When the next round of financing was imminent, Didi's President Cheng flew to San Francisco, Uber's global headquarters, as soon as possible, hoping that TK (Uber founder and CEO Travis Karanick) would invest in a 5% stake in Didi and completely hand over the Chinese market to Didi.

It's a pity that TK's appetite is too big, where can you afford this measly 5% stake?

You know, Uber is the originator of ride-hailing software, and it is a well-deserved global hegemon in the field of ride-hailing software, but it has not yet attacked the Chinese market for the time being.

Therefore, TK's offer is to ask for 40% of Didi's equity, and the two parties naturally cannot reach a consensus.

Then, Mr. Cheng and others stayed in the United States for more than a week, but unfortunately this C round of financing was blocked by Alibaba, and all the investors who agreed to negotiate with Didi in New York finally shirked it, and even investors who signed an investment agreement refused to invest.

Of course, not only Didi's C round of financing was blocked, but also Kuaidi's B round of financing with Da Huang Feng was also blocked, Kuaidi was blocked by Qiandu and Tencent, and Da Huang Feng was blocked by WeChat.

In short, the entire financing market of taxi-hailing software, that is, you block me, I block him, he blocks you, and no one wants competitors to seize the opportunity.

At this time, you can see the benefits of being wholly owned, because Qiandu was a wholly-owned taxi software before, so there is no problem of financing, and Qiandu can throw money as long as it wants to, and the efficiency is much stronger than that of the other three major taxi software.

This kind of market that throws money out, it is very unreliable, whether it is a taxi driver or a passenger, it is a mother who has milk, which platform gives more subsidies, and which platform will go to which platform.

Loyalty to this thing, that doesn't exist!

As a result, Qiandu Taxi seized this once-in-a-lifetime opportunity and suddenly increased subsidies for taxi drivers and passengers when the other three major taxi-hailing software funds were in a hurry and financing was blocked.

In just a few days, Qiandu Taxi, which was originally slightly inferior to Didi, Kuaidi, and Da Huang Feng, the three major taxi software, made a big turnaround, and instantly threw off the three major competitors.

Seeing this situation, the three major taxi software were in a hurry.

Nima's, they fought to the death in three ways, and as a result, 'the snipe and clam competed, and the fisherman profited', which everyone couldn't bear.

In desperation, Didi, Kuaidi, and Da Huang Feng, the three major taxi software, began to compromise with the big money behind them, so that the big money owners continued to throw money in.

As a result, the shares held by the big financiers will skyrocket, seriously threatening the position of the company's founders, which is the main reason why the three founders would rather look for investors than continue to lead the investment.

But now there is no way, if you don't raise money as soon as possible, the company will inevitably be eliminated in this competition, which is something that the three founders do not want to see.

After the compromise of the three founders, WeChat, Tencent, and Alibaba, the big financiers behind the three major taxi software, all took action, and hundreds of millions or even billions of funds were smashed in.

After the successful financing, the eyes of the three major taxi-hailing software, which are not short of money, are no longer limited to the Shanghai market, but look at the whole country and begin to develop second- and third-tier cities in a big way.

Kuaidi Taxi does not want Didi Taxi to enjoy the imperial capital market exclusively, but also spends a huge amount of money to attack the imperial capital market, the big financier behind Da Huang Feng is Tencent, and Tencent's base camp is in Shenzhen, so the development of the main market in Guangdong Province is the next step of Da Huang Feng.

As for Didi, in addition to continuing to seize the supermarket of Shanghai, it also continues to spend money to maintain its dominance in the imperial capital, and also attacks the national market in an all-round way.

Another money-burning war on a much larger scale than the previous one began.

The previous money-burning war was concentrated in the Shanghai market, so don't look at the subsidies a lot, in fact, the consumption may not be much, otherwise it will not be able to support it for so long with the volume of the previous three major taxi software.

But now facing the national market, the scale of this money burning is at least ten times that of the previous one, and tens of millions of funds can be burned in one day, which is even more terrifying than the gold-swallowing beast.

In fact, in this money-burning war, except for the three giants of WeChat, Tencent, and Alibaba, the rest of the investors, including Qiandu, do not want to burn money, but the reality forces them to continue fighting.

As for WeChat, Tencent, and Alibaba, the reason why the three giants are so supportive of this money-burning war, is not because there is a lot of money, but because they see tangible benefits.

The credit payment and Alipay payment corresponding to the three giants have all benefited greatly.

If you can beat all the competitors to reach the top, the reward is absolutely beyond imagination.

......

Just when the ride-hailing software stirred up the clouds, the shared bicycle, which had been preparing for several months, was finally launched on the market.

Liu Guihua and others followed Liu Xiahui's suggestion and took the lead in starting from university campuses, and there were only three cities in the first batch of promotion, namely the capital, Shanghai and Wuhan, which are all big cities with a large number of colleges and universities.

These college students are the target customers of the little yellow car (the name of the shared bicycle).

Because the quality of college students is relatively high, and the acceptance ability is relatively strong, and this small yellow car is indeed of great help to college students, so it is most suitable to promote it in colleges and universities.

At Imperial Capital University alone, Liu Guihua and others have put more than 2,000 shared bicycles.

As soon as these small yellow cars with the same color and beautiful shape appeared on the campus of Imperial Capital University, they attracted the attention of those proud sons of the Imperial Capital University.

Li Shanshan is a sophomore at Imperial Capital University, she has been in school for almost two years, and she feels that everything in the school is good, the only drawback is that the campus is too large and it is very inconvenient to travel.

Usually take a walk on campus, the campus is bigger, it's good, but when you go out, it's troublesome, at least you have to walk for ten or twenty minutes to get out of the campus, which is a waste of time.

This Saturday, Li Shanshan is going to attend a class reunion, and seven or eight of their classmates in high school have chosen to study in the imperial capital, but they are distributed in different schools.

Everyone is studying in the imperial capital, so they will organize three or two gatherings every semester.

After Li Shanshan came down from the dormitory, she walked not far when she saw a row of small yellow cars parked on the side of the road, and these small yellow cars had icons and QR codes on them, and a sentence was written under the icons: WeChat scan code to ride!

Seeing that there were already classmates scanning the code with their mobile phones, the curious Li Shanshan also walked over, although she had not ridden this kind of dockless bike, but she still knew about the docked bikes in the public bike.

In order to get the IQ of Peking University, Li Shanshan didn't need to ask, she knew what this little yellow car was for.

So, Li Shanshan didn't say a word, but also took out her mobile phone from her bag, opened WeChat, and began to scan the code.

After the page comes out, the charging standard shown above is as follows: free within 3 minutes, 1 yuan within 15 minutes, 2 yuan within 30 minutes, and 1 yuan for each additional hour after 30 minutes.

After reading the charging standard, Li Shanshan clicked on unlocking.

As soon as she heard the sound of 'answer', the lock of the little yellow car was automatically opened, and Li Shanshan rode the brand-new shared bicycle towards the west gate of the school.

Not only Li Shanshan, but also many students who need to go out of school, have seen the small yellow car placed around, this kind of shared bicycle at a glance, no one needs to teach at all, everyone is self-taught using WeChat to scan the code, and then ride the small yellow car to their respective destinations.

One, ten, hundred, thousand......

On the first day the little yellow car entered the campus of Peking University, thousands of students tried it.

Other colleges and universities are similar, this convenient, fast and cheap way to travel has been warmly sought after by college students, and in less than three days, it has swept the major universities.

Liu Guihua and others, who received feedback, soared in confidence for a while, and while developing colleges and universities in other cities, they let the little yellow car go out of the campus and enter the city's subway stations, bus stations, residential areas, commercial areas, public service areas and other areas to complete the last piece of the "puzzle" in the transportation industry.

As early as when he decided to enter the field of shared bicycles, Liu Xiahui knew that this shared bicycle did not have much technical content, once he entered, he must be fully prepared, don't make a small fuss there, and then let others see the business, and directly come from behind, then it will be a wedding dress for others in vain.

Therefore, the preparation of Liu Guihua and others is still very sufficient, after the small yellow car has made a good start in major universities, the follow-up small yellow car will be continuously put into the market.

In the early days of the development of shared bicycles, this is the best way to promote, the whole city has small yellow cars, you don't need to spend extra money on advertising, customers will remember you firmly.

The biggest feature of the shared bicycle named the small yellow car is that it is simple and easy to operate, as long as the WeChat scan code to unlock the lock, you can get it, no need to download the APP, no need to pay a deposit, and no need to do any certification, it is really indescribably convenient and fast.

Therefore, as long as the user knows how to use WeChat, he can be self-taught.

All of a sudden, major cities across the country were full of small yellow cars.

This kind of small yellow car, which can quickly become popular in major cities without spending money on advertising, instantly attracted the attention of those business tycoons, especially Xin and Alipay, who were shocked.

Q letter and Alipay never thought that WeChat is fully supporting Didi taxi to carry out a large-scale money-burning war with them, and the three parties are working hard to cultivate users' payment habits.

Mr. Ma and Mr. Ma are both people with vicious eyes, and they can naturally see at a glance how much help this shared bicycle has for offline payment.

Originally, this money-burning war has lasted for a while, whether it is Q letter payment or Alipay payment, this period of time is a huge harvest, which of course also includes WeChat payment.

Who wants this battlefield has not yet been distinguished, WeChat has reopened a battlefield, although it is only a local battlefield, but it has a great impact on the final victory, Mr. Ma and Mr. Ma have no choice at all, so they can only hurriedly dispatch troops to this new battlefield to fight with WeChat.

......

At the beginning of July, Liu Xiaoxian finally graduated from kindergarten.

Little Fairy Kindergarten specially held an extremely grand graduation ceremony, and the scene was extremely warm and touching.

Because there are not many children enrolled in this year, on average, almost a teacher takes a child, and after four years of getting along, both teachers and children have feelings.

I knew that after graduation, it would be difficult to see teachers and classmates, so whether it was a teacher or a child, they cried frequently at the graduation ceremony, and even moved their parents.

At this kindergarten graduation ceremony, not only Liu Xiahui and Liu's father and mother came to participate, but even Tang Xiaomin and Liu Xiaxue, who had big bellies, also came to participate.

Although there are dedicated photographers for the entire graduation ceremony, nine out of ten parents who come to take pictures of their children with their mobile phones or professional photography equipment.

For parents, kindergarten graduation is an important milestone in their child's growth journey, and no matter how many videos and photos are taken to commemorate it.

This little fairy kindergarten was originally built for Liu Xiaoxian to study, and now that Liu Xiaoxian has graduated, whether this kindergarten should continue to open, if it continues, whether the enrollment conditions remain the same, Liu Xiahui needs to make a decision.

Liu Xiahui discussed it with Tang Xiaomin, and then asked Liu Xiaoxian's opinion, and finally decided to continue to open, and the enrollment conditions remained the same, and everything in the kindergarten should not be changed.

What it looks like now, ten, twenty, thirty years from now, what it will still look like.

Anyway, Liu Xia Hui doesn't rely on this kindergarten to make money, but just wants to keep a memory for his daughter, so that when she grows up, she will know which kindergarten she studied in and what the kindergarten was like at that time.

When the graduation ceremony was coming to an end, Yanagi Hui's decision was told to the parents present through the mouth of the principal, which made all the parents happy.

Because the enrollment conditions of the Little Fairy Kindergarten are extremely harsh, the children who are qualified to come to this kindergarten are not simple at home, either they are scholarly families or rich and powerful families.

Such a family, for the child's growth process is very important, this kindergarten as a milestone on the road to the child's growth, if it can be kept in the same state, keep it for twenty or thirty years, it is for the child to preserve a good memory, this is a very meaningful thing.

Therefore, parents are happy, but also praise the kindergarten is really good, not only the teaching ability is first-class, the children are taken care of extremely thoughtfully, but also willing to keep the memory of this childhood for the children, it is really worthy of the top kindergarten in the country, not convinced.

Until now, parents don't know that the owner of this little fairy kindergarten is Liu Xiaoxian's father.

Of course, the kindergarten teacher knew, but the boss gave a gag order to prevent them from telling other parents!