Chapter 48: One Step

"Come, Xiang Ming, sit!"

On the morning of June 8th, there was an exam in the film academy, and after the exam, Peng Xiangming hurriedly took a taxi, went straight to Daqi Records, and rushed to He Qunyu's office at around half past ten and was warmly received by him.

Yesterday on the phone, you and I talked about it quickly, in fact, the general direction of the cooperation and negotiation between the two sides, and the bottom line of both sides, have been forced out, and the rest of the things are all tears of some details, under the premise that everyone intends to promote cooperation, it is not too difficult to discuss.

Or to put it bluntly, the current Peng Xiangming Music Studio, except for Peng Xiangming's personal creative ability, which is considered to be optimistic, and the three-song contract for a TV series that he currently holds in his hands, in all other places, in fact, there is not the slightest bargaining power.

Therefore, basically, you can only passively accept the standard contract of Daqi Records, and just make small arguments.

That's naturally easy to talk about.

So, after yesterday's talk, Kong Quan went back with a revised copy, and after communicating with Peng Xiangming, he informed this side that he could sign the contract at any time.

And today, Peng Xiangming came to Daqi Records for the first time.

He Qunyu was very enthusiastic, completely without the aggressive posture of yesterday, and solemnly introduced the two executives who were called over to sign to Peng Xiangming.

They had just been called in to sign the contract.

One is the manager of the production department, who is responsible for signing the cooperation agreement between the two parties in terms of singer scheduling and musician scheduling.

The other is the distribution director, who is responsible for signing the agency distribution contract for eight singles.

Kong Quan came over early in the morning, printed out the contract text, and carefully reviewed it, and when Peng Xiangming rushed over after the exam, he had already finished reading it and could sign the contract at any time.

The bigwigs were busy, signed the contract, shook hands with Peng Xiangming, turned around and left, but He Qunyu behaved quite hospitable, and waited for the contract to be stamped and took effect, pulling Peng Xiangming to sit down and drink tea.

He also specially beckoned, called a young girl who appeared in his office at some point, and said: "Xiao Jiang, come, you are responsible for making tea for Teacher Xiao Peng!" and then enthusiastically introduced to Peng Xiangming, "This is our company's signed singer, Jiang Xianxian, I plan to hold it well next, and I am collecting songs for her!

Peng Xiangming's mind was still on the contract he had just signed, and he was a little inadvertent at first, but when he heard He Qunyu's tone, he came back to his senses, glanced at the girl, and felt a little abrupt in his heart.

The girl doesn't look very old, she should be about the same as herself, she is in her early twenties, not tall, but she is very beautiful, her fingers are slender and white, her movements are gentle, and when she speaks, she also has a kind of graceful charm of a Jiangnan woman, "As soon as Mr. He praises, I will be embarrassed...... Teacher Peng, you drink tea!" but generous and natural.

Well, although Peng Xiangming hadn't experienced much of this kind of thing, he still understood it immediately, so he retracted his scattered thoughts just now, thanked him with a smile, and said: "Just this voice, you don't need to sing, you can hear it when you listen to it, and it must be nice to sing...... People from Suzhou and Hangzhou, right?"

The girl looked surprised, "Wow, Mr. Peng...... Is my accent so obvious? I'm from Hangzhou!"

He Qunyu also looked at it curiously, but how did they know that Peng Xiangming was completely blind.

Even he felt that guessing that a girl was a Suzhou and Hangzhou woman was also a kind of compliment around the bend.

Who would have guessed it.

But at this time, the greasy occasion must also be greasy, "It has nothing to do with the accent, it is the kind of eyebrows and eyes...... That feeling! Jiangnan woman's grace!"

As he spoke, he seemed to be sincerely complimenting this girl in front of him, but he couldn't help but think of Wu Binglai.

If you want to talk about Jiangnan women, she is an authentic Jiangnan woman.

Even if it is cold and quiet, not to mention the smiling eyes of the beauty?

"Wow! Mr. He said that the words you wrote are very atmospheric and elegant, and I realized that you are really ...... I have the feeling of a great talent! The kind of great talent in ancient times! And Mr. Peng, you are so handsome!"

He Qunyu laughed beside him.

When she finished brewing tea and said goodbye very obediently, He Qunyu said: "How about it, go back and try her voice, you won't be disappointed." ”

Peng Xiangming already understood in his heart, so he nodded, "Okay!"

Obviously, this is the person He Qunyu wants to push.

............

Unlike Peng Xiangming's music studio, a grass stage team, several official seals are directly put in Kongquan bag and brought out, and the matter is finished with a direct click after signing.

Just after a few cups of hot tea, Kong Quan came back with a contract stamped with the official seal.

So the two got up and took their leave.

He Qunyu once again showed that he valued Peng Xiangming, and actually sent him to the elevator room in person, and even watched the two of them get on the elevator before turning back.

In the elevator, neither of them had the intention of talking, and only when the elevator was about to reach the first floor, Kong Quan suddenly said, "Jiao'er, what do you think...... Isn't it going too well?"

"What do you mean?"

"That's it...... It's not absolute, but I always feel ...... I have a feeling that all kinds of calculations on our side have been made, but now, they have all been achieved, and I suddenly think, you say, is it the result that Mr. He wants from the beginning, but it is actually the current one?"

Peng Xiangming was stunned, the elevator suddenly stopped, and he said, "You mean ......?"

Kong Quan nodded, but shook his head again, and the two of them walked out of the elevator together, he said, "I'm not sure, but when you signed just now, I looked at Mr. He a few times, and I felt ...... It's a kind of everything under control, or ...... Oops, it's complicated that feeling......"

Peng Xiangming stopped, and subconsciously began to recall from the beginning several experiences he had with this He Qunyu and He Zong-Could it be that as soon as he saw me, he persuaded me to make my debut and release an album, but in fact, he fooled me? The purpose was to advance as a retreat? In fact, he never thought of letting me release an album in the past?

But soon, he retracted his thoughts: What do I think these things for?

Maybe what Kong Quan guessed may or may not be true, but whether it is true or not, the final result has been achieved, and He Qunyu is also satisfied, and he is also satisfied, isn't it?

With the contract in hand and the next cooperation, my next work has a stable publisher, which is the most real harvest!

A crucial step!

As for the rest...... Why do you want to do so much!

He patted Kong Quan's bag, where there was the contract he had just signed, and said, "Let him calculate in every way, our goal has been achieved after all, and that's it!"

Kong Quan smiled, "That's right!"

............

The two cooperation agreements that Peng Xiangming just signed on behalf of his personal studio stipulate a lot of things, but in fact, strictly speaking, these two contracts agree on the positive and negative sides of the same thing.

That is, give and receive.

To put it more bluntly, it is the exchange of resources.

The general things were basically negotiated in the phone call from He Qunyu, which was the premise of cooperation, so the main place that Kong Quan and the people of Daqi Records talked about yesterday was actually only one left, and that was money.

Two aspects, the proportion of shares, and the account period.

In the end, Peng Xiangming Music Studio will receive a 55% share of all the sales of the released singles, and the two parties will settle the accounts on May 15 and November 15 each year, with the first three years of listing, semi-annual settlement, and three years later, on November 15, once a year.

The duration of the release authorization of the work is 20 years.

The proportion of 55%, to be honest, is not high, but it is definitely not low, except for a few big names, many individual studios basically take 52% to 56% of the ratio.

It's too low, and the producer has to press down the share of singers and songwriters, and if they don't do it, the pressure to recover their own costs is too great.

But if it's too high, the issuer's profit will be thinned, and people won't do it.

This ratio, which has been set for many years in the industry, has his own reason for life and death.

In addition to this sharing ratio, the remaining 40% belongs to the game between the distribution company and the major music apps.

55%, which is considered to be in the middle, a newcomer's studio, a release contract for several singles, there is not much to find fault with.

Of course, not all of this sales share belongs to the studio.

Lyricists, composers, arrangers, producers, etc., combined, are about 12 to 15 percent.

Of course, if Peng Xiangming plays all by himself, and the songwriter, arranger, and producer take it on his shoulders, then this part of the share will belong to him.

Then, there is the singer's share.

Depending on whether the singer is strong or not, under normal circumstances, the proportion of this share will be between 15% and 18%.

As the most prominent one in the entire music industry process, that is, the one who stands in front of the stage, the singer's income alone can overpower everyone such as lyrics, music and arrangement, etc., not including follow-up commercial performances, endorsements after becoming famous, etc.

Why don't you say that everyone who can sing by themselves wants to stand up on their own?

All in all, these people add up to about 30% of the total plate.

In the same way, no matter how awesome you are, you can't top it up to this approximate proportion. If you really want to make more money, okay, you can open your own studio, set up a label, turn into a producer, and be responsible for your own profits and losses.

So...... In other words, only 25% of the sales really fell into the pocket of Peng Xiangming Music Studio, the producer and copyright owner.

Assuming that a single song, collecting songs, inviting singers, recording in the studio, and post-editing sounds, the whole process goes down, assuming that the production cost of 150,000 yuan is spent, then, without considering the financial cost, the song must be sold for at least 600,000 yuan in order to pay off. Otherwise, you will have to pay for it.

If you consider the financial cost and the time for the return of funds is too slow, you may even need to sell 700,000 or 800,000 yuan to recover the cost by relying on a long sales period.

According to the calculation of 600,000, regardless of the fact that the music APP will do special promotions, and it is not considered that they will have a fixed discount for their members, and assuming that a song is priced at 3 yuan, then 200,000 copies need to be sold to achieve a return on investment. If you go up, you will have to earn.

Of course, now the major APPs have their own on-demand audition mode, generally 5 cents for a one-time on-demand, 4 cents for members, 3 points for annual members and the like, of course, this part also has income, and it is said that the income is not low, but that's another thing, it's not easy to combine and calculate.

For these, whether it is a songwriter or a singer, from beginning to end, they will follow the share, and there will only be a problem of earning more and earning less, but they will not take any risks - the risk is on the copyright owner who invested the money.

In the past, since Peng Xiangming took the initiative to find the crew of "Three Kingdoms", including "Phoenix Flying", the four songs he took out belonged to the model of sale, taking money and sharing in the later stage, but there was no copyright.

So, don't worry about the song when it's done, just wait for the money.

The three songs of "Three Kingdoms" belong to the film and television company, and the copyright of "Phoenix Yu Fei" belongs to Zhou Yujie.

And now, Peng Xiangming has opened his own studio, which is obviously a step into the ranks of the producer. In this way, of course, the copyright is left, but it also needs to bear the corresponding risk of loss.

At this time, it is obvious that the sale of the right to use alone has been returned, and the three songs of "The Legend of Ping Niang" of the Great Song Dynasty have been received for 1.4 million, which has become a big ballast stone for Peng Xiangming to open this studio.

Eight songs, as long as the cost is slightly controlled, even if it is theoretically impossible to make a situation where one cannot be sold, Peng Xiangming will not lose money.