Qi Yi saw his expression, stepped forward, and saw that in the live broadcast on the mobile phone, it happened to be Hua Lu's last words, she listened to a few words, and laughed, "Lulu has grown a lot." ”

did not get angry because Zhang Chen was so busy watching the live broadcast, but praised Hua Lu's performance.

Zhang Chen heard Qi Yi praise his wife, and his face was proud, "Yes, she will become a better CEO." ”

In fact, today's live broadcast of Hualu not only broke up the conspiracy of people with intentions to use Zhang Lei's family, Hei Qiyi and Song Yuqing, but also played a more important role.

Just looking at the marketing calculations of each other in the entertainment industry, I am afraid that the water is very deep and terrifying, but the means of competition in the shopping mall are even more fierce in comparison.

Yiqing's recent expansion has gone fast, and as public figures, Qi Yi and Song Yuqing themselves have certain commercial value.

But for other brands, if two people are discredited, the brand only needs to terminate the contract and clear the relationship with them, so as to avoid the impact of negative news on the brand as much as possible.

But Yiqing can't escape, the brand Yiqing has been free from the names of Qi Yi and Song Yuqing from the beginning, and neither of them has diluted their equity from beginning to end.

Even Zhang Chen is considered the veteran of the company, but Qi Yi and Song Yuqing gave Zhang Chen a very high salary, and even exceeded the income that their own reward shares could bring him, but they still did not release a little shares.

And Qi Yi and Song Yuqing are not ready to add new shareholders to the brand and company of Yiqing in the future, so this company, Qi Yi and Song Yuqing can be said to be both prosperous and loss-making.

From the beginning of the momentum to the final outbreak, the whole incident is directed at Qi Yi and Song Yuqing, if they are confirmed, the image of the two people in the eyes of the public will inevitably be damaged, and then it will affect the guests' impression of the brand Yiqing.

I feel that the image of the founder of a brand is not good, so I don't like the brand, so I avoid the brand's products, one or two people may not matter, but too much, it is a matter that affects the brand image.

Consumers are like this, they are the ones who call you dad one moment, and the next moment they find out that you are not like this at all, and they will immediately switch to the arms of other families.

Yiqing's previous business was all traditional incense and perfume products, and the market itself was not big enough, so the pressure on Yiqing's continuous expansion was much smaller.

But this year, Yiqing has made frequent moves, and the skin care products launched in the middle of the year were originally not very optimistic, but they didn't expect that after Yiqing's skin care products came out, Song Yuqing, as a high-traffic star, had high commercial value.

Almost all of the skin care products that have just come out are bought by fans, but fans are limited, and if the quality of the things is not good, they can only cut vermicelli leeks.

In the past, there were also traffic stars who set up their own brands and sold things, but because they couldn't open the audience of ordinary consumers, they almost had to give up.

But Yiqing is different, just like Yiqing's incense at the beginning, the first batch of guests are fans, and fans find that this thing is really easy to use after using it, so they recommend it to their friends, and even actively go to the evaluation.

A large flow of fans can pry more consumers to get started, and the quality of Yiqing's products itself can retain these new customers, and then these new customers continue to bring in more customers.