Mr. Wang's new booth has reopened, and eye-catching banners have been erected.

"Chinese kimchi, free tasting. ”

"Is it our own country's kimchi?"

"Can you taste it for free?"

Things that don't need money are always very attractive, so as soon as the signboard was hung up, it immediately attracted the attention of a large number of pedestrians, and a group of people had spontaneously gathered around.

In Wang Xiaoming's stall, a small piece of kimchi has been prepared, and each piece of kimchi is filled in a disposable cup the size of a wine glass, and the number of kimchi in it is also very small, just to taste the taste.

Wang Xiaoming thought about giving out toothpicks directly at first, and everyone took the toothpick and ate it by themselves, but then he thought about it, it definitely won't work like that, first, it's not hygienic, and second, let them do it themselves, they still have to let go of their belly to eat?

So Wang Xiaoming came up with the idea of using a small cup to hold kimchi.

A little kimchi in each small cup can be tasted, but it is definitely not fun.

In addition to these small cups, there are some small bowls on the counter, the small bowls are five times the size of the cups, but these small bowls are about to be sold for money, and there is a price card next to the small bowls, and the price is ten yuan a piece.

These kimchi are also classified, the main ingredient is assorted kimchi, assorted kimchi is a hodgepodge, there is a little bit of everything, you can taste a variety of flavors, and the rest of the flavors, that is, they are classified, what Chinese cabbage, what cucumbers, what apples and so on.

There are more than a dozen varieties of kimchi, and each type of kimchi has a completely different taste because of the different ingredients.

"Hey, free pickles, let's try it. ”

"Wow, this kimchi tastes so good, is this really our country?"

"It must be our country, just look at the taste, it's not surprising, our country's 5,000-year-old history, can't we still make zuò kimchi?"

"Don't really say it, this kimchi tastes so delicious, bring me a bowl. ”

"Bring me a bowl too, I want an assortment. ”

"I'll have a bowl of apples, I love the apple flavor. ”

"I want cucumbers, and they are still delicious. ”

"Oops, I regret it, what Korean kimchi I ate just now, Korean kimchi can't be compared to this kimchi at all. ”

"That's right, I just said that Korean kimchi is delicious, but compared to this kimchi, Korean kimchi has no taste. ”

"It's true, I'm not afraid that if I don't know the goods, I'm afraid of comparing the goods, and the taste will come out. ”

"I will never eat Korean kimchi again, if I want to eat it, I will eat kimchi from our own country, and the boss will bring me ten bowls of assorted kimchi. ”

If you want to talk about the price, Wang Xiaoming sells it really expensive, because the raw materials are not expensive in the first place, but after being made into kimchi, the value immediately increased dozens of times.

Ten yuan for a small bowl of kimchi, the amount is not too much, not more than one or two, the amount of ten bowls, almost only one catty, that is to say, the price of one catty, almost a hundred yuan, the price is scary.

But this price did not scare customers, not only did not scare, but no one found it expensive, which is a subconscious contrast of people.

Because the price of Korean kimchi is not cheap, and Wang Xiaoming's kimchi is not sold according to weight, but according to one serving, subjectively there is no feeling of being expensive.

It's also a business strategy.

On the other hand, if it is not sold for 10 yuan per catty, but 100 yuan per catty, no, not to mention 100 yuan per catty, it is sold for 50 yuan per catty, it will also be said to be expensive, which is unacceptable.

Wang Xiaoming's kimchi business became popular, and then he launched a mixed noodles business, which is 20 yuan a piece, which is also a trial price, and the amount is very small.

These bimbine noodles are also made of ramen, but after the ramen noodles are cooked, they are quickly cooled in cold water, and when they are ready to eat, they are stirred with kimchi to make bibi noodles.

When kimchi and bimbam are sold, there are also leaflets on the stalls, which highlight the ramen noodles in addition to the kimchi and bimbam noodles, and also indicate the location of the ramen stalls.

Although the location is a bit remote, those who like ramen will definitely go there.

This is also a small means for Wang Xiaoming to promote his ramen business.

Although there are some restrictions on the promotion of food festivals, it is impossible not to let people hand out flyers at their own stalls.

With the boom of the kimchi business at Wang Xiaoming's stall, Yunshang Korea's kimchi business has plummeted.

Especially those who have already eaten Wang Xiaoming's kimchi, they even called themselves a big loss, how could they eat Korean kimchi.

......

Li Zhixiang didn't care much about the stall matter, he just needed to grasp the general direction, and the specific things would naturally be handed over to the people below for disposal, otherwise, what use would they have?

After handling the stall and the business was on the right track, Li Zhixiang drove away to talk about the store.

Participating in the food festival is just the first step for them to lay out Yunshang Korean kimchi in Hangzhou, and it is also just to open up fame.

Although the food festival can make money, that little money is not in Li Zhixiang's eyes, what he values more is the promotion effect of the food festival, which can win the reputation of their company's kimchi.

For a food company, word-of-mouth is extremely important, and a good word-of-mouth is conducive to the development of the company.

Just as Li Zhixiang was negotiating store affairs, his mobile phone suddenly rang.

"Manager Li, things are not good. ”

"What's wrong?" Li Zhixiang frowned slightly.

"Manager Li is like this, do you remember the guy who was robbed of the stall by us this morning? ”

"You mean the guy who sells ramen?"

"Yes, it's the one who sells ramen, this guy doesn't know what's going on, he shares a room with the stall owner who sells milk tea diagonally opposite us, and one person takes half of the position, and this guy doesn't sell anything else, it's kimchi. ”

Li Zhixiang said unhappily: "You just bother me for this little thing? It is his freedom for people to sell kimchi, besides, with the taste of our Yunshang kimchi, he is not afraid of anyone's competition at all, he wants to sell kimchi, you just let him sell it." ”

On the other end of the phone, the young man on the phone was already full of sadness, he opened his mouth, and he really didn't know how to explain it.

Could it be that other people's kimchi is better than ours? Our kimchi business can't compete with other people's kimchi business?

I can't say that.

I1153