day.

"I think December 12 is okay. ”

Shao Yibo said approvingly: "On December 12, they will be double 11, and we will be double 12. ”

Although Double 12 is not as good as Double 11, it is still a good node.

"Okay, then let's say okay, when the time comes, we will work together to carry out this wave of promotions. ”

Teacher Ma looked at the crowd, he was fighting for everyone's meaning.

"No problem. ”

Everyone nodded.

"By the way, we have to register the trademark of Double 12. Here the four of us have to set up a new company, and the new company will register the Double 12 trademark and authorize the four of us to use it. ”

"Mr. Wang, you have a good idea, so that everyone can use the trademark, and there is no question of which trademark belongs to it. ”

Teacher Ma also agreed with this plan: "If you don't say it, I didn't think of it before." ”

"It's nothing, I'm also afraid of Huanyu Technology. ”

Wang Shutong was a little depressed in his heart.

was involved by Huanyu Technology, and she had to be careful.

"Okay, that's it. ”

After finishing business, everyone prepared to leave.

There's a lot of work to be done.

For example, take down the previous Double 11 advertisement.

At the same time, they also have to appease the merchants who cooperate with them.

In addition, we will go all out to prepare for the next wave of promotions, which is Double 12.

However, just when everyone was about to leave, Wang Shutong said: "This, let's not go, we don't think we can do it on Double 12." ”

"Why?"

Teacher Ma asked strangely.

"No, look. ”

Wang Shutong turned the notebook over: "I just checked the trademark network, and the double 12 trademark was also registered by Huanyu E-commerce. ”

"I ...... Grass"

Looking at the data displayed on the trademark website, the founders of the four e-commerce platforms collapsed for a while.

"The Double 11 trademark was registered by them, and the Double 12 trademark was registered by them, so why don't you let you live?"

"Chen Yu is trying to force us to death?"

"Check the rest of the time, what about Double 10?"

"Double 10 was also registered by them. ”

Wang Shutong felt some pain in his heart.

Not only that, Wang Shutong then continued to check: "It's not just double 10,518,618,818...... and so on, which seems to be a good time node, they have registered trademarks. ”

Even, if Wang Shutong is serious enough.

She will find that 365 days a year, all of them are registered by Huanyu E-commerce.

Anyway, it doesn't cost much to register a trademark, and all of it will be registered, depending on how you choose the time for promotion.