"I have a question......

Zhang Jizhong raised his hand and said, "You said that the work must be popular before the company is willing to give money, how can the company ensure that the show must be popular?"

"By brand. For several years in a row, there are works with a high reputation coming out every year, and over time, it will naturally produce a brand effect, and enterprises are willing to believe you.

There is also a star effect, for example, the audience loves to watch Ge You, and if you have Ge You in this drama, the probability of attracting corporate sponsorship is higher than others......"

Xu Fei paused, not fully confiding.

With the opening up of the market environment, the star effect is inevitable. The next nineties were okay, but after 2013, the chain of domestic dramas has been formed like this: star-TV series-TV station-enterprise.

What does that mean?

For example, deer bangs are top traffic, and the company said to the TV station, you don't have him in this drama, I don't advertise.

The TV station said to the producer, I won't buy your show without him.

The producer said to the director, you don't need him, you leave.

The director said, if you count the birds, if you just rotten money, you will have bad money.

What's more, according to a screenwriter surnamed Wang: Now is not the era of women, but the era of men, and the leaders of the TV station's film buying department are all middle-aged aunts.

They went to the crew to inspect, and the people who accompanied them to dinner were no longer actresses, they all became male actors, and they had to be handsome. Then I'm a character actor, what if I'm not handsome?

Including the distribution staff of movies and TV series, they have also changed from a little girl in Yishui to a little wolf dog in Yishui.

Slightly.

"You said that the production unit and the star, is the director a kind of brand?" asked Zhang Shaolin.

But after all, the director is behind the scenes, and it is difficult for the public and the market to pay attention, unless you have filmed "Red Sorghum". ”

"How can ancient dramas be advertised in it?"

Acknowledgments can be given at the end of the credits. ”

"Can you also use this trick when you go out on location?"

"Yes, talk to the other party, you provide the venue for free, and we will help you promote it. ”

"Still have questions?"

Deputy Zhang took a look at it and said with a smile: "Okay, let's move on to the next item." I think the lack of talent and the shortage of scripts are one thing, what do you think?"

"We don't have an institution that specializes in cultivating TV drama talents, they are all from film, broadcasting, and art schools, and we can only pick the leftovers of film studios. ”

"Yes, it's scarce in every way. In particular, the older generation of workers is getting older, retiring, and sick, and the new generation has not yet seen the shadows. ”

"We're all in-house now, catching ducks on the shelves. Like I didn't read anything, I just loved to draw, and then I switched to a TV station and asked me to do photography. I said I'm going to do two random strokes, I can't even use a camera, so I'm going to have to ......."

Zhang Shaolin was very touched and said: "I have no choice, I can only watch videotapes, dramas, and news repeatedly, and observe what other photographers do, and no one teaches them." ”

"What does Teacher Xu think?" Zhang Jizhong said suddenly.

"Of course, I hope that there will be a school that cultivates film and television talents in an all-round way, including clothing, chemistry, Taoism, and martial arts, but obviously it can't be realized. At present, there is no good way, digging and cultivating, changing careers by yourself, and then grabbing people. Xu Fei said.

"Robbing people?"

"Now college students are assigned bags, they love to go to good places, and they don't want to go to bad places. We can communicate in advance, prescribe treatment, attract talents to settle down, and there are always people willing to come.

But it should be noted that movies and TV series are two different things, and you can't completely use the method of movies to drum up TV series, you have to have seniors with you, don't let young people do it blindly. ”

“......”

Everyone is weird, you are younger than anyone else?

At the end of the day, I basically benefited from the lectures, and the next day it was still the same. Jingtai has always shown selflessness, and everyone knows it in their hearts and does not reject it.

When productivity is low, we have to work together.

The six stations have conducted in-depth exchanges on various issues, but the cooperation is only mentioned in one stroke - not on the table.

In addition, they are very unimpressed by the proposal of the trade association, and may feel that it is not necessary.

......

Fourth night.

The group visited Jingtai and the Art Center, and had a meal in the cafeteria by the way. The dishes are sumptuous, the drinks are enough, and some things are settled in the staggered manner.

Zhang Shaolin is a sincere person, he already has an accent, and his tongue is bigger when he drinks some wine.

"I didn't understand what it meant to be born to know, but now I do. Oh, Mr. Xu, you said that you are so young, how can you know so many things. ”

"Didn't you say it, I was born to know it. ”

Xu Fei touched a wine glass that was stretched out, and continued: "Actually, it's just to read more books, there are many resources in the capital, and there are many books that can be obtained. In the past, everyone was the same, but now that society is open, the gap between cities will become wider and wider. ”

"Agreed, now everyone is running to the capital. It's a bit of a pity that I left from the capital, but even if I come here to develop now, I can mix well. Zhang Jizhong interjected.

"People with ability are not scared anywhere, both of them are capable. ”

Xu Fei was pulling the relationship, and a voice suddenly came from next to him, "Teacher Xu, can I take a picture of you?"

"Well, yes. ”

He got up and found a clean place, and Ouyang Changlin clicked the shutter a few times.

"You're using this for journalism?"

"Yes, but you don't have to use it, but you have to save enough materials. ”

Ouyang Changlin looked at the big guy, and Yazi was very emotional, "Alas, it's worth the trip to be able to make friends with a group of talents!"

"You are too modest, and you are not a mortal person who has friends with talents. Xu Fei said with a smile.

Ouyang and Wei Wenbin can be called the two heroes of the rise of Mango Terrace. He first started with Qiong Yao drama because he had a good relationship with his grandmother.

Last year, Qiong Yao flew from Hong Kong to Beijing and returned to the mainland for the first time. After staying for more than 20 days, it was the same as Galeries Lafayette's tour, and the courtesy was great.

Ouyang was busy, hard work, and Qiong Yao called him a "Hunan mule", and formed a relationship.

Everyone didn't eat too late, and the meaning was done.

The six companies have reached a not-so-close alliance, first of all, to cooperate in the filming of dramas, and if there is a need for location, the local station will definitely help. If you can't eat the project yourself, you will also prioritize the participation of allies.

The second is the partnership to introduce foreign dramas, which is mainly communicated by Beijing and Taiwan. As for the script, personnel, equipment, and funds, it is impossible to be intimate and contact slowly.

The goal of Beijing and Taiwan to win over the small group has been achieved, and it is appropriate to take the lead in the big brother.

They are all young talents from all walks of life, capable and thoughtful, but the most prominent is Teacher Xu, the jade-faced Xiao Mengwei, and the beautiful Liutai Mountain!

+100 reputation

............

The conference soon came to an end, and several newspapers paid attention to it:

"The National Seminar on the Creation and Development of TV Dramas was successfully held. At the meeting, the concept of genre drama was put forward for the first time, and called on literary and art workers across the country to enrich the types of works, explore more themes and styles, get close to the audience, and avoid high and low ......"

"Industry dramas are expected to become a new craze, and "Miss Public Relations" is the first to appear. ”

"To quality, not quantity, the Ministry of Radio, Film and Television adheres to the principle of consistent creation. ”

A number of TV stations said that they would deepen cooperation and exchanges and make progress together. ”

On March 26, the five-day conference ended.

......

On the same day, Haizi lay on the rails, just 25 years old.

(And ...... ）