Hearing a small cry from An Xiaoxiao downstairs, Li Shixin silently took out his mobile phone and entered the small live broadcast room.

Seeing the barrage content of the water friend, I couldn't help but raise my eyebrows.

"This anchor doesn't seem to have a good brain. ”

"Not so good +1"

"Not so good+10086......"

This is a simple ......

IQ deficits...... It's been exposed.

In the live broadcast interface, An Xiaoxiao is wearing a ballet costume. Pulling a bun face, his face was full of grievances like he was forced to do business.

What made Li Shixin feel even more desperate was that this Han Han engaged in live broadcasts, but he didn't open anything for beauty.

I didn't even do a booster light!

In the absence of any buff, An Xiaoxiao in the live broadcast has little advantage compared with the live broadcast effect of those Internet celebrities outside who have turned on full special effects and highlights.

And whether it is the name of the live broadcast room or the content of the live broadcast, there is no feature at all.

Li Shixin shook his head helplessly.

Although I don't want to admit it, but now An Xiaoxiao is cute when she eats and eats live broadcast.

But it is definitely impossible to let An Xiaoxiao do the eating broadcast. A group of sand sculpture netizens fed online, which gave this Han Han the illusion that as long as he ate and ate, he would be popular, and that person would be wasted.

A piece of jade cannot be turned into a pig in your own hands.

Still is..... Gotta act!

Children who are serious about acting and creating value are really the cutest!

looked at the time of the appointment with Jing'an Cemetery was about to come, and then looked at the live broadcast room, before An Xiaoxiao swore that the fans would stew themselves before the broadcast was not up to standard, Li Shixin reluctantly took out his mobile phone and posted a news on Weibo attaching the live broadcast portal.

"My apprentice, An Xiaoxiao, the Cixiu actor in the "Mobei" series of biography, is doing a live broadcast of the fighter, and I hope everyone can support a wave. ”

Most of Li Shixin's fans have watched the "Mobei" series, and when they saw that it was a small live broadcast, they responded one after another.

Listening to the shouts of "Wow, I don't have to stew myself" downstairs, Li Shixin got up, got dressed and went out.

......

Jing'an Real Estate.

Li Shixin came again, and the treatment was different from the last time.

Downstairs in Jing'an Real Estate, Li Shixin had just made an appointment with the front desk, and after the communication of the little girl at the front desk, Jiang Wenhai personally took the planning manager Xiaofu and a person in charge of the public relations department downstairs to greet him.

Obviously, the first day of print advertising received good feedback, and Jiang Wenhaile's mouth couldn't close.

In the chairman's office.

"Mr. Li, your trick is really amazing! We have done so many plane placements before, but without exception, they were all scolded, this time, someone actually praised it!"

"Yes, Mr. Li, this morning, the official Weibo of our cemetery has received a lot of comments from netizens. The big guys have very good feedback on the idea of combining the cemetery with public welfare. It is believed that this group of public signs that use the ominous potential meaning of cemeteries to stop some dangerous behaviors is very effective. ”

"This morning, the comrades of the transportation department also called over, saying that after the advertisement was put out last night, many long-distance truck and bus drivers in the rest area of the highway intersection were consciously resting. After the introduction of several high-incidence road sections in the urban area, the phenomenon of drunk driving has also been greatly alleviated. In view of this effect, they also asked us to continue to put it in urban and rural areas!"

"Teacher Li, I've seen it for a long time! This time it's really a long time for insight!"

Facing the rainbow farts of Jiang Wenhai and a group of small leaders, Li Shixin smiled faintly.

That's a must!

As a future superstar, he doesn't have any brains, can he gain a foothold in this entertainment industry?

You may be seated, please be seated.

Basic operation, just basic operation!

"Mr. Li, I didn't say it. You said you can't go back tonight, I'll treat you well!"

Facing Jiang Wenhai's invitation, Li Shixin waved his hand: "Mr. Jiang is polite." It's all supposed to be done. And now that the advertisement has just been put out, there is still a lot of room for operation in the future. ”

"What operating space?"

Facing the big doubts in Jiang Wenhai's small eyes, Li Shixin smiled slightly and took out his mobile phone.

handed over the emojis that he had saved from Ann's small fan group in the morning to everyone.

"It's this kind of spontaneous spoof emojis from netizens, and there are signs of this on the Internet now, if you guide it here, you can make this wave of cemetery series of memes spread on the Internet. The publicity effect can be taken to the next level. ”

Hearing Li Shixin's order, the two heads of the planning department slapped their thighs!

Drip!

Gain additional [Admiration] cheer points, 547 points!

"Teacher Li, professional!"

Facing a new round of rainbow farts, Li Shixin waved his hand and raised his eyebrows.

"But actually, these are small paths. ”

Looking at Li Shixin's calm appearance, the two persons in charge of the planning department were stunned.

You've got a little way to live!

You seem to be very incompetent, do you know?

If this is a small road, what is a big road, the soul is light!

In a frenzy, Li Shixin smiled slightly: "Actually, this copywriting is just a coincidence." Combined with public welfare warning signs, people don't feel that the cemetery advertisement is just abrupt. But have you ever thought about why this series of public welfare warning signs has been put on so well?"

"People are afraid of death. In the past, although the tone of the conventional warning signs was stern, after people saw it, they could not recognize the consequences of violating it, so naturally there was not much emotional impact. For example, 'cherish life, prohibit drunk driving', only state the facts, but do not say the consequences.

There is an old saying that if you don't see a coffin, you won't shed tears, and that's right.

If you don't let him know the consequences of violating it, he won't be afraid.

Therefore, our series of warning signs are effective, and they are effective in not only telling people the fact that it is dangerous to drink and drive, but also telling them the consequences of drunk driving, that is, entering the cemetery. ”

Hearing Li Shixin's analysis, everyone nodded secretly.

That's true.

"But Mr. Li, what you just said is just a small way, how can you talk about it?"

In the face of Jiang Wenhai's inquiry, Li Shixin checked his hands together and said: "The reason why it is said to be a small road is because this advertisement only plays a role in publicity, but it sublimates the brand." ”

"Teacher Li, what do you say?"

Li Shixin's explanation really aroused everyone's curiosity.

"Think about it, in this series of copywriting, is it against the peace to change Jing'an Cemetery to any other cemetery?"

Hiss.

As soon as this question was raised, everyone frowned.

Especially Fu Wenchao, who has the experience of the planning department, is miscellaneous: "It seems that there is really none, this copywriting mainly highlights the cemetery." If you replace the Jing'an Cemetery in the copy with Leping Cemetery, Anle Cemetery, any other cemetery, it seems to be the same. ”

was caught perfectly, and Li Shixin was happy: "That's right." ”

As he spoke, he looked at Jiang Wenhai, who was listening to the analysis and nodding secretly, "To really establish a brand is to make a mark that is different from other competitors in the industry." This series of print advertisements only expanded the popularity of Jing'an Cemetery, but if you want to establish a brand, you have to use other methods. ”

"What way?" Hearing this, Jiang Wenhai nodded approvingly and looked at Li Shixin: "You say!"

"Give the brand a humanistic spirit!"

Looking at the room full of people, all moved by his own flickering (crossed out), Li Shixin smiled secretly. He stood up from his chair and held out a finger.

"It's storytelling. ”