Chapter 1539 Business Competition
Because the thing is indeed good enough, Song Yuqing's popularity brought early traffic, and fans actively bought it, and after using it well, they did not hesitate to Amway everywhere.
So in less than half a year, Yiqing's skin care products have directly become a hit, and many people who are not fans of Song Yuqing have liked Song Yuqing because of their use of Yiqing's skin care products, because they have good things and a conscience.
In fact, this is the benign development that a traffic star brings to the brand, but there are not many traffic stars in the Chinese entertainment industry who can have this amount of fans.
Yiqing skin care products currently have only two series, but they are all star sets this year, and those who really contact the cosmetics industry will understand that for any brand, once there is a star product, it can make a brand live for at least ten years.
Now Yiqing has two series, one set of hydrating and moisturizing, and one set of whitening and sunscreen, both of which have very good effects, which are cheaper than foreign brands and cost-effective.
The skin care products market can be described as profitable, and when Yiqing moves the cake of many people, it will naturally be attacked.
Chen Zhichao used the Zhang family to blacken Qi Yi and Song Yuqing, and it was true to take revenge, but it was obvious that he also had the intention of engaging in the Yiqing brand, but as long as he could snipe at Yiqing's market and suppress the current booming climate of Yiqing, that was the greatest achievement.
In fact, Qi Yi didn't fail to see that the people behind the previous attempts to discredit her and Song Yuqing on the Internet were actually pointing at Yiqing and a means of competition in the shopping mall.
It's just that this kind of method can't shake Yiqing's foundation.
These people who secretly poke and poke to smear Qi Yi and Song Yuqing with rhythm, and by the way, they only see that Yiqing is currently taking great steps, skin care products, ready-to-wear lines, and makeup brands under development.
In fact, there are still many new products that have not been launched in the skin care laboratory, and those palace secret recipes that Song Yuqing and Qi Yi brought from Luan Guo can study at least dozens of categories of Chinese herbal skin care products.
The reason why the prices of these two products are cheaper than foreign skin care products is not only because Yiqing wants to open the market, but also because the positioning of these two series in Yiqing cosmetics is low-end.
There are also high-end ones that have not been launched, just a skin care laboratory, the R&D capital will reach hundreds of millions at every turn, and the R&D cost of makeup brands is a little lower, but it is also close to 100 million yuan, which is not counting the production line laying of the factory, the development of stores and markets.
What's more, Yiqing recently spent 430 million yuan to acquire a ready-to-wear brand, which will inevitably make competitors think that Yiqing's current expansion speed will definitely face a big problem, that is, insufficient funds.
That's why this way is used to snipe Qi Yi and Song Yuqing, and then affect the reputation of the Yiqing brand, but if the sales of Yiqing's products can be affected, the speed of payment collection will be reduced.
If it is really an ordinary brand and company, it will lead to the rupture of the company's capital chain and drag Yiqing to death.
But if there are enough funds, the temporary impact on the brand image is temporary.
In the final analysis, businessmen sell goods, whether things are good or not is fundamental, they are really easy to use, and when time passes, everyone will naturally forget about this so-called negative, unless someone keeps buying hot searches and brainwashing.
However, no big brand will be hacked for nothing, and the reason why Qi Yi didn't do anything was because she knew very well that it was impossible for Yiqing's capital chain to break.