Chapter 13 Price Wars
Yanagishita Hui directly retreated, and pushed the stall to the other side of the market entrance without saying a word, in addition to the idea of "a gentleman does not stand under the dangerous wall", the main reason is that he is very confident in his business.
In the catering business, at least seventy percent of the word-of-mouth comes from taste, and the remaining thirty percent is a combination of service, hygiene, price and other aspects.
It would be an exaggeration to say that the taste of the white-cut chicken has been achieved to the extreme, but as a regular customer said, in terms of the taste of white-cut chicken alone, only the Hyde Hotel can compare with it in the entire county, and the rest are slightly inferior.
So, in terms of taste, Megumi Yanagishita is worthy of any competitor.
In addition, in the past half a month, because of the booming business, he has also accumulated a lot of regular customers, so even if Yanagi Hui temporarily changed his position, as long as he didn't change to a place where regular customers couldn't find it, he didn't have to worry about having no business.
And in fact, that's exactly what happened!
"Little boss, why did you suddenly change your position here?" The person who spoke was a middle-aged woman, one of Yanagishita's regular customers, and in the past half a month alone, she had patronized his business at least three or four times.
While skillfully chopping chickens, Yanagishita Megumi smiled and said: "No way, a competitor suddenly appeared, and someone occupied the position in advance, so I can only change here!"
The middle-aged woman glanced at Liu Qiang under the tree, and snorted lightly: "What kind of person, there are no rules at all, little boss, don't worry, your white-cut chicken tastes the best, no matter where your stall is placed, I will definitely buy it at your house!"
Another regular customer who had just come over also answered: "Yes, little boss, don't worry, as long as our family wants to eat white-cut chicken, then we will definitely come to your house to buy it, and we will definitely not go to other houses!"
Yanagi Hui thanked him politely, and then said in return: "Eldest sister, a total of 27 yuan, I will give you a discount today, you can give 25 yuan!"
The middle-aged woman didn't expect to say a fair word and this surprise, and immediately said with a smile: "Ouch, the little boss is really bold, then I will thank you in advance, I hope you will drive away the competitor as soon as possible, I will always support you!"
After the first middle-aged woman left with a smile on her face and a white cut chicken, Yanagishita Hui also gave the second regular customer a discount of two yuan, so that the smile on her face did not break, and she also recognized Yanashita Hui, the little boss.
This recognition has no big effect, but as long as the family wants to buy white cut chicken to eat, her first choice is to come to Yanagishita Megumi to buy it, and that's enough!
Next, Megumi Yanagishita's business has basically not changed much, and customers are constantly surrounding his car stall.
On the other hand, Liu Qiang's car stall, although he forcibly occupied Liu Xiahui's position, but from early 10 o'clock to about 11 o'clock, he actually failed to make a market, which made Liu Qiang's smile gradually condense!
He never thought that he forcibly occupied other people's positions, and as a result, people's business was still booming, but his business was not cared for, this contrast is too stark!
What's the problem?
At this moment, Liu Qiang really couldn't figure it out!
More than ten minutes have passed, seeing that he still hasn't been able to make a market today, Liu Qiang is really anxious, although he didn't stock much this morning, but he also got four white-cut chickens to test the water.
If you can't even sell one, then you have to save it for the afternoon to sell, the condition of the chicken will be much worse, and it is estimated that it will be even more difficult to sell in the afternoon!
The most effective way is to use force to forcibly drive away the little kid with a hot business, so that this place will become his Liu Qiang's exclusive business, and presumably the business will definitely be popular.
But Liu Qiang can only think about this method, and it is impossible to implement it.
From the point of view of the rules, it is reasonable for him to forcibly occupy the position of others, but after all, this is a public area, not a person, he came early to occupy a position, and others can't help him.
But if you directly use force to forcibly drive people away, and don't set up stalls for others to do business, then this nature will change, and he, Liu Qiang, doesn't have the courage to do such a thing.
If it's really so awesome, he Liu Qiang won't be so miserable!
Since the use of force is not feasible, the only way is to reduce the price!
Thinking of this, Liu Qiang shouted loudly: "The price has been reduced, the price of authentic white-cut chicken has been greatly reduced, the original price of 18 yuan a pound of white-cut chicken, now it is only sold for 16 yuan a catty, don't miss it when you pass by!"
I have to say that although this trick is disgusting, it is still quite effective.
Immediately, in front of Liu Qiang's booth, several customers surrounded him.
"Boss, what kind of chicken do you use for this white-cut chicken?"
"Boss, I see that you are quite familiar, it seems that I have seen you somewhere?"
"Boss, what kind of dipping sauce do you have for the white-cut chicken here?"
“......”
All of a sudden, the stall, which was originally unattended, showed signs of popularity in an instant.
At this time, Megumi Yanagishita, who is on the other side of the market entrance, has two options:
The first is to fight a price war.
The second is to ignore it.
Almost instantly, Megumi Yanagishita made a decision, that is, to fight a price war with the other party.
Until his white-cut chicken is sold out, Megumi Yanagishita doesn't want the competitor to make a splash.
Therefore, when he saw that the customers came to Liu Qiang's booth to inquire, Liu Xia Hui immediately shouted: "Uncles, aunts, uncles, aunts, brothers and sisters, how does my white-cut chicken taste, I think the old customers who have eaten it in the past half a month know it in their hearts."
Now, in order to repay the support of new and old customers, my white cut chicken is only sold for 15 yuan a catty, I haven't eaten my white cut chicken to buy some to taste it, the taste will never disappoint you!"
As soon as these words came out, the audience was in an uproar.
The customers who originally asked this and that in front of Liu Qiang's booth didn't say a word, and turned around and walked towards Liu Xiahui's stall.
Liu Qiang was anxious when he saw this, if he couldn't make a market in this way, how would this business continue?
Although he doesn't want to start a price war with the other party, he can't help himself in the mall, and if he doesn't fight the price, he really doesn't even have a chance to make a fortune.
Therefore, Liu Qiang could only shout loudly: "Ladies and gentlemen, my white-cut chicken is the cheapest, and now it only sells for 14 yuan a catty, don't miss it when you pass by!"
As soon as Liu Qiang's words fell, Liu Xiahui shouted-for-tat: "There is no cheapest, only cheaper, my white-cut chicken only sells for 13 yuan a catty!"
Competition so far, Yanagi Hui has also thought clearly, even if he is busy today and does not earn a penny, he must suppress the opponent to death, he wants to let the other party know that it is necessary to pay the price for forcibly occupying his booth and taking the initiative to set off a price war!
The competition between the two has attracted the attention of countless melon-eating people.
Melon-eating crowd No. 1: ", it's dry, this price has fallen really awesomely!"
Eating melon crowd No. 2: "What a once-in-a-lifetime opportunity, I have never seen such a cheap white-cut chicken, it seems that I have to buy a copy and eat it today!"
Melon-eating crowd No. 3: "Haha, it's fallen to 13 yuan a catty, and I don't know if this uncle dares to continue to reduce the price!"
Eating melons Crowd N: "Oh, I'll go, if there are merchants fighting like this every day, how good it would be!"
Seeing that Liu Qiang and Liu Xia Hui had a price war, countless people who ate melons surrounded them with great interest, and then got together in twos and threes and whispered.
The vicious competition of merchants is a happy thing for customers!
Seeing that Liu Xia Hui didn't even think about it, he lowered the price to 13 yuan a catty, and Liu Qiang's pressure instantly increased!
He has been in the food stall business for more than two years, and he knows very well the cost of white-cut chickens.
Now come here to set up a stall to sell white-cut chicken, for his own reputation, Liu Qiang's chickens are all pseudo-local chickens, and the purchase price is already more than six yuan, and the cost price is about nine yuan or nearly ten yuan.
Now, the opponent has lowered the price to 13 yuan a catty, and if he wants to reduce the price, it must be reduced to 12 yuan a catty before there will be business.
In this way, the profit is very thin!
However, the matter has come to this point, and Liu Qiang can no longer be allowed to retreat.
The price war was provoked by him first, and now it has attracted so many customers to watch, if he can't suppress the opponent, but is strongly suppressed by the opponent, then it will be really difficult for him to turn over in the future!
Therefore, even if the price has reached the bottom line, Liu Qiang can only grit his teeth and shout: "12 yuan a catty, my white-cut chicken is only sold for 12 yuan a catty, this is a unique price, don't miss it!"
Yanagishita Hui sneered, and then shouted loudly without hesitation: "My family's white-cut chicken is now only sold for 11 yuan a catty, this price cannot be lowered again, if others have a lower price, then please go and patronize his business!"
Hearing Liu Xiahui shouting like this, Liu Qiang's face turned red and white, and at this moment, he had been forced into a corner.
If the price is not reduced, it must be no business, this is needless to say.
It doesn't make sense to follow the other party to 11 yuan a catty, and the previous encounter has proved that there is no business with the other party at the same price.
In other words, if the price is reduced, it can only be reduced to 10 yuan a catty.
But in this way, he really didn't earn a penny, and he was busy in vain.
After all, the cost price was originally nearly 10 yuan a catty.
At this moment, Liu Qiang is really difficult to ride a tiger!