Chapter 710: The War Begins

On May 18, Beiyuan Province Xiaoqingshan Drinking Water Co., Ltd. officially bombarded pure water at the press conference, saying that long-term drinking of pure water will cause a cell vacuum, affect the development of children, and can cause mineral deficiency in the elderly.

Xiaoqingshan Drinking Water Co., Ltd.'s remarks quickly appeared on the pages of major newspapers, and the original discussion on whether drinking pure water is healthy was once again pushed to the forefront.

A number of pure water companies severely accused Xiaoqingshan Drinking Water Co., Ltd. of using unfair competition methods in order to promote and slander drinking water companies in the same industry, and Xiaoqingshan Drinking Water Co., Ltd. was pushed to the forefront for a while.

All the domestic drinking water companies have joined forces to target the Xiaoqingshan Drinking Water Company, accusing it of the nature of unfair competition.

Major newspapers also rushed to cite the analysis of experts from all walks of life, and launched a heated discussion on whether drinking pure water is healthy.

No matter what the controversy of the outside world is, the advertisement of Xiaoqingshan mineral water has been broadcast on major TV stations, and the advertisement shot by Fang Wen and Hua Tianyu has attracted countless eyes.

At the same time, Luo Kee's subordinate enterprises are fully supporting, and Master Luo's beef noodles in the five major cities have fully advertised Xiaoqingshan mineral water, and all guests who enter the store will receive a bottle of Xiaoqingshan mineral water for free.

The whole Luo Ji comprehensively promoted Xiaoqingshan mineral water, and many parties went all out, coupled with this debate, so that Xiaoqingshan mineral water was infinitely beautiful for a while, and Xiaoqingshan mineral water became a hit this summer, and major cities sold out one after another, and the supply exceeded demand.

Under the influence of this public opinion, the pure water produced by domestic pure water manufacturers began to be unsalable.

Although no one can prove whether long-term drinking of pure water is harmful to the human body, no one can prove that long-term drinking of pure water is not harmful to the human body.

People are like that, they would rather believe what they have than what they don't. Once public opinion comes out, it will play a role in fueling the flames.

In particular, Xiaoqingshan Drinking Water Co., Ltd. openly bombarded pure water, and the advertising slogan was even more domineering: we do not produce water, we are just the porters of nature.

An advertising slogan is better than a thousand troops.

At the end of May, more than 10 domestic pure water companies jointly submitted an unfair competition complaint against Xiaoqingshan Drinking Water Co., Ltd., demanding that Xiaoqingshan apologize to all sectors of society and stop unfair competition.

Koaoyama Drinking Water Co., Ltd. announced to the public that the company would not apologize or engage in unfair competition, but simply stated the fact that drinking natural mineral spring water is the healthiest.

Xiaoqingshan Mineral Water's statement escalated the incident and became a public enemy of the drinking water industry.

Zhou Ze collected the reports from the major newspapers and stacked them in front of Luo Li, Luo Li looked at the reports in the newspaper, and the thing laughed out of a pig.

"Very good, very good, the more this is the better, let the marketing department buy a few more newspapers, let them scold Xiaoqingshan mineral water to death, the more ruthless the better!"

Zhou Ze smiled bitterly: "Mr. Luo, aren't you scolding hard enough?

Luo Li said with a smile: "The more topical it is, the more it adds color to us, which is better than advertising on TV." ”

Zhou Ze was convinced, and since the war of words began in May, at first the major pure water companies attacked Xiaoqingshan Drinking Water Company in newspapers, but this attack did not achieve the desired effect, but made extensive publicity for Xiaoqingshan mineral water.

When the major companies realized the problem too late, the major manufacturers decisively stopped this war of words, and instead accused Xiaoqingshan Drinking Water Company of unfair competition through official complaints.

However, at this time, it was too late to defend rights, Xiaoqingshan mineral water quickly occupied the market, squeezing the market of major pure water manufacturers, Xiaoqingshan Drinking Water Company, through the creation of topics, advertising, and war of words, three aspects of multi-pronged, achieved jaw-dropping results.

At this time, the high-level meeting of Nongfu Spring was being held, and all the senior executives of the company were present, and Zhong Yan, who created a miracle in the drinking water industry in the previous life, that is, Zhong Yan, the founder of Nongfu Spring, urgently held a meeting to deal with this battle.

Zhong Yan said: "We founded the brand Nongfu Spring in September last year, after the establishment of the brand, with Nongfu Spring is a little sweet, I give my children some water to drink the advertisement quickly gained a firm foothold in the market, and now the emergence of Xiaoqingshan mineral water with a gimmick to the entire drinking water industry to challenge."

Although the opponent's means are very despicable, taking unfair market competition behaviors and disrupting the drinking water industry, I have to admit that the other party's hand is playing beautifully, and the other party is going to break the entire industry and reformulate the rules!"

Deputy General Manager Wei Qingdong said: "Mr. Zhong, does the other party have such courage? As far as I know, this Xiaoqingshan Drinking Water Co., Ltd. is a private enterprise in Beiyuan Province, and it has only been less than three years, and whether it is capital or financial resources, it is incomparable with the leading drinking water companies in China.

Zhong Yan said: "Although the cancer cell is small, but once it grows up, it will become the most terrifying existence, it can bring down a giant, don't look at this company Although it is small, but its courage and courage are by no means what ordinary small companies can do, although the pool is raised, it raises Jinlin!"

As Zhong Yan spoke, the secretary pushed a newspaper in front of Zhong Yan, Zhong Yan frowned and glanced at it, and then he slammed his fist on the table and roared angrily: "Did the people in the advertising department eat? Why didn't I abide by the things I explained, who let them continue to fight with each other in the newspaper, what is written on it, the brain is?"

Zhong Yan was furious, and the newspaper wrote that Nongfu Spring's legal department would sue Xiaoqingshan Drinking Water Company for unfair competition, and Farmer would defend his rights to the end and deal with Xiaoqingshan Drinking Water to the end.

Wei Qingdong took the newspaper and looked at it, and said: "Mr. Zhong, this is not our article, it is definitely not sent to the newspaper by the advertising department, I have ordered that no department is allowed to have another war of words with Xiaoqingshan." I suspect that this is from Xiaoqingshan's drinking water. ”

Zhong Yan said: "The other party sent it?"

Wei Qingdong gritted his teeth and said: "This company is despicable and dirty, and now all the articles on the market that fight with Xiaoqingshan mineral water are bought by them with money, and they use this gimmick to hit the market of pure water, and the people don't know why, they think that drinking pure water is unhealthy, it was originally a rumor, and now it seems to be true." ”

Zhong Yan said: "How do you know?"

Wei Qingdong said: "I have contacted Wahaha, last week there was an article by Wahaha criticizing Xiaoqingshan Mineral Water was also sent by Xiaoqingshan Drinking Water Company itself, they deliberately used such an article to cause a topic, it is simply despicable and filthy to the extreme, using this kind of inferior means to engage in unfair competition!"

Zhong Yan's expression was complicated, he didn't expect that the opponent would be able to come up with such a means, the enemy was too cunning, he realized that this would be an extremely difficult war!